Business Plan - Ubod Express

ANG
LUMPIANG
UBOD
NG
SARAP!
Cabuga | Matildo | Mendoza | Mier | Padilla | Redoble | Rosales | Tangkengco | Valdres | Velasco
ANG LUMPIANG UBOD NG SARAP!
I. Introduction
The Business Concept & Model
● Business Concept
Ubod Express is a SUPER affordable and SUPER delicious take on a must-try Filipino
cuisine: the Lumpiang Sariwa! Ubod Express brings to the table a truly exquisite experience
that will surely make people want to come back for more. This product aims to provide the
customers a wonderful time as they dine without having to worry about emptying their
wallets just to have a fantastic meal to fill their bellies.

The Business Concept & Model
● Business Model
Ubod Express model is easy and simple. The capital will come from the savings of the
proponents. Lumpiang Sariwa with high quality and affordable price combined with effective
marketing strategies, huge sales, hardworking and skilled staff, and good service will give us
an edge from our competitors, which will help in making the revenue reach its peak and
making it efficient for the consumers.

Business Description
Ubod Express is a fusion of appetizing and healthy recipes that provides essential nutrients and
minerals for its consumers. The ingredients are mainly composed of carrots, sayote, ground pork, and of
course, the heart of palm or commonly known as ubod. One serving consists of three pieces of spring rolls
wherein its estimated cost is 125 Php per serving. A market research will be executed to identify potential
customers and rate of consumption before proceeding on the actual product production. Thereupon, the
merchandise and retail will be done online using strategic promotions on various platforms. Transactions
could be made online using mobile wallet applications or contact payments during meet-ups or paid
delivery, depending on the location and scale of purchases. An Ubod Express Facebook page and hotline
number will be provided for the contact information and inquiries.

The Business Goals
● Mission
Aims to provide affordable and delicious food to the people that they
will surely enjoy to the last bite.
● Vision
To serve a high quality merienda and services that will respond to
the needs of people during this time of pandemic.
The Business Goals
● Objectives
- To establish a food enterprise that will satisfy customer’s
cravings in time of pandemic
- To cater and satisfy customers with clean and quality food
- To generate adequate profit to improve service
- To create jobs and income for people

Objectives Key Result Areas
To cater and satisfy customers 1.1 Number of customers ordered
with clean and quality food 1.2 Customer satisfaction rating
1.3 Percentage of repeat
customers
1.4 Percentage of loyal customers
To generate adequate profit to 2.1 Net profit
improve service 2.2 Return on Equity
2.3 Return on Sales
To create jobs and income for 3.1 Number of regular workers
people 3.2 Amount of bonuses
Table 1. Objectives and Key Result Areas

Key Result Areas Performance Indicators
2021 2022 2024
Number of customers ordered 500 1500 5000
Customer satisfaction rating 9/10 10/10 10/10
Percentage of repeat customers 15% 20% 10%
Percentage of loyal customers 30% 50% 80%
Net profit ₱70,000 ₱110,000 ₱350,000
Return on Equity 15% 20% 35%

Return on Sales 12% 15% 20%
Number of regular workers 10 15 25
Amount of bonuses Regular Pay + 13th Regular Pay + 13th Regular Pay +
Month pay Month Pay + 13th Month Pay +
Christmas Bonus Other bonuses +
Christmas Bonus
Table 2. Key Result Areas and Performance Indicators

The Business Oﬀerings & Justiﬁcation
Ubod Express will offer Lumpiang Ubod, which is a well-known Filipino dish among
households. This project will sell Lumpiang Ubod as online food businesses are a trend nowadays
since people cannot go outside their house due to the pandemic but that couldn’t stop us from
craving the foods that we eat in our daily lives. The owners are also willing to give their best not just
to satisfy the customers’ cravings but also to give them an enjoyable experience through service
and food. Ubod Express showcases a fresh lumpia that will help the proponents to gain profit,
experiences, and have knowledge in the field of business. The capital that will be used will also be
provided by the proponents. The owners of Ubod Express will also offer people a taste of what it’s
like to experience Filipino delicacies.

Sample Product
II. Executive Summary

Business Partners
- The proponents are willing to invest to meet the working capital
requirement and they agree to benefit from any profits and sustain
part of any losses.
- Currently, Ubod Express is looking for business partners who want to
have an agreement with the proponents. We expect a financial return
within the calendar year.

