Questionnaire- Patanjali Fruit Juice

Submitted By-

Chinmay Khandelwal
Ashish Yadav
Harsh Shah
Noel Jose
Vishalkumar Bankar
Kirti Prabhu
Objective
As the current data gives information that sale of Patanjali Fruit Juice
product has dropped substantially after great success.

Marketing research being done with a objective to understand the

issues being faced by customers.

Following Questionnaire is being made with objective of each

question mentioned.

https://timesofindia.indiatimes.com/business/india-business/once-a-disrupter-patanjali-
faces-slowing-sales-study/articleshow/65329858.cms
Close-End Questions
1. Have you personally refer the product to your acquaintance
(friend)?
Yes No
Objective: To know the referral of product and taste factor’s performance of the product.

2. When did you like to have the “Patanjali Fresh Fruit Juice”?
Morning Afternoon Night After Exercise
Objective: To understand the consumption pattern and consumer behaivour
Close-End Questions
3. 'Patanjali Fresh Fruit Juice’ taste me natural and I found it more
different than others
Strongly agree Agree Somewhat agree Disagree
Objective: To understand the consumer taste

4. I found “Patanjali Fresh Fruit Juice” in market

Easily accessible Accessible Somewhat accessible Rarely accessible
Objective: To understand the distribution channel in market and whether to invest in
upgrading it
Close-End Questions
5. Do you find the packaging of 'Patanjali Fresh Fruit Juice’ appealing
and functional?
Yes No
Objective: To understand the product’s quality of packaging and affiliation to consumer’s mind
Open-End Questions
1. What do you personally feel about 'Patanjali Fresh Fruit Juice’?
Objective: To understand consumers’ feedbacks regarding the values of the product such as aesthetics,
taste, affiliations and referrals

2. Name the first brand when you hear the following leads
1. Healthy foods
2. Ayurvedic products
3. Fresh foods
4. Juice

Objective: To understand the recalling factors of different brands in consumers’ mind

Open-End Questions
3. Please close the following question
When I choose the ’Patanjali Fresh Fruit Juice’ I was expecting …………
Objective: To understand consumers’ expectations regarding the product and how much of them
Patanjali is able to meet

4. Today rather than devouring junk foods, I choose the ’Patanjali Fresh Fruit Juice’
because……………..

Objective: To understand consumers’ motivation behind the consumption of the product

Open-End Questions
I am going to be as fit &
healthy as you, what drink
5. should I prefer which
must be free of additives?

You should go for juices of

………………..because they
are………………and brand is famous
for………

Objective: To understand consumers’ brand awareness and image of the brand

Thank You!!