Floating

Island Dessert
Delissert
Business Plan
TABLE OF CONTENTS
Introduction ....................................................................3
1. Executive Summary .................................................4
2. Company Overview .................................................6
3. Business Description ...............................................8
4. Market Analysis .......................................................9
5. Operating Plan...................................................... 10
6. Marketing and Sales Plan ..................................... 13
7. Financial Plan........................................................ 14

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Floating Island Dessert
Business Plan

Introduction

Delissert is a business that offers one product called Floating Island Dessert by 19 students of ABM 12 –

2a in Arellano University - Malabon. In partial fulfilment of the requirements in Research Project; Feasibility

Study.

The satisfaction rate of a delicacy floating island dessert is what we are cognize in. For this product

perception that we formalize we would like to linger the consumer’s interest with our version of 3 in 1 dessert.

This study will give insight about the pulse of the market that will help for effective and efficient decision

making and cultivation of floating island dessert. Focusing on knowing the possibility of floating island dessert

being sold in Malabon City. This study is specifically conducted in Brgy. Acacia, Brgy.Ibaba, Brgy. Bayan-bayanan

Malabon City.

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1. Executive Summary

 General problem:

Filipino are known for hosting parties or feast for different special occasions that take place all

year round. A special occasions that will not be completed without special desserts which takes time to

prepare, a problem that busy moms face in their preparations because of their hectic schedules that

result in not being able to provide special dessert to their family.

 Solution:

We came up to the idea of creating a business that offers a ready-to-eat dessert which is

Floating Island Dessert. Floating Island Dessert is a 3 layered desert consist of Braso de Mercedez on the

top, Leche Flan in the middle, and Ube Halaya in the lower part.

 Market focus:

Floating Island is for the youngest upto oldest people who consume and love eating dessert and

for the people who struggle to prepare special dessert for special occasions.

 Competitive advantage:

The difference of our product from other competitor’s product is ours’ surely delicious. Floating

Island is a Filipino 3 layered dessert consist of leche flan, ube halaya and topped with meringue frosting

like brazo de mercedes. This is the ultimate 3 in 1 dessert! The yummy and delicious desserts you are

looking for is combined and found in one.

 Returns:

The estimated profit of our business in a week with the deduction of the cost of sales will be ₱3,974.

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Business Plan

OWNERS

Catherine Jane P. Ira Peña

Goboleo

Mary Grace Paliwanan Mitch Camille Baylon

MARKETING
ACCOUNTING PRODUCTION DELIVERY
AND SALES
STAFF TEAM TEAM
TEAM

Trisha Tinaliga Genie Rose Sunico Zacharie Ates James Gavila

Micko Soriano Claire Justin

Eloisa Mongolian Christine Mae Geron
Encarnacion

Jonalyn Francisco Patricia Estaco Shanne Repil

Joy Haira Dela Cruz Anna Marie Ramos Ruby Rose

Emari Señorin
Calvis

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2. Company Overview

 Ownership:

Catherine Jane P. Gobleo (Owner)

Mitch Camille Baylon (Co – owner)
Mary Grace Paliwanan

 Company summary:

Delissert is founded for the purpose of offering the market 3 in 1 layered dessert for affordable
price and give convenience to the people by selling ready made and instant food.

 Mission statement:

To provide 3 in 1 desserts that caters every Filipino cravings in special

sweetened delicacies.

 History:

Founded on November 22, 2018, made for the sole purpose compliance of the
requirement in feasibility study subject taken for 2 nd semester of Grade 12. A

partnership type of business that was named “DELISSERT” that means Delicious

Dessert that sells one product that is called “Floating Island” a 3 layered dessert that

consist of leche flan, ube halaya, and braso de mercedes.

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3. Business Description

 Product description:

Delissert that means delicious dessert. This is dessert business located in the 89.C arellano st.

brgy. Ibaba,malabon city, our business is a partnership type of business founded on November 22, 2018

made for the sole purpose in compliance of the requirement in feasibility study subject taken for 2nd

semester of grade 12..

 Product overview:

Floating island will hold true to its vision of being a new concept of layered dessert in order to

became a favorite dessert for consumer. As the reported every after meal Filipino hands to seek out for

desserts for this product perception that we formalize, we could like holdthe interest of the consumer

with our version of 3 in 1 dessert. Delissert business also hopes to become a destonation for the

thousand of Filipino dessert lover in an affordable price.

