Professional Documents
Culture Documents
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080
MAFFLE HOUSE
I. INTRODUCTION
problem in our society nowadays (Department of Health Index, 2019). About 4 million
(31.8%) of the preschool population were found to be underweight for age, 3 million
adolescence (19.8%) and 5 million (13.2%) adults, including older persons were found to
social economic, and others. food supply and how it is distributed and consumed by the
populace have consequent impact on nutritional status. While reports indicate that there is
enough food to feed the country, many Filipinos continue to go hungry and become
malnourished due to inadequate food intake and nutrients. In fact, except for protein, the
typical Filipino diet was found to be grossly inadequate for energy and other nutrients. In
order to compensate for the inadequate energy intake, the body utilizes protein as energy
source thus continuing PEM problem in the country. Most affected by this health condition
includes children ages 6 – 18 years old manifested in their vital statistics and body
composition. Focusing on the realm of parenting and livelihood, a study showed that
parents find it difficult to prepare nutritious and nourishing food due to the struggle in
choosing a delicious, appetizing at the same time, nurturing food. This common difficulty
has challenged a lot of parents which reached its peak on the wellbeing of the children. In
lieu, the proponent group crafted and designed a food business that caters and addresses
the concerns of the parents. With utmost methodical approaches used to vividly respond
Malunggay (Oleifera Moringa) Waffle is economic, health and family friendly. Malunggay is
full of essential nutrients and vitamins that the children needs. It contains protein, vitamin
B6, Vitamin C, Iron, riboflavin, Vitamin A, and Mganesium. As a result of the vitamins and
minerals that malunggay has, it can help strengthen the body’s immune system. A group of
entrepreneurs decided to make a waffle which is mixed with malunggay to help mothers
feed their children who dislikes vegetables. A serving of two Maffles provides iron in their
diet – 10 to 20 percent of iron should be consumed daily. This mineral promotes oxygen
delivery in your body, and without adequate amounts of iron, you may develop anemia.
The idea of making Maffle as a business started with a group of friends. They are
very fond of eating the common waffle until they got bored to the taste of it. They started
thinking on what could be added to the waffle to make it more exciting and could make it
more delicious and at the same time healthy. These youths are also bothered by the
growing number of malnutrition and micronutrient deficiency in the country. Thus, they
end up mixing the maffle with a nutritious green leaf called Malunggay with a scientific
name of Moringa Oleifera. This food product was given a name Maffle through the
because the flavour tastes bad, our Maffle will solve that problem. It has a sweet, delicious
taste that children will love. Additionally, the very same parents will no longer have to
worry that their children are not getting their nutrients, because our Maffle is full of
nutrients. Also, the people who are looking for more organic snacks will surely find what
they are looking for. Our Muffle is made from 100% organic malunggay, wrapped into a
nice little waffle. Those with illnesses can benefit from the product as well; our Muffle can
help improve their health. Lastly, students and teachers can now take their recess breaks in
sweets.
Maffle House is located at the 2nd Floor of Mayfair Plaza, 12th St, Bacolod City, 6100
(PhilStar, 2017). It is also the capital city of the province of Negros Occidental that connects
products that would influence the province and its neighbouring cities.
With the growing population of the city, the location of the Maffle House is very
ideal in delivering and giving the customers quality snacks that would surely enable them
to take this into account. Moreover, the place is very consumer-friendly since it connects
people with various types of linkages and backgrounds from different places considering it
is located in one of the busiest commercial districts of the city. In a way, this site offers a
safe haven for the consumers to consider since it is located near the security sect of the city.
Business Logo
The logo does not just represent the brand but also it affects how the target
audience will feel about the brand. Every element/part of the Maffle House logo has its
meaning. First, the shape of the logo is crucial since the human mind is wired to give
meanings to every shape, which is why we use the diamond shape because few brands use
that shape and majority uses circle. We avoid using circle so that every time the customers
will encounter the diamond shape, they will automatically think about our branding.
