(NAME OF THE BUSINESS)

Business Plan 2023-2024

(Name of the members)

(Section)

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INTRODUCTORY PAGE
This cover page provides a brief summary of the business plan’s content. It must
contain the following;
a. The name and address of the company
b. The name of the entrepreneur/s and his contact information (telephone number,
cellphone number, fax number, email address and personal website if available).
c. A brief description of the company and the nature of the business.
d. The amount of financing needed. The entrepreneur might also want to include a
statement of confidentiality, especially if his business idea involves in a novel or
cutting edge technology.

Mission and Vision

Our mission is to provide customers the best ice cream cake and experience possible

while promoting entrepreneurial spirit, delivering the highest-quality product at the best price in

the market, providing the best customer service in the market, and showing respect for our team

members, business partners, and community.

Our vision is to connect and make people happy with their love of food by serving them

the best quality foods at the lowest price possible, which will bring smiles to their faces and start

a healthy environment for the market.

EXECUTIVE SUMMARY

Scoop of fun is a food company focus on providing desserts especially on ice cream cake.

Our place is pleased to invite customers come to our place to relax and enjoy the food at the

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same time. The facility is equipped with Wi-Fi that will satisfy our customers stay, we also have

suggestion box right beside the counter for their choice of music that we are happy to play for

them. In other words, the project is a place that can provide basic needs and accessible to

everyone, the place will make a friendly environment to everyone by sharing the same interest

with food and music that will help to have an easy flow.

The product offered are desserts such as Ice cream cake, ice cream, cupcake, and

different types of bread. We also serve chicken meals and beverages like coffee, iced tea, fresh

juice, milk tea, and soft drinks that will be available at the counter. Some might think the product

is expensive but we make sure that its budget friendly for its high quality and premium product.

In addition, all the mentioned products are sold in affordable price compare to same

expensive desserts. And our main product ice cream cakes will be sold for estimated 25 pesos

per cup.

ENVIRONMENTAL AND INDUSTRY ANALYSIS

 As explain earlier, it is important to describe the general conditions within which the
entrepreneurial venture will operate.
These environmental factors include the following;
a. Sociocultural condition – a description of shifts in the characteristics of the population
(demographic).
b. Technological conditions – an assessment of the major developments in sciences and
technology that might have either a beneficial or detrimental impact on the business or on
the entire industry.
c. Economic condition- a description of the growth of both the national and local
economies, as measured by the Gross Domestics Product (GDP) and the regional GDP
respectively; price movements of key business inputs, inflation rates, interest rates,
foreign exchange rates, employment trends, and disposable income, among others.
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 d. Politico-legal condition- this must take into account existing laws and regulations, as
well as future legislation that could directly affect the business.
e. Supply and demand- it is important to know whether his proposed business venture
belongs to an industry that is rapidly growing (sunrise industry) steadily growing,
plateauing or rapidly declining (sunset industry)
f. Competition –some entrepreneur might be led to believe that a good product or service is
enough to sustain a profitable business.

DESCRIPTION OF THE BUSINESS

Every business needs to have a target costumer. It will give a big impact to a one business

or company. Since this is scoop of fun company and a product is ice cream cake that target

costumers is student, adult and anyone who want to try this product. The four primary goals of

the food manufacturing sector in regard to food provision are maintaining commercial viability,

ensuring product safety, and ensuring customer happiness. The ability of the food manufacturing

sector to carry out these responsibilities is assessed by the customer who wants to purchase for

reasons of quality and convenience, by the law, by compliance with legal requirements for safety

and labeling, and by the industry's ability to generate a profit in terms of its ability to operate

commercially. As the major duty of health professionals, industry should play a part in nutrition

education. The industry is highly creative in both its technological innovation and adaptability,

and it works hard to meet the needs of customers, the industry, and health professionals.

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 Every company requires a target market. It will have a significant impact on one's

business or organization because in this food industry, the target market is students, adults, and

anyone who wants to try the product of scoop of fun.

In a formal partnership agreement, two or more parties collaborate to work together to

manage and run the business. Partnership agreements have only limited responsibility and share

profits and liabilities equally. In the case of a "silent partner," some partnerships are involved in

day-to-day operations but not always.

The entrepreneurs should have addressed the concerns about the product and potential

customers at this point. To identify the products that the business offers, the market's size,

consumer types, and taste should all have been examined. Choose the unit and container sizes,

the brand name, and the text that will be printed on the label. The management need to already

be aware of the prices that other companies' goods are being offered at and the retailers who are

footing the bill. With this knowledge, business owners may determine whether the products they

are selling are profitable. If one knows how the produce will go from the processing facility, they

should nevertheless take that into consideration.

The community is the target market since it is like one large extended family. The annual

calendar and daily events keep the community's events and schedule lively. There are countless

opportunities for nonstop entertainment as well as possibilities to meet people and connect with

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the community. Communities and buildings are used to create activities and space to

accommodate more people.

PRODUCTION PLAN

Because scoop of fun owns and operates food company, they have facilities available to

them for a certain amount of the production. Hyazmine Maraguinot, the founder of the company

is in charge of inspecting the ingredients used in our products, indicates that the ingredients can

be used safely in these facilities to manufacture food available for retail sale provided that the

production occurs while the company is not open to the public.

Scoop of fun has a 2 high speed mixer, a hand mixer that mixed the ingredients during

the process, and a 6-foot-tall freezer that keeps the product cool and freezing. This process is

already established on a commercial scale. They are in fact already making ice cream mixture for

use in their business, and storing it in the freezer.

