CONFIDENTIAL

SNAXVILLE

PARADISE TASTE with EVERY BITe

Business Plan

Prepared [February 10,2021]

Contact Information

Jesie B. Dua

093000567896

Jesiebdua@gmail.com

Janette Y. Janson

09486223718

Janette.janson@gmail.com

Payahan, Baclayon, Bohol

 Table of Contents

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 EXECUTIVE SUMMARY

I. OPPORTUNITY

Problem Summary

Our company which comprises of 7 corporators, we are aiming to provide

people a delicious snacks on which can cover up a hungry stomach and to bring
the best blends of our snacks. It expects to attract the imagination of its potential
consumers with its own touch of exquisite taste. We strives to sell the commodity
at a fair and competitive price in order to satisfy the demands of the target
consumer budget.

Solution Summary

Our company efforts to supply everybody with an inexpensive and tasty

macaroon made up of time and effort-the first ingredients to a fulfilling delight. As
we all know that we will bring the best snack that can conquer a long-lasting
hunger and thirst, for it is only the blend that gives an extra delightful satisfaction
to the customers by which many competitors cannot provide. We specialize in
providing a lot of people with the opportunity to cook balanced, but delicious food
that can be prepared to bring home to eat at a later time. We can become
famous with, within the daily routines of the consumer, even for some of them to
pursue the right health-conscious behavior that has become the target of a
health-deficient lifestyle culture

Market

We aim to create a target client and will henceforth focus its company on
elementary and high school students, who will be the dominant target market and
encourages the consumption of commodities for all consumers. This will ensure
a reliable and predictable sales base for the company. High quality goods and
services are essential to the achievement of the goal. Because of our special mix
and intense satisfaction, it seems to be really appealing to our target market:
students and teachers from middle school, junior, senior high school, and
college.

Competition

Towards our company, our competitors would be the different groups of

entrepreneurs in C.P.G North Avenue Tagbilaran City as well as the canteen in
the campus premises of near Universities. The canteens inside the campus has
the advantage of being largest and oldest market caste. However, their lack of
coverage and their location inside the campus premises are a disadvantage to
them. The other competing enterprises are the other groups of entrepreneurs,
which have the advantage in other fields, such as that of other products which do
not belong to the culinary market. Those that are tackling the culinary sector are
at a disadvantage when it comes to the sale of goods similar to our product, as
this is what is at the heart of our establishment, and are aiming to further improve
the business with the development of our products. This makes us ahead and
has an edge over other competitors.

Why Us?

Target customers, who are usually students, love to purchase affordably

priced snacks or food because it is a must for the customer. In correspondence
with this, the products they prefer are available for their daily budget allowance.
Aside from its awesome product, it has also excellent incorporators. The
incorporators are highly skilled and have the spirits of dedication and
determination to harmoniously work together and succeed. Each one of the
incorporators is great at certain field which makes the whole organization
complete and rich in human resources. Members have often proved to be reliable
with outstanding achievements, in order to carry out all the duties needed by the
organization properly.

II. EXPECTATIONS

Forecast

In line with growth and industry standard gross margins, we assume a

steadily growing potential market. We are planning to grow as can be seen in
chart below, taken from our sales forecast. We attempt to improve the current
good manufacturing 60 percent gross profit margin and reasonable operational
costs and to generate higher revenue in the second and third years.

Financial Highlights by Year

 1M
Financial Highlight of the Year
500K

250K

100K

50K

0
FY 2020 FY 2021 FY 2022
Revenue Expenses and Cost Net Loss

Financing Needed

As start-up we will invest and to take out a bank loan of ₱330,000 to fund
the start-up costs and investments expected and deficient spending in the early
months. These expenditures will be incurred prior to start-up, so they will take
their place in our financial forecasts as a negative retained earnings of ₱346,000
at the end of the month before we begin. That number is seen in the balance
sheet.

OPPORTUNITY

I. PROBLEM & SOLUTION

Problem worth Solving

People near the C.P.G North Avenue Tagbilaran City especially the
students and professors may not need coffee and tea, or pastries and snacks,
but also a space to get together easily, have a group conversation, or just sit
down, work and read. This is now accessible near the Bohol Island State
University Main campus. Goal consumers, who are typically students, enjoy
purchasing inexpensive snacks or food because it is a must for the consumer

Our Solution

Snaxville can make the most of its efforts to create a special spot where
consumers will socialize with each other in a relaxed and enjoyable atmosphere
while enjoying the finest brewed coffee or espresso and pastry in town. We would
be in the company of enabling our consumers to ease their day-to-day pressures
by offering a good environment, comfortable location, professional customer
support and reliably high-quality goods. Snaxville will spend its earnings to
increase employee loyalty while supplying its owners with a secure return.
 II. TARGET MARKET

Market Size & Segments

Our primary market will be students, professors, workers and local people.
Yet the campus center is a hub for the city and draws other customers.

