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I. Introduction

The business is venturing in the food industry wherein the entrepreneur’s product is

Marint which is a mint-chocolate coated marshmallow. The concept and idea were visualized by

the student-entrepreneurs of Grade 11- ABM 1 which aims to transform the perspective of

millennial consumers toward the mint chocolate marshmallow that they could actually eat a local

mint chocolate which is usually not often found here in the Philippines. The company’s mission

in starting up a business is to serve affordable, exceptional and attractive mint marshmallow that

would make a revolutionary impact on people's perspective about coated marshmallow.

Name and Address of the Business

Marint is a sweet minty chocolate coated marshmallow that would give you soothing

effect in your mouth and will surely bring a big impact in your perspective towards chocolate

marshmallow in the market with affordable price. The “Marint” is a food entrepreneurial

partnership business that is located at Purok 4, Brgy. Lapidario, Trece Martires City, Cavite

wherein the main business location is outside Saint Jude Parish School, Inc. and Trece

Martires City National Highschool, San Agustin, Trece Martires City. Marint will create an

innovation in an ordinary chocolate marshmallow into a minty chocolate marshmallow with

variety of toppings and flavors.

Contact Number: 09984697869

Email Address:
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Name and Address of the Principals

This food entrepreneurial business will be established by a group of student-entrepreneur

consist of

Justine Kylle M. Baltazar who lives at Southville II Phase 3, Barangay. Aguado, Trece

Martires City, Cavite,

Jancarlo T. Paglinawan who lives at Blk. 16 Lot 29, Westplain Subdivision I, Barangay

San Agustin, Trece Martires City, Cavite,

Ian Roz S. Perlas who lives at Blk. 4 Lot 5, Satellite Ville, Barangay Conchu, Trece

Martires City, Cavite,

Rosemar M. Aguda who lives at Purok 4, Barangay Lapidario, Trece Martires City,

Cavite,

Alessandra R. Bartolay who lives at Sitio Pasong Baka, Barangay Cabuco, Trece

Martires City, Cavite,

Jove Mutya P. Omamos who lives at Blk. 21 Lot 16 Phase 2, The Gentri Heights,

General Trias City, Cavite,

Katherine L. Sauquillo who lives in Blk. 30 Lot 50 Hyacinth St. Phase 2, Capitol Hills,

Barangay Lapidario, Trece Martires City, Cavite.

All of them are student-entrepreneur of Trece Martires City Senior High School from

Accountancy, Business, and Management (ABM) strand that gives their passion, time, and

money for the business to run.

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Nature of Business

Marint is a sweet mint chocolate marshmallow delicacy which is a partnership business

and managed by seven (7) student-entrepreneurs from Trece Martires City Senior High School.

The business offers a new variety of taste that people in Trece Martires City never tried before

because as of today, no business is offering a chocolate mint marshmallow. This minty chocolate

coated marshmallow will be sold outside the school premises of Trece Martires City National

High School and Saint Jude Parish School, Inc. which is available for an affordable price so

students would have the capability to buy it.

Business Concept

The concept of the Marint is from the mother of Ms. Omamos, whom the hobby is to

make unique sweet delicacy. A new idea of innovative product was conceptualized, the group

members discussed the idea about coating the marshmallow with a mint chocolate flavor so that

they could come up to a new way of flavored marshmallow a to unique new tastes that the

customer will cherish. Marint would be also a way to step out on Filipinos traditional way of

eating the marshmallow as it is with no added toppings nor taste. This product shows innovation

that would have an impact on students' perception about ordinary marshmallow and chocolate-

coated marshmallow.

The business concept is to make a new and unique taste of mint chocolate coated

marshmallows that would make the customers want to try it again. The students from Saint Jude

Parish School, Inc. and Trece Martires City High School is the target market of the company

because millennials nowadays want a new kind of taste and as the company observed the area

outside the vicinity of Trece Martires City National High School, there is still no product or
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business that is new to the student's eyes that is the reason why the owners took the opportunity

to sell it outside the vicinity of Saint Jude Parish School, Inc. and Trece Martires City National

High School. Also, the company wants to emphasize the support to local products like this

Marint that could possibly make a revolutionary impact. The business location will be also

convenient for the customers from the schools because it is affordable and ready to eat food.

Business Model

SUPPLIES

BUSINESS PRODUCTION OF
NET INCOME
MODEL THE PRODUCT

SELLING OF THE
PRODUCT

Figure 1: It shows the cycle of the business where it starts from getting materials in order to

produce the product to be sold and the net income will become the capital to produce more.
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Business Goals

Vision

To manage food business in Trece Martires City with a stable sales, profits, and growth

through customer relationship and camaraderie of owner while serving the best coated mint

marshmallow delicacy that will surely last in their mind.

