BUSINESS

PROPOSA
L

THE
PROPOSED BY:
BAKERS 123 ENTERPRISE

ROOM 2020
 THE BAKERS ROOM

BUSINESS PROPOSAL

Contents
Introduction....................................................................................................................................................................3
Businiess Goal.............................................................................................................................................................4
Business Objectives.....................................................................................................................................................4
Business Background..................................................................................................................................................4
Business Concept........................................................................................................................................................5
Products And Services................................................................................................................................................6
Management Plan........................................................................................................................................................7
Organizational Structure.............................................................................................................................................7
The Market Plan...........................................................................................................................................................7
Financial Considerations.............................................................................................................................................8
Sales Forecasts............................................................................................................................................................9
Sales Of Products......................................................................................................................................................10
 EXECUTIVE SUMMARY

THE BAKERS THE BUSINESS

Provides freshly prepared bakery, and pastry Hours of operation:
products at all times during business Monday -Sunday: 9am -5pm
operations. It means that all the products are Location:
prepared during the day to assure fresh mall
baked goods are always available. Items sold:
Baked goods

THE BACKGROUND
123

THE PRODUCTS
Buns Variety of Donuts
Sausage Bread Variety of Pastries
Sushi Variety of Bombolonies
Onigiri

THE SERVICES
Open for bulk orders and catering

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INTRODUCTION

THE BAKERS focused on a bakery that produces innovative, traditional, and healthy
bakery goods and products. Our Company aims to achieve a preeminent position in the
retail bakery industry channel based on the concept of cultivating loyal, brand specific
consumer segments within the targeted market.

It will be a ‘counter service’ bakery and the customers will be able to walk in, place their
orders and pick up the baked items. Our ultimate aim is to share happiness and smiles
through our scrumptious products. THE BAKERS will be providing a huge variety of
cakes, bread, and pastries. The ingredients used will be the finest and top quality.

THE BAKERS expects to catch the interest of a regular loyal customer base with its broad
variety of products. The company plans to build a strong market position in the town, due
to the partners' industry experience and mild competitive climate in the area. THE
BAKERS also aims to offer its products at a competitive price to meet the demand of the
middle-to higher-income local market area residents and tourists.

BUSINIESS GOAL

Opening a popular bakers gallery that offers diversity in terms of taste and shape of our
products sold at cheap prices. A plus point, offering Halal products, it can attract
consumers from Muslims, especially buying products sold without hesitation.

BUSINESS OBJECTIVES

Our main objective is to set up a bakery for the ease and convenience of our community
people. Also:
 Create such an outlet that provides our consumers with a wide variety of baked
goods.
 Gain profitability within the first couple of years and start strategizing about
expanding the business.
 Provide guidelines for management, so that the company runs and grows as
planned.
 As a reference material to convince raw material suppliers of business capabilities.
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We offers a broad range of bakery products, all from high quality materials and sources.
We caters to all of its customers by providing each customer products made to suit the
customer, down to the smallest detail. The bakery provides freshly prepared bakery and
pastry products at all times during business operations. A moderate batches of bakery and
pastry products will be prepared during the day to assure fresh baked goods are always
available.

BUSINESS BACKGROUND

As a bonus mark, our experience in sales, marketing, and management in the field of food
catering and provision, will a key point in our operation as well as in handling customer
service and day to day operations.

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BUSINESS CONCEPT
THE BAKERS will provide the residents of within Bintulu township with fresh-baked
artisan breads and pastries on a daily basis. As for the store concept, as we are selling
the most versatile products, the store designs will go along in celebrating its unique
concepts and decorative elements. A contemporary minimalist concept of our store will be
the ticket to creating the store designs that look sophisticated and exclusive, and at the
same time enable or crew to maintain a clean and hygienic ambience. Also, our store will
provide the ambience with the warmth of the wood and the elegance of the counter.

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6
PRODUCTS AND SERVICES

Our products stands of variety bread and pastries based products, as illustrated below:

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MANAGEMENT PLAN

ORGANIZATIONAL STRUCTURE

The organizational structure formed by the business is from the top to the bottom, as
illustrated below:

Administration
Management
Department
Financial & Accounting

Manager
Bakers

Operation
Store Assistants
Manager

Cashiers

THE MARKET PLAN

THE BAKERS wants to establish a large regular customer base, and will therefore
concentrate its business and marketing on local residents, which will be the dominant
target market. This will establish a healthy, consistent revenue base to ensure stability of
the business.

Market Analysis

THE BAKERS focus is on meeting the demand of a regular local resident customer base,
as well as a significant level of tourist traffic from nearby highways.

Market Segmentation

THE BAKERS focuses on the middle- and upper-income markets. These market
segments consume the majority of coffee and espresso products. THE BAKERS wants to
establish a large regular customer base. This will establish a healthy, consistent revenue
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base to ensure stability of the business.

Target Market Segment Strategy

The dominant target market for THE BAKERS is a regular stream of local residents.
Personal and expedient customer service at a competitive price is key to maintaining the
local market share of this target market.

Market Needs

Bakery items have been the nutrition products for people for quite a long time. This is
because of the convenience factor and product availability. Bread has been a staple
morning breakfast of many national and international cuisines and shares the majority of
market share in the industry of bakery items.

FINANCIAL CONSIDERATIONS

Start-up Cost

Estimated start-up expense details are provided below:

Items Cost
Legal paperwork RM
Marketing RM
Shop Renovation RM
Shop rent (1-year
RM
advance)
Insurance RM
Bakery facilities RM
Equipment RM
Inventory RM
Cash RM
Miscellaneous RM

Total RM

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Running Cost

Expenses for each month will be the following:

Items Cost/month Cost /year

Employee Salaries RM RM
Workers’ EPF & Perkeso RM RM
Unit Rental Fee RM RM
Utility Bills RM RM
Miscellaneous RM RM

Total RM RM

SALES FORECASTS

The bakery has the potential to attract potential buyers for its good quality products. We
are hopeful that we will break even in no time and will start generating profit in few
months. The expected sales forecast is given below:

Items Forecast Sales

Bread RM
Cakes RM
Pastries RM
Drinks RM

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SALES OF PRODUCTS

As products proposed listed previously, the detail on pricing is as follow:

Proposed Items Proposed Price/Unit

Buns RM
Sausage Bread RM
Sushi RM
Onigiri RM
Variety of Donuts RM
Variety of Pastries RM
Variety of Bombolonies RM

KEYS TO SUCCESS
After all, the keys to success for THE BAKERS will include:
 Providing the highest quality product with personal customer service.
 Competitive pricing

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