Marketing Plan

Crispto Beignet

Members:
Riza C. Cabrera
Ralph Jasfer H.Cortez
Iyah Kim U.Serrano
Mark Jacint Lagazon
Kim De Guzman
Gian Carlo T. Tagalag
Emman R. Peralta
Submitted to:
Mrs.Ellie Rose Apple Ilag-Domanico
 Table of Contents

I.Executive Summary………………………….………………………….…………
II.Business Description ………………………….………………………………….
III.Vision,Mission, and Goals………………………….……………………………
A.Vision
B.Mission
C.Goals
Financial Goals
Non Financial Goals
IV.Environmental Analysis………………………….………………………………
A. Demand for Product
1.Competitor Analysis………………………….………………………….…….
2.Frequency Distribution of Survey………………………….………………….
B.The Market Environment………………………….………………………….…
Demographic Environment
Economic Environment
Cultural Environment
Political Environment
Natural Environment
V.SWOT Analysis………………………….………………………….…………...
A.Strength
B.Weakness
C.Opportunities
D.Threats
VI. Marketing Mix………………………….………………………….…………..
A.Product
B.Pricing
C.Distribution
D.Promotion

VII.Overall Marketing Strategy………………………….………………………….

VIII.Financial Projections ………………………….……………………………….
X.Appendix………………………….………………………….……………………
A.Survey Questionnaire
B.Documentation
I.Executive Summary
The Crispto Beignet specializes in creating inventive doughnuts out of sweet potatoes.
Currently, the company offers chocolate and caramel. The company’s customers include
students, teachers, and non-teaching staff because the prices are reasonable for them. Due to the
eco-friendly nature of our packaging, it considerably boosts our competitive advantage. The
Crispto Beignet is served at Academia de Pulilan Cut-Cot Pulilan Bulacan. The main objective
of the company is to provide quality products at an affordable price that can satisfy the
customers.

II.Business Description
Chrispto Beignet is the name of our Company .  The word “Chrispto” comes from “crispy
sweet potato.” Our dough is produced from sweet potatoes, which are then fried to make them
crispy. Otherwise, “beignet” is a type of fritter, or deep-fried pastry. So overall, “Chrispto
Beignet” means “crispy sweet potato pastry,” or, to be specific, “crispy sweet potato doughnut.”
Describing our business logo, we chose a minimalist design; we just concluded the name of our
product, but we replaced a donut picture of the letter C in "Crispto" with a donut so that it is easy
to identify what products we offer. Furthermore, we chose a two-color font, chocolate and
caramel, since those are the flavors of our doughnut . Furthermore, the reason we chose students
are the best consumers of our product is because Academia de Pulilan’s face-to-face classes are
whole days, so the students are at school for a long time. They need snacks to be energized.
Additionally, since Academia de Pulilan is a private school, we think students have the budget to
afford our products. The kind of products we offer are fried pastries made from sweet potatoes.

We conducted a survey at Academia de Pulilan about what flavors of dip sauce they
prefer, and the chocolate and caramel dip sauce got the highest vote. The doughnut with
chocolate dip sauce is called “Rosquilla con Cioccolato,” while the one with caramel dip sauce is
called “Rosquilla con Caramello.”

This business is operated by a group of friends who chose to contribute equally to the
capital with the intention of dividing the profits among themselves. They are Ralph Jasfer
Cortez, Riza Cabrera, Iyah Serrano, Gian Carlo Tagalag, Jacint Lagazon, and Emman Peralta,
the owners of the “Chrispto Beignet” company.

The Chrispto Beignet Business Brand Name and Logo

III.Vision,Mission and Goals

A. Vision
We envision establishing its brand for producing high-quality pastry doughnuts in
Central Luzon
B.Mission
We are committed to giving and maintaining customer satisfaction by providing new,
unique, and affordable products of high quality.
C.Goals
1.Financial Goals
- Increase sales
-Minimize cost 
2.Non-Financial Goals
-To be patronized by everyone
-To build a strong connection with customers
-To develop more flavors

IV. Environmental Analysis

A.Demand for Product
1.Competitors Analysis
Canteen- is the main store to sell food in Academia .It is also have a variety of foods to
offer that can attract the attention of the students

Kuya Moy’s Stall-He sold for a long time in Academia, so he established a strong
relationship with them and had them patronize his product. He sells a hotdog sandwich that is
loved by a lot of Academians

2.Frequency Distribution of Survey

1.Do you eat sweet potato(kamote)?

 2.Have you tried sweet potato doughnut before ?

3.Do you prefer doughnut with dip sauce?

