APPLE INC

PESTLE ANALYSIS

Deepak M
Outline

 PESTLE Introduction
 Apple
 PESTLE Analysis
 Political factors
 Economic factors
 Social factors
 Technological factors
 Environmental factors
 Legal factors
 Conclusion
 Reference
 Question
PESTLE Introduction

 Framework for market analysis of any organization

 PESTLE is an acronym for
– Political
– Economic
– Social
– Technological
– Legal
– Environmental
PESTLE Introduction

 Framework for market analysis of any organization

 PESTLE is an acronym for
– Political
– Economic
– Social How political development
– Technological affect the strategy of a
– Legal business
– Environmental
PESTLE Introduction

 Framework for market analysis of any organization

 PESTLE is an acronym for
– Political
– Economic
– Social How economic factors may
– Technological affect on the business.
– Legal
– Environmental
PESTLE Introduction

 Framework for market analysis of any organization

 PESTLE is an acronym for
– Political
– Economic How cultural aspects, attitudes,
– Social beliefs will affect the demand for
– Technological a company's products and
– Legal business.
– Environmental
PESTLE Introduction

 Framework for market analysis of any organization

 PESTLE is an acronym for
– Political
– Economic
– Social How new technologies affect the
– Technological business activities.
– Legal
– Environmental
PESTLE Introduction

 Framework for market analysis of any organization

 PESTLE is an acronym for
– Political
– Economic
How the law, regulation and
– Social
legislation will affect the way
– Technological
of business.
– Legal
– Environmental
PESTLE Introduction

 Framework for market analysis of any organization

 PESTLE is an acronym for
– Political
– Economic How the ecological and
– Social environmental aspects affect
– Technological the demand for a company's
– Legal products and business.
– Environmental
Apple

 An American multinational technology

company.
 Designs, develops, and sells consumer
electronics, software and online services.
 Apple was founded by Steve Jobs, Steve
Wozniak, and Ronald Wayne in April 1976.
POLITICAL

 Improving free trade policies.

 Stable politics in developed countries.
 Made in India.
 Political unrest in china.
 European Union politics.
ECONOMIC

 Rapid growth of developing countries.

 Stable economies of developed countries.
 Increased labour cost in china.
 Stagnating middle class income in some
developed countries.
 Strong U S dollar.
SOCIAL

 Rising use of mobile access.

 Rising use of social media.
 An accessory of high status life style.
 Lack of strong emotional attachment .
 Popularity and brand image is low in Asian
and African market.
 Anti U S sentiments and close association
with china.
TECHNOLOGICAL

 Cloud Computing trend.

 Technological Integration.
 Strong technological background of
competitors like Google and Samsung.
 Growing capabilities of cyber criminals.
 Has to invest in R & D due to technology
has short lifetime.
LEGAL

 Domestic legal stress.

 Offering financial service by apple pay.
 Breach of Intellectual Property laws.
 Entering automobile industry.
 Increasing privacy regulations.
 Increasing telecommunication regulations.
ENVIRONMENT

 Disposal of e-waste.
 Concern about energy use and other side
effect from data centers.
 China’s effort to reduce fossil fuel use.
Conclusion

 Analysis showing the opportunities and threats.

 In the current scenario company struggling to
continue its success.
– Production of I Phone 10 has cut down to 50% of its
target due to decrease in sale.
 Some external factors provide opportunities.
 Must develop strategies to address threats.
– Should focus more on legal and security threats.
 Able to thrive in industry in the next 5 years.
References

 http://fortune.com/2016/09/01/apple-eu-fine-global-political-problem/
 https://www.forbes.com/sites/petercohan/2012/03/04/five-biggest-challenges-for-apple-in-
china/#cab552d62781
 http://fortune.com/2016/05/24/india-market-apple-tim-cook/
 https://www.wsj.com/articles/beijing-regulator-orders-apple-to-stop-sales-of-two-iphone-models-
1466166711
 https://www.apple.com/environment/
 http://www.bbc.com/news/business-38362434
 https://www.apple.com/
 http://panmore.com/apple-inc-pestel-pestle-analysis-recommendations
 https://www.cheshnotes.com/2017/02/apple-pestel-analysis/
 http://www.mathrubhumi.com/technology/mobiles/slow-response-forces-apple-to-halve-iphone-
x-production-1.2565528
Questions