III. COMPETITION

Current Alternatives

Snaxville direct rivals might be other snacks bars situated near the Bohol
Island State University Main campus and Dr. Cecelio Putong. The canteen inside
the campuses will certainly be one of the main rivals due to its solid financial
position and proven marketing and operating procedures.

Our Advantages

Snaxville can appeal to people who want to have their regular cup of tasty
drinks in a calming environment. These clients differ in age, but our position near
the university campus means that most of our clients will be college and faculty
students. Our industry research reveals that there are discerning consumers who
gravitate for a great taste of coffee.

EXECUTION
STRATEGY AND IMPLEMENTATION

I. MARKETING & SALES

Marketing Plan

Snaxville will be positioned as a special snacks bar where its customers

will not only enjoy a cup of freshly brewed coffee or milktea, but also spend their
time in an ambient atmosphere. Comfy sofas and tables, dimmed light and quiet
soothing music can allow visitors to recover from everyday tension and
distinguish Snaxville from their competitors. In order to develop our customer
base, Snaxville have to use some promotional posters and leaflets during the
launch phase, use customer recommendations and cross-promotions with other
companies in the group from time to time. Our main goal is to make people know,
like, and trust us with information and interaction on Facebook, Instagram,
Snapchat, and Twitter. We manage to expand a relevance of social media which
is light on peer, quasi-advertising marketing campaigns, strong on community
involvement, quality and involvement.

Sales Plan

Snaxville are going to handle sales transactions. At least 2 staff members

will serve customers in order to accelerate the customer service – while one
employee will prepare the customer's order, the other will take care of the
payment made. All sales reports logged on the computerized point of sale
terminal will be assessed for advertising purposes at a later date. In addition,
many university students recognize snack bars to be a convenient place to study
or meet, in which they can read or meet with peer group without paying fees.
This can provide us with a unique opportunity to build a friendly atmosphere.

II. OPERATIONS

Locations & Facilities

Snaxville will be located on the ground floor of a commercial building in

front of Bohol Island State University Main Campus located at C.P.G North
Avenue Tagbilaran City. The company has secured a one-year lease of the
vacant 2,500 square foot premises previously occupied. The Snaxville signed a
one-year lease of the empty 2,500 square foot premises formerly occupied. The
commercially located facilities do have sufficient electricity and water connections
and it will contain only minor renovation to accommodate the snacks bar, kitchen
and storage area. The accessible and tidy interior design of the coffee bar, with
its modern wooden décor, conveys the quality of the drinks and snacks served,
and is in line with both the establishment's location as an elegant areas where
customers can unwind and enjoy the ambiance. The transparent window screens
from which the passerby will be able to see the customers enjoying their drinks,
and the exterior electrical signs will be designed to draw the attention of both the
customer's traffic.

Technology

The Technology is an excellent way to extend enterprise to a broader

range of places. Online ads on popular social media platforms, such as
Facebook, on a daily basis. Compared to conventional print ads, this is a cost-
effective approach that will allow them to meet prospects in a highly tailored
fashion. Snaxville will create a simple website that will have basic business
information, a menu, and links to their activity on the social media platforms listed
above. Through the use of internet the website also include a schedule of future
events or endorsements. The platform will also provide links to its social media
platforms, such as Facebook, Twitter and Pinterest.
Equipment & Tools

As we are going to open up a café or a snack bar we would likely to have

equipement a full kitchen set up from plates to spoon and fork, stove and
refrigerator and those simple stuffs we need in the kitchen additional for that we
need to have coffe machine and blenders,also we wpuld likely need a
computer ,simple sound system, most importantly the tables and chairs

III. MILESTONES & METRICS

Milestones

Milestone Due Date Who’s

Responsible
Launce Promotion September 25, 2020 Team
Social Media Set up September 25, 2020 Marketing
Online orders September 31, 2020 Marketing
Back to School October 12, 2020 Team
Promotion

Key Metrics

We have projections for sales, actual expenses and overhead costs. As

we get into business, we're establishing guidelines based on practice for
Facebook likes, Twitter followers, and other social media interaction. We're
expecting to watch these very closely.
 COMPANY
ORGANIZATIONAL SUMMARY

I. OVERVIEW

Investors will not be interested in the day-to-day management decisions of

Snaxville. They will employ a competent manager to handle all snack bar
activities. Three full-time baristas will be in charge of brewing coffee, milk-tea and
other drinks. Two additional part-time workers will be recruited to satisfy the
manpower needs. In the second and third year of service, additional personnel
may be hired if and when necessary.

II. TEAM

Management Team

1) JULIUS CEASAR ARANAS - BUSINESS MANAGER

 To supervise and lead a company's operations and employees. They perform a
range of tasks to ensure company productivity and efficiency including
implementing business strategies, evaluating company performances, and
supervising employees.
2) NOVA MAE CAGAS – FINANCE OFFICER
 In charge of overseeing the financial transactions of a company. They are tasked
with developing budgets, monitoring transactions, and
preparing financial reports.
3) ANGEL JELIEL BOYOSE - ACCOUNTANT
 Supporting the finance department, accountant, and management team by
completing routine clerical and accounting tasks. Preparing budgets, maintaining
reports, and completing basic bookkeeping and accounting duties for the
company.
4) LYZA BAGOTSAY - INVENTORY SUPERVISOR
 Keeps count of products and supplies, ensures that company inventory remains
balanced, restocks supplies, assists in maintaining inventory records, and
provides customer assistance as necessary.
5) MARCELO AROA LIBOT, JR. - MARKETING AGENT
 Identify, contact and recruit potential clients. Prepare sales presentations.
Modify sales materials and strategies to suit each client's needs. Promote
advertising and marketing materials and strategies.