The facilitator conducted supported Christine and Anielah's belief that the small plastic

cups will work well for the product's special quality. Scoop of Fun has a contract with Hyways

Store, a small retail outlet that provides ingredients and freezer for company, to produce the

freshly made ice cream cakes in cups. A non-competition/non-disclosure agreement is in place,

and a copy of this document is included in the appendices.

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OPERATION PLAN
 The operation plan must be included whether the business is concerned with
manufacturing or service. For manufacturing business, this section must describe the flow
of goods and services from production to the costumers, including purchasing, inventory
of raw materials and of finished goods, inventory control procedures and distribution.

MARKETING PLAN

The market of scoop and fun consists of various types of customers, among the target

consumers of the stall the main target of the business is to offer affordable and nutritious product

for the students. In addition, the food stall offers a new variety of ice cream cake which is the

fudgee bar that is totally new and different in the market that will surely surprise the customer.

Having a new variety of product to offer is very important especially that having this kind of

business also means a lot of competitors. Having a new and different product offers advantage in

the part of the product provider. Children or young loves eye catching site while the youth,

particularly students want a food which is not only has satisfying taste but different one.

Ice cream cake is introduced at Php 25.00 per container, The managent thought of

lowering the price of the product first to Easily expand the newly created business. Beginning

with a low price will help the entrepreneurs to be more prominent in the industry and take the

products into a high quality but affordable price to buyers. In addition, we plan to add more

flavors to the products that will be introduced in the market.

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 Starting with a low price can help the business owners gain recognition in the market and

move the products toward high quality yet reasonable prices. Also, the company aim to increase

the number of flavors in the new items they offer. To make the product more delectable and

hence more appealing to customers, the planning team and the chefs added more ingredients.

Scoop of Fun will be marketed through food carts, renowned shops, and well-known

stores by using carefully chosen distributors as part of the channel plan. The team continued to

acquire channel partners after the first month of operation until they had covered the main

locations and the products in the significant local retailers.

In order to attract customers, scoop of fun also offers a bonus package and product

features. Additionally, it is intended to set up special payments for stores who place large orders.

To aid in advertising, the research team and the advertising division conducted study on media

consumption patterns. Scoop of Fun developed social media platforms where both potential

customers and retailers could place orders for the product. Additionally, flyers were sent to

buyers to help advertise the products.

As loyal customers receive discounts, the staff is friendly and polite, as well as the

management are available to assist customers in case a problem occur while they are in the stall,

the product and service stand out among those offered by other businesses. The purpose of

providing this kind of service is to satisfy the desires of the customers.

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 Additionally, free goods delivery is offered. In any instance, the buyer may receive

additional items in addition to the original order if the delivery is delayed beyond the specified

time period.

ORGANIZATIONAL PLAN

HYAZMINE E. MARAGUINOT
Founder/CEO

VINCENT A. RYAN MARTIN CHRISTINE JOY DELOS SANTOS

Food Director Service Director

ANIELAH DELA MERCED CHRISTIAN JAY BUCASAS

ROMAN GONZALES Production Manager Supply Chain Manager
Restaurant Manager

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FINANCIAL PLAN

Scoop Of Fun
Balance sheet
As of February 01, 2023

Assets Php Liabilities Php

Current Assets Current Liabilities
Cash on hand 400.00 Accounts Payable 450.00

Cash in the bank 2,000.00 Rent/Lease 360.00

Inventory 630.00 Utilities 350.00

Prepaid expenses 220.00 Sales Tax 120.00

Accounts Receivable 150.00 Income Taxes 220.00

Total: 3,400.00 Payroll 550.00

Fixed Assets Employee Medical Insurance 1,200.00

Real Estate (Land/Building) - Total: 3,250.00

Furnishings 500.00 Long Term Liabilities:

Kitchen Equipment 2,400.00 Long term loans 3,500.00

Other Assets 450.00 Other long term -

Total: 3,350.00 Total: 3,500.00

Total Assets 6,750.00 Total Liabilities 6,750.00

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ASSESSMENT OF RISK
 Effective business plan must contain a section that discusses the risk that might prevent
the business from achieving its objectives.
a. Price cutting by competitors
b. Operating costs that exceed initial estimate
c. Failure to achieve sales forecast
d. Sudden unavailability or a steep increase in the price of raw materials
e. Difficulties in raising additional capital
f. Advances in technology that might render the new product obsolete
g. Unforeseen environmental condition, such as a natural disaster, a major recession, or
unfavorable legislation.

TIMETABLE/ MILESTONE
 For both the entrepreneur and the potential investor knowing when major activities will
happen and when milestone will be reached serves as useful purpose.

Key milestone are the following:

a. Formal registration of the business
b. Completion of product or service design
c. Completion of prototype
d. Hiring of initial personnel
e. Agreements with suppliers and distributors
f. Actual production
g. Receipt of initial orders
h. Initial sales and deliveries

APPENDICES
Resume of the members, documentation during the food fest.

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 THINGS TO BE OBSERVE WHILE DOING THE BUSINESS PLAN

1. Font style- Times New Roman

2. Font size- 12

3. Margin- 1 in. left, 1 in. right, 1 in. top, and 1 in. bottom

4. You can use a different charts and table

5. Red letter color- those are just definition or information that you must comply, but must

be remove after completing the needed data.

6. Black letter color- those are the data of the owner of this business plan. Take note that I

haven’t check the grammar.

7. Before printing your business plan make sure to let me check the soft copy or your work.

8. The deadline of your business plan, hard copy will be on January 17, 2024.

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