COMPANY LOGO

The best and tastiest bread known in the bread and pastry industries is what Our
Bite Bake Shop sells. Customers adore and anticipate it. After our break, we
shall serve the public. Let our tasty bread satisfy their appetite. Additionally, our
business will seek out customers so they can continue to admire our service and
mouthwatering bread. Achieving the expected profit and revenue, global
business expansion, and the creation of more diverse branches around the world
are significant business development milestones.

Our business requires the property to erect a building, and we also need space in
the mall to erect a shop. These tools, along with other baking supplies and
equipment, are required. We require employees, cashiers, bakers, etc., in human
resources. Regarding financial resources, we require an established financing
fund, production facilities, and marketing facilities. We need a specific permit to
operate records for inspection since it will bury our firm's strong paper, but any
issue can be resolved because our company is complete.

An eco-friendly atmosphere that is more self-sufficient and sustainable is crucial.

Additionally, it has a significant impact on the ecosystem. We at Bite Bakeshop
guarantee that every employee will receive the national salary, healthcare
assistance, SSS, and any additional financial support we can provide. To help
our employees unwind from the strain of their employment, we also offer team-
building activities. We thoroughly instructed them to use all of our equipment with
the assistance of our resident's certified trainer.
Vision/Mission Statement and Goals

A. Vision/Mission Statement
Mission

Our goal is to provide fantastic baked goods and excellent customer service at a
price that encourages repeat business and allows customers to enjoy their time
in the store. At Bike Bakeshop, we're committed to providing the locals where
we're located with a variety of freshly made, mouthwatering bread. Our goal is to
provide the greatest and highest-quality items while also upholding our social
obligations.
Vision
Our goal is to establish ourselves as the leading firm in the baking sector and
other associated food and beverage sectors, renowned and imitated for our top-
notch goods that satisfy customers. To strengthen our brand, Bite Bakeshop will
dominate every neighborhood in the country. We'll also keep innovating and
creating new bread variations. We recognize that oppression in all its
manifestations, such as the exploitative and dehumanizing relationships imposed
by the capitalist system, the dominance of a destructive and profit-driven
industrial food system globally, sexism, racism, heterosexism, transphobia,
ableism, and classism, places restrictions on people's access to food.

And so, we:

 Knead relationships of dignity, respect, and appreciation centered around

food
 Form a community institution rooted in queer, people-of-color and working-
class communities
 Bake mendacious bread.
A. Keys to Success
What do you need, or must happen, for you to succeed?

Many books have been written about what it takes to be successful in

business, and thousands more have been written about success in general.
There are a further a thousand articles about the subject on the internet, and
a further a thousand will be produced tomorrow. It might be challenging to
condense such a broad topic and the myriad factors that can affect our
happiness into a manageable list of ideas that the body can read and use in
their lives. You'll discover human-related principles that many of us consider
but seldom put enough effort into achieving. The key measure of our
bakeshop business is customer satisfaction. Our ability to satisfy your
customers to such a degree that they buy from us rather than from
someone else, that they buy again, and that they bring their friends is the
key determinant of growth and profitability. Value addition is the source of all
wealth. Value addition is the source of all corporate expansion and
profitability. You must constantly look for new methods to improve the client
experience. The critical element for us to develop an even more valued
organization in every area is our focus on outward contribution to our
company, customers, and community.
Marketing Plan

A. Industry Analysis

The bread and pastry industry has become widespread in our country, and
different styles, tastes, and production have made them innovate to gain the
attention and taste of their customers. Filipinos love to eat bread and buy cakes
because they love celebrating every occasion. That's also why the industries of
bread and pastry are becoming more popular in the world. That's also why we
came up with our business bite bakery for those reasons.

C. Market Assessment (External Analysis)

How is the market characterized?

The market characterized by bite bakeshops are:
*EFFECTIVE DEMANDS OF THE PAST AND PRESENT- This kind of business
is already effective based on demand because, in the past, this kind of business
was already a thing and many people bought it.

*BREAKDOWN OF DEMAND - The demand for this business will break down
occasionally if the demand is high. Furthermore, the demand for the product daily
is high in the morning.

*PRICE- The price will run from 5–50 pesos, depending on what bread they take.

*METHODS OF DISTRIBUTION AND SALES PROMOTION- The distribution

method of our business is a direct source, which offers the most overall control.
The sales promotion of Bite Bakeshop is that we will do sales when celebrating
our anniversary of business and promote through the internet, flyers, and TV
commercials.

*CONSUMER- Our customer is all people because it does not need to sell to
particular people.

*SUPPLY OF THE COMPETITION - The supply of our raw materials is

contracted with the supplier supplying our business with an expected amount of
raw materials.

*GOVERNANCE POLICY - We should meet the requirements of the law so that

our small bakeshop business is legal and safe. These are the requirements we
need to meet: license permits, inspections, legal structure, taxes, food
establishment license, and tax license.

Are there clear segments in the market? Describe them.

Market segmentation in the market is based on demographic segmentation

ranging from all different needs, mainly market targets in terms of the products'
needs, price, purchase habits, and communication tools used. This product can
be purchased at any age, gender, and group or family size and is affordable at
the same time.

