1.

Company Summary
1.1 Industry Overview

Based on industry estimate, more than 2 billion brownies were consumed every opportunities
than threats. Growth is dependent on the success factors of individual brownies entities, this
include the following:

 Affordable price to ensure financial sustainability

 Efficiency and effectiveness

The industry established brownies business and these are growing at fast pace. The brownies
industry also has numerous of small businesses which are monthly found in houses brownies
industry serve entities such as malls, bakery, etc. the current challenges facing the industry
includes:

 Taste preference of customers

 Capital availability
 Lacks of ingredients
 Balancing the taste of cocoa and unbleached flour

We choose brownies as our product since it is easy to bake and most of Filipinos are like sweet
foods. We can also cut them into small sizes for cheaper price, since our primary customers are
students in Muntinlupa national High School – Main. Brownies also serve as a snack for those
students whose doing their assignment and it can boost their energy since eating chocolate is the
best way to enlighten our mood.

1.2 Company Description

Brownielicious is a stall that will represent a delightful and satisfying freshly baked brownies filled
with different flavoured mallows. This certain product is named as Brownie Puff that will surely
satisfy your cravings. Brownielicious is new to the market that is we, owners, opted on opening
up a new business through a stall. Brownie Puff is a fresh and home-made brownie stuffed with
flavoured marshmallows.
 1.3 History and Current Status

Before we came up with the idea to start a business. One of the Brownielicious employee loves
to bake ever since she was 7 years of old and her family used to have a food business a year
ago. Since she has experience in baking and handling business the manager decided to start a
business that she is comfortable at and baking brownies is easy to do. Our current status for now
is in the stage of Introduction since our product is new in the market.

1.4 Goals and Objectives

The goals of Brownielicious are as follows:

 Provide better customer service

 Increase profit
 Build strong customer relationship and to be able to get the target market's trust and loyalty
through the consistency of our product and services

The objectives of Brownielicious are as follows:

 Earn a profit at least 10% rate of return on our investment

 Increase market share by 2% everyday
 By the last day, increase sales by 20%

1.5 Mission Statement and Vision Statement

Mission Statement

Our mission is to serve quality tasting brownie filled with different flavoured mallows that surely
creates customer satisfaction.

Vision Statement

Our vision is to enrich good quality of our product and services to become one of the best producer
of brownies with a high quality taste.
Value Statement

Brownielicious supports the process of cleanliness and safeness of its food production this
business does not only focus on gaining profit but also build camaraderie among the employees
and customers. Honesty of each employees is assured in order to gain the trust of the customers
among us.

1.6 Company Ownership

Brownielicious Company will start a partnership owned by Nathalia Esguerra, Aldavid Azcarraga
Hanna Claire Soriano, Crisha Mae Esclamado, Eldyjun Enriquez, Aoki Mae Flores, Arianne
Luganob, Michael Jade Luna, Emmanuel Adaya and Mikaela Keithly Angeles. Listed below is the
percentage of ownership.

Percentage of
Name Title Amount
Ownership

Mikaela Kiethly Angeles Cook 10% ₱300

Aldavid Azcarraga Purchasing Agent 10% ₱300
Hanna Claire Soriano Cashier 10% ₱300
Crisha Mae Esclamado Cook 10% ₱300
Eldyjun Enriquez Purchasing Agent 10% ₱300
Arianne Luganob Cook 10% ₱300
Michael Jade Luna Purchasing Agent 10% ₱300
Emmanuel Adaya Purchasing Agent 10% ₱300
Nathalia Esguerra Manager 10% ₱300
Aoki Mae Flores Cashier 10% ₱300
Total: 100% ₱3,000

Table 1.1 Company Owners

 2. Product and Services Analysis
2.1 Product/Service Description

Brownie Puff is a freshly baked brownies stuffed with flavoured mallows. The finalized location for
our stall is at Muntinlupa National High School – Main in order to accommodate our target market
– the students of Muntinlupa Nationa High School – Main. Brownielicious' secondary target market
are those students of Muntinlupa National High School – Main. This innovated product is both a
snack and serves as a stress reliever for students. Brownie Puff is a chewy brownie stuffed with
flavoured mallows. Brownielicious wanted Brownie Puff to be one of the stress reliever of students
who are dealing with multiple deadlines, projects and quizzes.

