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  • Proj Nike

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    indirashome1
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    This document outlines Nike's product and brand management strategies including their mission, brand profile, marketing mix using the 4 P's of product, price, place, and promotion. It also discusses target markets, competitive analysis, SWOT analysis, relationship marketing strategies, and emphasis on value and utility factors. Key aspects covered include Nike's brand name, logo, slogan, product levels, marketing communication mix, and dimensions of their marketing orientation.

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    PROJ_NIKE

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    This document outlines Nike's product and brand management strategies including their mission, brand profile, marketing mix using the 4 P's of product, price, place, and promotion. It also discusses target markets, competitive analysis, SWOT analysis, relationship marketing strategies, and emphasis on value and utility factors. Key aspects covered include Nike's brand name, logo, slogan, product levels, marketing communication mix, and dimensions of their marketing orientation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    25 views2 pages

    Proj Nike

    Uploaded by

    indirashome1
    This document outlines Nike's product and brand management strategies including their mission, brand profile, marketing mix using the 4 P's of product, price, place, and promotion. It also discusses target markets, competitive analysis, SWOT analysis, relationship marketing strategies, and emphasis on value and utility factors. Key aspects covered include Nike's brand name, logo, slogan, product levels, marketing communication mix, and dimensions of their marketing orientation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    PRODUCT & BRAND MANAGMENT

    Ø THE COMPANY : NIKE


    o MISSION
    o STRATEGY
    o STRATEGIC RELATIONSHIP
    o PRIMARY RESEARCH
    Ø
    Ø BRAND PROFILE
    o BRAND NAME
    o BRAND LOGO
    o BRAND SLOGAN
    o TAG LINES
    Ø FOUR P ’ s
    o PRODUCT
    o PRICE
    o PLACE
    o PROMOTION
    Ø PRODUCT LEVELS

    Ø TARGET MARKETS

    Ø COMPETITIVE ANALYSIS

    Ø SWOT ANALYSIS
    Ø
    Ø MARKETING COMMUNICATION MIX
    o BILL BOARD
    o PRINT AD

    Ø RELATIONSHIP MARKETING STRATEGIES

    Ø DIMENSIONS OF MERKETING ORIENTATION USED

    Ø EMPHASIS ON VALUE & UTILITY FACTORS

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