Mission

To serve affordable, exceptional and attractive mint marshmallow that would make a

revolutionary impact on people's perspective about coated marshmallow.

Objectives

Marint will be established to achieve the three objectives of their business that will

support its mission and vision. The three objectives are the following:

1. To stay profitable by generation and increase of revenues to continue the function of

business in a long run of time.

2. To develop business relationship with its consumer so that company could have

customer loyalty

3. To make a revolutionary impact by transforming the perspective of millennial

consumers toward the consumption preference of plain marshmallow onto a new

flavor sweet mint chocolate marshmallow.

Performance Target

To achieve the objectives given above, Marint company established three performance

targets to attain the goal of the business.

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1. To stay profitable:

 The student-entrepreneurs will properly allocate their revenue earned on manufacturing and

selling the given products in different places to have more profit.

 The Business will have the target sale of market that will be evaluated every week to

minimize loss of money.

 The company would also ensure full disclosure of all the money spent for transparency.

2. To attain consumer attention and retention:

 Use of tagline that will last to the customer’s mind in selling to attract and gain more

customers.

 Selling with smile and positive vibe so that they will choose to buy again in our company

and to have customer relationship that could help to have their loyalty

3. To make a revolutionary impact:

 The company would ensure that the customers would know the significance of buying

Marint so that they would have value for local vendors instead of supporting the imported

ones.

 The company would make the customers knowledgeable about the Marint so that they

would change their preference of plain marshmallow onto a new flavor sweet mint

chocolate marshmallow.

Business Offering and Justification

In Filipino cuisine, sugar is everywhere, not just in desserts like halo-halo and leche flan

or snacks like turon and suman but also in savory dishes like adobo, tocino, and even our local

version of spaghetti. That is the reason why the company are offering a new product which is the

Marint that provides a twist in an ordinary sweet of the Filipinos. Instead of just plain sweet
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chocolate coated marshmallow, the company added a taste of mint in the chocolate coated

marshmallows that would be a refreshing taste on this delicacy it provides health benefits on

which they could enjoy in a cheap price and visually appealing way. It is made at home with no

chemicals added which are individually coated with mint chocolate which taste better than the

other sweets delicacies because most of the chocolate mint that is present in the Filipino market

nowadays is imported and serving this Marint would make our consumer support local producers

and makes Marint a competitive product to imported mint chocolates. We market the Marint in a

creative manner with different toppings (nips, sprinkles, candies) that would make the customers

want to try it again. The product presents an innovation that would be admired by the students

and will last on the industry as well on the competitors.

Financing Needs

Marint requires a capital of four hundred pesos (400) to cover the ingredients, utilities,

and rentals for the business to become possible. The money for the capital will be shared by the

owners. Each of the student-entrepreneurs will give a contribution of fifty-eight (58) pesos. Due

to equal division of capital for the business venture, the profit that will be gained will be also

divided equally among the owners.

II. Executive Summary

Marint- taste the sweet addicting mint

The Marint company is a food entrepreneurial venture wherein it creates unique

innovation from an ordinary marshmallow into mint chocolate coated marshmallow with

toppings. Marint highlights the mint which is not a usual taste for a snack that would bring a new
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impact to Filipino’s perspective of marshmallow. Marint is founded as a partnership by Group 1

entrepreneurs of Accounting Business Management (ABM) strand in Trece Martires City Senior

Highschool with its office located at Purok 4, Brgy. Lapidario, Trece Martires City, Cavite.

Marint serves variety of flavors like mint milk chocolate and mint chocolate that also offers

different toppings that the consumer can choose from like Nips, Pinipig, Crushed biscuits,

Sprinkles, and Crisps. The business plan includes the nature of the business to introduce

innovated snack that in within the premise outside the Saint Jude Parish School, Inc. and

Trece Martires City National Highschool, San Agustin, Trece Martires City. Marint started

with a business concept to empower local vendors by innovating a product that could be only

found here in the Philippines that is the reason why from a simple marshmallow the

entrepreneurs thought of way of improving it by adding minty taste that is uncommon from local

chocolates. Marint would be also a way to step out on Filipinos traditional way of eating the

marshmallow as it is with no added toppings nor taste. This product shows innovation that

would have an impact on students' perception about ordinary marshmallow and chocolate-coated

marshmallow.

The company’s vision is to manage food business in Trece Martires City with a stable

sales, profits, and growth through customer relationship and camaraderie of owner while serving

the best coated mint marshmallow delicacy that will surely last in their mind. On the other hand,

the company’s mission is to serve affordable, exceptional and attractive mint marshmallow that

would make a revolutionary impact on people's perspective about coated marshmallow.