Brownielicious offers a free delivery if the buyer buys 4 or more packs and lives within the vicinity
of Muntinlupa City but if it's outside the said City inside Metro Manila, we would ask for a PHP 50
delivery fee. Brownielicious would apply the cost based pricing on the price of Brownie Puff. It is
Brownielicious' responsibility to serve its customers an excellent level of brownies. Brownielicious
produce Brownie Puff for High School student of Muntinlupa Nationa High School – Main.
Brownielicious will use butter, all-purpose flour, sugar, vanilla extract, unsweetened cocoa powder,
salt, baking powder and egg to baked brownies. We will also add different flavoured mallow like
mangoes, strawberry and chocolate as fillings to our product brownie and a peanuts and sprinkles
as our toppings. We will sell our product piece by piece or by pack, every piece will cost 10 pesos
and 1 pack will cost 80 pesos. Brownie Puff serves as a dessert after eating lunch or dinner and
it gives a lot of benefits.

2.2 Unique feature of Product/Service

Since our product is Brownie Puff. We can say that it is unique not just by its name but also to its
tastiness and design. Brownie Puff is a chewy brownie filled with marshmallow in it. Its tastiness
and design were based on the fillings and the toppings on the brownies that gives uniqueness on
the product. These characteristics will give us a competitive advantage since it has its own
uniqueness and affordable price.
 3. Market Analysis
3.1 The Market

Primary Market Research

Our group conducted a survey to know whether our product’s quality is enough to meet the
expectation and satisfaction of our target market.

Result of Survey: As we surveyed the target market, 51% of the respondents are satisfied to the
tastes of brownie puff. While 49% suggested that we should improve the taste of our product.
Some of them said that we should develop the texture and add more toppings of brownie puff. In
terms or affordability, 86% of the respondents can afford the price of brownie puff, while 14% of
them can’t afford to buy.

Secondary Market Research

Brownies are thought to originate in America and get their name from the colour of the baked
goodie. (Food24, 2010) The first brownie recipes were published and variations began to evolve
in the first years of the 20th century, it took until the Roaring ‘20s for the brownie to become “the
bee’s knees” of baked chocolate treats, a position it maintains today.

3.2 Market Segmentation

Brownielicious will serve students from Muntinlupa Nationa High School – Main, which is around
the vicinity of Poblacion Muntinllupa. Muntinlupa National High School – Main is a strategic place
since there are a lots of students who study there.

Geographic Segmentation

 Brownielicious will target customers who is studying in Muntinlupa National High School
– Main.
 Brownielicious is expected to be in demand during month of December because of
Christmas season and most of the students are like to eat sweets and it is the best gift
that they can give to their love ones.
Demographic Segmentation

 Students and young adults (13-18 years old)

 Brownielicious targets both genders
 It also targets the Teachers in MNHS Main

Psychographic Segmentation

 Brownielicious suits for customers who loves to eat sweets

Behavioural Segmentation

 It targets customers who have interest or desire to buy sweets. They are those customers
who regularly buy brownies for their snacks.

3.3 Industry Analysis (PESTEL)

Economic – Brownielicious is located at Muntinlupa National High School – Main, Muntinlupa City.
This place was surrounded by the students of MNHS – Main.

Social – The students nowadays prefer something sweet in market, also they are more attracted
to the products that are appealing to their eyes, and they focus on the appearance of the product
and its price. Brownielicious responds to those customers’ needs by creating a presentable
product that uses a sweet chocolate brownie with different flavoured mallows. Since it can prove
that chocolate has lots of benefits that can contribute in the performance of the students in schools.
Brownielicious will give distribute its product in an affordable amount to their customers.

Technological – Equipment has help Brownielicious produce product in large amount.

Brownielicious has used social media technology to promote and advertise the product and get
feedbacks, comments, suggestions or interact with the customers.

Environmental – Brownielicious would stick to all environmental laws of Muntinlupa City and they
distribute their product/ if anything is off the right path, it can affect the operation of the business,
an example of that is the unexpected typhoon that can affect the delivery of foods to be used in
the production of the products.
 3.4 Market Analysis (SWOT)

My Fruit Shake Choco Flotté Sweet Tooth’s Brownielicious

Coffee Graham

- Affordable - Cheaper - Budget  Cheap price.

price price friendly  Uniqueness
Strength

- Uniqueness - Difficult to of the

of the copy the product.
product taste of the
product

- New to - New to - Limited  Limited

market market product to quantity.
Weakness

- Too much offer

sweetness  New to the
- The product
of the market.
can be easily
products imitated

- When the - Business is - Near the  Business is

demand for located in school and near to
Bayanan
Opportunities

shake gets main road schools and

high where in sports
there are center many
many people
peolpe passing the
stall.

