MGT305 Checklist for Branding

in the Digital Age Assignment

ASSIGNMENT CHECKLIST: YES(Y)/NO(N)
1. BRAND INTRODUCTION & BACKGROUND:
• HAVE YOU PROVIDED A CONCISE
INTRODUCTION AND BACKGROUND OF
YOUR BRAND?
• IS YOUR INTRODUCTION SUPPORTED BY
HARVARD REFERENCING STYLE AND
INCORPORATES ACTUAL, UP-TO-DATE
DATA FROM 2023?
2. BRAND PERFORMANCE ASSESSMENT:
• HAVE YOU ASSESSED THE PERFORMANCE
OF YOUR BRAND IN THE DIGITAL AGE,
SPECIFICALLY FOR THE YEAR 2023?
3. BRAND EQUITY ANALYSIS & MARKETING
CAMPAIGNS:
• HAVE YOU CONDUCTED A THOROUGH
BRAND EQUITY ANALYSIS?
• HAVE YOU REVIEWED AND PRESENTED
THE BRAND'S PROMINENT MARKETING
CAMPAIGNS FROM THE PAST FEW YEARS
UP TO 2023, WITH SUPPORTING
EVIDENCE?
4. CUSTOMER SATISFACTION & RELATIONSHIP
MANAGEMENT:
• HAVE YOU EXAMINED YOUR BRAND'S
STRATEGIES IN CUSTOMER SATISFACTION
AND CUSTOMER RELATIONSHIP
MANAGEMENT?
5. BRAND IMAGE IMPACT:
• HAVE YOU INVESTIGATED THE IMPACT ON
YOUR BRAND IMAGE?
6. BRAND STRENGTHS EVALUATION:
• HAVE YOU EVALUATED YOUR BRAND'S
STRENGTHS?
 • HAVE YOU COMPARED THESE STRENGTHS
AGAINST COMPETITORS IN THE SAME
MARKET SEGMENT?
7. BRAND STRATEGY ANALYSIS:
• HAVE YOU ANALYZED THE BRAND'S PAST
AND CURRENT STRATEGIES?
• HAVE YOU EXPLORED HOW THE BRAND
CREATES CUSTOMER AFFINITY, BUILDS
AND MAINTAINS RELATIONSHIPS, AND
ACQUIRES NEW CUSTOMERS?
8. COMPETITIVE POSITIONING:
• HAVE YOU ASSESSED YOUR BRAND’S
COMPETITIVE POSITION IN THE MARKET?
9. UNIQUE SELLING PROPOSITION (USP), POINTS OF
PARITY (POP), AND POINTS OF DIFFERENCE
(POD):
• HAVE YOU IDENTIFIED AND ANALYZED
YOUR BRAND'S USP, POP, AND POD?
10. BRAND EXTENSION & REACH:
• HAVE YOU EXPLORED YOUR BRAND'S
EXTENSION STRATEGY AND ITS
EFFECTIVENESS IN REACHING A WIDER
AUDIENCE?
11. PARTNERSHIPS AND ALLIANCE STRATEGIES:
• HAVE YOU EXAMINED YOUR BRAND'S
PARTNERSHIPS AND ALLIANCE
STRATEGIES?
12. DISTRIBUTION & BRAND STRENGTHENING
STRATEGIES:
• HAVE YOU ANALYZED YOUR BRAND'S
DISTRIBUTION STRATEGY AND BRAND
STRENGTHENING EXTENSIONS?
13. ENVIRONMENTAL ANALYSIS & FUTURE TRENDS:
• HAVE YOU CONDUCTED AN
ENVIRONMENTAL ANALYSIS OF YOUR
BRAND?
• HAVE YOU IDENTIFIED DECLARED FUTURE
TRENDS BASED ON MARKET ASSESSMENT?
14. OPPORTUNITIES & DEVELOPMENT AREAS:
• HAVE YOU PINPOINTED OPPORTUNITIES
AND POTENTIAL AREAS FOR
DEVELOPMENT?
15. EMERGING MARKETS & NEW PRODUCTS:
 • HAVE YOU INVESTIGATED EMERGING
MARKETS AND NEW PRODUCT
DEVELOPMENT STRATEGIES FOR YOUR
BRAND?
16. IN-STORE VS ONLINE STRATEGIES:
• HAVE YOU COMPARED AND CONTRASTED
YOUR BRAND'S IN-STORE AND ONLINE
STRATEGIES?
17. THREATS & BRANDING SUCCESS IMPACT:
• HAVE YOU IDENTIFIED POTENTIAL
THREATS AND THEIR POSSIBLE IMPACT ON
THE BRAND'S FUTURE SUCCESS?
18. ETHICAL RESPONSIBILITIES & REPUTATION
IMPACT:
• HAVE YOU ASSESSED THE BRAND'S
ETHICAL RESPONSIBILITIES AND THEIR
IMPACT ON ITS REPUTATION?
19. INDUSTRY 5.0 & SOCIAL COMMERCE:
• HAVE YOU EXPLORED HOW YOUR BRAND
INTEGRATES WITH INDUSTRY 5.0, SOCIAL
COMMERCE, AND UTILIZES TECHNOLOGIES
LIKE BIG DATA, AI, AND MACHINE
LEARNING?
20. THEORY APPLICATION:
• HAVE YOU EFFECTIVELY RELATED AND
INCORPORATED FRAMEWORKS AND
THEORIES STUDIED IN CLASS INTO YOUR
ANALYSIS?
COMPLETION STATUS:
• IF YOU CAN CONFIDENTLY ANSWER 'YES' TO
MOST OR ALL OF THESE QUESTIONS, YOU ARE ON
THE RIGHT TRACK TO FULFILLING THE
ASSIGNMENT REQUIREMENTS.
• IF THERE ARE QUESTIONS YOU CANNOT ANSWER
AFFIRMATIVELY, CONSIDER YOUR WORK STILL IN
DRAFT STAGE, REQUIRING FURTHER
DEVELOPMENT.
QUALITY & FINAL MARK:
• THE DEPTH AND QUALITY OF YOUR RESPONSES
WILL SIGNIFICANTLY INFLUENCE YOUR FINAL
GRADE.