Professional Documents
Culture Documents
EXECUTIVE SUMMARY
The business name Puto Balanghoy for our company since, as implied by,
we don’t only sell standard Puto Balanghoy or what we’re familiar with. We
provide uncommon and cutting-edge product. It offers services that gives us as a
company a benefit because we produce such an inventive and distinctive product.
The company decided to launch this type of business in the Municipality of
Makilala since there is a sufficient demand for it and no other creative Puto
balanghoy in the area. The employees and family members are main targets of this
business. It shows how to get along with them, spent time with them, and
appreciate each and every moment of their existence while they are enjoying Puto
Balanghoy.
It is anticipated that the family members will enjoy exploring new terrain.
The advantages of Puto Balanghoy include the fact that there are few similar
products on the market, elegant packaging, and a variety of toppings option. This
product also provided two different packaging options for delivery, both of which
were elegant and serve to keep the product clean by preventing dirt. Given that
most of its rivals don’t provide this kind of service, Puto Balanghoy offers delivery
for customers who would prefer to avoid the inconvenience or difficulty of
traveling a distance to purchase their goods. Michelle L. Enog, Juralyn M. Moteng,
Kent Aron Doromal, and Ma. Gina M. Jadlocon. They were responsible for
ensuring successful operation and earning revenue. A brand new and distinctive
product, we offered by the company. There are four people working for Puto
Balanghoy Business: the cashier, cook, crew, and the purchaser. The business
offered a sizable selection of goods that were all-inclusive and sure to gratify the
costumers feel at ease, to satisfy their cravings, to make the most of every moment
they spend dining, and above all, to encourage them to experience the delicacies of
our culture, of which we as a Filipinos may be genuinely proud.
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Puto balanghoy offers the best and most convenient location to sample our nation’s
revolutionary cuisine product culture. It satisfies your appetites while providing all
the nutritional advantages.
CHAPTER II
A. THE INDUSTRY
The Puto Balanghoy, located in Purok 36, Calis Subdivision, Makilala,
Cotabato, offers excellent services to other nearby Municipality while also offering
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their best traditional cuisine. To provide a genuine Puto Balanghoy for you, the
production procedure typically uses a classic dough recipe. The food industry was
created to turn steamed cassava into Puto Balanghoy with fillings and toppings.
Puto Balanghoy was a pleasant, cuisine, and familiar establishment but it really
needed more dining options. It provides the highest quality of Puto Balanghoy with
a distinct and flavorful flavor that satisfy the customer’s appetite.
We added some creative design to the border to represent the business owner's cr
eativity. There is also doughnut that symbolize worth it and affordable for the costumer's.
Business Location
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Figure 1.2 Business Location
Vision Statement
It aims to be one of the most excellent and innovative product. This product aims
also to be one of the most proud products.
Mission Statement
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To provide palatable food to our customer. To ensure that it will be satisfying for
their appetite and cravings.
Goals
Our major goal of PUTO BALANGHOY “ DIP IT AND LICK IT” is to have our
own establishment, partnership with other establishment and branches for us to be
able to apply our product not just in school, Municipality of Makilala but also
nearby Municipality.
Objectives
To give good services and satisfaction of the customers cravings.
To provide an affordable price and excellent product.
To introduce our innovative product and to innovate the product by
providing customers a different flavors.
To established market presence needed; Becoming and staying
profitable, excellent customer service; increase sales volume; and to
expand in the future.
To provide excellent customer service by meeting their needs and
request.
To serve the best Puto Balanghoy and have the nicest staff great
ambiance.
To improve Puto Balanghoy online exposure by optimizing its social
media presence.
Maximize revenue and minimize cost.
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excellent service to satisfy and assure customers. The business had the first ever
advantage in providing high-quality product for quick delivery and one of a kind
masterpiece because there was little rivalry among pizza shops as was noted. Puto
Balanghoy also provided cheaper fixed cost by negotiating a lengthy building lease.
D. ENTRY ANG GROWTH STRATEGY
The secret to success in the Puto Balanghoy industry was aggressive
marketing. Delivering product to your house was a typically an impulsive decision.
