ANAO SENIOR HIGH SCHOOL

MIGHTY
ROLL’S
 ANAO SENIOR HIGH SCHOOL

Section 1

Executive summary

Mighty dynamite is located at Barangay San Fransico east Anao Tarlac. Dynamite is made
of sili, cheese, ham and pastry wrapper.

Description
 Choose a very wise product to sell because it will surely affect the sales.
 Always consider the student’s budget to your product because they are your target
market.
 Reserve your chosen place earlier because the place where you will do your event
will affect the guest’s population of your store.
 ANAO SENIOR HIGH SCHOOL
Section 2
Personal Details

Joyce Ann Benavidez

Born in April 28, 2002 lived in Barangay Carmen Anao, Tarlac 17 years old. My mother
name Laarni Benavides and my father name is Jonathan Benavides. The occupation of my father
is farmer while my mother is Barangay Kagawad.

Karen Gamilla
She was born on October 28, 2001 live in Barangay Sta. Maria Moncada, Tarlac 17 years
old of age. My mother name Angelica Gamilla and my father is Jesus Gamilla. My father
occupation is a driver of track while my mother is care taker in our Barangay and also a house
wife.

Kimberly Gutierrez
Born in October 1, 2001 lived in Casili Anao, Tarlac 18 years old. My mother name
Lourdes Gutierrez and my father name Alberto Gutierrez. The occupation of my mother is House
Wife and my father is farmer. Thank You

Jezabell Santiago
Born in August 11, 2001 lived in Casili Anao, Tarlac 18 years old. My mother name
Lowella Santiago and my father name is Jujie Santiago. The occupation of my mother is House
Wife and my father occupation is farmer and mechanics.
 Liza villane
Born in August 30, 2001 lived in San Julian Moncada Tarlac 18 years old. My mother
name is Rayan Villane and my father name is Laoureano Villane jr .

Jelie Tiquillo
Born in June 25, 2002 17 years old lived in Barangay San Jose North Anao, Tarlac. My
mother name is Edna Tiquillo and my father name is Joel Tiquillo. The occupation of my mother
is House Wife and my father occupation is Painter.
 Ella Dhell Gutierrez
Born in June 17, 2002 lived in Barangay Rizal Anao, Tarlac. 17 years old. My mother’s
name is Glenda Gutierrez and my father’s name is Marlon Gutierrez.

Nice Jocel Baguindoc

Born in October 02, 2002 lived in Barangay Baguindoc Anao, Tarlac. 16 years old. My mother’s
name is
 ANAO SENIOR HIGH SCHOOL
Section 3

Overview of the business

Dynamite lumpia is a spicy food made of green pepper, ham cheese and lumpia wrapped
that is low sodium, these products are responsive to the increasing demand of healthier yet
affordably priced food that will gratify the costumer carvings.

We decided the name of our business as MIGHTY ROLLS DYNAMITE,because we all know
 ANAO SENIOR HIGH SCHOOL
Section 4
Business plan proper

5 Problems/Needs

1.Quality food
2.New product
3.The customers will become healthy
4.Risk of competitors
5.To become a good server.

Values
-We provide outstanding products and unsurpassed service that, together deliver premium value
to our customer.

Mission
-To be best quality mighty roll by offering the healthiest food using best feed with affordable
price.

Vision
-Maintaining relationship with our customers employees and supplies that is based respect and
trust
 MARKETING PLAN

The information below shows the marketing plan A, B, and C based on the product

concept and data gathered. It includes the features of the product or services, the target market

and the marketing strategies.

MARKETING PLAN A

Product

The product we want to implement is healthy food but affordable products. These are

mighty rolls dynamite. All products are home-made.

Mighty Rolls Dynamite

Mighty Rolls Dynamite -

Target Market

The products are to be sold to:

Students, specifically senior high school students, with the age of 12-17 years old and

who loves camote fries.

Teachers, who work for the school at the faculty and who are interested with our

products; spicy mighty rolls dynamite.

Competitors

Mix & Match

 OVERVIEW OF THE BUSINESS

Anao Senior High School food court brings you the finest product which are Filipino-

made with unique style. We sell foods that unique and tasty. Our group decided to create new set

of food that catches students and also teacher’s attention. We observe that millenials and GenZ’s

like food that are eye catcher or should we say Instagramable. We believe that our product will

satisfies the cravings of our customers.

OVERVIEW OF THE BUSINESS

The sole purpose of the establishment of PREMIUM KAMOTE FRIES is to show-off the

delicious and one of a kind heavenly taste of the certain famous fast food (fries) which is really

prominent not only in teenagers but also for everyone, especially for the Senior High School

students of Anao. Our goal is to give satisfaction not only on the stomach but also in heart and
mind (make your mind cheezy) and eventually leave a delightful smile for our dear future

customers who will have our products. PREMIUM KAMOTE FRIES is looking forward on

giving the best service it may have specially for students, teachers, professionals and all the

potential costumer.

MARKETING PLAN B

SWOT ANALYSIS

My Proposed Competition A Competition B

Product
(Premium Camote (MIX & MATCH)

Fries)

Many varieties - Many - Variety of

of delicious varieties of foods and

STRENGTH
snacks and delicious unique style

drinks. snacks and in

drinks. packaging
 Not so healthy Not so healthy We have

snacks, lack of snacks, lack of limited funds

WEAKNESSES
employee employee available

The proponent

does not have

enough

experience in

handling

business

Stable place to

sell

Growing Growing Our product is

population of population of on trend

OPPORTUNITY
ASHS students ASHS students

Costumer’s Costumer’s Other groups/

Tendency of Tendency of vendors

THREATS
Product’s Product’s

Rejection Rejection

Pricing

The prices of our products are affordable, we sell our products with a low cost, but high

quality and customers will be satisfied. The different mighty rolls dynamite prices are based
from the prices of food outside and we will only add low additional to profit in each product. The

price of each product matches the quality.