Capabilities
- There will be three (3) Lumpiang Sariwa in every one (1) container that will be presented to
the customers. In accordance with the rules and health protocols, transactions will be
conducted online.
- Competition outside the school is not prioritized.
- There will be a pre-order system to avoid the overproduction of the products.
- Residents of Valenzuela City are the priority customers.
- Since the business’s focal point is food consumption, the proponents are stringent on proper
handling and sanitation.

Suppliers and Providers
- The entrepreneurs of this business will source raw materials in markets.
- The proponents under the Ubod Express will get the ingredients and supply
from vendors in Valenzuela market.
- The proponents will employ kitchen utensils that can be found at home
- As a novice entrepreneur, it is essential to establish good relationships with
our supplier in order for the business to ensure service efficiency.

III. The Business Proponents:

Organizers with their
Capabilities and
Contributions
Governance and Top Management Team
Faith Anne Mier Ralph Daniel Valdres

- They are in charge of governing over the different processes within the
group, ensuring that each task is being executed well, responsible for making
executive decisions and developing various strategies.

Resource Mobilization and Financial Management Team
Jeremiah Christian Rosales Ernestina Tangkengco
- They are responsible for securing necessary resources for the
business and regulating the flow of money within the group.

Technology Providing and Application Team
Jhemsy Jane Marifane Matildo Kimberly Padilla Ram Morpheus Redoble
- They are responsible for the proper utilization of the technological
resources of the group for effective advertisement of the product.

Operating and Support Team
Heart Gail Lyra Cabuga Adrian Mendoza Lorin Angela Velasco
- They are in charge of helping carry out various integral tasks within
the group.
Organizational Chart
IV. The Target Customers

The Target Customers
- The Ubod Express will bring a healthy, tasty, and budget-friendly merienda
for all ages.
- The target customers of Ubod Express are food consumers from social
media within Valenzuela City.
- The Lumpiang Sariwa that we will be serving three (3) pieces per container
will provide a variety of nutrients for our consumers at an affordable price.

- This is a popular dish not just amongst the older members of your
family, but kids will also love the crunchy vegetables and sweet
sauce this meal has to offer; their cravings for nutritional food will be
fulfilled by simply messaging our people, and we will ensure to follow
health protocols for safe delivery to your doorsteps.

- What makes our business unique is that it offers a savory taste and
nutrition that our customers can enjoy. Aside from that, we will ensure
the cleanliness and the proper handling and storing of our products
as we serve it to our customers.

V. The Market
Market Justification
- The target population for this product is all ages, meaning that anyone could
enjoy it whether they are old or young. The product is also very affordable
compared to most other products in the area with 3 whole lumpias being
offered for merely ₱100.
- This being an alternative can become a major critical factor for the demand
of our product
- However, due to the fact that Lumpiang Ubod is uncommon in Valenzuela,
there would not be much problem in its field as it offers a brand new taste to
people who have most-likely never tasted it before in their lives. Thus, the
demand can stay high due to its low supply in urban areas.
- Another major critical factor is the willingness of the consumers to try out
lumpiang ubod for themselves. Sparking interest into potential customers
relies on showcasing the uniqueness of the product with its affordable price,
which is a quality that Ubod Express has. It is also photogenic when served,
which may lead to its demand rising due to people posting pictures of it on
social media websites.

Macro Environmental Factors
- As presented in Table 5, various factors may affect the success of the
business from the present day up to the future.
- Due to TRAIN Law, sudden changes in tax for the ingredients of the product
may be observed that could affect the production of the Lumpiang Ubod. For
the economic factor, market price of ingredients increases over time and
considering that we are in a pandemic, it could possibly inflate or change
anytime which can affect the production and the quality of the products.
Macro Environmental Factors
- On the other hand, since we are using vegetables, just in case sellers aren’t
able to reach their expected number of production per day, and considering
that lumpiang ubod only lasts for a shorter period of time than the other usual
food products, ingredients and Lumpiang Ubod could be put to waste.
- Businesses with wider reach in social media and wider knowledge in
technology may be a disadvantage for the business to attract a larger range
of consumers.
Market Justification based on Industry dynamics
- Since Valenzuela City is an urban area, it is common for “instagrammable”
food, or visually-appealing food that can be posted on social media, like milk
tea and shawarma to be popular with the younger generation.
- This then results in traditional foods like lumpiang ubod becoming more
unknown to the consumers as time passes by.