This needs an effective marketing effort using flyers and social media.
Additionally, Puto Balanghoy created a clever initiative to appeal to larger visitors
in places like resorts and hotels.
E. CONVENIENT
Programs included address customer feedback survey, and delivery cost
reply notes. In order to make it simpler for prospective customers to locate us and
to have quick access to product information, online response forms were made
available through online advertising surveys and messaging.
CHAPTER III
MARKETING RESEARCH AND ANALYSIS
A. Customers
Puto Balanghoy’s target audience was made up of workers and
family members in several Municipalities, demonstrate how to get along
with families and co-workers and the staff would enjoy trying new things.
B. Market size and Trends
In order to have a sufficient income, Puto Balanghoy choose to
live in a region with a sizable market. Facebook posting is a part of our
marketing plan because the majority of consumers use social media. We
are aware that most clients prefer to place their orders online these days
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because it is less work for them. We promise to deliver the highest quality
services possible to ensure that they like and keep purchasing our products
in addition to receiving a profit.
Indirect Competitors
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The results of examination of the market competitors revealed that
JD’s Kakanin, Antonio’s Kakanin shared the same price range of Php 5.00 to Php
10.00 as the Direct Competitors. Puple Yum and J’CO, which have not the same
pricing as the Indirect Competitors.
Strengths: Weaknesses:
The best-tasting snack with a low The price fluctuations of the
initial capital investment cost. necessary ingredients may
The essential ingredients for "Puto have an impact on the “Puto
Balanghoy" are readily available Balanghoy”.
and easy to find. The product's shelf life
It could look more appealing than cannot be extended for a
the traditional ones due to week since doing so would
products that transform it into ruin its flavor and quality.
delightful snacks.
Opportunities: Threats:
Because of the growing The market for traditional
population, there will likely be an kakanin goods will be
increase in the need for snacks, affected by customers'
and kakanin goods are suitable for changing appetite and
customers who want to just save snacking habits.
money. The majority of the market
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Nowadays, individuals are has already been taken over
looking for cheaper snacks, and by the current kakanin
kakanin foods fit their specified manufacturers.
budget.
D. DEMAND STRUCTURE
Factors that Affects Demand
Market Size
Puto Balanghoy was situated in a sizable area with a lot of students and
worker who makes a good living.
Income
Puto Balanghoy’s sites were also in areas with a sufficient income since
those with sufficient funds tended to spend or purchase more Puto
Balanghoy.
Consumer Expectations
By placing our restaurants in wealthy neighborhoods, we were able to
guarantee higher spending because more customers made purchases based
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on their projected future income and I anticipation of having money.
Customers anticipated enjoying a nice supper.
The puto balanghoy was introduced by the company itself. It was made in a
special cassava, filled with dark chocolate and with various toppings. Because of
innovative approach to the company’s brand, the meticulous presentation, and the high
caliber of the cuisine, this locally owned fast food was positioned as a national franchise.
We offered delicious cuisine at a reasonable cost in an entertaining environment. The
item maybe accessible and available both within and outside the mall.
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Figure 3.1 The figure displays the outcomes of the respondents' decisions on their puto balanghoy
cravings.
Figure 3.2 The figure indicates that when operations began, the puto balanghoy would
become well-known in Makilala.
Figure 3.3T he graph demonstrates that 76.1 % of 46 respondents —said they enjoy eating
pizza. This suggests that the respondents do in fact purchase puto balanghoy.
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Figure 3.4 The illustration shows that 65.2 % respondents are fond of eating
balinghoy with chocolate fillings.
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Figure 3.6 The figure shows that 91.3% of respondents are willing to pay
Php 10.00-15.00 each.
Figure 3.7 According to the data, 67% of people prefer eating puto
balanghoy with tea.
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CHAPTER IV.
