BUSINESS PLAN

SWEET PASTRY HAUZ

Sinait National High School, Sinait, Ilocos Sur, Philippines, 2733
# 0935-3453-778
Email: sweetpastryhauz0530@gmail.com
Website: www.sweetpastryhauz.com.cg
January14, 2020
MEMBERS:
Glaiza Cabigas

Cathlyn Guzman

Christine Valerie Ibatuan

Khryzteena Caxandra Ysrael Macalma

Mikah Pajarillo

Angel Maria Utayde

12- ABM MACHIAVELLI

Mrs. Cheryll V. Soriano

Adviser
 STATEMENT OF THE PURPOSE
“It ‘s not just a piece of cupcake but It’s a unique taste that can make your taste buds seek to
find”

Our tag line which stated above says it all with regards to our main purpose in
engaging such a business. This product aims to bring delightful taste to customers by
selling “ Yema Cupcake” to them. It also aims to be one of the best delicacies with an
affordable price.
 EXECUTIVE SUMMARY

The Sweet Pastry Hauz is an innovated product that is a big help not only for our own

sake but also for others. New creations can make our economy grow. A yema cupcake product

we offer to sell to the customers. This business totally owned and managed as a group with 6

members.

We offer a high quality and affordable to the customers. This business is not commonly

used in other business because this is so unique product and you can buy what you want to buy

we offer in you. We can assure that our product is good to the customers and our product is safe

fir everyone’s sake.

Yema cupcake are very delicious and inspired to the customers. The business expects to

raise an operating line to finance its first month in selling this product. All the members in group

we invested equally to meet the working capital requirements.

Our business plan aims to satisfy customers and give their needs and wants to buy our

product. Our product are so many competitors and also our ingredients of our product is so

delicious and very unique.

 INTRODUCTION

We name our business a Sweet Pastry Hauz because we offer a sweet food that named

yema cupcake. We decided to sell this product because it is not familiar to everyone. Our target

buyers are the students of Sinait National High School by the use of social media, we chat our

friends to ask them to buy our product and we will be going to deliver their orders during school

days. Our product was made up of yema and love because our competitors have the ingredients

to follow but our product was made up with love that no one can ever do because we believe that

if you mix a love on what you’re doing the finish product will be better. Every entrepreneur

needs to focus on growing profits for their small business. Just because you pencil profit into the

financial projections doesn’t mean it will automatically come to fruition. As an entrepreneur you

must have to focus on profits and outputs to operate a profitable small business, you have to

constantly evaluate the productivity gains from people and resources. Always look for efficiency

gains, even if things are generally going well, the key to maximizing profit potential in a small

business is to always look to the efficiency gains. Increase revenue, profits don’t just come from

controlling cost. In fact, the key to optimized profits usually lies more in your ability to scale

your revenue up at a higher ratio than your costs.

It can take years to be profitable, but if doesn’t mean you’re a failure.

If you’re looking to start a business, you might be wondering if you can expect to see any

profit during your first year of trading. Whilst profit in the first year are always welcome, of

course, they shouldn’t be expected, nor should you be relying on them. It can take time, the
majority of business, on average, do not start turning a profit until as late as the third year.

There’s no exact timescale for when you should expect your business to return a profit. This will

depend on many factors, including the nature of your business and the sector you operate in.

GOALS AND OBJECTIVES

Short term goals:

To help students that satisfy their wants and needs.

Long term goals:

To expand the business into a new opportunity

TARGET MARKET

Primary Market:
Students in Sinait National High School

Secondary Market:
Techers and other faculties in the school

MISSION
 To provide yema cupcake for delicious merienda and we will also give a free taste to
the one who buy our product. Our mission is not only to earn profit rather than to gain
more customers to buy our product as usual.

VISION

To impress the business goal in achieving success and to more strategies in producing
our product.

TECHNICAL PLAN

RAW MATERIALS:
 4 Eggs Yolk. 1 tsp. Lemon juice
6 Eggs, white and Yolk. ½ cup all purpose flour
2/3 cup Evaporated milk 1 sugar

EQUIPMENT:
Large Bowl
Spoon and fork

PRODUCT PROCESS:
In a large bowl, beat the eggs, sugar. Combine the flour, lemon juice, evaporated milk;
gradually add to egg, mixture.

