3V PASTIMALLOWS

CONTACT US:
www.pastimallows@gmail.co
m
09103069911

(Flavory pastillas coated with marshmallows)

DESCRIPTION OF THE PRODUCT

The description of our business product PASTIMALLOWS mixture of pastillas and

marshmallow. Our product will be quite unique and has new features

MISSION

 To provide our customers a new set of taste with our PASTIMALLOWS from its mother
recipe – pastillas.

 Create a business plan that outlines the goals, target market, and strategies for achieving
success.

 Develop a unique selling proposition (USP) to differentiate the company’s product from
competitors.

VISION

 To serve the best ingredients for the costumers and to be known with this product with
our hard work and dedication to our business and to become the costumer’s first choice
and to become one of the famous pastimallows in the field of sweets.

GOALS

 To improve the costumer’s satisfaction through good quality.

 To turn profits from the first few days of operation

 To attract customers
EXECUTIVE SUMMARY

No one can live without food. That’s why food is valid to be one of the basic needs. After
every meal Filipinos often seek for a sweet that will give them satisfaction. The business will be
managed by the proponents themselves.
This business plan is about a chewable yet enjoyable sweet treat called pastimallows. The
product will be manufactured at Purok 5, Danao, Panglao, Bohol. The initial capital for the first
month is ₱2. The capital needed to make the business possible will be provided by the
proponents themselves. The main product is pastimallows that is made from marshmallows
coated with powdered milk with sugar and condense, affordable and enjoyable sweet treat.
The management and operation of PASTIMALLOWS! Starts from, inventory and
estimation of the volume of pastimallows be produced daily. Next is the purchasing of the
ingredients and materials needed. Third, the production and packaging of the said product.
Lastly, the marketing and selling of PASTIMALLOWS! Since this is a new business line, we
aim to capture the market. The product will be purchased at DANAO, PANGLAO, BOHOL.
The business will definitely succeed because of its affordability. The ingredients and raw
materials needed can be brought at a very low cost. Profitable, because we can get back the
capital at a short span of time and lastly it is attainable because its procedure can be done by
anyone without ease.
 II. MARKETING PLAN

4P's

•PRODUCTS
The products are called Pastimallows, this kind of sweet snack can get you fun upgrade.
Aside from sweet it is also a fluffy marshmallow coated with pastillas.

•PRICE

The price right on budget to all buyers. We assured that our products are not just a sweet and
fluffy but also has affordable price in just ₱12.00 pesos each.

•PLACE

The target place by selling this product are the places where there are many people like
schools, malls, etc.

•PROMOTION

SOCIAL MEDIA - is one of known platform. Through advertising the product on Social
Media Marketing that we will able to show our brands/products. This will be easily Attract
and catch the attention of buyers.

SWOT Analysis:

Strength
Good relationship with the Customers. Large population in the area and lastly, there are
trained individuals in the field.

Weakness
Buyers are familiar with the certain snacks. But we highly need to convince the buyers to
try our products.

Opportunities
The business could be developed not just in local but also Internationally. Our type of
pastimallows is unique to the area and lastly there is a large volume of passing trade due to
the local shops and businesses

Threats
Expensive new marketing campaign, growing competition of another products / brand.
There are approximately other pastimallows shops within a 2- miles our premises and lastly,
most people today prefer door to door delivery. Changing customers preference
 III. PRODUCTION PLAN

1. MATERIALS
 Bowl/mixing bowl
 wooden ladle
 measuring spoon
 measuring cup

2. FIXED ASSETS
 Bowl/ mixing bowl - A mixing bowl is a deep bowl that is particularly well suited
for mixing ingredients together in.
 Wooden ladle- Wooden spoons give you a firm strong handle to hold, making
stirring easier and more effective.
 Measuring spoon- Measuring spoons are used for measuring small, exact amounts
of ingredients.
 Measuring cup to measure the volume of liquid or bulk solid cooking ingredients
such as flour and sugar.
3. PROCESS

Ingredients:
 Powdered milk
 Condensed milk
 White sugar
 Marshmallow
Procedure:

1. In a mixing a bowl, put the powdered milk. Then, gradually mix in the condensed
milk. Make sure to add the condensed milk one at a time. This is to make sure that
the mixture won’t become runny.

2. Mix and stir well to combine the two ingredients.

3. After you achieve the right consistency, form a ball, flatten it.

4. Then wrap one marshmallow. Be sure to wrap the marshmallow completely.

5. Roll the pastillas-wrapped marshmallows on granulated sugar or sprinkles

OUR TARGET MARKET PLACE IS IN BETWEEN DANAO PANGLAO
BOULEVARD.

TARGET MARKET

The target market for our PASTIMALLOWS are for all genders, age, students or non
– students that can satisfy a craving. Furthermore, this product is fairly inexpensive
making it a popular choice for those on a budget.
PASTIMALLOWS
"ala pastillicious"
Differents Types of Pastillas

mango pastillas

INTRODUCTION
Pastillas, also known as Pastillas de Leche or Pastiyema is a milk-based confectionery with
origins in the town of San Miguel in Bulacan, Philippines. From San Miguel, pastillas-making
spread to other Philippine regions such as the provinces of Cagayan and Masbate.

pastillas

pastimallows

HISTORY
HISTORY OF PASTILLAS

In San Miguel Bulacan, the origin place of pastillas. The pastillas festival has been celebrated
every May since 2006. The paper-cut form of pabalat is also linked to pastillas which involves
making elaborate paper-cut designs from wrappers use in pastillas.

BACKGROUND
BACKGROUND OF PASTILLAS

PASTILLAS DE LECHE IS DIRECTLY TRANSLATED FROM SPANISH MEANS "MILK

TABLETS" OR "MILK PILLS "WHICH BASICALLY DESCRIBES THIS FILIPINO SWEET
DELICACY.THIS IS MADE FROM EVAPORATED MILK WITH SOME MIXTURES TO
MAKE IT A DOUGH.THE DOUGH WILL BE FORMED INTO SMALL SHAPE AND BE
COATED WITH SUGAR.
DOCUMENTARY PICTURES
BUDGETING

Table 1
Cost of Ingredients

UNIT INGREDIENTS PRICE

2kl Powdered milk 400
10 cans Condensed milk 400
3 kl White sugar 150
1 jumbo pack Marshmallow 500
TOTAL COST:1,450P

Conclusion: the total cost of ingredients is 1,450p.

Cost of Labor
LABOR(numbers of worker) WAGE (per day) TOTAL COST OF LABOR
1 250 250
 TOTAL COST:250

Conclusion: the team decided that we limit our numbers of worker because we are still
starting and the team decided that we ourselves will help in making and selling the product.

Manufacturing Overhead

PARTICULARS AMOUNT
Mixing bowl 50
Silicon scrapper 50
Plate 40
spoon 10
whisk 30
gloves 50
Measuring cups 30
tupperwares 100

TOTAL COST:360p

Conclusion: our manufacturing overhead total cost is 360p

PRODUCT COST
PRODUCT INGREDIENTSLABOR 1,450P
LABOR 250P
MANUFACTURING OVERHEAD 360P

TOTAL COST:2,060p

OVERALL PRICING
 TIMETABLE

WORKING DAYS SCHEDULE DESCRIPTION OF TASK

MONDAY 8-00am to 11-00am Buying of ingredients
11-00am to12-00pm Preparing of tools
1-00pm to 4-00pm Making of products
4-00pm to 5-00pm Checking product quality
TUESDAY 8-00am to 9-00 am Setting up the product
10-00am to 4-00pm Selling the product
4-00 pm to 5-00 pm Inventory of sales