CJ’S UNIQUE

CORNDOGS
 • CJ's Unique Corndogs is a food service dedicated to
supplying customers needs efficiently by offering
outstanding services, product quality and acceptable price.
I. • Target Segment
EXECUTIVE 1. Retail
SUMMARY 2. Age: Flexible but mostly 15 plus
3. Gender: Male and Female
4. People who likes eating hotdogs.
5. People who usually love street foods.
• Competitive Advantage
Competition is always involved in every business. CJ's
Unique corndogs is not only the corndog in the Philippines. A
lot of small or big business sells or owned this kind of product
too. But thanks to them, because of these competitors it helps
us improve more our business, and do more something unique
that a lot them don't have.
 P O S I T I O N I N G S TAT E M E N T
CJ'S UNIQUE CORNDOGS IS THE ONE OF THE
M O S T P O P U L A R S N A C K N O W A D AY S T H AT
P R O V I D E TO T E E N A G E R S , W O R K E R S A N D
INDIVIDUALS AS WELL WITH THIS UNIQUE
C O R N D O G S , S E RV I C E E X C E L L E N C E A N D T H E
PRODUCT IS ALSO DELICIOUS BECAUSE OUR
C O R N D O G S I S B E T T E R T H A N TO A N Y S N A C K S
O U T T H E R E A N D I T C O N TA I N S V I TA M I N D ,
P R O T E I N A N D FAT U N L I K E TO O T H E R S .

Marketing Objectives
CJ's Unique Corndogs marketing objectives
will be follow as:

• Create excellent service

• Increase sales 10%
• Increase Revenue
 II. COMPANY
II. PROFILE
COMPANY PROFILE
Our Company name is Cj's Unique CornDogs. Our Cj's unique CornDogs
Industry has skilled employees and can be said to have continued to evolve as the year go
by. Starting now we're surely going to encounter remarkable changes in the industry, and
as consumers have increasingly paid premiums to get the best unique corn dogs we have,
It is located at Purok Pasda San Agustin (Murcia) Concepcion Tarlac. Year 2021 Cj's
Unique CornDogs founded by Charlotte Dacanay, Joressa Tayag, John Crismer Biana and
Justine Samaniego. Our major product is Corndogs and it comes with different variations
of drinks of your choice. It got its name from the word "hotdog" with a corn starch mix,
this is a stall type shop for hotdog lovers and we'll make sure to serve you the Best, Juicy
CornDog with a affordable price and great quality product. The target of the CJ's Unique
Corndogs are teenagers because they are the one who always like this food, and also the
workers they can eat this as snacks, and all sort of individuals as well. The distribution
channel we use is wholesaler which is indirect channel and Our key competitors are the
ones who take our customers, even if those competitors do not sell as the same product we
have, just like other business who also sell like snacks type like burger, footlong etc.
 ORGANIZATIONAL CHART

Operational
Manager

Staff 1 Staff 3
Staff 2
III. MARKET SEGMENTATION
AND TARGETING
Market Segmentation
• Behavioral segmentation customers who seek for a low price food.
• Geographic segmentation customers around the Brgy San Agustin
Concepcion Tarlac
• Demographic segmentation
Kids (below 12)
Teens (13 to 19 yrs old)
Adults (20 to 49 yrs old)
Seniors (50 above)
• Psychographic SegmentationCustomers who loves to eat outside
and to eat some type of street food.
Targeting Demographic segmentation
Teens (50%)
Kids (30%)
Adults (15%)
Seniors (5%)
 IV. SITUATION AND
COMPANY ANALYSIS
A. Economic Environment
CJ's Unique Corndogs will use effective
advertisements to make the this trend well known
around the areas also in other places. Through the
feedback of the customers will be the form a right
attitude towards the business. A good relationship with
the consumer make it easy for the business to
understand the market needs.
B. Technical Environment
We will be use social media for this
business to make it easy for the customers to
make a home delivery service. They just have
to personal message our Facebook page for
their orders.
C. Political Environment
In this environment we need register our business i
government agencies. In order to get complete the papers w
need to certify the Barangay clearance in Barangay Sa
Agustin when this business operates, also mayor’s permits i
order for us to operate fully. We need also to ge
authorization for our business name from Bureau of Interna
Revenue (BIR) and Department of Trade and Industry (DTI
D. Competitive Environment
Competitive Rivalry in this there will
be no treatment competition at the time of
operating, since there is no product yet like
ours. Tha danger is therefore reduced until
there is commodity that can be compared.
 E. SWOT ANALYSIS

• Location Accessible • Lack of employees

• Packaging not bad • Financial

• Innovation
• Excellent service
• Offer affordable prices

• Potential for growth via food

advertising through social medi • Many competitors
• Could offer for home delivery • Rising price of raw material
services.
• Attend seminar and trainings of the
growth of employees
F. Mission, Objectives and Goals

Mission
To motivate, inspire all types
of people in this world to buy our
uniqueness of Corndogs.
Objectives and goals
The goal of CJ’s Unique Corndogs is
to create 2 stall more within 2 years.
To build customers loyalty and to
generate greater the income and
revenue
V. Ethics and Social Responsibility

• Workplace safety
• Fair minimumwages.
• Fair recruiting
• No Gender Discrimination

VI. Marketing Information and

research

We will use survey methods because

through asking questions to our respondents it
will be easy for us to gey information from them.
Therefore this method known as questionnaires.
 VII. CUSTOMER DECISION
MAKING PROFILE
Customers Age What are their Frequently visit
most and least
favorite flavor
Kids 12 and below Honey
crunchy- 10
Cheesy- 8 Every weekdays
Adults 19-29 Mozzarella - 7 Every weekdays
Teens
Senior 13-18
50 and above Ordinary - 4
Twice a week
Once a week