- Unpredictabl - Changing of - Other  Changing of

e weather taste business taste
- A lot of located near
preference preference
competitor our area
of customers - New entrants of customers
- Unpredictabl with the  Unpredictabl
Threats

e weather. same type of e weather.

business.
- Suspension  Suspension
of classes. of classes.
- There are  Other
many business
competitor located near
us
 3.5 Competitor Analysis

My Fruit Shake DeliSiomai Choco Flotté Sweet Tooth’s Brownielicious

Coffee Graham

- Teenagers - Teenagers - Residents of - Camella  Students

and young and working Bayanan with homes that study
Target Market

adults people income of residents within the

₱100 - Students, proximity of
young adults the business
and adults

- Beverages - Beverages, - Selling - Different  With a twist

Product Strategies

with different foods and palitaw with coffee of different

flavors groceries variety of graham marshmallo
chocolate flavors to ws filling
flavour choose
fillings

- Cost-based - Price varies - Affordable - Cost-based  Affordable

pricing price pricing price
Pricing Strategies

- Price ranging
from 1-3
pesos per
piece of the
product

- Business to - Packaging of - Business to 

Promotional Strategies Distribution Strategies

Business to
customer product customers customers
varies

- Advertisemen - Poster flyers - Additional - Advertiseme  Use of social

t on social- product and nt on social- media for
media discount to media advertiseme
nt
loyal
 Free taste
customers
3.6 MARKET SHARE

 Number of prospects in the target market 500

 Frequency of purchase in 5 days (average) 5
 Total number of purchases per year 2500
 Average payment per purchase ₱12
 Projected total sales per year P30,000
 Percentage firm can attain 10%

MARKET SHARE ₱3,000

Table 3.3 Market Share Computation

Sales

10%

10% Sweet Tooth's Coffee Graham

My Fruit Shake
Brownielicious
50% 10%
DeliSiomai
Choco Flotte
10% MNHS Canteen

10%

Illustration 3.1 Market Share Pie Graph

4 Marketing Plan
4.1 Targeting Strategy

Our ideal customer are the students of Muntinlupa Nationa High School – Main who are between
the ages of 13 to 18 who are fond of sweets and are looking for a new product to try on. They
often eat food that usually contains chocolate in order to satisfy their sweet tooth. Customers are
typically single and both male and female. However, it can also be other people who has a higher
daily allowance. Brownielicious offers the market an innovated brownies that will surely catch the
attention of the customers. Brownie Puff is a home-made brownie that is filled with flavoured
marshmallow and topped with either sprinkles or crushed peanuts that will satisfy the cravings of
the customers.

Logical PTM of Brownie Puff

 Age: 13 to 18 years old

 Sex: Male and female
 Income: C
 Civil status: Single
 Education: High School and Senior High School
 Location: Urban
 Psychographics: Love sweets and desserts
 Benefits desired: High quality and delicious desserts but affordable in price.

4.2 Positioning Strategy

The Brownielicious will position itself as the most delicious brownie provider with a very high
quality product but with the most affordable price and give satisfaction to our customers with its
tagline: “Satisfied in every bite”. Brownielicious will place the stall at Muntinlupa Nationa High
School as the main target market. Brownie Puff is a delicious brownie with different flavoured
mallow fillings and peanuts or sprinkle toppings with an affordable. Brownielicious ensure the best
quality for our product and desires to provide best brownies for you.
 4.3 Product Strategy

Our product is brownies with different fillings, like chocolate syrup and marshmallow, and different
toppings like sprinkles. Our packaging is a plastic container where we can put a maximum of 8
pieces of brownies. Our product can be bought one by one or one whole box with a lower price
so that we can reach the satisfaction of the customers. Our product will be looking to the new
taste and new look of the brownies.

4.4 Pricing Strategy

Brownie Puff will use cost-based pricing strategy. The cost of each brownie varied from PHP 4.3
to PHP 4.5. The cost varies on the individual prices of the ingredients of brownie because there
are times where one (1) specific ingredient is more expensive than its average price.
Brownielicious would sell every Brownie Puff for PHP 12.00 and the customer can choose
between sprinkles or peanuts for the Brownie Puff's toppings. Shown below id the table of
breakdown of the cost price of each Brownie Puff.

