I.

Introduction
A. Business Concept
We the Kapa Food Corp (KFC) decided to give SIC personnel, students, and other people
in the school campus a product which is mouthwatering and delicious, introducing dynamite and
smores. Dynamite is a product composed of lumpia wrapper filled with Ham, cheese and the
spicy siling labuyo while smores is a product that melts in your mouth that is made from grilled
marshmallows sandwiched using graham crackers and topped with melted chocolate. We
proposed this food business venture since what we have observed, there were lots of students
from the past years who bought these kinds of products because of their interest or cravings. In
fact these products are affordable and swak sa budget. In accomplishing this business venture we
the Kapa Food Corporation decided to have a budget of 500 pesos and sell the dynamites at 1 for
8 pesos or 3 for 20 pesos and the smores will be sold at 1 for 7 pesos or 3 for 18 pesos. To attract
our customers, we planned to advertise our products by posting or giving flyers around the
school as well as a room to room delivery or direct selling.

B. Business Model
Partner Network Customer Relationship

 School  Connections w/ people

 Approach
Key Activities
Customer Segments
 Advertisements
 Posters  Grade school
 Flyers  SHS
 Attractive stall  JHS
Cost Structure  Faculty
 Personnel
 Ingredients
 Wrapping materials Distribution Channel
 Stall designs
 Direct Selling
 Props
 Delivery
Offers  Stall Display
 Online Selling
 First Day/ Free taste
 1 for 8 Php (Dynamite) Revenue Stream
 1 for 7 Php (Smores)
 3 for 20 Php  Sales
II. Executive Summary
Vision

To be the top selling dynamite and smores product among others.

Mission

A high profit business developed by entrepreneurs with greatly valued customers which
then leads to a successful venture.

Objectives

 To provide a mouthwatering product

 To establish good relationship towards the customers
 To offer an affordable and good quality product

Performance Targets

OBJECTIVE KEY RESULT AREA PERFORMANCE

INDICATORS
To provide a mouthwatering Customers are always looking 8 out of 10 customers Liked
product. for the product. the Product
To establish good relationship Customers will become our 7 out of 10 customers always
towards the customers. suki. consume our product.
To offer an affordable and Growth of income. The profit increased 85% in its
good quality product. first week.
 III. Business Proponents

A. Management Team

Jasmine Marie S. Flores

General Manager

Lincelle R. Sumido
Finance Officer

Ea Marie D. Amatorio Destiny Dyme M. Palasol

Production Head Marketing Head
Ryan Christian O. Batiquin
Operation Head

Renz Jeremy B. Onipa

Jules Rafael J. Mag-isa Asst. Marketing Head
Asst. Operation Head
B. Roles

General Manager - is responsible for overseeing all administrative functions, leading

and directing employees, and delegate administrative tasks such as accounting,
paperwork and payroll, consult the team about other concerns

Finance Officer - Conducts periodic financial analysis to identify and resolve issues,
gaps or variances. Manage cash controls as well as maintain book keeping up-to-date.
Ensure maintenance of the general and subsidiary ledgers.

Production Head - Ensures that manufacturing processes run reliably and

efficiently. Responsibilities of the job include: planning and organizing production
schedules estimating, negotiating and agreeing budgets and timescales with clients and
managers.

Operation Head - Is the key part of a management team and oversees high-level
HR duties, such as attracting talent and setting training standards and hiring procedures.
They also analyze and improve organizational processes, and work to improve quality,
productivity and efficiency.

Asst. Operation Head – assist and/or take charge in the absence of the operation
head

Marketing Head – Manages the promotion and distribution of products to

the customers

Asst. Marketing Head – assist and/or take charge in the absence of the marketing
head
IV. Marketing Plan

A. Target Market

Kapa Food Corporation also known as KFC focuses on students, teachers and
personnel’s of San Isidro College. These market segments consume the majority of the
food products specifically the Dynamite and Smores. Kapa Food Corporation (KFC)
wants to establish a substantial regular customer base. This will establish a wholesome,
consistent revenue base to ensure stability of the business.

B. Business Offerings

Products and Services (description)

KFC offers a broad range of Dynamite products, all from high quality fresh
market grown products of vegetables, and juicy meat. It caters to all customers and
provides each a delicious snack that is both healthy and spicy.
The Smores provides toasted marshmallows, coated with melted chocolate and
sandwiched with graham crackers. Each batch of Smores will be prepared during the day
to assure the availability of toasted marshmallow and melted chocolate through the
selling period.