The vicinity outside the Saint Jude Parish School, Inc. and Trece Martires City National

Highschool is surrounded by other products that is similar to Marint and products that are usually

bought by millennials. These products are the competitor of the Marint which the company aims
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to surpass. Marint has uncommon and delicious taste and attractive to the eye of the target

customers, this is the reason why the Marint’s edge with its competitors is its unique taste that is

new in the market because in Trece Martires, City, mint chocolates are so rare to be found and

offering this with a cheap price would make a good impact in its brand image.

Marint production targets students, millennials, teachers, and passers-by in Saint Jude

Parish School, Inc. and Trece Martires City National Highschool and was segmented in the basis

of age which is 7-19 years old because commonly millennials and kids are more attracted to

sweets than of the adults.

For the marketing mix of the business, in order to deliver good image of the brand to the

customers, the tagline that would be used is “Samin mo lang malalasap ang tunay na sarap”.

The tagline conveys the product’s quality which is unique, delicious and very affordable. To

market the product to the target customers, the entrepreneur will use print media such as flyers,

social media like Facebook and personal selling. The Marint product per piece is available only

for fixed price of 5 pesos that is affordable for the target market, the pricing strategy will be

prestige pricing in which prices are set at a high level, recognizing that lower prices will inhibit

sales rather than encourage them and that buyers will associate a high price for the product with

superior quality.

III. Industry and competitive analysis

Industry Outlook and Trends

Marshmallow is a type of confectionery which is typically made from sugar, water and

gelatin whipped to a squishy consistency. It's used as a filling in baking, or commonly molded

into shapes and coated with corn starch (Petkewich, 2006). In ancient times, the marshmallow
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plant, Althaea officinalis, was used medicinally to treat sore throats. The Egyptians added honey to

this concoction, which may have been the first predecessor to marshmallow candy. However,

today, marshmallows come in all sizes, shapes, colors, and flavors. From jumbo to miniature, from

chocolates to strawberries, there is a marshmallow to fit every application (Moncel, 2019).

Almost every child would always want a marshmallow on their hands because of its

sweetness, softness, and its availability with different flavors. It is actually all over the Filipino

markets that is the reason why almost every child knows about marshmallow. As times goes by,

the development and innovation of marshmallow is getting vast. From a simple marshmallow,

there is a s’more dessert that is already available worldwide. S’more is a campfire treat which is

a contraction of the phrase "some more" that is popular in the United States, Mexico,

and Canada, consisting of a marshmallow and a layer of chocolate placed between two pieces

of graham cracker or cookie (Williams, 2015). Aside from s’more dessert, marshmallow has

been innovated into a marshmallow chocolate mousse cake, baked cookie marshmallow,

marshmallow whip ice cream, and marshmallow hot chocolate. There are already plenty

variations and innovation from the marshmallow, however, none of this offered a mint

marshmallow especially here in the Philippines. The company aim to change the stereotypical

image of a marshmallow for the Filipinos. From a simple marshmallow, the company want to

create an innovation which is the Marint because most of the Filipinos think that to be able to eat

a mint chocolate, it must be imported. However, with Marint the company are bringing a world

class taste with a cheap price so that the Filipinos would think that a simple marshmallow could

be innovated into a mint chocolate coated marshmallow without spending too much money.

Competitor Analysis
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The area covered by the business are Saint Jude Parish School, Inc. and Trece Martires

City National Highschool, San Agustin, Trece Martires City. The direct competitors that the

company have seen within the vicinity are the vendors of Graham balls, Choco Mallows,

Wiggles while the indirect competitors of the business are the vendors that sells French Fries,

Kwek-kwek, and Fish ball.

Direct Competitor

Graham Balls

Graham balls is a simple and easy dessert made of graham crackers. It consists of

crushed graham crackers, condensed milk, evaporated milk and cinnamon powder mixed

together until well combined. Mold into a ball shapes then roll in sprinkles and refrigerate

before serving. It is a direct competitor because its ingredients are also related with the

company’s product which is the Marint.

Wiggles

Wiggles is a marshmallow with jam filling. With the perfect combination,

customers will feel the deliciousness of soft and fluffy marshmallow together with the

sourness of strawberry/blueberry jam filling. There are plain and chocolate coated

marshmallow for the consumer to choose. Wiggles became a competitor because most of

the elementary students, which is Marint’s target customer, would still love to have

candies like Wiggles

Choco Mallows
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Choco Mallows has a cracker-like biscuit that are slightly mushy, and the version

has interpreted it into a soft, cakey biscuit made with butter and graham crackers. To

truly get close to the texture, cut the cookies in half for a thinner base that's extremely

similar to the original. It became a direct competitor because the component to make the

Marint and this product both have marshmallow.

Indirect Competitor

French fries Vendors

French fries or simply fries or chips, are pieces of potato that have been deep-

fried. These are deep-fried, very thin, salted slices of potato that are usually served at

room temperature. French fries have numerous variants, from thick-cut to shoestring,

crinkle, curly and many other names. This became one of the Marint’s indirect because

this is one of the millennials known snack which would be a hinder for Marint’s

popularity.

