EDUARDO L.

JOSON MEMORIAL HIGH SCHOOL

SENIOR HIGH SCHOOL

BUSINESS PLAN
Pastillas with Pandan

Submitted by:
Umayam, Lourmay A.
Domingo, Kristine C.
Simplina, Lhian V.
Ramos, Tricia Mae M.
Valmadrid, Romar Shymon D.
Duque, Hazel Ann D.
Ugnas Jericho D.
Gavino, Jocelyn B.
Lazaro, John Rey G.
Rivera, Kimberly Shane V.
Bartido, Leanne B.
Dabuan, Marjorie F.
Ramirez, Mike Jayson T.
Ramos, Yiera Mae T.

Submitted to:
Ms. Charyl Navarro
I. INTRODUCTION

a. BUSINESS CONCEPT

Our group will propose a product that will surely enjoy the creamiest and sweetest of
Pastillas with pandan. This product is easily to make and need a little amount of capital.
Pastillas with pandan’s purpose is to establish a business that will cater to people the
sweet delicacy, and to produce a product at reasonable and affordable price. The
ingredients of this product are already available in nearby markets. This product can also
be a pasalubong to a friend and love ones. The Target Market of Pastillas with pandan
initial target customers are students, teachers, and workers of any age and gender. These
people are prone to strain and fatigue so they need a stress reliever and one way to ease
stress is to eat. This product could be a comfort food that they can enjoy while relaxing.
Not only that, it can also help in stimulating their tired mind and body, since sugary
products are known as a good energizer.

BUSINESS MODEL

REVENUE

Our business will raise revenues by improving our product and adding more pieces
of pastillas with pandan. This will raise as well by introducing the product to the market
so the customers will know our product and start to buy it. The critical factors that will
cause the revenues to materialize are the different twist of our product that is pandan and
the packaging.
COST
The tables presented the cost of each proposed filling for Pastilas with Pandan.

QUANTITY ITEM UNIT COST

Pandan Syrup 85.00

399 grams Powdered Milk 127.00

300 ml Condensed milk 29.00

7 yards F. wire 44.00

2 pieces Wrapper 20.00

Total Cost : 305.00

FINANCING:

The capital of our product is worth Php 400.00, the pieces of product that had been

produced are 132 of pastillas with pandan.

SWOT ANALYSIS

STRENGTH WEAKNESSES OPPORTUNITIES THREATS

Well sanitized product Limited amount of Loyal customers Changing customers

capital taste.

Homemade product Limited man power Growing innovation of other

population/demand product

Healthy and organic small business Affordable competitors

Cheap price Building public relation

B. BUSINESS GOALS: VISION, MISSION, AND PERFORMANCE INDICATORS

VISION:
Pastillas with pandan envisions itself on becoming the top producer of sweet
delicacy in Bertese, Quezon, Nueva Ecija and introducing new range of products which
made from the finest and highest quality ingredients that will cater the needs and wants
of customers.

MISSION:
Pastillas with pandan commits itself on providing consumers a variety of sweet
product and ensures to give the customers product that have a twist taste and affordable
price.

OBJECTIVES:
  To earn profits
 To be known in Nueva Ecija
 To have a franchise
 To expand the business

OBJECTIVES KEY RESULT AREAS

1. To earn profits 1a. Return on Equity

1b. Amount of net profits realized for the

next one year

1c. Return on sales

2. To be known in Nueva Ecija 2a. Market share in Bertese

2b. Number of food outlets here in Bertese

3. To have a Franchise 3a. Number of Franchisor

4. To expand the business 1a. Number of job applicant compared to

other similar business.

2b. Return on sales

BUSINESS OFFERING AND JUSTIFICATION

 We are going to sell or offer this Pastillas with pandan in our school canteen, and
also in any food store so we can present our product.

We truly love eating sweets and experiments food. So we came up to this product
that we could start a small business without needing a big capital to start up. Pastillas
with pandan is the product that we choose to sell because it is perfect and it will suit in
our budget as a beginner in starting a business. But our product is special than the usual
because of its unique twist taste that we made by adding flavorful filling on it. We found
out that this product is very fun while we're doing it and it is very effective as aspiring
young entrepreneurs.