Second, the color is very important because it entices the mind of every customer. You may
notice that famous brands such as Jollibee, Burger King, and McDonalds use the color
yellow and red because these colors activate a part of our brain which is responsible for
hunger. That is why we associate these colors to our brand. In addition, there is a ribbon in
the logo which is in color brown and we use that color because in food business many
companies use brown in their packaging or logo since it signifies that the brand is natural
or eco-friendly; and our brand is all natural and healthy. Lastly, above the brand name,
there are 3 maffle waffles which is in green and the reason behind it is the product is
healthy — that is why it's green and three waffles because you can buy many as you want
and it is still healthy and you don't have to worry about the calories you have taken. Beside
it is a cup because our product is not only limited to the waffles but it has combos which
you can buy and that side product is a buko shake. Buko shake is healthy, all natural buko
COMPANY HISTORY
The first Malunggay Waffle House or the Maffle House opened on Valentine’s Day
weekend in 2014 at Mayfair Plaza 12th St, Bacolod, 6100 Negros Occidental. That
The Maffle House were further popularized in Bacolod City during the 2015
Nutrition Month Celebration at SM City Bscolod. These waffles were introduced by Noah T.
Cambal of Mansilingan, Bacolod. Largely based on a simplified recipe for the Malunggay
waffles. These waffles were served ordinarily, and they were sold for only 15 pesos in
2015.
Since then, the company has been a major supporter of numerous community-based
trade shows; the recently created Malunggay Waffle House is dedicated to serving as a
front liner or catalyst in continuing to improve the status of education, the environment
The company began to expand and improved their products by adding some
toppings (sprinkles, vanilla, and chocolate syrup) that led them to become one of the most
visited waffle house in the Philippines, not only they offer the best malunngay waffle in the
Today, Maffle House offers the best Malunngay Waffle in Bocolod that every
VISION
the community and will enable parents to realize that the child’s health could be improved
through providing a good snack. We dream of a community where children would have
MISSION
quality product with budget-friendly price, and excellent service; strengthen relationships
through bonding and sharing over our nutritious and delicious malunggay a waffle. Also,
friendliest and cleanest environment; and to help citizens live a happy and healthy life by
GOALS
towards their child’s nutritional food intake. The company’s primary goal was anchored to
To provide alternative for the parents to let their child eat healthy foods;
To gain not only for profit but for the society’s development especially towards
employees; and
OBJECTIVES
The Maffle House’s objectives are mainly about its finances, customers and the
company itself.
FINANCES
b. To monitor the cost of production that it will not be higher than the revenue;
CUSTOMERS
a. The customers shall be satisfied with the price and quality of products so that the
sold products increase every month; this can be done by having a quarter-end
INTERNAL
a. To ensure that the employees are appealing to encourage more buyers by having
relationship;
b. The company shall reach out to the market by using social media as a way of
c. To improve the product’s quality by having research and ensuring that it stays
Organization Chart
Job Description:
Chairman. Person in charge to run the company. Someone who presides the
President, Internal Affairs. Person who is assigned in the internal affairs of the
company. Tackles more on what is happening inside and make a solution out of the
problem.
President, External Affairs. Person assigned to attend board meetings with other
companies. Someone who talks and negotiate external affairs of the company.
and keeping the company’s finance. They are also responsible on the financial flow of the
company.
Production team. Persons assigned on the production of the product. They are the
ones who looks for the ingredients and other materials needed for the product production.
Logistics. People responsible for planning and organizing an activity that involves
checks to make sure that there will be no deadly weapons or other illegal materials
Sanitary team. Responsible for the cleanliness and orderliness of the company.
They keep the company and the production clean, away from diseases.
Employees. They are the ones who are held responsible in facing the costumers.
A. Market Profile:
The target market for the Maffle is the common Filipino people. In other words, it is
aimed at both children and adults who are living in and around Metro Bacolod are.
Moreover, customers can buy our products from food stalls located inside the cafeterias of
schools or inside shopping centers (e.g. SM, Robinson’s, City Mall, etc.).