Kwek-kwek Vendors

Kwek-kwek are hard-boiled quail eggs dipped in a bright orange batter, then

deep-fried. The batter is usually composed of flour, baking powder, some salt, and food

coloring, allegedly once used to coat eggs that failed to sell the day before. This is also an

indirect competitor of marint because it is one of the favorite snack of millennials.

Fishball Vendors
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Fish ball is a ball-shaped patty made of pulverized fish. It is somewhat flat in

shape and most often made from the meat of cuttlefish or pollock and served with a sweet

and spicy sauce or with a thick black sweet and sour sauce. It is an indirect competitor

because of the culture of the Filipinos loving tusok-tusok and also millennials love eating

it while spending love with their friends

Overall, Marint’s edge with its competitors is its unique taste that is new in the

market because in Trece Martires, City, mint chocolates are so rare to be found and

offering this with a cheap price would make a good impact in its brand image.

STRENGHTS WEAKNESSES

• Responsible and good sense of leadership • Inefficiency in production

• Low cost of manufacturing
• Lack of technology
• Has small capital
• Limited financial resource
• Knowledge in company
• Entrepreneurs don’t have enough experience

OPPORTUNITIES THREATS

• Innovation and uniqueness of the product • Increase in competition in the market

• Development of new products • Rising cost of ingredients
• Growth in the demand • New release of new flavored marshmallow
product from other company
Strengths, Weaknesses, Opportunities, and Threats Analysis
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Table 1:All in all, SWOT analysis is important to make the most the organization's best

advantage to reduce the chances of failure by understanding what the business is lacking, and

eliminating hazards that would otherwise catch the company unawares (Dowding, 2018).

IV. Business Description

Marint is a partnership that would be owned, maintained, and supervised by seven

student-entrepreneurs whom are: Ms. Jove Omamos, Mr. Jancarlo Paglinawan, Ms. Rosemar

Aguda, Ms. Alessandra Bartolay, Mr. Justine Baltazar, Ms. Katherine Sauquillo, and Mr. Ian

Perlas. It will offer unique mint chocolate coated marshmallow which was topped with sprinkles,

chocolate candies, pinipig, and crispies. The mission of the business is to serve affordable,

exceptional and attractive mint marshmallow that would make a revolutionary impact on

people's perspective about coated marshmallow. The business is located at Saint Jude Parish

School, Inc. and Trece Martires City National Highschool, San Agustin, Trece Martires City.

The target market of this business are mostly students coming from different schools considering

that youth nowadays wants innovation in the food that they eat and they would probably like a

unique product that would suit their taste. This would be profitable because it only have minimal

cost but big revenue that could sustain the life of the business.

Product

The business only offers Marint as its product, however it will offer variety of flavors like

mint-milk chocolate, milk chocolate, Mint-chocolate, and chocolate. Marint would be also

topped with sprinkles, chocolate candies, pinipig, and crispies to add taste and flavor on it.

Size of Business
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The entrepreneurs of the business will start its operation within the vicinity of Trece

Martires City, strategically, near the schools because its target market are students. The business

will have an area of 40 sq. m. which is enough to hold marketing, production, and selling of

product. This are is also suitable for the foreseen activities that the business might held and the

company made sure that this area would comfortably accommodate the customers.

Office Equipment and Personnel

The personnel of the business, Marint, are also its owner whom are Ms. Jove Omamos,

Mr. Jancarlo Paglinawan, Ms. Rosemar Aguda, Ms. Alessandra Bartolay, Mr. Justine Baltazar,

Ms. Katherine Sauquillo, and Mr. Ian Perlas. All of the personnel that would help in the

production would have their apron, gloves, masks, and hairnet for the sanitary purposes of the

food.

The equipment and utensils that would be used for the business are:

Equipment

 Gas stove and Gas

 Casserole

Utensils

 Bowl (stainless)

 Cutting Board

 Dishes

 Measuring spoon

 Microwavable container (size may vary)

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 Mixing Spoon

 Knife

 Paper liner

 Toothpicks

Background of Entrepreneur

The entrepreneurs of Marint whom are, Ms. Jove Omamos, Mr. Jancarlo Paglinawan, Ms.

Rosemar Aguda, Ms. Alessandra Bartolay, Mr. Justine Baltazar, Ms. Katherine Sauquillo, and

Mr. Ian Perlas, are passionate about creating their own business. The entrepreneurs are ABM

students that have their prerequisite knowledge about putting up a business or simply selling

because of the subject that they took up as an ABM student and when they were in Junior High

School. They already have the ability to think an innovation that would create a revolutionary

impact to the society.