Advertising

Our store will use the following tools of advertisement:

We have our Facebook page. This is for the customers, to easily say or express their

suggestions from our product.

We will use public relations. We can get the opportunity of having a lot of friends that can buy.

MARKETING PLAN C

Public Relations

To be able to get the attention of the potential customers, we can use the following:

Having Facebook page. Customers will easily put their suggestions there since they are fond of

using the said social media site.

Word of the Mouth. Our valued customers can promote our products by convincing or

explaining to their friends, what are they experiences in purchasing our products.

OPERATIONAL PLAN OR PRODUCTION AND TECHNICAL PLAN

The chart below shows our own production paradigm based on our product concept.
 TRANSFORMATION
PROCESS
- we rapped the chili
INPUT and hotdog
Chili – 100 OUTPUT
-prepare the pan
Oil – 1L = 50
- Mighty Rolls
Cheese – 1/4kg = 40 -put oil in the pan Dynamite
Cups – 7pk = 100 -deeply fry
Hotdog- 150
- take it and put it
into a clean container.

- prepare the plate

The Production Paradigm

All of the ingredients needed in production will be bought and prepared. After

buying the ingredients, the ingredients will be mixed together then proceed in cooking of

product. In packaging, we will be using cup with the design of fries and straw in it. The

production of our product, we will be using a cup cover and to prevent spilling the product.

Another is, will be done by putting the product in the plate with toothpick. The finish product is

Mighty Rolls Dynamites.

ORGANIZATION OR MANAGEMENT PLAN

In this part, you will know our own organizational or management chart based on our
chosen business.
Responsible for overseeing a
Joyce

Department Manager

Karen Joicel Liza

I.T Supervisor Production Sales

Supervisor
Supervisor

Jezzabell Ella
Kimberly Jellie Nice

I.T Production Sales

Sustainability

This part show the financial plan, projected cost revenue, projected income statement,

and cash flow.

FINANCIAL PLAN

CAPITALIZATION

Mighty roll, the initial capital is P 2100 till be 8 members. Each members will shall share

P 233.00
MONTHLY EXPENSES

The table below show our projected expenses per month during the initial year of our

operation based on our product.

Table 1

Monthly Expenses

Fixed Cost Sept.

Rental P

Salaries P

Total Fixed Cost P

Variable Cost

Raw Materials

HNF/DRINKS P

CFN/DRINKS P

NF/DRINKS P

Transportation P

Total Variable P

Total Variable Cost P

Table1 shows the projected expenses per month during the initial year of operation. It is noted to

fix cost is lower than the variable costs.

 Table 2

Projected Revenue

Types of Costing Projected Daily Inprojected Monthly Yearly

Product volume Revenue volume revenue Projected

( Daily ) ( C x PVD) monthly Revenue

C=5 C=100

MightyRolls M=5 20 SP=200

SP=10

C=5

CheeseRolls M=5 20

SP=10

C=3

Palamig M=3 15

SP=6

35

LEGEND: COST – C MARK-UP - M

 Table 2 and 3 showed the projected cost revenue by month. Based on the table the total

Revenue is P676,959.53the combined fixed and variable cost.

Table 3

Projected Cost Revenue

Sept Oct Nov Dec Jan Feb Mar Apr May Jun July

Revenue

Cost

Projected

non profit

Aug Sept Total

Revenue

Cost

Projected non profit

 Table 4 shows that on the month of October profit increase up to 5%, while on the month

of November it another 2% was added to increase the sale but on the month of December profit

decreases up to 5%. On the months of Jan-Feb profit increases up to 9% which is a good news for

the business. On the other hand when March- Apr comes profit decreases up to 4% but eventually

rises when the months of Jun to Aug comes, the profit increase up to 8%.
 Computation of the projected income statement for the year ended and cash flow

for the first quarter of the year based on our product concept.

PROJECTED INCOME STATEMENT

FOR THE YEAR ENDED

2019 2020

REVENUE P P

COST/ EXPENSES P P

PROJECTED NET P P

INCOME

Projected income for the year is expected to by at least rise up to 4%.

CASH FLOW 1ST QUARTER OF 2019

 September October November

Cash balancing begin

Cash Inflows

Net Income

Cash outflow

Fixed Cost

Cash Balancing Ending

Section 6

SOCIAL IMPACT

In this part, the social impact of our chosen business is shown by answering the following

questions:
 1. What is the desired outcome of you business as stated in your vision?

According to our vision statements that is “To become a famous restaurant that serve

delicious foods in all over the world.”, the desired outcome of our business are students,

teachers and other customers coming back to buy our food.

2. What are the activities and its corresponding social impact? Write in the appropriate

column.

Business Activity

Mixing your food and matching it with your Customers will be the one choosing their

desired drinks food. This activity measures our customers

creativity.

Discount ( Special Holiday) Costumer’s will have a discount during the

month’s that is consider special event (

VD,TD,MD,FD etc.)

3. What are you business programs directly benefiting the following stakeholders?

a. Employees

For student employees, they can be competitive person joining our shop, ready to face the

challenge of their lives being a mature person. They are already earning at their young age,

also they will also be responsible in all the work they will do.

b. School
 It mostly benefits our school. Aside for boosting the student’s pride and identity

of being part of Anao Senior High Schoolcommunity.

c. Community

This community will be proud of the students because at the young age they are

beginning to have the sense of responsibility and being hardworking despite of them

being a students.