C. Justification

The crispy outer shell with the juicy bits of ham and cheese inside a finger chili
pepper (siling haba) makes the dynamite lumpia a delicious treat. Although dynamite
lumpia is an adaptation of the eggroll, which originated in China, the appetizer-sized rolls
are primarily known as a food popular with Filipinos. One of the attractions of dynamite
lumpia is its low price, so in order for us to make a reasonable profit we will be
producing high volume of products. Smores on the other hand is a campfire treat popular
in the United States and Canada, consisting of a marshmallow and a layer of chocolate
placed between two pieces of graham cracker or cookie.
KFC wants to establish a huge consumer base in which it concentrates its business
and marketing mainly on the people within the campus. This will begin a healthy and
consistent return of investment as it ensures the constancy of the business. Moreover, it is
expected to cover approximately 60% of the revenues. High visibility and viable products
and services are critical to capture this segment of the market. As per observations,
customers are craving for a delicious and unique taste of product that is of high quality
and would satisfy their taste buds. With our delectable and affordable food products we
are assured to cater to the cravings of the customers.
 D. Marketing Strategy

Emphasize Creativity, Service and Speed to Market

Since our products will involve delivery services and online selling, we will
emphasize our focus on both being creative and productive with the foods we sell. Thus,
during our deliveries we will make sure that our product is presentable and will be
delivered instantly. Since we deliver, it is more convenient for the customers to buy our
product with just a text or call, the food they crave for will be with them right away.
However, as we sell online, we will be catching the attentions of the people on social
media by the pictures and information we share. In order to come up with a good
presentation of product, we will be using a unicorn designed cupcake holder into where
we will be placing the product. Hence, it is important for us to get to market quickly in
order to improve our product and have a successful outcome.

Emphasize Deliciousness
Our goal is to establish a reputation for Smores and Dynamites that will give a
solid satisfaction towards our customers. In order to cross-promote our products, our
foods will have different tastes. It will offer our customers an option to buy something
sweet after eating something juicy and spicy. This allows our customers to buy more of
our products frequently and more word would spread about how good our product will
be.
Additionally, to help promote our foods verbally, our product will have a page on
some social media like Facebook, Twitter and Instagram. So, the customers can spread
their feedbacks and invite more of their friends or acquaintances to try and buy our
products.

V. Production and Operational Plan

A. Business Premises or Location

The business will be located inside the school campus of San Isidro College at
Impalambong, Malaybalay City, Bukidnon. Our stall area will be situated at the College
Kiosk where it will be accessible to the students, teachers and other customers.

B. Facilities and Technology

For an efficient production and service offered to customers, KAPA Food

Corporation will make sure that the safety and sanitation of the area where we are
situated will be maintained at all times. We will make sure that the online communication
and transaction will be always monitored to provide a fast and convenient service to the
 customers. Hence, it is an assurance that we will have a productive team to ensure an
instant delivery service.

C. Equipment, Tools and Materials Needed

The following are the equipment, tools and materials needed for the operation and
production:

Table #
Equipment/tools/materials Purpose Storage and Requisitions of
Materials
Butane Use to cook the dynamite by To be purchase
its heat
Frying Pan Use when frying the dynamite Provided by the Entrepreneurs
Strainer Use to hold back or fry the Provided by the Entrepreneurs
dynamite
Cupcake Holder Use to be the container of To be purchase
smores
Tongs Use when serving or putting Provided by the Entrepreneurs
the dynamite in the container
to maintain cleanliness in the
product
Plates A round dish that is use to be Provided by the Entrepreneurs
the serving equipment of the
product
Microwave/Oven Use to bake the smores Provided by the Entrepreneurs
Knife Use to slice the ingredients Provided by the Entrepreneurs
Chopping Board Where the ingredients will be Provided by the Entrepreneurs
chopped nor sliced
Pat holder Use to hold the frying pan Provided by the Entrepreneurs
before using to avoid burnt in
the skin
Paper Plate (small) Use to be the container of To be purchase
dynamite
Printed Logo (KAPA) In able that the costumers will Provided by the Entrepreneurs
found out what business
venture name they are going
to buy
Other designs To be able that the stall will be Provided by the Entrepreneurs
attractive in the help of cute
and unique designs

The items above are being enumerated for the owners to operate and supply
product consistently and cater to the possible demands of our clientele.
D. Production Schedule and Process
Processing Procedure

A. Smores
Lastly place

Step 4:
Cut the Place the Place the
Step 1:

Step 2:

Step 3:
grahams into marshmallows grated another
several on the cutted chocolates on graham
pieces. Graham top of the cracker at the
crackers. Marshmallow. top and bake
it inside the
oven.