6) LORD STEPHEN JANDAYAN - PRODUCTION MANAGER

  Will be involved with the planning, coordination and control of manufacturing
processes. You'll make sure goods and services are produced efficiently and that
the correct amount is produced at the right cost and level of quality

ARANAS, JULIUS CEASAR

BUSINESS MANAGER

FINANCE OFFICER ACCOUNTANT INVENTORY SUPERVISOR

PRODUCTION MANAGER

CAGAS, NOVA MAE S. BOYOSE, ANGEL JELIEL Q. BAGOTSAY, LYZA

MARKETING AGENT

JR. LIBOT, MARCELO AROA JANDAYAN, LORD STEPHEN

Advisors

INSTRUCTIONS: Describe any mentors, investors, former professors, industry or

subject-matter experts, knowledgeable friends or family members, small-
business counselors, or others who can help you as a business owner.

FINANCIAL PLAN
I. FORECAST

Key Assumptions

As we planned this snack bar, we conducted a marketing research and also, we tested
and observed the people around on how do our target consumers behave. As our result more
likely consumers do tend to have a very high potencies in buying products during break time like
lunch and snacks and also during hot days. We would be foreseeing that our company will be on
the top of the business chain as we are more likely located on the busiest part of the city during
weekdays, more likely our company would double or triple the said profit.

Revenue by Month

Expenses by Month
Net Profit (or Loss) by Year

II. FINANCING

Use of Funds

Our loan and investments will be used to fund the start-up cost for the company
including the facilities, equipment, and the supplies needed. The remaining funds will be used
for other expenses like legal expenses.
Sources of Funds

Funding for the company comes from two major sources which are investments and
loans. We invested money for the company and we also applied for a bank loan as a business
loan for us to be able to start the business.

III. STATEMENTS

Projected Profit & Loss

Snakville Co.
Profit and Loss Statement

2021 2022 2023 2024

Sales 848,500.00 900,000.00 980,000.00 1,025,500.00

Less: Sales Returns and Allowances 83,000.00 80,500.00 76,450.00 80,000.00

Sales Discounts 7,600.00 7,500.00 8,000.00 9,250.00

NET SALES 757,900.00 812,000.00 895,550.00 935,750.00

Less: Cost of Goods Sold 320,500.00 483,000.00 440,000.00 405,000.00

GROSS PROFIT 437,400.00 329,000.00 455,550.00 530,750.00

Less: Operating Expenses

Salaries 54,000.00 54,000.00 58,000.00 55,000.00

Taxes and Licenses 10,000.00 7,000.00 8,000.00 8,300.00

Rent 65,000.00 55,000.00 50,000.00 60,000.00

Utilities 32,500.00 12,000.00 13,000.00 15,000.00

TOTAL EXPENSES 161,500.00 128,000.00 129,000.00 138,300.00

NET PROFIT 275,900.00 201,000.00 326,550.00 392,450.00

Projected Balance Sheet

SNAKVILLE CO.

Statement of Financial Position

As of January 31, 2021

Current Assets:

Cash in Bank 330,000.00

Accounts Receivables 8,500.00

Inventories 3,150.00

Supplies Inventory 2,500.00

Prepaid Expenses 6,850.00

Total Current Assets 351,000.00

Non-Current Assets:

Equipment 21,380.00

Accumulated Depreciation 1,380.00 20,000.00

Furnitures and Fixtures 15,000.00

Total Non-Current Assets 35,000.00

TOTAL ASSETS 386,000.00

Current Liability:

Accounts Payable 13,650.00

Accrued Expenses 32,350.00

Total Current Liability 46,000.00

Non-Current Liability:

Loan Payable 250,000.00

Total Non-Current Liability 250,000.00

TOTAL LIABILITIES 296,000.00

Equity:

Snakville Co., Capital 90,000.00

TOTAL LIABILITIES AND EQUITY 386,000.00

Projected Cash Flow Statement

INSTRUCTIONS: Include your cash flow statement here.

Details information: Expensed Equipment: (1) Unit of refrigerator Furniture: (1) Unit of working
desk (1) Unit of chair desk (2) Set of kitchen table Vehicles: (2) Units of Honda Vario with the
delivery box Rent deposit duration: 12 Months Fixed Assets Equipment: Kitchen set (kitchen
utensils, pan, etc.) Sales and Marketing: Creation of website and social media activities Licenses:
Creation of PT (Perseroan Terbuka) and Halal certification Other expenses: Notary and lawyer