4.5 Distribution Strategy

Brownielicous is located at Muntinlupa National High School – Main. We are accessible to the
following schools which are Muntinlupa National High School – Annex and Muntinlupa Science
High School and Tunasan Elementary School, the customers-primarily the students, will be able
to access our location. In order to attract our customers and to be an eye-catcher, we will be
displaying a logo outside. We wanted our customers to be curious about our unique product. Thus,
we will also prepare props such as placards for picture taking with our valued customers and head
dress for us, staffs.

4.6 Promotion and Advertising Strategy

Brownielicious is willing to produce various promotional and advertising tools in order to gain the
attention of our desired and potential customers. Before we launch our business, free tasting will
be conducted at Muntinlupa National High School – MAIN. We will also post a tarpaulin contains
the name of the business, product, the business hour and the date it will be opened. The staffs
will also be posting an announcement on their own Facebook accounts to inform everyone about
the opening of the business. Since our target market are the students, they are always active with
their social media accounts. We can use this platform as an advantage to promote our products.
After that, we will distribute flyers within the vicinity of the business to inform even the people
living around the business area because we also consider the people living around the vicinity as
our potential customers.

4.7 Sales Forecast (1st Week of December 2019)

Brownie with Brownie with Brownie with

Week Chocolate Strawberry Plain Mallows Total
Mallows 50% Mallows 30% 20%
Monday 10% ₱150 ₱90 ₱60 ₱300

Tuesday 15% ₱225 ₱135 ₱90 ₱450

Wednesday 20% ₱300 ₱180 ₱120 ₱600

Thursday 25% ₱375 ₱225 ₱150 ₱750

Friday 30% ₱450 ₱270 ₱180 ₱900

Total: 100% ₱1,500 ₱900 ₱600 ₱3,000

Table 4.1 Projected Sales Forecast

5. Organizational Plan

Our management team are very hardworking and reliable when it comes to cleanliness of our
product. We make sure that our equipments are safe and clean for the sake of our customers.
We may lack of employees and our products are limited because we are just new in the market.
But we will do our best to satisfy our customer and improve our products and productions.
 5.1 Organizational Chart

Manager
Nathalia Esquerra

Purchasing Agents
Cook
Cashier Aldavid Azcarraga
Mikaela Keithly Angeles
Aoki Mae Flores Eldyjun Enriquez
Crisha Mae Esclamado
Hanna Claire Soriano Michael Jade Luna
Arianne Dolores Luganob
Emmanuel Adaya

5.2 Roles and Responsibility of Management Team

Here are the roles and responsibilities of each member of the management team of Brownielicious.

Manager: Esguerra, Nathalia

 She is the one who leads the employees.

 She is responsible on planning the goals of the business both long and short term.
 She is the one who examines the performances and data of all employees.

Cook: Angeles Mikaela Kiethly, Esclamado Crisha Mae and Luganob Arianne Dolores

 She is responsible on handling the entire operations in the kitchen.

 She is the one who bakes the brownies and making it sure that it will give satisfaction to
the customers.
 She is the one who were assigned to purchase the foods and stocks.

Cashier: Flores, Aoki Mae and Soriano, Hanna Claire

 She is responsible on handling the money of the business.

 She is the one who will make the financial statement.
 She is accountable on reporting the sales from day-to-day basis.
 6. Financial Plan
6.1 Start-up Summary

BROWNIELICIOUS

Start Up Summary

For the 1st Day of 1st Week of December 2019

Start Up Requirements

Supplies ₱120.00
Promotional ₱50.00
Insurance ₱600.00
Total Start Up Expense ₱770.00

Start Up Assets
Start Up Inventory ₱500.00
Stall ₱100.00
Total Start Up Assets ₱600.00

Start Up Expense ₱770.00

Start Up Assets ₱600.00

TOTAL FUNDING REQUIRED ₱1,370.00

 6.2 Projected Income Statement

BROWNIELICIOUS
Income Statement
For the Day Monday, Tuesday, Wednesday, Thursday, Friday
Monday Tuesday Wednesday Thursday Friday
Net Sales ₱300.00 ₱450.00 ₱600.00 ₱750.00 ₱900.00
Less:
Beginning Inventory ********* ₱250.00 ₱250.00 ₱175.00 ₱75.00
Purchases ₱500.00 ₱300.00 ₱250.00 ₱300.00 ₱500.00
Goods Available for Sale ₱500.00 ₱550.00 ₱500.00 ₱475.00 ₱575.00
Cost of Goods Sold ₱250.00 ₱300.00 ₱300.00 ₱400.00 ₱500.00
Ending Inventory ₱250.00 ₱250.00 ₱200.00 ₱75.00 ₱75.00
Gross Profit -₱50.00 ₱150.00 ₱300.00 ₱350.00 ₱400.00
Less: Operating Expense
Supplies ₱120.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
Promotional ₱50.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
Insurance ₱600.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
Total Operating Expense ₱770.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00