B. Dynamite
With a small Using a teaspoon, In abowl,
Step 1:

Step 2:

Step 3:
knife, make a slit gently scrape the combined ground
across the length inside of the chili pork,garlic,green
of one side of pepper to remove onions,salt,and
each chili peppers seeds and pith. pepper to taste.
from the stem Rinse under cold Using a teaspoon,
running water to gently stuff each
down to the tip.
remove any stray chili pepper with
Work carefully to seeds. Drain well pork mixture.
keep stems intact. and pat dry.

Separate lumpia In a pan over medium Remove from pan and

Step 5:

Step 6:
Step 4:

wrappers and lay on a heat, heat about 2- drain on a wire rack set
flat work surface. Place inches deep of oil. Add over a baking sheet.
one stuffed pepper on prepared peppers in a Serve hot with sweet
wrapper. Fold sides of single layer and cook, and sour sauce or spicy
the wrapper to enclose turning as needed, for vinegar dip.
chili pepper, leaving about 7 to 10 minutes or
stem exposed. Roll until golden and crsip.
tightly to fully cover Adjust heat if wrappers
chili pepper and seal are browning berofre
seam with a dab of meat filling is cokked
water. Repeat with through.
remaining chili peppers.
 Ingredients Required

SMORES DYNAMITE
Marshmallow Lumpia Wrapper

Graham Crackers Ham/ Ground Beef

Chocolate Cheese

Siling Haba/ Finger Chili Pepper

Expected Time to Process the Product

Smores
• The estimated time to bake the Smores 5
minutes.
Dynamite
• The estimated time to deep fry the
Dynamite is 5-10 minutes.
Presents the total number of goods to be produced and expected time to produce them
E. Storage and Inventory Control
The team planned to action every step from making the product up to the
production and selling period.

Smores Dynamite Lumpia

Before the production, ingredients will
be stored properly in different
containers. It will be then put in the
refrigerator, for it to be prepared for
instant making on the day of selling.
Thus, it will be made on the spot if
there is someone buys it. At the end of
the day, all the ingredients are safe and
clean as if it is not bought, it will be put
back on the refrigerator for the next
day’s selling.
Before the production, ingredients
will be stored properly in different
containers. We will then get ready as
we put on the dynamite lumpia
together with its ingredients.
Afterwards, it will be instantly good
for cooking on the selling day. The
left overs which were not sold will be
put in the refrigerator to avoid
spoilage.

F. Production Cost
The Kapa Food Corp is giving a variety of delicious treats to SIC personnels, IBED
students and many more. Our products, Smores and Dynamite are composed of the following
ingredients: for Smores, we have Marshmallows, Graham Crackers and Chocolates while,
Dynamite have Siling Haba, Cheese, Ham, and Lumpia wrapper. In achieving our estimated cost
of production for our Smores is PHP 117 while, our Dynamite has an estimated PHP 170 cost of
production. The following materials that we will be needing are Frying Pans, cooking oil,
Spatula, butane, and convertible stove are the key materials needed to produce or fry the
Dynamite while, Smores on the other hand is Baked nor torched (but we prefer baking it) around
3-5 minutes under 320 ºF or maybe lesser depending on the color of the marshmallows and how
melted our chocolates will be since We the Kapa Food Corp aims for presentation band taste.
Lastly, in collecting our by-product or waste from our stalls, we the Kapa Food Corp. will place
3 trash bins under our stalls to ensure cleanliness and an appealing environment fit for our
customers.

V. Financial Plan and Projections

A. Funding Resources
Kapa Food Corporation will have its function from the group members who will
contribute PHP 100.00 which is expected to cover the expenses and needs in the
production and operation of the business.
B. Financial Projections and Contingencies

Production Cost