ACKNOWLEDGEMENT

First and foremost, we would like to thank to our subject teacher Mrs. Jechrystine Cardano for
the valuable guidance and advice. You inspired us greatly to do work in this business plan to use in our
future. Who is also helped of our group who give a lot of time and preparation.

To our beloved leader Mr. Sherdan Ballesteros in giving his precious time and effort in assigning
us in doing our business plan and also for the trust that we can do better.

We also give thanks to our classmates and friends, who support and help us in doing this study.

Finally, an honorable mention goes to our God, and families for their understanding, spiritual
and moral support in doing this study.
 MISSION

Sweet bakery shop aims to be a cornerstone in the community creating a neighborhood atmosphere
where customers feel comfortable and become instant regulars. We seek fair and responsible profit,
enough to keep company financially health for the long term to a fairly compensate owners and
investors for their money and risk.

OBJECTIVE

To make sure the cleanliness and good environment of our bakeshop and to provide good services to
them to help other people who are unemployed. To develop the strong presence in the community
needed to support sales goals.

VISION
DEDICATION
 EXECUTIVE SUMMARY
The name of this fine and exquisite bakery is Sweet bakeshop. The product’s being sold in the
bake will be various desserts cakes, cupcakes and coffee. They will all be unique, and like nothing any
ones seen before. Deliveries will be also available under some circumstance. Customers will love this
bakeshop because not only is it a bakeshop, but it’s also a cake cupcake and coffee’s.

The geographic location of our bakeshop will be in Bonifacio street. San Carlos City Pangasinan.
Sweet bakeshop will be specializing in visually attractive cupcakes cakes and coffee. There has been a
significant increase in demand for whimsical over indulgent and visually stimulating cakes, cupcakes,
coffee, and sweet bakeshop will target special events such as weddings, birthdays, christening,
bachelorette parties and stork teas.

Our business will be successful because there is nothing else like it. There does not exist a cake,
cupcakes, coffee all in one company. Our business will be a combination of all two of these things which
will be a huge success.

PROFILE OF THE ENTREPRENEUR

The proposed will be owned and manage by Sherdan Ballesteros, Abegail Rosario, Juvy Cayabyab, Angel
Mae Cabuang and Kharina Tablizo, who are Accountancy Business and Management student who loves
to eat Cakes and cupcakes. Since we are in a business course, we have come up with an idea to produce
cakes and cupcakes in experimentation and make it the best cakes and cupcakes in our town. We decide
that each of us will contribute P100,000 for a total of P500,000.
 PROJECT CONTRIBUTION TO THE ECONOMY

Bakeshop will offer a great product that satisfies the buyers. It will fulfill the hungry of every
individual who will purchase the product. This business proposal will help us build, develop, enhance our
knowledge and abilities on how to run and stay in business.
 Marketing Plan
Description of the Project

Table 1.1
Key Factors to Compare with Competitors
SWOT ANALYSIS

It is a tool that lists the strengths, weaknesses, opportunities, and threats involved in the business. It
specifies the objectives/goal of the business and for the business to know how to complete with their
competitors.

TABLE 1.2

Key Internal Factors

Strengths Weakness

 The bakeshop offers many kinds of bread that  Many lists of competitors.
suits the taste and tummy of the customers.  New business in the area.
 Brand new equipment will be used.  Unknown business name compared to
 The location of the store is perfect because it has a competitors.
big space for customers.
 Owners of this business adopt the cost leadership
strategy.
 Key External Factors

Key External Factors Threats

Opportunities  The entry of new competitors.

 Greater demand of the product.  Uncertainty of income.
 Growing target market.  Delay of supply.
 Increased sales during weekdays because of
high number of customers in the area.

Location of the Business

The proposed business will be located at the vacant lot beside at Bonifacio St. San Carlos City
Pangasinan. The lot has owned by . The said vacant lot has an area of but the
proposed business will only cover an area of that is wide enough to build our bakeshop. Since the
proposed business is located along the way, customers can easily visit our bakeshop.

Market Area

The proposed business will cover the entire San Carlos, especially the nearby barangay.

The proposed nearby barangay are listed as follows: Bonifacio, Palaris, Padilla, Mabini, M.Soriano,
San Pedro, Burgos and Bugallon.

Main Customers

Sweet Bakeshop will serve mainly to the residents of the said barangay. These people are those who
are working near our bakeshop and the students who passes by our outlet who wants to have their
“merienda” while waiting in their terminal.