What important customer need(s) is the market not currently fulfilling?

The important customer needs the market is not currently fulfilling are our control,
information, and accessibility. The business does not have any customer
empowerment by returning the product or service to the bake shop. We don’t
give much information on how to make the product, but on the other hand, we
give the product's name, and the last one is accessibility. We don't give
customers access to our business, but we give them access by calling us to
purchase a product.

What is the growth potential for each segment of the market?

We are going to innovate on every product we have. We will think of a product

that can increase our profits and be affordable to our customers. We will define
the sales segment, determine the growth potential, and identify the cause of the
different market shares.

What opportunities and threats does your firm face?

The opportunities that our firm is facing are the products that have been selling
everywhere, but they put different things on them and innovate on them in their
own way. The challenges that our firm is facing are the copying of the product
that we own.
Who is your competition?

The competition for our business is small bakeshops like Lemon Drop, Rose
Bakery, and Julie’s Bakery. The more considerable competition is Goldilocks,
Red Ribbon, etc., because those businesses are in the bread and pastry
industry.

What trends, relevant to your business, do you see?

The relevant in our business are creative pieces of bread that have recently
become relevant. The majority of trends are those with characterized bread from
their fictional hero or imagined idea they get in their head.
What are the drivers of change?

Drivers of Change is the visual record of our market plan and a tool for
developing business strategy. As we develop business strategies to innovate
more new products or tastes to purchase and continue to explore leading factors
that will affect our world in the future,

What political and legal issues do you face, such as zoning, environmental laws,
inspections, etc.?

The political and legal issues we might face in our business are taxes, health and
safety standards, baking methods, environmental laws, waste, and the smoke
from the bakery while baking.
C. Customer Analysis (segmentation)
Who will be your customers?

Bite bakery is a savory bread that people love at the first bite. We sell it to
everybody because we have no particular target customers. As the bakery has
become popular in the country, customers are beginning to grow and purchase
our products. This product is suitable for everybody that loves bread.

What do you sell to each of the customers?

Bite bakery, a bread and pastry shop, sells a variety of delicious sweet and
savory loaves of bread for our customers to choose from.

How does your product/service solve a key customer problem?

Our products and services satisfy the hunger and cravings of our customers
because we serve bread and pastries that they would love.

How difficult is it to retain a customer?

The difficulty in retaining a customer is that we need to meet their satisfaction

with the bread so that they will come back to our store to buy it and meet their
standards for customer service, cleanliness, prices, and taste.

How much does it cost to support a customer?

To support the cost of the customers, we at Bite Bakery enhance our service to
the customers, and we continue to improve the bread to make it more delicious
and to satisfy our customers with every bread they eat.

D. Marketing Strategy (4 or 7Ps, VP and USP)

What is your sales plan? Marketing Mix Strategies.

The Bite bakery's sales strategy is well-known within the bread and pastry sector.
We concentrate on bringing in clients and learning about new bread flavors. It is
always our intention to try out new flavors.

What advertising and promotion will be used to increase sales/awareness?

The Bite bakery's sales strategy is well-known within the bread and pastry sector.
We concentrate on bringing in clients and learning about new bread flavors. It is
always our intention to try out new flavors.

Where will you sell products/services?

One of the three extra Ps in the marketing mix is people. Even if an entrepreneur
solely offers physical things, people are still essential to serving customers in the
modern marketing environment. With the proliferation of several rival goods and
services, one of the key differentiators is how people, or employees, improve the
lives of their clients. The level of customer service provided by personnel is
becoming more important than only the quality of the items. Employees now
have a significant impact on customers' purchasing decisions. We have no
specific target market, so we will offer them to anyone. Due to the high
population density in these locations, we will market and sell our goods in
barangays, schools, and malls. The service delivery process, service providers,
and tangible proof are all covered by the bite bakeshop.

Will you use the open market or contracts?

We'll use the open market since we're willing to serve every consumer we have.
The payment process will take place over the counter, but we'll also accept credit
cards and debit cards from customers.

Do you have a preferred market outlet?

In every segment of the bread and pastry industries, Bite Bakery participates. To
please our clients, we talk about bringing them products. To stay competitive and
develop our company, we will keep on experimenting and innovating. In
comparison to others, the price is always fair. Additionally, we offer discounts as
you buy our products.

Are you a qualified supplier for a specific processor or buyer?

Bite Bakery is an approved vendor for a particular processor. It meets everyone's

needs in the Philippines. Filipinos have always enjoyed bread, as is well known,
even today. We will receive a lovely loaf of bread from Bite Bakery because
bread has a special place in our history. Bite Bakery also needs a customer
because we require a provider of the bakery order to produce a great loaf of
bread at a reasonable price.

How will you price the product?

A specific product or service is priced according to the peso value the

entrepreneur assigns to it after considering its costs, competition, objectives,
positioning, and target market. It is the only P in the 7ps that generates revenue
for the business. Here are the most common pricing strategies that we will use:

Bundling- when there is a massive demand for bread, there will be a discount on
the price of bread.
Competitive Pricing - we will do our best to make our bread more affordable than
our competitors.
Optional Pricing - when we can add extra bread or service on top of the original
to generate more revenue.