PASCUAL RIVERA PIMENTEL MEMORIAL ACADEMY

BUSINESS PLAN FOR

HOME MADE
CORNDOG

Submitted By;

Mark Louie G. Jamandre

Bernadette J. Ragandap

Diana C. Cabatu

Allysa I. Tersol

Grade/ Section;

12-Billgates
 TABLE OF CONTENTS

I. INTRODUCTORY PAGE
II. EXECUTIVE SUMMARY
III. ENVIRONMENTAL AND INDUSTRY ANALYSIS
IV. DESCRIPTION OF THE BUSINESS
V. PRODUCTION PLAN
VI. OPERATION PLAN
VII. MARKETING PLAN
VIII. ORGANIZATION KNOWLEDGE PLAN
IX. FINANCE PLAN
X. ASSESMENT OF RISK
XI. APPENDICES
I. INTRODUCTORY PAGE

A lot of people nowadays loves to eat. Especially when it comes to food which is
delicious, cheesy and affordable food. Corn Dog is a very popular food in other country
and also in our country too. This is a juicy hotdog roll in a cheddar cheese and coated in
cornstarch around a hotdog. It is very easy to eat while walking and enjoying eating it in
a public place because it is skewed on stick.
The Enterprise Name is Homemade Corn Dog. The business got it’s name from the
word “hotdog” itself with a cornstarch mix. Homemade Corn Dog was founded by a
group, idealistic and innovative entrepreneur on January of 2017. The product name is
Homemade Corn Dog because it looks like a hotdog but it is different from the other
usual hotdog since it is rolled with a cheese and coated with a cornbread mix including
cornstarch and cream. The “eat good, feel good, do good” tagline was formulated
because of the taste experimental by the young entrepreneurs to their unique product.

II. EXECUTIVE SUMMARY

After encountering resistance to the sausages they used to make, newly arriving
German Texan sausage-makers are credited for introducing the corn dog to the United
States, albeit the serving stick came later. A patent application was filed in the United
States in the year 1927 for a Combined Dipping, Cooking, and Article Holding Patent,
which was granted in 1929. Corn dogs, like other fried foods impaled on a stick, are
described as apparatus. Part of the text reads:
We discovered that some foods, such as hotdogs, boiling ham, hard boiled eggs,
cheese, sliced peaches, pineapples, bananas, and other fruits, as well as cherries,
dates, figs, strawberries, and other fruits, when impaled, can cause death. on sticks and
dipped in a batter that includes self-rising flour among its ingredients, After that, they
were deep fried in vegetable oil at roughly 390°F [200°C], The end result is a clean,
healthful, and tasty food product with a stick for a handle. a delectable refreshment
A number of modern corn dog sellers claim to be the inventors and/or popularizers of
the corn dog. Carl and Neil Fletcher make this claim after debuting their "Corny Dogs" at
the Texas State Fair somewhere between Between 1938 and 1942. The Pronto Pup
sellers at the Minnesota State Fair claim to have In 1941, he created the corn dog.
Springfield, Illinois's Cozy Dog Drive-In, On June 16, 1946, the restaurant claims to
have been the first to offer corn dogs on sticks. Also Dave Barham launched the first
Hot Dog on a Stick restaurant in Muscle Shoals, Alabama in 1946. Santa Monica Beach
in California.
Corn dogs are frequently offered as fast food or on the street. Some vendors or
restaurants dip and fry their hot dogs right before serving. Corn dogs are also available
frozen in nearly every store in North America. warmed and served Some corn dog
vendors provide prepared frozen corn. frozen dogs that have been thawed and then
fried or browned in the oven Frozen corn dogs may also be cooked in the microwave,
but the a The texture of the cornmeal covering will be lacking. Corn dogs can be eaten
alone or with a dipping sauce. a range of condiments, the most popular of which being
mustard.

III. ENVIRONMENTAL AND INDUSTRY ANALYSIS

As for a general trend, the market demand for corndog business is on the rise.
Corndog has becoming very popular in the Philippines ever since it was showed in
Korean Drama show. Even though it was not new for us to have this, the Korean
version of this corndogs made it popular in the Philippines
.Trend in the industry Corn dogs are a popular snack worldwide composed of a
skewered hotdog or sausage deep-fried in cornmeal batter that resembles something
between a hotdog bun and a fluffy pancake when cooked. The Korean version of the
treat is usually coated with breadcrumbs for extra crunch and contains melted cheese
inside

IV. DESCRIPTION OF THE BUSINESS

A. TYPE OF BUSINESS
The Business we are running is build with a cooperative. This is a stall type shop for
Hotdog lovers. It manufactures it’s own products to make sure that it’s juicy and
affordable with a great quality is being served good upon every customer. This type of
business is perfect in a public place to serve other people.

B. NAME OF BUSINESS
The Enterprise Name is Homemade Corn Dog. The business got it’s name from the
word “hotdog” itself with a cornstarch mix. Homemade Corn Dog was founded by a
group, idealistic and innovative entrepreneur on January of 2017. The product name is
Homemade Corn Dog because it looks like a hotdog but it is different from the other
usual hotdog since it is rolled with a cheese and coated with a cornbread mix including
cornstarch and cream. The “eat good, feel good, do good” tagline was formulated
because of the taste experimental by the young entrepreneurs to their unique product.