B. Competitive Analysis
1. Selling Price
The company will base its pricing to the competitive based pricing. Competitive
based pricing remains a straight forward, low hazard way of rapidly gauging costs, and in a
Pricing Strategy focuses on the existing market rate for a company’s product or service. The
pricing will be based on the pricing of other competitors of the business but surely that the
company will focus on the quality of our product, thus, our target market can expect a high
quality product and best services we can offer. The company can assure that the target
market can envision a cheap cost yet high quality product they can ever taste.
The Maffle’s products have a starting price of Php 15.00, and will add Php 3.00 if
there will be an add-on toppings such springkles, chocolate syrup, and vanilla syrup. For
the buko shake, the prices start at Php 15.00 for the mini size, Php 20.00 for the medium,
2. Competitions
Strengths can afford it; also, it is business industry mannered staff. They
with nutrients that not all they are found in addition, they have
addition, the products are are well disciplined. products than the two
all natural and does not They have the businesses which
is accessible to everyone.
attention of the
customers.
contain a lot of
nutrients.
media.
Threats and Waffle Time have Maffle and Waffle and is innovative than
similar price range). The Time have similar their products. A new
products. Another
waffle business is
has innovative
products.
The product distribution involves companies that will start from getting the
different ingredients such as the moringa oleifera, flour, butter, and the syrups from
the partnered industries. After that, it will be collected and separated in to smaller
batches to prepare for the distribution to the food stalls. Then, cargo ships and
trucks will be used as a channel in distributing channel that will bring the
ingredients to the different food stalls in malls in the all parts of the country. Lastly,
Bacolod City is one of the most up to date speculation goals within the Philippines, which
and the 94th top emerging BPO area within the world by Tholons the following year. The
candidate of the “Foremost Business-Friendly City within the Philippines” grant from the
Philippine Chamber of Commerce and Industry. The latest total population of 561 900 in
Bacolod City in the year 2015 which was 0.558% of the total population which also added
to the factors that the company decided to invest here. Due to these facts, the Maffle House
decided to establish the business at Metro Bacolod. A stall will be installed on every school
2. Psychographic Strategy
Consumers have various different psychographic make up, hence the company
decided to take all possibilities in one. Discounts and other freebies will be given to the
customers and since not all consumers in a market fall in the same social class, the product
will be made affordable for everyone yet hold a high quality that everybody deserves. Also,
the product contains organic ingredient which in Malunggay that has many health benefits
3. Demographic Strategy
The Maffle House will focus on attracting children ages 4-17 as well as young adults
age 18-35 and adults age 36-55, no official amount of income will be included since our
eating out from a food house which provides a high quality of foods and services. We focus
on these specific groups because they are the types of people who like to eat something
that is easily cooked, lesser time to wait, and enjoyable food. They are the ones that spend
Sales
Children Young Adults Adults
15%
30% 55%
For individuals, social media is used to keep I touch with friends and extended
families. Some people will use various social media applications to network career
opportunities, find people across the globe with like interests, and share their thoughts,
feelings, insights and emotions (Investopedia.com, 2019). Due to this, the company’s
advertising will be done through the use of social media especially on Facebook. The
company will make a page to promote our product and services. The page that will be made
can be messaged for pre-orders. Also, the company will associate with schools and install
stalls in order to further promote and widen the scope of our product and services.
V. Production
Making of Maffle
Spoons
1 3/4 cups milk
powder
Bowls
Paper Bag
Flour
Ingredients
baking powder
Spoon
milk
chewy, so be careful).
of the maffle.
Cook
Prepare
perfect presentation.
*1/2 cup
evaporated milk
*Crush Ice
completely.
Coconut Meat
Combine the ingredients
Coconut Juice
* Combine coconut meat,
blender.
Crushed Ice
Originated paper
immediately.
In order to get the working capital, we first enumerated the equipment and ingredients
needed, as well as their individual costs. Then we added all the prices to obtain the total
amount of expenses/money needed for a specific product. This money will now be starting
capital.