Net Profit -₱820.00 ₱150.00 ₱300.00 ₱350.00 ₱400.00

6.3 Projected Owner’s Capital

Changes in Owner's Equity

For the Year 2020,2021,2022
Monday Tuesday Wednesday Thursday Friday
Beginning Capital ₱1,370.00 ₱550.00 ₱700.00 ₱1,000.00 ₱1,350.00
Add: Net Profit -₱820.00 ₱150.00 ₱300.00 ₱350.00 ₱400.00
Total ₱550.00 ₱700.00 ₱1,000.00 ₱1,350.00 ₱1,750.00
Ending Capital ₱550.00 ₱700.00 ₱1,000.00 ₱1,350.00 ₱1,750.00
 6.4 Cash Flow Projection

BROWNIELICIOUS
Statement of Cash Flow
For the 1st Week of December
Monday Tuesday Wednesday Thursday Friday
Operating Activities
Cash Sales ₱300.00 ₱450.00 ₱600.00 ₱750.00 ₱900.00
Purchases ₱500.00 ₱300.00 ₱300.00 ₱300.00 ₱500.00
Supplies ₱120.00 ******** ******* ******** *******
Insurance ₱600.00 ******** ******* ******** *******
Promotional ₱50.00 ******** ******* ******** *******
Net Cash Flow from Operating Activities -₱970.00 ₱150.00 ₱300.00 ₱350.00 ₱400.00
Investing Activities
Stall ₱100.00 ******** ******** ******* *********
Net Cash Flow from Investing Activities ₱100.00 ******** ******** ******* *********

Net Cash Flow -₱1070.00 ₱150.00 ₱300.00 ₱350.00 ₱400.00

Beginning Cash Balance ₱1370.00 ₱300.00 ₱450.00 ₱750.00 ₱1,100.00
Ending Cash Balance ₱300.00 ₱450.00 ₱750.00 ₱1,100.00 ₱1,500.00

6.6 Break Even Analysis

𝑇𝑜𝑡𝑎𝑙 𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡

Day 1: Break Even Quantity =
𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑃𝑟𝑖𝑐𝑒−(𝑉𝑎𝑟𝑖𝑎𝑏𝑙𝑒 𝐶𝑜𝑠𝑡 𝑜𝑟 𝑈𝑛𝑖𝑡)

₱300
=
₱12−₱2

₱300
=
₱10

= 30 Units

𝑇𝑜𝑡𝑎𝑙 𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡

Day 2: Break Even Quantity =
𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑃𝑟𝑖𝑐𝑒−(𝑉𝑎𝑟𝑖𝑎𝑏𝑙𝑒 𝐶𝑜𝑠𝑡 𝑜𝑟 𝑈𝑛𝑖𝑡)

₱450
=
₱12−₱2
 ₱450
=
₱10

= 45 Units

𝑇𝑜𝑡𝑎𝑙 𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡

Day 3: Break Even Quantity =
𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑃𝑟𝑖𝑐𝑒−(𝑉𝑎𝑟𝑖𝑎𝑏𝑙𝑒 𝐶𝑜𝑠𝑡 𝑜𝑟 𝑈𝑛𝑖𝑡)

₱300
=
₱12−₱2

₱300
=
₱10

= 30 Units

𝑇𝑜𝑡𝑎𝑙 𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡

Day 4: Break Even Quantity =
𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑃𝑟𝑖𝑐𝑒−(𝑉𝑎𝑟𝑖𝑎𝑏𝑙𝑒 𝐶𝑜𝑠𝑡 𝑜𝑟 𝑈𝑛𝑖𝑡)

₱600
=
₱12−₱2

₱600
=
₱10

= 60 Units

𝑇𝑜𝑡𝑎𝑙 𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡

Day 5: Break Even Quantity =
𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑃𝑟𝑖𝑐𝑒−(𝑉𝑎𝑟𝑖𝑎𝑏𝑙𝑒 𝐶𝑜𝑠𝑡 𝑜𝑟 𝑈𝑛𝑖𝑡)