Month 1
Gross Margin = Sales – Cost of Goods Sold
Sales
= PHP78,000.00 – PHP31,954.00
PHP 78,000.00
=PHP46,046.00
PHP 78,000.00
= 59%
Operating Margin = Operating Income
Sales
= PHP23,560.00
PHP78,000,00
=30.20%
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Month 2
Gross Margin = Sales – Cost of Goods Sold
Sales
= PHP91,000.00-PHP29,184.00
PHP91,000.00
=PHP61,816.00
=68%
Operating Margin = Operating Income
Sales
=PHP 39,030.00
PHP91,000.00
= 43%
Month 3
Gross Margin = Sales – Cost of Goods Sold
Sales
= PHP104,000.00 –PHP29,354.00
PHP104,000.00
= 72%
Operating Margin = Operating Income
Sales
= PHP51,860.00
PHP104,000.0
= 50%
Month 4
Gross Margin = Sales – Cost of Goods Sold
Sales
= PHP109,200.00 – PHP 29,640.00
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PHP109,200.00
= 73%
Operating Margin = Operating Income
Sales
= PHP56,810.00
PHP109,200.00
= 52%
CHAPTER V
MARKETING PLAN
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promotional campaign supported the prices of our product helped us in
achieving, our objectives in getting a large a large market sales.
RECIPE PRICE
Hershey’s Kisses Chocolate
Php10.00
Haft dozen Php60.00
1 dozen Php120.00
Nips Chocolate
Php10.00
Haft dozen Php60.00
1 dozen Php120.00
Sesame Seeds
Php10.00
Haft dozen Php60.00
1 dozen Php120.00
Assorted Sprinkles
Php10.00
Haft dozen Php60.00
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1 dozen Php120.00
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Chapter VI
DESIGN AND DEVELOPMENT PLANS
We develop and upgrade the usual taste of puto balanghoy. We use more
variant and flavoring, as tolerated from plain puto balinghoy to puto
balanghoy with fillings and different toppings for costumer’s fun and
cravings.
B. DIFFICULTIES AND RISK
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D. SUPPLIES
Supplies Unit cost Quantity
(kg/g) per(kg) Total cost
Nips 30 5 P 150. 00
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Dark Chocolate 59
WHITE
CHOCOLATE 69
Sprinkles 4 10 P 40.00
E. OFFICE SUPPLIES
Supplies Quantity Unit cost Total cost
No. per
item/box
Ball Pen 1 box P 85.00 P 85.00
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Scissors 2 pcs P 15.00 P 30.00
14,990.00
Total
F. MATERIALS AND EQUIPMENT
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HULMAH 2 CAN 5.00 240.00
4
AN
KINIVES 2 STAINLE P 63.00 126.00
SS STEEL
BOWLS 5 STAINLE 125.00 255.00
SS
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Total 5,956.00
CHAPTER VII
MANUFACTURING AND OPERATION PLANS
A. OPERATING CYCLE
Process Flow
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The assign crew
At 8:00 am the cleans the table of The customers can
store open to the the dine-in choose either for
public customer after dine-in or take out.
using it.
While the
The cashier issue customer is
After ordering, the
a receipt as a waiting, the crew
customer the pays
proof of purchased starts processing
his/her order.
of the customers. the order of the
customer.
The cashier
repeats the The process is to
The customer then customer’s order be repeated from
proceeds to the for the the second step
cashier to choose conformation and once the new
and order. the cashier gives customer comes
the priority number into the store.
to the customer.
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Figure 7.1 Process Flow
It sought to standard size and streamline business procedures. The sequential
task help people to complete work efficiency.
Prepare to assemblesd
the puto balanghoy in the
liner cup for the final
presentation
Production Flow
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Takes
order of
Serve
the
customer
Prepare Prepare
for its final the
presentati ingredient
on s
Prepare
Wash the
the Puto
ingredient
Balangho
s
y
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WASTE MANAGEMENT
C. GEOGRAPHICAL LOCATION
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Figure 7.4 Geographical Location
FLOOR PLAN
Stock Room
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D. FACILITIES AND IMPROVEMENT
The store has the following facilities
Comfort room
Kitchen
Dining area
Parking lot
Customers service
CHAPTER VIII
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MANAGEMENT TEAM
A. ORGANIZATION
Business Organization:
B. ORGANIZATIONAL CHART
MANAGER/ CASHIER
MICHELLE L. ENOG
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B. MANAGEMENT COMPETITIVE AND OWNERSHIP
Partners receive an equal portion because they had a stake in the
company. Each partner received their perspective portions of the yearly
income. Incentives and allowances were given to partners for managing
the business.