 4. What do you consider when buying a product?

5. What dip sauce would you prefer?

6.What is the reasonable price you are willing to pay for a sweet potato doughnut?

B.The Marketing Environment

The Marketing
Factors Effects in the Industry
Environment

The majority of the It is for everyone, so we

Demographic
consumers are between can have more potential
Environment
the ages of 13 and 22. customers.

Products and ingredients

Increased cost and
Economic Environment become more expensive
lowered sales
due to inflation.

People now a days are We can gain more

Cultural Environment 
Political Environment
eating more pastry as customers since our
snacks to satisfy their product is deep-fried
hunger. pastry
According to Republic The business provides
 trashcans and consumes
less plastic. It could lead
Act 9003 (1996), waste to a decrease in the
reduction is achieved population of our nation,
through establishing an which we could prevent
integrated solid waste by adopting
management system. environmentally friendly
packaging.
 
The natural phenomenon
We can't make our
has an impact on the raw
Natural Environments product to sell.
materials needed to make
the products.

V.SWOT Analysis
Strength
-Crispto Beignet doughnuts are made with sweet potato as the main ingredient, which makes
them unique compared to other doughnuts.
-The price is affordable
Weakness
-It only comes with two flavors that may not be appealing to other target customers.
Opportunities
-Large young population. Since the majority of target customers are kids and teenagers who are
active in social media and love to take photos and even post them on Facebook and Instagram,
Threats
-It’s new in the market
-More competitors are entering the market

VI. Marketing Mix

 Product
When we use the term “beignet” to refer to our product, the “sweet potato
doughnuts,” we are referring to a particular style of fritter or deep-fried pastry. This doughnut is
distinct from others because it is made from a sweet potato. In addition, compared to others, our
doughnuts are creamier and crispier. Also, one of the distinguishing qualities of our product is
the chocolate and caramel dip sauce, which enhances the flavor of the dough. This is the one
we’re looking forward to; create and invent more new and delicious deep sauce that will surely
satisfy the customers. Otherwise, we also want to add more flavors to our dough so that it is
powerful on its own without any dip sauces.
Price
We first calculated all of our costs from raw materials to solid materials, then divided the
total by the number of products we made from that. This pricing strategy is known as "cost plus
pricing." The result of it will be the purchase price of our product from the outset. Then, we
simply added the amount we believed to be necessary for our revenue to cover the cost of our
labor throughout production. The sum we included is based on the results of the poll we
performed; when asked about their typical budget for snacks, 33 out of 50 respondents selected
P20–40. We ultimately settled on P18 for each dough with caramel deep sauce and P 20 for the
one with chocolate dip sauce, both of which are certainly inexpensive and will yet leave you
satisfied.
Distribution
We're planning to sell our products directly to customers. We will begin by selling
directly to our customers because we are just getting started. This will allow the greatness of our
product to spread everywhere and allow us to find our reseller. Also, in order to maintain the
reputation of our business, we will react to market developments faster than our rival. In order to
maintain a positive relationship with our customers.
Promotion
 We’ll start with a big product launch to spread the word about our offering. After that,
our business will take part in many promotional events at the Academia de Pulilan; the exposure
will help us attract more consumer. Before to its official introduction, our business will offer free
samples of its product to each instructor and student at the Academia de Pulilan. Also, we set up
social media accounts for our company, which will enable customers to learn more about our
goods and operations through online. We will also consider any current marketing strategies,
such as discounts and freebies, to grab the attention of our customers.

VII.Overall Marketing Strategy

The Cripsto Beignet Company knows the importance of the marketing strategy. We intend to
promote our product from business to consumer. We also came to the conclusion that other
marketing initiatives including free samples, local media attention, and print advertising were
effective for us to increase our efforts in selling, a steady corporate profit is necessary.
VIII.Financial Projection

Chrispto Beignet
Financial Statement
 For the Month Ended in March 31,2023

Sales 19,000

Less of sales 11,300

Ingredients used 10,300

Supplies Expense 1000

Gross Profit 7,700

Less other expenses 800

Gas Expense 600

Transportation Expense 200

Net Profit 6,900

IX.Appendix

A.Survey Questionnaire
1. Do you eat sweet potatoes (kamote)?
 o Yes
o No
2. Have you tried a sweet potato doughnut before?
o Yes
o No
3.Do you like doughnuts with dip sauce?
o Yes
o No
4. What dip sauce would you prefer?
o Chocolate
o Caramel
o Cheese
o Ube
5. What is the reasonable price you are willing to pay for a sweet potato donut?
o 20-40
o 50-70

6. What do you consider when buying a product?

o Packaging
o Price
o Quality
o Quantity