₱900
=
₱12−₱2

₱90
=
₱10

= 90 Units
 7. Production and Operations Plan
7.1 Production Process

•Ingredients are butter, white sugar, eggs, vanilla extract, unsweetened

cocoa powder, all-purpose flour, salt, baking powder, flavoured
marshmallows, peanuts and sprinkles.
Input

•Step by step process of baking Brownie Puff:

•Step 1: Preheat oven to 350 degrees. Grease and flour the baking pan.
•Step 2: In a large saucepan, melt the butter. Remove from heat and stir in
sugar, eggs, and vanilla extract. Beat in cocoa powder, flour, salt, and
baking powder. Spread butter into the prepared baking pan.
•Step 3: Pour the brownie mix into fan evenly for the bottom layer. After
this, align the flavored marshmallows and pour the brownie mix again onto
Transfromation the pan for the top layer.
Process •Step 4: Bake in a preheated oven for over 30-40 minutes. Do not
overcook.
•Step 5: After the baking process, let the bar of brownies cool down for a
few minutes and cut it into your desired size. Top Brownie Puff with either
crashed peanuts or sprinkles.

Output
 7.2 Machinery and Equipment
ITEM PRICE UNIT QUANTITY TOTAL COST
Baking Oven 13, 500 1 unit ₱13, 500
Baking Pan 250 3 units ₱750
Spatula 100 3 units ₱300
Spoon 50 5 units ₱250
Brownie Transparent
15 15 pieces ₱225
Container
Whisk 100 3 units ₱300
Circular Tray 150 3 units ₱450
Bowl 80 3 units ₱210
Knife 30 3 units ₱90
₱14, 275 TOTAL ₱16, 075

7.3 Physical Plant

Stall Top View

7.4 Location Map
 7.5 Description of Company’s Operations

Brownielicious will start on the 1st week of December 2019 and opens at 8:00 a.m. in the morning
and will close at 5:00 p.m. in the afternoon, we will only sell starting from Monday to Friday and a
total of 9 hours per day. Since our company is just new to the market, we will going to produce
our product with its uniqueness and good packaging. We are going to use quality and cost to our
operation to compete since our product can buy with cheaper price and it has a quality that can
level to a high quality products. Our company is trustworthy when it comes to dealings so we can
say that we will going to have a good relationship to our suppliers. We are serving a new style
and taste of brownies so that we can build a strong relationship with our customers. Since our
customers have no permanent taste preferences, we can assured that they will like our product
because of our product style and taste.

7.6 Flow of Orders for Goods and Services

Brownielicious company products can be bought at our stall which located at Muntinlupa National
High School – Main. For the convenient feeling of the customer we offer a reservation for Brownie
Puff. They can call our contact number, email account or private messages us on our Facebook
page, after that they can pick it up within an hour reservation. It will take hours to prepare
everything needed in the making of the product. This action will be done right after the opening of
our stall. It can serve right away to prevent dissatisfaction of the customers.

8. Assessment of Risk

Hazards Assets at Risk Impacts

• Natural Hazards
• Hazardous materials,
spill or release
• Workplace vioolence
• Power outage
• Stealung incident
• People • Property damage
• Business operation • Financial loss
• Property • Business interruption
• Systems/Equipment • Loss of customers
• Business interruption

Hazard Identification Vulnerability Impact Analysis

Assessment
 9. Exit Strategy

There are a lots of uncertainties in the business world, like whether the business will be successful
or it will be failed as time passes by. If our company is in difficult situation, we were going to sell
our valuable assets like selling the stall and equipment, and merging our business into other
business or be acquired. We can also sell all of our shares to the other seller because we will let
get money from the sale of shares and we will be able to leave the company.
 10. Timetable/Milestone

September October November December

ACTIONS Week Week Week Week
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3
Making the Organization chart
Finding a location for the
business
Studying the market situation
Surveying and interviewing
the customer market/target
market
Quality planning
Trial-free taste of products
Survey customer who tried
the product
Analysing the market share of
prospective competitors
Gathering business
requirements
Developing packaging of the
product
Advertisement of products
Developing the product

Opening the business

Upgrading the product
Upgrading

Table 10.1 Gantt Chart

APPENDICES
Supporting documents

(Permit)