As an ABM student, the entrepreneurs have their basic knowledge about putting up and

handling a business due to their specialized subjects such as Business Math, Organization and

Management, Fundamentals of Accounting, Business, and Management, Principles of Marketing

and Entrepreneur. These subjects helped the entrepreneur in their journey of venturing a business

most especially because they were established to be a businessman that made it easy to them to

organize a business.
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V. Production Plan

Raw Materials and Supplies

Ingredients

Ingredients No. of Units Unit Price(Monthly) Quantity Price

Mint .10 10.3 103

Chocolate 1.20 144 120

Milk Chocolate 1.20 144 120

Pieces Marshmallow 100 pcs 100 100

Sprinkles 3.7 120 30

Nips 11.75 11.5 22

Pinipig 5 105 40
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Crisps 3.75 84 30

Table 2 : Ingredients

Equipment

Tools, Machineries and No. of Units Prices

Equipment

Bowl (stainless) 1 piece 5

Cutting Board 1 piece 5

Plate 3 pieces 5

Measuring spoon 1 piece 5

Microwavable container (size 50 pieces 250

may vary)

Mixing Spoon 1 piece 5

Knife 1 piece 5

Paper liner 3 sets 60

Toothpicks 1 set 12
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Gas stove and Gas 1 unit 10

Casserole 1 piece 5

Total: 367

Table 3: Equipment

Production Process

Step 1: Cut the chocolate or milk chocolate into tiny strips so that it would melt quickly. The

chocolate or milk chocolate will vary depending on what flavor would be coated on the

marshmallow.

Step 2: In a stainless bowl, place the strips of chocolate or milk chocolate.

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Step 3: Prepare a casserole and put one liter of water in it and then boil it.

Step 4: Place the stainless bowl on the top of the boiling water so that the chocolate or milk

chocolate would melt. During this process, mix the chocolate from time to time because this
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would help the chocolate to melt more quickly.

Step 5: When the chocolate or milk chocolate already melted, transfer it into another bowl, then,

add 1 tablespoon of mint.

Step 6: After putting the mint, coat the marshmallow with the flavored mint-chocolate in the

bowl using toothpick. Dip the marshmallow with the melted mint-chocolate and then place it in a

paper liner
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Step 7: Select a topping that would be placed on the top of mint-chocolate coated marshmallow,

it may be sprinkles, pinipig or crisps.

Step 8: Leave the Marint for 30 minutes in a room temperature so that the mint-chocolate would

solidify.

Step 9: When Marint is already good for consumption, pack the product in a microwavable

container.

C. Tool, Machineries and Equipment

Tools, Machineries and No. of Units Prices

Equipment

Bowl (stainless) 1 piece 5

Cutting Board 1 piece 5

Plate 3 pieces 5

Measuring spoon 1 piece 5

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Microwavable container (size 50 pieces 250

may vary)

Mixing Spoon 1 piece 5

Knife 1 piece 5

Paper liner 3 sets 60

Toothpicks 1 set 12

Gas stove and Gas 1 unit 10

Casserole 1 piece 5

Total: 367

Table 4: Tools Machineries and Equipment

Raw Materials and Suppliers

The procurement of product has a standard to meet in able to make the product high quality, these

raw materials are bought from different known suppliers below:

All About Baking Shop – It is located in SM Dasmariñas, Cavite, we procure the materials like

Mint, Chocolate bar, Chocolate Milk and Paper

Trece Martires City Wet and Dry Market – It is located Governor's Drive; 4109,

Trece Martires City, Cavite. we procure ingredients like Marshmallow, Sprinkles, Nips, Pinipig and

Crisps
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Daily Expense

For every 100 pieces of Marint, is 211.00 pesos, the breakdown of cost is shown on the
table below:
Raw Material Unit Cost Cost per 100 pieces

Mint 0.05 5.00

Milk Chocolate 0.3 30.00

Chocolate 0.3 30.00

Marshmallow 1.00 100.00

Sprinkles 0.04 4.00

Pinipig 0.05 5.00

Nips 0.12 12.00

Crisps 0.04 4.00

Toothpick 0.01 1.00

Paperliner 0.20 20.00

Total 211.00

Table 5: Raw Materials

Time and Motion Study

Production Scheme

Production is set every week at Saturday because Marint has a long shelf life

8:00 a.m – 9:00 p.m buying of ingredients

9:00 a.m – 10:00 a.m cleaning/ preparation

10:00 a.m – 2:00 p.m cooking

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2:00 p.m – 3:00 p.m packaging

The company would sell the Marint on weekdays every 4:30 p.m. since its target

customers are students.

Plant Capacity

The melting of chocolate bar takes 30 minutes. While each piece of marshmallow

dipped in mint chocolate takes 1 minute and 10 minutes fridge time.