II. EXECUTIVE SUMMARY

Filipinos are known for having a good taste especially when it comes to sweets so
we come up to produce and sell Pastillas with Pandan. It has a perfect sweetness that no
one can ever resist.
This business plan is about the sweetness and having a different twist because of the
combination of pastillas and chocolate. Owned by the partnership of Lourmay A.
Umayam, Kristine C. Domingo, Lhian Simplina, Tricia Mae M. Ramos, Hazel Anne D.
Duque, Jericho Ugnas, Jocelyn Gavino, John Rey G. Lazaro, Kimberly Shane V. Rivera,
Leanne B. Bartido, Marjorie F. Dabuan, Mike Jayson T. Ramirez, Romar Shymon D.
Valmadrid and Yiera Mae T. Ramos. The initial capital is Php. 400.00 that we divided to
buy materials for packaging and ingredients for the production.
The operation of Pastillas with Pandan start from inventory and estimation of
pastillas with pandan to be produced daily. Also the purchasing of ingredients and
materials needed. Lastly, the packaging of a product and the most important is the
marketing strategies and selling of Pastillas with Pandan. This product will be purchased
in any retail store and our school canteen so that we can present our product.
Our business aims to satisfy the needs of our customers and to provide them a
sweet treat for such an affordable price. Also this product is attainable because the
procedure can be done in a short time without any ease.

III. BUSINESS PROPONENTS: ORGANIZERS WITH THEIR CAPABILITIES

AND CONTRIBUTORS

MANAGER

CONTRIBUTORS PRODUCTION TEAM

COOK EQUIPMENTS AND

COOK
TOOLS

PACKAGING DESIGN PACKAGING

IV. THE TARGET MARKET CUSTOMERS AND THE MAIN VALUE

PROPOSITION

TARGET MARKET

Our target market is the students and teachers of Eduardo L. Joson Memorial High
School in different demographics life, stage, age and gender and those who love eating
sweet food especially pastillas. Nowadays, Millennial loves eating sweet food and they
like something new in their eyes and our product is suited in the market because of
having a twist. Our product is not only for a single person but it is available for sharing.

MAIN VALUE PROPOSITION

Since we are starting, the best place to introduce our product is in our school canteen
because they have lots of students and teachers, also in any food store that everyone can
avail it. The price of our product is inexpensive so that every student and other people
could afford it without any hesitation. Our product is not just an ordinary pastillas that
we can see in any food store because our product has a different twist that is pandan and
the packaging. Every time a customer opens and ate a pack of our product they will
surely enjoy every bite of it.

V. MARKET DEMAND AND SUPPLY, INDUSTRY DYNAMICS, AND MACRO

ENVIRONMENTAL FACTORS

Competition is inevitable and an integral part of doing business. Pastillas with

Pandan is way of attending the needs of our customers and a way of ensuring our
product will stay on track and continue to know by our customers. There is lot of
competitors that introducing this kind of product. In our situation, our product is new in
the market but we have an advantage to them is to offer our product directly in an
affordable price. We'll use the different marketing tools and strategies to ensure our
product will be known and become profitable. Also introducing our product by word-of-
mouth. By recommending to our friends to someone that we know about how our
product is good so that it can also a way of promoting to others. Our product will be
distributed in our school canteen and any retail store. It’s effective because of sweetness
and uniqueness of design packaging that will attract customers to patronize our product.
SPEET

Social Environment
Every people love eating sweet foods that’s why we come up in this product to
satisfy their needs.
Political Environment
Everyone was a great contribution doing their job as a team and we didn’t broke any
laws doing it
Ecological Environment
Natural and Organically made with no preservatives or any chemical substance
Economic Environment
Inexpensive for all mass consumers
Technological Environment
The proper use of entrepreneurial skills to produce a product with simple technology

VI. THE PRODUCT AND SERVICES OFFERING

Pastillas with pandans's purpose is to establish a business that will cater to people the
sweet delicacy, and to produce a product at reasonable and affordable price. The
ingredients of these product are already available in nearby markets. Since our product
is for everyone we’ll make it affordable so that everyone can avail it. The promotion of
our product is by introducing it in social media and also by recommending it to our
friends or relatives.

VII. THE ENTREPRISE STRATEGY AND ENTERPRISE DELIVERY

SYSTEMS: BUSINESS COMPETITIVENESS
 Pastillas with pandan is new to the market but usually it’s available in any retail
store. By the use of marketing tools and strategies our product will be profitable and
recognize in the market. As a market player we want our product to be competitive
enough to the existing products related with it. And in order to achieve that, we would
create a strategy that will help us show the uniqueness of our product. And one of those
strategies are the unique flavors of pastillas unlike other pastillas, it has taste of pandan.
We decided to start our business pastillas and wanted to make it unique from
transforming traditional recipes and packaging.
Our product has affordable price which is 3 pesos each and they can also purchase 2
pastillas for only 5 pesos. With the given price students and teachers surely can buy our
product.