Market Justification based on Industry dynamics
- Therefore, the Lumpiang Ubod that Ubod Express offers can be treated as
“unique” for the customers, resulting in a possible sharp increase in demand
as more people become aware of this “new” product.
- Competition is an integral factor in determining how well a business could do
in the market. However, in terms of businesses with similar products, there is
minimal competition for lumpiang sariwa in urban areas due to the increasing
popularity of different foodstuffs.

Threats in the market
- Similar products that could act as Competition - Other businesses with a
similar concept may pull away potential customers from Ubod Express.
However, due to the limited number of businesses offering Lumpiang Ubod in
Valenzuela, this threat is minimal.

- Interest in the product - The most integral part of selling a product is
ensuring that the customers are willing to buy it in the first place; without this
sparked interest, it is possible that the product may fail to sell out. However,
due to its photogenic nature when it is served, the product is expected to
attract buyers without much trouble.

- Willingness of customers to buy again - It is one thing to get a customer
to try out a new product, and another thing for them to keep buying it after
trying out the new taste for the first time. If the customers deem the product
unworthy of their money, the business cannot flourish; in order to prevent this
threat from occurring, the product will be ensured to be a healthy product on
top of being tasty.

Size, Potential and Realistic Share of the Market
- As a new business, it is understandable for the business to start small at first.
The estimated demand of the product relies on the strategic marketing,
awareness of the target population, the availability of the product and its
affordability. Taking into account the fact the product is suited for all ages,
quite affordable and visually appealing, Ubod Express expects to be able to
sell out all of its supply to people interested in the product.

Size, Potential and Realistic Share of the Market
- Ubod Express plans to do several strategies to gain potential and realistic
shares of this business. Reaching out to at least one karinderya in the area
in order to help the product reach out to more people may help to increase
the market share. Maximizing the use of technology to attract new customers
that may have otherwise purchased from other competitors. Nurturing
customer loyalty can also be considered as a useful tactic to retain the
existing customer.
VI. Product and Service

Offerings
Product and Service Offerings
- Ubod Express features a natural and healthy dish that is considered as one
of the Filipino delicacies. It offers a mouthwatering fresh lumpiang ubod that
is stuffed with scrumptious and nutritious vegetables such as carrot, sayote,
and ubod. The garnishing touch that completes a fresh lumpia is the flavorful
sauce drizzled on top of it. Seemingly, potential customers have the option to
purchase extra lumpia sauce for a cheap additional payment alongside their
orders for a more enjoyable snack time.

- For future purposes, the business proponents anticipate adding side dishes
and drinks for more variation on product offerings. Customer accommodation
and affordability are one of the highly considered services in this commerce.
It ensures safe and hassle-free transactions that will surely bring satisfaction
to our buyers.
- Ubod Express will ensure a clean distribution of its products in order to
maintain safety to the customers. Not only will the product be safe, but it will
also be also delicious and tasty, especially it’s sauce for the children to like it.
The most important part of the offer is the supply of nutrients contained in the
vegetable ingredients of the Lumpiang Ubod making it available for
everyone.
VII. Enterprise Strategy

and Enterprise Delivery
System
Operating Plan
- Ubod express business’ strategy will focus on attracting and serving
consumers in different areas in Valenzuela City:
- Ubod Express will entice customers by posting creative shots of our
Lumpiang Ubod plating on various social media platforms. Making our
product visually appealing to the consumer will gain their interest in trying our
Lumpiang Ubod, which will undoubtedly provide them with a high-quality
taste.
Operating Plan
- Our product will be looking for a carinderia which we can ask to include our
Lumpiang Ubod in their menu. To maintain and establish a good connection
with the customers, we will be approachable and enthusiastic in entertaining
their queries about our product. Our customers can expect that the
preparation of all our cooking equipment and ingredients are 100% sterilized,
clean, and properly stored.
-
VIII. Financial Forecasts
and Expected Returns,
Risks and Contingencies