Production Capacity (in 3 hours) = (30 minutes) + (1 minute x 140 pcs.) + (10

minutes) = 140 pcs. Therefore, in three hours of production, the company could make 140

pieces of Marint

Plant Layout

Refrigerator
SINK
SINK
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Cooking
station

Packaging
area

Figure 2: The plan layout as shown that the working environment has a

lot of space for the process of making the product, each station has allotted

Labor Requirements
student entrepreneur to handle their station well.

Number of Workers: 7

PERSONEL BATCH OF PRODUCTION

 Jancarlo T. Paglinawan Procurement of Materials

 Ian Roz S. Perlas

 Justine Kylle M. Baltazar Preparation of Ingredients

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 Alessandra R. Bartolay

 Rosemar M. Aguda Cooking

 Katherine S. Sauquillo

 Jove Mutya P. Omamos Production and Packaging

Table 6: Labor Requirement

I. Overall Cost

The total raw materials per batches are shown below:

Mint
Unit Cost 103.00
Quantity of raw materials per batch 10.00
Cost of Material per Unit 0.10
Expected unit sales per month 2,100.00
Cost of material per Month 210.00
Chocolate Bar
Unit Cost 120.00
Quantity of Raw Material per batch 120.00
Cost of Material per unti 1.20
Expected unit sales per month 2,100.00
Cost of material per month 2,520.00
Marshmallow
Unit Cost 100.00
Quantity of Raw Material per batch 100.00
Cost of Material Per Unit 1.00
Expected unit sales per month 2,100.00
Cost of material per month 2,100.00
Sprinkles
Unit Cost 30.00
Quantity of Raw Material per batch 3.75
Cost of Material Per Unit 0.04
Expected unit sales per month 2,100.00
Cost of material per month 78.75
Nips
Unit Cost 22.00
Quantity of Raw Material per batch 11.75
Cost of Material Per Unit 0.12
Expected unit sales per month 2,100.00
Cost of material per month 246.75
Pinipig
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Unit Cost 40.00

Quantity of Raw Material per batch 5.00
Cost of Material Per Unit 0.05
Expected unit sales per month 2,100.00
Cost of material per month 105.00
Crisps
Unit Cost 30.00
Quantity of Raw Material per batch 3.75
Cost of Material Per Unit 0.04
Expected unit sales per month 2,100.00
Cost of material per month 84.00
Toothpick
Unit Cost 12.00
Quantity of Raw Material per batch 10.00
Cost of Material Per Unit 0.01
Expected unit sales per month 2,100.00
Cost of material per month 21.00
Paperliner
Unit Cost 20.00
Quantity of Raw Material per batch 100.00
Cost of Material Per Unit 0.20
Expected unit sales per month 2,100.00
Cost of material per month 420.00

TOTAL DIRECT MATERIALS 5,785.50

Table 7: The overall cost per month of producing Marint is 5,785.50 pesos. Through

time, the total direct materials will also increase because of the increase of production.

VI. Marketing Plan

Target Market

Based from the Market Segmentation of the company, their target market are

students or millennials from Trece Martires City. Specifically, students with an age ranging from

7-19 years old, the company is not particular for the student’s gender, ethnicity and religion but

they would prefer those who would give loyalty to marint and those consumers who insist one
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product only. In terms of allowance of the students, the company targets those students who have

extra allowance to buy snacks.

Students or millennials are the target market of Marint because it is made of mint

chocolate marshmallow and usually, adults are more health conscious than of the teenagers that

is the reason why they might not opt to buy Marint. In addition, millennials are also more

adventurous in terms of eating new foods and they would probably prefer something new and

unique to their taste which Marint is.

Bases for segmentation

Geographic Segmentation is when a business divides its market on the basis

of geography. It is a common strategy when an entrepreneur serves customers in a particular

area, or when your broad target audience has different preferences based on where they are

located. Based on geography, the target market of the Marint are those who are living in semi-

urban places like Trece Martires City wherein sweet and unique chocolates are in trend

especially to the millennials.

Demographic Segmentation is the process of dividing the entrepreneur’s market

into segments based on things like ethnicity, age, gender, income, religion, family makeup, and

education. The main focus of Marint in demographic segmentation is age because its target

market are students from different schools, therefore, the age bracket that the company

segmented is 7-19 years old and is open for all kinds of gender, ethnicity, religion, and income.

Psychographic Segmentation is a method used to group prospective, current or

previous customers by their shared personality traits, beliefs, values, attitudes, interests, and

lifestyles and other factors. The Marint’s target market in terms of psychographic segmentation
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are those whom interest is unique sweet delicacies and those millennials who has a lifestyle of

buying light meals before going home with their friends.