For the Maffle, we need the following ingredients: Flour (P50), sugar (P45), evaporated
milk (P55), baking powder (P10), butter (P110), vanilla extract (P10), iodized salt (p35),
eggs (P250). On the other hand, we need the following equipment: measuring cups (P200),
measuring spoons (P300), whisks (P85), bowls (P100), molding pans (P500), tongs (P100),
wooden spoons (P150), paper bags (P30), and a waffle iron (P899). Thus, if all these are
ITEM COST
Flour 50.00
Sugar 45.00
Butter 110.00
Eggs 250.00
Whisks 85.00
Bowls 100.00
Tong 100.00
TOTAL 2,929.00
For the buko juice, we need the following ingredients: Sugar (P45), coconuts (P200),
evaporated milk (P255), and crushed ice (P50). We also need the following euqipment: A blender
(P1,500), measuring spoons (P300), measuring cups (P200), bottles (P500), straws (P100), and a
Sugar 45.00
Coconut 200.00
Blender 1,500.00
Bottle 500.00
Straw 100.00
TOTAL 3,749.00
The following table estimates how many Maffles and buko shakes we can sell, their
Maffle Sales
(DAILY)
Maffle (With
Toppings)
Chocolate
18 50 900.00 27,000.00 324,000.00
Syrup
114,750.0
TOTAL SALES 3,825.00 1,377,000.00
0
ESTIMATED
(DAILY)
Buko Shake
On the other hand, the following table shows our sales forecast:
Unit Sales
Maffle (With
Toppings)
Chocolate
324,000.00 1,215,000.00 1,620,000.00
Syrup
Buko Shake
This depends on the potential demand of the product. Potential demand refers to the
predicting the sales forecast based on the Law of Supply, which states that as the price of a
commodity increases, the demand for that commodity will also increase. Relating to this, if
the price of goods or services is low, then more of those commodities will be sold.
Regarding the forecast after five years of operation, we multiplied the annual sales
by 5, and then considered only 75% of the product. Using this computation, we were able
to get the outcome of PHP 1,518,750 for our Maffle sales, PHP 1,215,000.00 for our Maffle
with toppings sales, and so on. We used 75% as the multiplier to give the allowance of 25%
Similarly, when we did the sales forecast after ten years of operation, we multiplied
the annual sales by 10, then multiplied the product by 50%. We used the aforementioned
formula to get PHP 2,025,000.00 for the ordinary Maffle sales, PHP 1,620,000.00 for the
Maffle with toppings sales, and so on. Furthermore, we also gave a 50% allowance for the
inflation rate and additional production and operational expenses, hence the 50%
multiplier.
will be children and teenagers; they are students who study in schools. The next type of
Project Implementation
First, we will find a place where it is accessible to the majority and the place we
choose is the Mayfair Plaza. After that, we will do a market survey in the said place for us to
investigate whether they will be inclined to the product or not. Second, we will do product
testing to ensure the quality of our products at the L'fisher hotel because of the facilities are
complete and up to date. Right after the product testing, we will process a building permit
for us to start building the establishment at the Mayfair Plaza. We will buy the machineries
and tools at Emcor and Centrum. The building of establishment will take three (3) months
to finish because we will guarantee the safety of the customers and the earthquake-proof
quality of the building. Third, we will process the business permit at the Bureau of Internal
Revenue to start the production. In addition, we will process and earn a sanitary permit at
the Department of Health, World Health Organisation, and Food and Drug Administration;
as well as the safety permit at the Bureau of Fire Protection, and Philippine National Police.
With these permits, there is an assurance that products and services of the Maffle company
is high quality. Fourth, the hiring of personnel will be headed by the Human Resource
Department and they will hire the best possible employee that could cater the different
personalities of the customers. There will be orientations for them to develop their
employee-worker relationship; they will be trained at the Seda hotel for them to master
their cooking skills. Lastly, production will start and there will be soft opening.
Timetable
Processing of Building
March 16-27, 2020 Bacolod Government Center
Permit