Business Plan

For
Pastillas Birl

March 2020
Purok Mahogany, Barangay Sicsican
Puerto Princesa City, Philippines 5300
0935-914-5503 / 0975-529-1669

Leader:
Jubelle Gonzales

Members:
Allyssa Bianca Pamintuan
John Emiel Pangilinan
Shyden Francia
Sheena Marie Baldono
Aliyah Aragon
Katherine Gaballo
Eunice Damacino
John Michael Ramirez

Presented to:
Bernadette S. Valdez
Senior High School
Sicsican National High School
March 2020
 Table of Contents

1. Executive Summary………………………………………………………..1
2. Business Concept…………………………………………………………..2
- Description of the Business
- Product
- Location of the Business
- Our Position in the Industry
- The Competition
- What makes Pastillas Birl a special one?
3. Market Analysis……………………………………………………………4
- Market Analysis Summary
- Market Segmentation
- Market Analysis
- Target Market Segment Strategy
- Market Needs
- Market Trends
4. Management Plan………………………………………………………….6
- Management Team
- Objectives
- Mission
- Vision
5. Marketing Plan…………………………………………………………….6
- Marketing Plan
- Marketing Strategy and Implementation
- SWOT Analysis
- Competitive Edge
- Pricing Strategy
- Promotion and Advertising Strategy
- Sales Strategy
6. Financial Plan……………………………………………………………...
- Income Statement
- Cash Flow
7. Appendices and Exhibits…………………………………………………...
I – Executive Summary

No one can live without food. That’s why food is valid to be one of the man’s basic
needs. After every meal some of us often seek for a sweet that will give them satisfaction.
Pastillas Birl is a business establishment that will be managed by the proponents themselves.
Pastillas Birl belongs to food industry that named itself after “Pastillas Boys&Girls”. The
entrepreneurs main goal in establishing this kind of establishment since mostly today wants to
eat sweets especially those teenagers and children.
Pastillas Birl aims to achieve people satisfactory in their desire and wants through giving
them a good quality of product in return of continuously buying our product and for being
contented in our company.
Pastillas Birl as a newly establish by a young man and women. We will make our product in
following our own made recipe proposed by our team members. In a process of doing good
product, we will choose only good quality of ingredients. Enable to attract customer, we will do
different shapes such as hearts, square, triangle and circle. .Also in different colors like red,
violet, white, brown and pink of course it varies in different flavors.
Moreover, the business plan is about making a nutritious yet enjoyable sweet pastillas.
The main product pastillas that will be made from skimmed milk, that promotes healthy,
affordable and enjoyable sweet treat. The flavors of this product will be ube, choco and
strawberry.
The business will definitely succeed because of its affordability. The ingredients and raw
materials needed can be bought at a very low cost. Profitable, because we can get back the
capital in a short span of time and lastly it is attainable because its procedure can be done by
anyone without ease.
II – Business Concept

Description of the Business

The Pastillas Birl is a sweets business which offers different variety and flavors of
pastillas.
Price is evaluated equitably, we estimated the cost of our product based on the capital that
we’ve spent. Price ranges from 3 pesos to 5 pesos the maximum. We offer different variations of
pastillas such as ube, chocolate, milk and strawberry.
In any age, gender, & sexuality can be a consumer of our valued product.

Product & Services

Products: Pastillas with different variations such as colors and flavors.

Services: Packaging

Location of Business
Situated in Barangay Sicsican, Puerto Princesa City, Palawan Philippines 5300.

Our Position in the Industry

We are aware of multiple competitors around, direct or indirect we consider a race.
That’s the reason why we offer viable and unique pastillas. Viable for it is offer in a less
expensive that is in, in the budget. For instance, you’ll going to buy a viand for lunch and it has
remaining, and after you ate you want to eat some sweets as a dessert. Pastillas Birls is the
answer for the satisfaction of your cravings that you can easily grab, just drop by in our location.

The Competition
The competition is all over the business, direct and indirect. Time is also an essential
factor to consider in the competition. Nevertheless, we are flexible and adaptive we are certain to
cope in the competition. We will continue to innovate and create ideas to improve our services
and the business.
What makes Pastillas Birl a special one?

Pastillas Birl is a budget wise and friendly product which provides satisfaction by its
colorful and delicious different and distinct flavors. This product also supports the traditional
Filipino flavors that has unique combinations and has own taste and identification.
When you are craving for something sweet but still you are concerned of your health, you
would look for something that is sweet and affordable within your area but most of the products
that are sold by the vendors are mostly oily such as fried snacks. As you are concerned of your
health, you wouldn’t buy anything that is bad for you so Pastillas Birl is the product that would
fit to your satisfaction needs.
The health contribution of our product is that it has milk as its main ingredient. We all
know that milk is very essential to our body as it is an excellent source of calcium and calcium is
very good for our body and bones. Aside from calcium, we can also get nutrients like Vitamins
A,, D, E, K and B that are also essential to our body.
Pastillas Birl is that product that is nutritious, satisfying, delicious, colorful and
affordable that is close to you and your friends if anything happens and you crave for Pastillas.
III – Market Analysis

Market Analysis Summary

Pastillas Birl consumption of one week expecting to grow bigger. From now the Pastillas
Birl are one of the majority producer of sweet product because of more flavor and good taste.
Most of teenagers and children were like it. The price of our product are very affordable for the
customers.
Pastillas Birl product are low price and affordable for customer budget. Pastillas business
is flexible and adaptive. Which pastillas is affordable because of more flavor and sweet taste. In
addition, teens are the target market due to a good and sweet taste of pastillas they want. But still
are open for customers in any age, gender, and sexuality. We also consider the allocation of
allowance or income to the price estimation.
Market Segmentation
The Pastillas Birl drawn effectively the teenager and others for the market. Most of the
customers are belong to the community and school. Target market is most likely prospect
Pastillas Birl because of more flavored and affordable to the customer. Pastillas Birl have
potential to growth in the community and also contribute to the prosperity of the society.