Product-related Segmentation is segmenting the consumer markets into groups

based on benefits sought by consumer. Based on product-related segmentation, the target market

of the business is those who wants unique snack for an affordable price that would be also

beneficial to them. In addition, in terms of loyalty levels, the target market of Marint are those

consumers who insist on one product only.

Product Positioning

The market position of Marint that wants to deliver too their consumers is its

cheap but unique minty taste symbol. Wherein the company positions the Marint as a snack that

would have a revolutionary impact than of the other competing brands because of its mint flavor

that is unique especially in local brand, aside from this, the consumers would not need to buy any

expensive imported mint chocolate brands because it is already cheap and locally available.

Market Size

The stalls of the Marint would be near from Trece Martires City National High

School and Saint Jude Parish School, Inc. Wherein it would be only open two hours every

weekday from 4:00 p.m. to 6:00 p.m. that is the reason why the estimated consumer that would

buy Marint every day is 100 consumers.

Market Study

Based on the market study that the company have conducted it shows that Marint

is competent enough to be sold in the market because it agrees with the likings and interests of

the target market. The respondents of the survey are random students from Trece Martires City

National High School and Saint Jude Parish School, Inc.

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The result reveals that 9 out of 10 consumers is satisfied with the minty taste of

the Marint, however there are some who doesn’t like mint for a chocolate marshmallow that is

the reason why the company added another flavor of Marint that do not consists mint. On the

other hand, 7 out of 10 consumers stated that they would buy Marint for a price of five pesos

because of this, the company would also try to offer three pesos Marint to satisfy other

customers.

The outcome of the study is a great help for the improvement of the product of

Marint and is also helpful to hear the comments and suggestions of the target consumers.

Marketing Strategy

Packaging

The product that the company offers is Marint only. That is the reason why the

entrepreneurs made a variation with Marint so that it would still appeal to the consumer even if

the product is only one. The company would make sure that it would still look fresh even though

it would be prepared ahead of time so that it would be still attractive to the consumers and they

would prefer to buy it. In terms of sanitation, the company would ensure that the Marints are

properly served and the environment while preparing it is properly cleaned so that the consumers

would not be discourage to buy Marint because of the basis of sanitation in the future.

In addition to make the Marint more appealing, the company decided to add toppings on

it like sprinkles, nips, pinipig, and crisps to add more color and appeal to the consumers and it

would not be just a plain coated marshmallow. The company would also make an attractive

packaging if ever that the consumer would buy Marint in bulk orders and also for special

occasions like Valentine’s day so that consumers could just give it without the hassle of finding

other wrappers.
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Place

The stall of Marint would be located near Trece Martires City National High School and

Saint Jude Parish School, Inc. because the target customers are student and it would more

accessible to them if the entrepreneurs will sell near their school. To attract consumers in the

food stall, the company plans to install speakers so that the Marint’s tagline and advertising

jingle would be heard by the students for them to be encouraged to buy our product. The

company would also ensure the cleanliness of the stall to be appealing to the target customers

Supply Chain

Supplier (Supplier of Producer Consumers

Marshmallow, toppings, (owners of (Millennials or
packaging and chocolate) Marint) Students)

Figure 3: Supply Chain

Price

Price is one of the bases of consumers whether to buy a product or not and the owners of

Marint aims to create a revolutionary impact to the students with a cheap price. That is the reason

why the price of Marint is not as expensive as those of other mint chocolates. The company want

to attract the consumers to buy Marint because you could actually taste a world class snack with

a cheap price.

Promotion
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Promotion is important in business to persuade your customers that your product is better

than of your competitors so that they would consider to avail your product. Marint would

promote to the public its unique mint-chocolate marshmallow for the customers to know its

revolutionary impact. The objective of Marint in promoting is to attract new customers to buy

Marint, increasing the sales, to raise awareness to the students about the company’s product

which is Marint, and to expand market penetration.

The strategy for marketing promotion that the company used were the following:

a) Social Media Marketing

Social media marketing is the use of social media platforms to connect with wider

audience to build brand name, increase sales, and persuade customers. Since the target

customers of the Marint are students or Millennial, social media marketing is very

relevant because social media is a very powerful platform to influence the youth and this

is very trendy in this present time. The entrepreneurs would put up a page of Marint and

would post catchy endorsements so that customers would consider to buy Marint. The

owners also plan to post a short commercial about Marint with its tagline and jingle so

that it would be remembered easily by the target consumers.

b) Print Media Flyer

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For small business like Marint, flyer is one of the most easy and cheapest way of

promoting the product because through the flyer they could personally interact with the

target customers. The flyers of Marint could be posted in buildings with permission or it

can be directly distributed by the personnel. The varieties of product would be written in

the flyer as well as its price and the owner’s facebook page and contact number for more

information. The owners plan to make the flyer simple yet attractive so that it would be

appealing to the target customers.