Fill greased or paper-lined muffin cups two-thirds full. Bake at 325 Celsius for 20-25
minutes or until a toothpick inserted in the center comes out clean. Cool for 5 minutes before
removing form pans to wire racks.

MARKETING
PEOPLE
 Our innovative product aims to target the students, teachers and faculties in Sinait
National High School. Due to its affordability, the students and also the teachers and
faculties purchase this product. Because our product is so delicious and not expensive
to sell. And this yema cupcake qualifies for the supplication of this need that will help
boost their physical capabilities all day long.

PRODUCT
Yema cupcake is delicious can fulfil customers satisfaction. This is a healthy food to
yourself because yema cupcake is rich in carbohydrates and contains more sweetness
and moisture. They are so light and butterfly, and full of incredible flavor. The perfect
way to welcome spring. These are a more decadent version of our much-loved
yemma muffins, and will melt in your mouth with each bite.

PRICE
The total cost of production is Php 500 which is the total amount from purchasing the
ingredients needed. From the total cost of production, we based our price. Since we
produced 100 pieces, we set a price of Php 14.00 but we add a markup of Php 1.00
that makes up of Php 15.00 which serves as our original selling price.
We based our pricing strategy using the cost-base pricing which is the simplest
pricing method. This approach is used by simply adding a standard make up to the
cost.

PLACE
Yema cupcake is sold inside the school to cater the student industry. This is so
ensuring the convenience and accessibility for the customers.

PROMOTION
To enhance market awareness, we apply the personal selling as our tool in promoting
our product. We persuade them until they decide to purchase the product. This
strategy is very effective because the product is maybe known due to wide range of
internet but it’s new for the taste of most of the consumers.
SWOT ANALYSIS
STRENGTHS
This product is low cost. Thus, low capital investment.

No need to use expensive equipment’s in making the product.

Numerous ways and methods when it comes to production.

WEAKNESSES
Uneasy to control the taste of yema cupcake

Expensive packaging

Availability of ingredients that have cheaper cost.

OPPORTUNITIES
Improving skills and knowledge especially in marketing the product.

Innovative medication of carrot cupcake with cheaper price.

THREATS
Greater competition
Changing costumer’s preferences

COMPETITION
 Essentially, there are three (3) competitors in the local area. The competitor analysis
is shown below.

Competito Price Locatio Facility Strengt Weaknesses Strategy

r n h
SINAIT Php Good Good High Somewhere Offers
BAKE 10.00 demand far from the product
SHOP & customer with
above cheaper
price

CINDYS Php Good Excellen Good Too sweet Maintainin

100.0 t price g their
0 & and product in
above quality terms o
quality and
brand
name
ASUNCIO Php Good Good High Too sweet Maintainin
N 10.00 demand g their
BAKE & product in
SHOP above terms o
quality and
brand
name

Figure x
COMPETITOR ANALYSIANALY

FINANCIAL PLAN
INVESTMENT
The average investment we needed is Php 1,000. Since we are operating the business
as a group with 6 members, we need to have a share capital cost of Php 170 each in
order to meet our needed set of ingredients per day. The total cost of production
indicates below.
 5 packs of evaporated milk --------------------------------------Php 150.00
2 packs of egg------------------------------------------------------Php 200.00
1 pack of all-purpose flour----------------------------------------Php 100.00
1 pack of sugar-----------------------------------------------------Php 50.00
1 pack of cheese---------------------------------------------------Php 60.00
1 pack of cupcake cup--------------------------------------------Php 50.00

Total Production Cost Php 610.00

INCOME STATEMENT
Yema Cupcake
Statement of comprehensive income
For the month
Sales (45x5=250x20) 4,500
Less:
Ingredients (150x20) 3,020

NET INCOME 1,480

Note: the total produced product per day is 50 pieces.

CASH FLOW
Yema Cupcake
Statement of Cash Flow
 For the Month

CASH INFLOW

CAPITAL Php 4,000.00

CASH OUTFLOW

INGREDIENTS Php 3,020.00

TOTAL CASH ON HANDS Php 980.00

ROI (Return on Investment)

ROI = net profit / total investment x 100

= 1,480/ 4,000 x 100
= 37%