Total Demand

Out of 350 individual surveyed

220 persons admitted that they are buying bread in bakeshops

100 persons buy breads in bakeshop sometimes

 30 persons dont buy breads on bakeshops at all.

By applying this percentage to the actual entire population it become possible to accertain the total
demand of the product for 8 barangays covered by study by multiplying 9000 with 63% and 28%
respectively.

To compute:

Regular Customer 9000×63% = 5670

Not Regular Customer 9000×28% = 2520

Total Number of Prospective Buyers = 8190

Study shows that many persons loves to buy breads in Bakeshops. By multiplying the regular customers
to not regular customers the forecast consumption will be determined.
 Competitive Advantage of the Proposed Business
In proposing a business you must be customer oriented, asking their wants and needs so that
you’ll know what product on services they can satisfy them.

This kind of business we are proposing is usually seen in every market, but for us we have a
place of our outlet along the bonifacio so that everybody can see it not only those people who go to the
market. This will help us to have more customers.

Since us are neophyte in this business we consider price as a promotional measure. Customers
nowadays are more conscious with regards to prize so us are offering price that will suit to their budget,
a product that can bring satisfaction in every individual with every affordable price.
Another is the ingredients on the product we will add ingredients that our competitors don’t have yet.
This will make taste sweatier and favorable.

Next is the space of our store the half area of it will be used for placing the equipment needed
and the other half of it will serve as the space for customers wherein they can stay, sit and relax while
enjoying their foods.

And lastly to the orderliness and cleanliness of our outlet. We will make sure that the layout of
the outlet is well designed so as to provide effective and efficient service to the customers. We will use
brand new equipment and utensils that are free from dirt.
 Table 1.4
Promotional Expense (2013)

Promotional Materials Quantity Rate Amount

Tarpaulin (5x3ft) 3 375 1125

Flyers 250 100 per price 250

Total 1375

Promotional expense per 2018, 2019, 2020 will be 1000, 800, 500 respectively.

Marketing Strategy
 To an affordable price for the product.
 To build a good relationship with customers.
 To give a good better service to customers.
 To offer customers a good quality of products that will suits their taste.
Location of the Business

The proposed business will be located at the vacant lot beside at Bonifacio St. San Carlos City
Pangasinan. The lot has owned by . The said vacant lot has an area of but the
proposed business will only cover an area of that is wide enough to build our bakeshop. Since the
proposed business is located along the way, customers can easily visit our bakeshop.

Market Area

The proposed business will cover the entire San Carlos, especially the nearby barangay.

The proposed nearby barangay are listed as follows: Bonifacio, Palaris, Padilla, Mabini, M.Soriano,
San Pedro, Burgos and Bugallon.

Main Customers

Sweet Bakeshop will serve mainly to the residents of the said barangay. These people are those who
are working near our bakeshop and the students who passes by our outlet who wants to have their
“merienda” while waiting in their terminal.

Total Demand

Out of 350 individual surveyed

 220 persons admitted that they are buying bread in bakeshops

100 persons buy breads in bakeshop sometimes

30 persons dont buy breads on bakeshops at all.

By applying this percentage to the actual entire population it become possible to accertain the total
demand of the product for 8 barangays covered by study by multiplying 9000 with 63% and 28%
respectively.

To compute:

Regular Customer 9000×63% = 5670

Not Regular Customer 9000×28% = 2520

Total Number of Prospective Buyers = 8190

Study shows that many persons loves to buy breads in Bakeshops. By multiplying the regular customers
to not regular customers the forecast consumption will be determined.

SWOT ANALYSIS

It is a tool that lists the strengths, weaknesses, opportunities, and threats involved in the business. It
specifies the objectives/goal of the business and for the business to know how to complete with their
competitors.

TABLE 1.2

Key Internal Factors

Strengths
 .The bakeshop offers many kinds of bread that suits the taste and tummy of the customers 
 Brand new equipment will be used.
 The location of the store is perfect because it has a big space for customers.
 Owners of this business adopt the cost leadership strategy.

Weakness

 Many lists of competitors.

 New business in the area.
 Unknown business name compared to competitors.

Opportunities

 Greater demand of the product.

 Growing target market.
 Increased sales during weekdays because of high number of customers in the area.

Threats

 The entry of new competitors.

 Uncertainty of income.
 Delay of supply.