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SWOT ANALYSIS
SWOT ANALYSIS?
 BENEFIT OF SWOT ANALYSIS

SWOT Analysis is a very effective way of identifying

your Strengths and Weaknesses, and of examining the
Opportunities and Threats you face.

Holding out an analysis using the SWOT framework

helps you to concentrate your activities into areas
where you are strong and where the greatest
opportunities lie.
 SWOT ANALYSIS

STRENGTHS WEAKNESSES
List your List your
+ advantages + disadvantages,
+ unique and low limitations
cost resources What could you
+factors mean that improve
+factors lose you sales
you “get the sale”

THREATS
OPPORTUNITIES List your
List your + external trouble for
+ chances to improves the business
performance + obstacles do you
+good opportunities face
can you spot + what your
competitors are doing
 SWOT ANALYSIS TEMPLATE
STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS
 SAMPLE SWOT ANALYSIS
POSITIVE NEGATIVE

INTERNAL STRENGTHS WEAKNESSES

FACTORS
- Your specialist marketing expertise
- A new, innovative product or
service
- Location of your business
- Any other aspect of your business
that adds value to your product or
service
EXTERNAL OPPORTUNITIES
FACTORS
- A developing market such as the
internet
- Mergers, joint ventures or strategic
alliances
- - moving into new market segments
that offer improved profits
- A new international market
- A market vacated by an ineffective
competitor
- Lack of marketing expertise
- Undifferentiated products or services
- Location of your services
- Poor quality goods or services
- Damaged reputation
THREATS
- A new competitor in your home
market
- Price wars with competitors
- A competitor has a new, innovative
product or service
- Competitors have superior access to
channels of distributions
- Taxation is introduced on your product
or services
SWOT ANALYSIS APPLICATION
 Examples of SWOT analysis can be used to assess:
 A business idea
 A company (its position in the market, etc.)
 A new market or launching a new product
 A method of sales distribution
 Launching a new product or brand
 Etc.
HOW TO USE SWOT ANALYSIS:
STRENGTHS
To carry out a SWOT Analysis write down answers to the
following questions. Where appropriate, use similar
questions:
 What competitive advantages do you have?
 What do you do well and naturally?
 What resources do you have access to?
 What do people see as your strengths?
 HOW TO USE SWOT ANALYSIS:
STRENGTHS
 Consider this from your own point of view and from the
point of view of the people you deal with.
 Don't be overly modest. Just being realistic.
 If you are experiencing any trouble with this, try writing
down a list of your characteristics. Some of these will
hopefully be strengths!

 In looking at your strengths, think about them in relation to

your competitors - for instance, if all your competitors
provide high quality products, then a high quality
production process is not a force in the market, it is a
requirement.
 HOW TO USE SWOT ANALYSIS
WEAKNESSES:
 To carry out a SWOT Analysis write down answers to the following
questions.
 What could you do to improve them?
 What do you miss badly?
 What you should avoid?
 Look at this from an internal and external basis:
 Do other people seem to perceive weaknesses that you do not see?
 Are your competitors doing any better than you?
 It is best to be realistic now, and face any unpleasant truths as soon as
possible.
 HOW TO USE SWOT ANALYSIS
OPPORTUNITIES:

 To hold out a SWOT Analysis write down solutions to

the following queries.
 Where are the good opportunities facing you?
 What are the interesting trends you are mindful of?
 HOW TO USE SWOT ANALYSIS
OPPORTUNITIES:
 Useful opportunities can arrive from such things as:
 Changes in technology and markets on both a broad and narrow
scale
 Changes in government policy related to your line of business
 Changes in social practices, population profiles, life style
alterations, etc.
 Local Events
 A useful approach to looking at opportunities is to look at your
strengths and ask yourself whether these open up any opportunities.
Instead, attend at your weaknesses and ask yourself whether you
could open up opportunities by doing away with them.
 HOW TO USE SWOT ANALYSIS
THREATS:
To hold out a SWOT Analysis write down solutions to the following
queries:
 What obstacles did you face?
 What is your competition doing differently?
 Are the required specs for your job, products or services changing?
 Is changing technology threatening your status?
 Cause you have bad debt or cash-flow problems?
 Could any of your weaknesses seriously threaten your job?
Bearing out this analysis will often be illuminating - both in terms of
pointing out what needs to be managed, and in putting problems into
perspective.
 SUMMARY

SWOT is the internal assessment of the

company where company can influence
and formulate in their objectives and
strategies
THANK YOU