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c) Personal Selling

Personal selling is the oldest form of promotion. It takes place generally face to

face, over the telephone, or when a company representative speaks with a customer and

persuades them to place an order. Personal Selling would be the easiest and cheapest

way to promote a product because you only need your word of mouth to introduce your

product. The company plans to engage with the customers buying the product by talking

so that they would consider to buy again, they would also talk directly to the customers

to convince them to purchase Marint.

d) Special Offers
The company plans to offer special promotions so that the customers would
consider to buy in bulk order. Some of the promotion that the owners plan is buy ten
have two free Marints and buy twenty have five free Marints. Aside from this, the
entrepreneurs would also plan other promotions for special occasions such as Valentine’s
Day,
VII. Management Plan

This section shows the organizational structure, position, and form of ownership as

required by the business.

Form of Ownership

The form of ownership of the Marint is partnership in which the business is formed by

the agreement between two or more individuals to carry on a business as co-owners. Each

partners in this business partnership will invest equal amount of money for the business, and

therefore each investor or partner would have the same share in the profits and losses. This

partnership type of business is owned by Grade 11 ABM students of Trece Martires City Senior
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High School namely Ms. Jove Omamos, Mr. Jancarlo Paglinawan, Ms. Rosemar Aguda, Ms.

Alessandra Bartolay, Mr. Justine Baltazar, Ms. Katherine Sauquillo, and Mr. Ian Perlas.

Organizational Structure

Jancarlo Paglinawan Katherine Sauquillo

Head of Production Assistant

Jove Omamos
Ian Roz Perlas
Manager and Justine Baltazar
Head of Head of Sales and
Operations Marketing Assistant

Rosemar Aguda Alessandra Bartolay

Head of Finance Assistant

Figure 4: Organizational Structure

Job Description

The job descriptions that were written in this business plan is based on the job description

of betterteam.com which was published on May 21, 2019.

a. Manager and Head of Operations – Jove Mutya Omamos

 Provides inspired leadership for the operation for the organization, which involves

making important policy and strategic decisions, as well as the development and

implementation of operational policies and procedures.

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 Works with the partners to determine values and mission, and plan for short and

long-term goals.

 Identifies and addresses problems and opportunities for the company.

 Builds alliances and partnerships with other organizations.

 Supports worker communication with the management team.

b. Head of Finance – Rosemar Aguda

 Forecasts monthly, quarterly and annual results

 Approves or reject budgets

 Allocates resources and manage cash flows

 Conducts profit and cost analyses

 Develops secure procedures to maintain confidential information

Assistant of Head of Finance – Alessandra Bartolay

 Double checks the financial statements

 Recommend cost-reducing solution

c. Head of Production- Jancarlo Paglinawan

 Planning and organizing production schedule

 Assessing project and resource requirements

 Ensuring that health and safety regulations are met

 Determining quality control standards

 Overseeing production processes

Assistant of Head of Production– Katherine Sauquillo

 Helps in inspecting the supply and product quality

 Assists in purchasing materials

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d. Head of Marketing- Ian Roz Perlas

 Manages organizational sales by developing a business plan that covers sales,

revenue and expense controls.

 Meeting planned sales goals.

 Developing the organization’s through motivation, counseling and product

knowledge education.

 Promoting the organization and products.

 Understand the organization’s ideal customers and how they relate to our

products.

Assistant of Head of Marketing– Justine Baltazar

 Coordinates with head of finance

 Shares ideas to boost up sales

VIII. Assessment of Risk

Inefficiency in production is the weakness of the business due to lack of technology.

Because the entrepreneurs only have a limited financial resource, they don't have enough

capacity to buy equipment and machineries that would be a great help to improve the time for the

production of the product. Although the entrepreneurs have knowledge in putting up a business,

it is their first-time experience in venturing a business would be a weakness because they still

don't have enough experience to know what to do in situations which need a skill more than a

knowledge.

Increase in competition in the market is also one of the forecasted risk, especially there

are products that are more cheaper than Marint and the other competitors also venture product
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that is the same with Marint. They also already established their brand name while Marint is only

new in the business. In addition, if the government of Trece Martires City would have a strict

implementation of no side walk vendor and no informal vendors within the vicinity of Trece this

would affect the business.

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IX. Financial Plan

The student-entrepreneurs will sell marint in 21 days and is expected to have a net sale of 10, 500.00 pesos a month, by the start of operation

the company the net sale will have a increase of 500 pesos per month. In making marint the total direct materials are 4525.50 pesos with a direct

labor cost of 1,750.00 a month and a factory overhead of 379.00 pesos, a total operating expense of 200 and a total cost of goods sold is 6654.50

pesos. The company will have an income of 3654.50 a peso’s cash budget of 7645.50 pesos with a total asset of 7654.50 pesos the total partners

equity will be 3882.75 pesos.

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