Percentage

25%

75%

Student's Others

Student’s 75% Others 25%

Market Analysis

Potential Customers Growth

Students

Others

Target Market Segment Strategy

Our mainly target market are students and adults since they are more like to eat sweet
foods and we envision them to be the most profitable consumers for our product and the other
potential customer is minimal in eating sweet foods.
We aim to offer everyone a quality and affordable sweet foods like our product pastillas
but our business is focused to limited target market before enlarging into the bigger scope of
target market.
Thus, our target market is intensive to all wether it is a student, adult, or elders who like
to eat sweets. We expect to satisfy all of our consumers or customer with our market product in
return of filling the most of the business product, and other potential consumer that will
contribute to the business growth.

Market Needs
Pastillas Birl is keen on satisfying an affordable sweet products that every consumer who
will acquiring the business offered product. Allowing them to purchase sweet pastillas with
quality and most affordable sweet products and giving benefit for the customer and business.

Market Trends
The consumers are like to eat, and fond at eating of sweet foods. Our business come from
our own and produce by us and rest assured that our product is in good quality and worthy of a
cost.
We have many innovated ideas to create and establish this business. Our competitors may
offer different kind of pastillas but in a much price cost. But us, we offer a different kind and
taste of pastillas that everyone will like it. Moreover, it is affordable for the students and other
customers.
IV – Management Team
The Pastillas Birl is instituted with the organizations goal and hardwork enables them to
establish successfully the sweet product business, Pastillas Birl. We keep ourselves to be
responsible to earn monetary capital we make our own product and packaging no machineries all
by labor forces at the business team. The Pastillas Birl management team, is lead by Aliyah
Aragon, the manager of the business. She has an experience in a business world. She is the one
who lead and distribute the product to customer.
Along with her, is her member Sheena Marie Baldono and Eunice Damacino the assigned
in buying ingredients and managing the budget. We have Shyden Francia, Jubelle Gonzales and
Allyssa Bianca Pamintuan whos assigned in packaging the product and also help in distributing
the product. We have Katherine Gaballo, John Emiel Pangilinan and John Michael Ramirez who
conceptualized and designed the business logo and also the distributor of the Pastillas Birl
product.
Pastillas Birl’s Management Team, will continue our product, sweet pastilles that will
surely be sold, and able to cope up with other competitors.

Objectives

1. To earn profit
2. To satisfy our customer with our product
3. To make our product affordable
4. To give a good product to our customer

Mission
To promote the satisfaction of every customer in every product that is complete, eco-
friendly and affordable.
Other students learn from the young business person that of the process, strategies and
management as young entrepeneurs.
Students, teachers and school administrators shares the benefits of the business.

Vision
We aim to be the leading company with a high quality food product in the community.

V – Marketing Plan

Pastillas Birl sell sweet pastillas in a low cost and affordable price everyone can buy.
Getting the interest of customers to purchase our product than our competitors.
 Making our product delicious and enough blends of sweet and unique quality. Also we
made different flavors and colors of pastillas that every customer can choose different kind of
pastillas that they like.

Marketing Strategy and Implementation

Pastillas Birl focused on serving delicious and high quality pastillas that we prepared in a
clean and safe environment to promote or to sell to our beloved customers. Also we offered
unique packaging that will help us even more in selling the product.

SWOT ANALYSIS
Strength
 Affordable
 Offers good packaging
 Quality foods
 Good reputation and intension
 Easy to prepare
Weakness
 A lot of competitors/new arise competitors
 Customers who doesn’t like sweets
Opportunities
 Sweets are in demand
 Easy to sell in the market
 Easy to earn profit
Threats
 Only appealing to the children’s age of 12 years old and below
 Adults who don’t find it nutritious and can cause tooth decays
 Customers who are figure conscious
 Customers thinks that it can cause diabetes.

Competitive Edge
We want our product to be competitive enough to the existing products related with it, and in
order to achieve that, we would create a strategy that will help us show the uniqueness of our
product and one of those strategies are the unique flavors of pastillas. It has many different flavor
to taste and also affordable.

Pricing Strategy
Since our product is for everyone, we will make it to the point that everyone will afford to buy
one or they can make it a habit. Our pricing will be based on the size and to the expense we made
so that we can continue our operation at the same time earn profit.

Promotion and Advertising Strategy

Pastillas Birl allotted money for posters but we will just make it simple and small since we are
just starting and our product is not that classy. We will also utilize the “word of mouth” for
advertising strategy.

Sales Strategy
The location of our business is populace and accessible thus, consumer can easily approach us
personally. Competitors are all around, direct or indirect but Pastillas Birl’s style were more
competitive and sure more rational and practical in buying consumer will not remorse purchasing
the product.