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SWOT ANALYSIS

S e ct i o n : A B M 1 2 – P y th a go ras

Bu s i n e s s N a m e : Ta h o Ave n u e

G r o u p N a m e : G r o u p 8 - S t o. D o m i ng o 2 nd

Me m b ers :

C u n a n a n , Iv y Ka te

Sa m p a n g, M a r k G a b r ie le

G a l a ng , Ra l p h Rave n

E s p i n o, M a r jo rie
SWOT ANALYSIS
Business Name: Taho Avenue

STRENGTH WEAKNESS
▪ Unique Taste ▪ Physical store is not yet available
▪ Consistent quality ▪ Small number option of problem
▪ Well known locally ▪ Out of stock problem
▪ You can order online/same day
delivery

OPPORTUNITIES THREATS
▪ Attract a larger and wider target ▪ Rising price of ingredients
consumer audience ▪ Price wars
▪ Expansion to new place ▪ Competitors offering similar products
▪ Customer loyalty
▪ Collaboration with other brand

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