Approximated Cost of Start-Up
Approximated Cost of Start-Up
Source and Use of Funds
The total start-up costs are estimated to be Php 3, 000.00. Most of the costs
are coming from the raw materials going to be used in making the product that
costs Php 2,570.00. Equipment that is going to be utilized in selling the product
totaled Php 300.00. The fare costs Php 130.00. Each shareholder will contribute
Php 300.00 that will account for Php 3, 000.00. The estimated total start-up cost
per day is Php 890.00 and the remaining amount will still be used for the
production.
Projections
From the approximated daily sales
of ₱1140, the proponents’ expected
annual revenue is ₱296,400. The
proponents also look forward to a
stable sales increase through the
years.
Projections
Figure 8.1 shows the financial
forecast of Ubod Express. The
expected return varies every day
with the 3rd day as the anticipated
day to gain the highest amount of
sales. The first and second day are
expected to sell less due to the

Fig 8.1. Graph of Ubod Express’ Expected Sales
product launch.
Projections
Risks and Contingency Plan
The potential risks identified are:
● Lack of Finance - The group would require a substantial amount of currency for them to
be able to operate the business. The problem emerges when they are unable to raise the
necessary funds to carry out the operation.
● Stall location - Having a perfect location is extremely important in starting a business. In
the present time, the proponents will find it difficult to look for a location due to the risk of
COVID-19.
● Operational Risks - This refers to mechanical failure, system failure, or any other
unforeseen external events

Risks and Contingency Plan
The corresponding responses for the potential risk are:
● In case they lack funds for future projects, they intend to seek financial assistance in order
to increase their budget.
● For the location, the proponents might look for cafeterias or carinderias to sell the product
and use social media for selling it online.
● Lastly, the proponents will make sure to have back-up materials or plans in case an
operational malfunction occurs.

IX. Environmental and
Regulatory Compliance
Environmental Compliance
R.A. 8749, otherwise known as the Clean Air Act, states that all stationary sources must comply
with the National Emission Standards for Source Specific Air Pollutants (NESSAP) and National
Ambient Air Quality Standards (NAAQS). Ubod Express will ensure that there will be no
production of waste that can impact the surrounding air or the atmosphere during the Food
Processing phase. R.A. 9275, otherwise known as the Clean Water Act, states that operating
facilities that discharge regulated water pollutants without the valid required permits or after the
permit was revoked is prohibited. Ubod Express will ensure that there will be no production of
waste that can impact any body of water and the water supply during the Food Processing
phase.
Regulatory Compliance
In order to protect the honesty, integrity, and reputation of the business,
Ubod Express ensures that all necessary regional, national and international
laws and regulations will be followed to avoid non-compliance.

The proponents of Ubod Express are willing to share to have a total capital of ₱3000. The
money will be used to buy the ingredients and packaging needed. Ubod Express will make sure
that the investment is adequate to evade too much risk. We expect a financial return of at least
₱1000.
Ubod Express is worth it to invest in because the product is visually appealing, high quality
yet budget friendly. The crunchy vegetables and sweet sauce this meal has to offer will be liked
especially by the children. Considering the fact that Lumpiang Ubod is uncommon in
Valenzuela, Ubod Express offers a brand new taste of meal which will surely make the demand
high due to its low supply in the said city.

Several strategies will be used to maximize the sales of this product. Reaching out to at least
one karinderya in the area in order to help the product reach out to more people. Maximizing the
use of technology to attract many customers that are not that aware about the new product.
Nurturing customer loyalty to retain the existing customer and attract new customers. The
business will gain more profit because of these strategies. Therefore, Ubod Express expects a
good financial return to the owner, investors, financiers and partners.

Product
Ubod Express is a SUPER affordable and SUPER delicious take on a must-try
Filipino cuisine: the Lumpiang Sariwa! Ubod Express brings to the table a truly
exquisite experience that will surely make people want to come back for more. The
fresh lumpiang ubod with high quality and affordable price combined with effective
marketing strategies, huge sales, hardworking and skilled staff, and good service will
give us an edge from our competitors, which will help in making the revenue reach
its peak and making it efficient for the consumers.

Place
The target customers of Ubod Express are food consumers from within
Valenzuela City. Also Ubod express business’ strategy will focus on
attracting and serving consumers in different areas in Valenzuela City.
Reaching out to at least one karinderya in the area in order to help the
product reach out to more people. Several strategies will be used to
maximize the sales of this product.

Price
The product is also very affordable compared to most other products in the
area with three whole lumpias being offered for merely Php 125. The
customers have the option to purchase two pieces for Php 95 or a single
piece for Php 55. The customers could also order extra lumpia sauce
that costs Php 5 for every additional purchase. A delivery fee of Php 20 will
be charged for a minimum of three orders.