Core Values
Homemade Corn Dog product is built on a commitment to our core
values and behaviors that include being:
 Accountable
 Caring
 Jolly
 Leadership
 Innovative
 Trustworthy
 Integrity

Mission
 To serve other people with happiness
 Built the best and delicious product of Corn Dog
 Satisfy the taste of the customers
 Seek to create and promote great tasting of seafood corn dog

V. PRODUCTION PLAN
An apparatus for preparing and cooking corn dogs (batter-coated wieners on a stick)
which has a receiving bin, a loading apparatus, and a collecting and aligning system for
arranging the wieners to receive sticks that form a handle for the finished product. The
sticks are inserted into the wieners, and the stick impaled wieners are moved through a
coating bin where batter is applied. They then progress to a fry tank containing hot
grease where they are cooked. Preliminary heaters are positioned near the loading
device and the collection and aligning system to bring the temperatures of the wieners
up to around 80° Fahrenheit prior to insertion of the sticks, application of the batter, and
introduction to the fryer. The method for utilizing the apparatus is included and enables
the product to achieve faster cooking times and higher production by applying heat at at
least two locations to the wieners as they move toward the fry tank for cooking

VI. OPERATION PLAN

 Corn Dogs customers are expected to be from all walks of life. From children to
adult, and even all genders. The business is planned to be placed in Bonifacio Global
City (BGC).

STRENGTH
 high barriers to entry -high experienced owner-operator
 limited competition in the area -very high gross margins
 ability to sell products online -highly visible website
 limited start up risk
WEAKNESS
 competitors can offer similar products quickly
 limited start up costs
 limited flexibility in pricing
OPPORTUNITIES
 continued expansion for online sales
 ability to develop additional stores
 acquisition of additional rounds of capital
 affiliate relations with related vendors
 development of proprietary products
 development of wholesale distribution relationship
 sale of the business of a significant
THREATHS
 changes in regulations can impact the business
 product are already sold by major competitors
 insurance costs are continually increasing
 increases in price inputs can cause upward pricing
GOALS
To present or sell a distinct feature of a hotdog that is not yet seen in the market that
fits to all customer especially to all hotdog lover because of it’s juicy licious at an
affordable price and good quality.
 To be able to sell the products to the target market
 To be able to achieve customer satisfaction and their loyalty
 to set up long-term revenue and profit
VII. MARKETING PLAN
Corndog 28 offers seven flavors in one big box: there's the classic (P65) with sausage;
jumbo (P79); mozza (P79) with sausage; full mozza (P105); potato with sausage (P89);
mozza potato (P95), or the full mozza potato (P120). place where we will build business
is in part of candon city ilocos sur. To promote our products we used social media like
facebook, flyer and ads to see the other people that we have a business named
corndog. The sale we forecast is 750 because 25 pesos the ordinary corndog so we
sale the 30 pcs it depends the costumers want.

VIII.ORGANIZATIONAL PLAN
A. Form of Ownership
Another significant data or information in start up the business is from of ownership.
The from of ownership in corndog is sole proprietorship, meaning that corndog business
owned by a single person and which has a minimum amount of legal structure.
B. Identification of Partners or Principal Shareholder
The amount of principal shareholder is 0, because corndog is sole proprietorship
business.
C. Authority of Principals
Principals could change the rules of Corndog and Principals could fire the operators if
they refuse to obey the rules and regulation as the employees. and Principals could
make corndog improvements.
D. Management team background
Organizational structure involves, in addition to task organizational boundary
considerations, the designation of jobs within an organization and the relationship
among those jobs. Organizational structure is a framework where, the communication,
task duties, responsibility and many things done with the help of some channel which
directly and indirectly related to the organization structure. It tells how to work, how to
achieve the goal, and how to coordinate with their subordinates everything is
intertwined.

IX. FINANCIAL PLAN

This financial budget source is from the owner. The writer as the owner could achieve
great experience by creating and implementing this business plan accordingly the
financial plan. The difficulties that the writer have to accomplish the detail budgeting
regarding the fast changes of products and equipment market price.

X. ASSESSMENT OF RISK
A. Evaluate weakness of Business
The are some risks for corndog business concept, such as:
As a new innovation of hawker food concept and type of foods, corndog need a time
to be known and remembering by the people especially to be the trusted by team. As
the temporary target market is a business man and woman or office workers, corndog
can only open for weekdays (Monday to Friday) with the peak time only at lunch time.
As corndog serve the fresh food meaning that it’s not make half ready food first, it will
takes time to serve to the corndog.
B. Contingency Plans
In order to overcome the risk, Corndog has contingency plans and as answer for the
problems such as:
Corndog that comes with new innovation of hawker food concept and the type of
foods will very fast and aggressive in the marketing plan and or tools like mentioned in
the chapter V about Marketing Plans. Although the peak time only at lunchtime,
Corndog will serve the people who buy the corndog in the morning or afternoon. In
addition, free delivery service will give for those office workers. To use the time
efficiently, the cooks will fry the amount of corndog fifteen minutes before lunch time. So
that when the first turn coming ,they can get the corndog faster, while the cook’s do the
frying for the second turn, and so on. As for the important things, the cooks have to
smart in looking the situation, if there is no queue anymore in the next turn, the cooks
have to stop his or her work. Beside it, Corndog have to prepare the next plan to do the
sausages production by itself. So corndog can improve the sausages taste based on
the market want or add he profit. As the corndog’s cart have the tent to open when the
rainy comes, for those who feel lazy to go outside can order to the staff and the staff will
deliver the corndog until theirs office.
XI. APPENDICES