 Key Participants:

Delissert supports local suppliers and entrepreneur therefore our business will favor and get

supplies locally to help in growing our economy and give more opportunities to expand their business as

we grow as a business entity.

 Pricing:

Delissert will have own products at a low price, to consistently maintain the loyalty of the
customers pricing will be in a medium basis , which means it is between the higher and lower price.
Offering a reasonable price to the customers, in believing that at the least price of the product/s of
delissert (Floating Island Dessert) will give satisfaction.

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Business Plan

4. Market Analysis

 SWOT analysis:

STRENGTHS WEAKNESSES

 3 layered Dessert  Lack of capital

 Friendly, active and  Slow production

responsible staffs  Delivery of products

 Affordable price based  Lack of tools and

on the individual costing materials

of ingredients

SWOT
OPPORTUNITIES THREATS

 In demand to those  Unexpected changing of

person who love sweets price of the ingredients

 New to market  Lots of competitors who

 People who tend to buy also make desserts

readymate or instant

dessert

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5. Operating Plan

 Order fulfillment:

The costumers will be able to reach to our business through our facebook page:

@Delissertofficialby direct messaging us their inquiry, and orders. They can also contact us in our mobile

number: 09751038642

 Payment:

The payment of individual orders or not over 10 tubs can be done in meet ups when the product

has been delivered. For the bulk order initial deposit is required for assurance of the owners that the

costumers will cancel their orders.

 Technology:

Mobile Phone - getting orders and replying for inquiry of the costumers.

Mixer - easier mixing of ingredients.

 Key customers:

People who love dessert will be an obvious key costumers but delissert also see the opportunity

of catering the needs of those people who have no time to prepare dessert for occasions because of

hectic schedule.

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 Key employees and organization:

Baker / Cook – Must know cook or bake as they are the one who will play a big part in producing the

product.

Costumer Service - Must know the basic skills of operating a mobile phone in replying to inquiry and

must be knowledgeable in company’s whole operation in pricing, schedules of production and delivery.

Delivery Personnel - Must be knowledgeable in roads and ways of nearby cities such as Caloocan,

Malabon, Navotas and Valenzuela.

Accounting Satff - Must be a college graduate with the degree of any accounting courses.

Marketing Staff - Must be a college graduate with the degree of marketing courses or have a

background in marketing field.

 Facilities:

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PLANT LOCATION

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6. Marketing and Sales Plan

 Key messages:

Delissert believe that you don’t have to work extra hours after your hectic schedule when there

are special occasions for you to taste and have a special dessert in accordance to that delissert promotes

convenience by offering help to cater your special dessert or any dessert cravings but not making you

spent hours to have it

 Marketing activities:

In order to provide the costumers the convenience in purchasing the product,promotional

strategies through online advertisement social media sites and page also includes the business contact

details would be effective.Offering and allowing every neighbours to try the product and share the

experience to the other possible costumers.The product is available at through online by cash on

delivery or meet up and also at our home based store located 89 C. Arellano St. Brgy. Ibaba, Malabon

City

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Financial Plan
Estimate Your Company’s Sales Forecast.

 Projected start-up costs:

Cost of Sales Price Cost/Week

Sugar ₱ 36.00 ₱ 180.00
Eggs ₱ 108.00 ₱ 540.00
Vanilla Extract ₱ 80.00 ₱ 400.00
Butter ₱ 40.00 ₱200.00
Purple Yam ₱ 35.00 ₱ 175.00
Cream of Tartar ₱ 89.00 ₱ 445.00
Evaporated Milk ₱ 60.00 ₱ 300.00
Condensed Milk ₱ 73.00 ₱ 365.00
Supplies Expense
Bowl ₱116.00
Wire Whisk ₱100.00
Measuring Cup ₱90.00
Lyanera ₱90.00 ₱ 450.00
TOTAL ₱ 3,451.00

Other Expense Price

Equipment:
Microwave ₱1,008.00
Refrigerator ₱17,995.00
Steamer ₱300.00
Total: ₱19,719.00

 Projected start-up budget

₱ 3,451.00 ( Cost of Sales )

₱19,719.00 ( Other Expense )

₱ 23,170.00 (Total Expense)

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