Promotion
The merchandise and retail will be done online using strategic promotions
on various platforms. Maximizing the use of technology such as social
media publication materials to attract many customers that are not that
aware about the new product. It involves partnership with cafeterias for
additional income and widening its extent.

People
Governance and Top Management Team Technology Providing and Application Team
- Faith Anne Mier - Jhemsy Jane Marifane Matildo
- Ralph Daniel Valrdres - Kimberly Padilla
Resource Mobilization and Financial - Ram Morpheus Redoble
Management Team Operating and Support Team
- Jeremiah Christian Rosales - Heart Gail Lyra Cabuga
- Ernestina Tangkengco - Adrian Mendoza

- Lorin Angela Velasco
- The target customers of Ubod Express are food consumers of all ages within
Valenzuela City.
Packaging
The packaging will be a paper meal box that is eco-friendly. The Lumpiang
Sariwa that we will be serving three (3) pieces per container will provide a
variety of nutrients for our consumers at an affordable price.

Positioning
Ubod Express aims to provide affordable and nutritious food to the people that
they will surely enjoy to the last bite.
Lumpiang Sariwa with high quality and affordable price combined with effective
marketing strategies, huge sales, hardworking and skilled staff, and good
service will give us an edge from our competitors, which will help in making the
revenue reach its peak and making it efficient for the consumers.

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wallets just to have a fantastic meal to fill their bellies.

making it efficient for the consumers.

number will be provided for the contact information and inquiries.

- To establish a food enterprise that will satisfy customer’s

cravings in time of pandemic

- To cater and satisfy customers with clean and quality food

- To generate adequate profit to improve service

- To create jobs and income for people

Table 1. Objectives and Key Result Areas

Return on Equity 15% 20% 35%

Table 2. Key Result Areas and Performance Indicators

like to experience Filipino delicacies.

II. Executive Summary

part of any losses.

- Currently, Ubod Express is looking for business partners who want to

have an agreement with the proponents. We expect a financial return

within the calendar year.

- Competition outside the school is not prioritized.

- There will be a pre-order system to avoid the overproduction of the products.

- Residents of Valenzuela City are the priority customers.

handling and sanitation.

- The entrepreneurs of this business will source raw materials in markets.

from vendors in Valenzuela market.

- As a novice entrepreneur, it is essential to establish good relationships with

our supplier in order for the business to ensure service efficiency.

III. The Business Proponents:

Faith Anne Mier Ralph Daniel Valdres

executive decisions and developing various strategies.

Jeremiah Christian Rosales Ernestina Tangkengco

- They are responsible for securing necessary resources for the

business and regulating the flow of money within the group.

Jhemsy Jane Marifane Matildo Kimberly Padilla Ram Morpheus Redoble

- They are responsible for the proper utilization of the technological

resources of the group for effective advertisement of the product.

Heart Gail Lyra Cabuga Adrian Mendoza Lorin Angela Velasco

IV. The Target Customers

for all ages.

media within Valenzuela City.

will provide a variety of nutrients for our consumers at an affordable price.

fulfilled by simply messaging our people, and we will ensure to follow

health protocols for safe delivery to your doorsteps.

as we serve it to our customers.

offered for merely ₱100.

- However, due to the fact that Lumpiang Ubod is uncommon in Valenzuela,

lumpiang ubod for themselves. Sparking interest into potential customers

social media websites.

- As presented in Table 5, various factors may affect the success of the

business from the present day up to the future.

considering that we are in a pandemic, it could possibly inflate or change

food products, ingredients and Lumpiang Ubod could be put to waste.

- Businesses with wider reach in social media and wider knowledge in

technology may be a disadvantage for the business to attract a larger range

- Since Valenzuela City is an urban area, it is common for “instagrammable”

tea and shawarma to be popular with the younger generation.

unknown to the consumers as time passes by.

“unique” for the customers, resulting in a possible sharp increase in demand

as more people become aware of this “new” product.

- Competition is an integral factor in determining how well a business could do

in the market. However, in terms of businesses with similar products, there is

popularity of different foodstuffs.

- Similar products that could act as Competition - Other businesses with a

However, due to the limited number of businesses offering Lumpiang Ubod in