C. SALARIES AND WAGES
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Phil health Pag-ibig SSS based on
based on fund Contribution
contribution (yearly) Schedule
(yearly) (yearly)
Job Description
Position Job Responsibilities
/Duties
Manager/ Business management
Cashier degree for general
managers or master’s
degree in business
administration good
familiarity with various
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business functions.
Strong work ethic and
excellent organization.
Purchaser Graduate of high school,
has the capability to
manage transactions,
possess strong
communication skill, and
be dependable, personable,
and friendly.
Cook Cooking classes or degree
in irrelevant fields, possess
a solid work ethic.
Job Qualifications
Job Position Job Qualification
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Cook Any related course in culinary.
Have a good working ethics.
Recruitment Perspective
Locating and hiring suitably competent persons for these positions.
To decide whether to hire someone or not, a manager and job application
interview was required.
Verify Preferences
The applicant must at least list their character references so that their
personal information and data can be followed up on.
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Training and Orientation Program
This is done to give employee’s direction and information about the
organizations policies and processes, as well as to help them to develop the
skills they needs to do their jobs well.
CHAPTER IX
OVERALL SCHEDULE
A. Gantt Chart
ACTIVITIES
1 2 3 4 5 6 7 8 9 10
1. Conducting
business
feasibility.
2.
Repair of
building
3. Procurement
of materials and
equipment
4.
Hiring of
personnel
5.
Installation
6.
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Project start
Table 9.1 Gantt Chart
CHAPTER X
THE FINANCIAL PLAN
A. Income Statement
PROJECTED INCOME STATEMENT
Fo r the fo ur m o nths p e rio d
ACCOUNTTITLE
DIRECTMATERIAL
Mo nth 1 Mo nth 2 Mo nth 3 Mo nth 4
GROSS SALES ₱78,000.00 ₱91,000.00 ₱104,000.00 ₱109,200.00
LESS: COSTOF GOOD SOLD ₱31,954.00 ₱29,604.00 ₱29,929.00 ₱29,939.00
Ra w m a t e ria l in v e n t o ry , b e g . ₱0.00 ₱100.00 ₱150.00 ₱200.00
Ad d : Pu rc h a se s, Ra w m a t e ria l ₱12,620.00 ₱13,120.00 ₱13,200.00 ₱13,200.00
To t a l G o o d s Av a ila b le fo r Sa le ₱12,620.00 ₱13,120.00 ₱13,200.00 ₱13,200.00
Le ss: Le ss m a t e ria l En d in g In v e n t o ry ₱100.00 ₱85.00 ₱75.00 ₱65.00
DIRECTMATERIALUSED IN PRODUCTION ₱12,520.00 ₱13,135.00 ₱13,275.00 ₱13,335.00
GROSS PROFIT ₱46,340.00 ₱61,396.00 ₱74,079.00 ₱79,261.00
LESS:OPERATING EXPENSES
Sa la rie s a n d Wa g e s ₱38,272.00 ₱38,272.00 ₱38,272.00 ₱38,272.00
Ut ilit ie s ₱500.00 ₱500.00 ₱500.00 ₱500.00
Pe rm it a n d Lic e n se s ₱420.00 ₱420.00 ₱420.00 ₱420.00
Re n t a l ₱500.00 ₱500.00 ₱500.00 ₱500.00
Re p a ir a n d Ma in t e n a n c e ₱100.00 ₱100.00 ₱100.00 ₱100.00
O ffic e Su p p lie s ₱0.00 ₱0.00 ₱0.00 ₱0.00
To ta l Op e ra ting Exp e nse s ₱39,792.00 ₱39,792.00 ₱39,792.00 ₱39,792.00
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B. Statement of Financial Position
PROJECTED STATEMENTOF FINANCIALPOSITION
For the four m onths pe riod
Pre -op e ra t iona l Mont h 1 Mont h 2 Mont h 3 Mont h 4
Assets
Current Assets
Cash on Hands ₱7,336.00 ₱20,000.00 ₱25,000.00 ₱30,000.00 ₱35,000.00
Inventory ₱0.00 ₱2,000.00 ₱2,000.00 ₱3,000.00 ₱4,000.00
Total Current Assets ₱7,336.00 ₱21,000.00 ₱27,000.00 ₱33,000.00 ₱39,000.00
Non-Current Assets
Equipment ₱5,956.00 ₱5,956.00 ₱5,956.00 ₱5,956.00 ₱5,956.00
Accomolated ₱497.08 ₱541.45 ₱595.60 ₱661.80
Total non-Curret Assets ₱5,956.00 ₱5,458.92 ₱5,414.55 ₱5,360.40 ₱5,294.20
Total Assets ₱13,292.00 ₱32,414.92 ₱38,370.55 ₱44,316.40 ₱50,250.20
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C. Statement of Cash Flow
PROJECTED STATEMENTOF CASH FLOW
Fo r the fo ur m o nths p e rio d
Ye a r Be g in n in g Mo n t h 1 Mo n t h 2 Mo nt h 3 Mo n t h 4
CASH FLOW FROM OPERATING ACTIVITIES
C a sh C o lle c t e d fro m c o st u m e rs ₱78,000.00 ₱91,000.00 ₱104,000.00 ₱106,200.00
Pa ym e n t t o Sup p lie rs o f Ma t e ria ls ₱12,620.00 ₱12,620.00 ₱12,620.00 ₱12,620.00
Pa ym e n t fo r Sa la rie s a n d Wa g e s ₱38,272.00 ₱38,272.00 ₱38,272.00 ₱38,272.00
Pa ym e n t of Em p lo ye rs C o n t rib ut io n ₱0.00 ₱0.00 ₱0.00 ₱0.00
Pa ym e n t fo r Un t ilit ie s Exp e n se s ₱500.00 ₱500.00 ₱500.00 ₱500.00
Pa ym e n t fo r p e rm it s a n d lic e n se s ₱420.00 ₱420.00 ₱420.00 ₱420.00
Pa ym e n t fo r Re n t Exp e n se s ₱1,000.00 ₱1,000.00 ₱1,000.00 ₱1,000.00
Pa ym e n t fo r Re p a ir a n d Ma in t e n a n c e ₱200.00 ₱200.00 ₱200.00 ₱200.00
Pa ym e n t fo r O ffic e Su p p lie s ₱14,990.00 ₱14,990.00 ₱14,990.00 ₱14,990.00
Pa ym e n t fo r Ad v e rt isin g Exp e n se s ₱0.00 ₱0.00 ₱0.00 ₱0.00
Pa ym e n t fo r Inc o m e Ta x Exp e n se s ₱9,001.00 ₱9,001.00 ₱9,001.00 ₱9,001.00
CASH FLOW FROM INVESTING ACTIVITIES ₱997.00 ₱13,497.00 ₱26,797.00 ₱28,697.00
In v e st m e n t fro m Pa rt n e rs ₱13,292.00
C a sh In Flow fro m In v e st ing Ac t iv it ie s ₱13,293.00
CHAPTER XI
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PROPOSED COMPANY OFFERINGS
A. Desired Financing
Puto balanghoy started the business with an initial investment of Php. 450.000. The
prospective source to meet the financial requirement of the project will be from the
personal funds of the proponent. Companies come to know that the initial stage a
company may need additional funding so the company will raise funds through
borrowing or additional investment from partners
B. Capitalization
C. Use of funds
The running expenses, such as utilities, salaries and wages,
renovations, and taxes, will be covered by the starting capital. The
startup cash will also be utilized to make capital purchases for the
company's future advantages. The money should be used wisely, for
the Puto balanghoy development and enhancement.
APPENDICIES
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8. Which type of eating puto balanghoy do you prefer?*
puto balanghoy with tea (2-3 person)
puto balanghoy with free souvenir
puto balanghoy with photo booth
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