1

Executive Summary

The Kakanin Craft Pub was inspired by the Filipino culture and
was a start-up business in Gingoog City. Kakanin Craft Pub a home-
made delicacies. The vision of its company “Bringing the true love
sweet of Filipino culture from generation to generation.” Mission is to
“provide the satisfying and best tasting keeping the consistency of
every Filipino kakanin delicacies.”

It discussed the strength, opportunities, weaknesses and threat

of the business in the internal and external environment of the
company wherein the marketing factors are assisting the effectiveness
and well implemented marketing strategies will give a successful value
insight for the business and also to gain a competitive advantage
towards to their market competitors.

The business utilize penetration pricing strategy to attract

customers where this strategy presents a low price of the product and
services during its initial opening in which the lower prices help to lure
customer away from its market competitors.

The financial projection of the business implied 5% increase per

year for the sales, demand, and raw materials to comply the projected
income statement, cash flow and balance sheet.
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II. Study Background

This section it discussed about the business history, vision,

mission and the product offered by the business where it gives the
background of the startup business.

A. History

The Kakanin Craft Pub was inspired by the Filipino culture and
was a start-up business in Gingoog City. Kakanin Craft Pub a home-
made delicacies which gives a remarkable taste and also win the heart
of tummy to every Filipino.

It was sold in the market until it grow and have a capacity to

operate and start up a business with a target focus on satisfying
quality consistency of the product and customer wants. This Craft Pub
is owned and operated by six co-founders wherein they are capable to
operate the business in long-term generation to generation with the
best quality of products and services.

B. Vision and Mission

Vision

Bringing the true love sweet of Filipino culture from generation to

generation.

Mission

To provide the satisfying and best tasting keeping the consistency of

every Filipino kakanin delicacies.
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C. Product/Service Offering

The product that the business offered to its customer and to the
market bringing the native Filipino delicacies to the present generation.
The product is very affordable to every consumer and providing
satisfaction to each consumer who will eat and brought the product
and it’s very suitable to every consumer.

-Puto de filling

- Biko

-Sapin-Sapin

-Maja Blanca

-Bibingka

-Kutsinta

-Bilo-Bilo

III. MACRO ENVIRONMENTAL ANALYSIS

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The macro environmental analysis consist of economic, politico

legal, sociological, demographical, technological and natural
environment to determine and analyses the possible opportunities and
threats that the company get to the external environment factors.

A. ECONOMIC MICROENVIRONMENT

Since Kakanin Craft Pub was a start-up business there are many
economics factor to be considered that may affect the business
stability like Inflation rate, increase in every price of raw materials can
barely affect the consumers purchasing power because of the higher
prices they cannot able to buy the product because it cannot fit
anymore and to their budgets. And employment is also the factor may
affect the business because loss of employment can loss of sales and
demand from the targeted consumers.

Also the higher interest rate of every financial Institution how can
they secure the companies funds when the firm loans will became a
higher risk in the company due to higher interest rates. In the
advantages if there is a deflation rate of every raw materials it can
really increase the manufacturing production of the product and higher
demands from the consumer because of a cheaper prices and every
affordable product offered.

Also if there is more employment and decrease interest rate, the

company will able to manage the financial conditions and not making a
retrenchment that affects the business and also more employed
customer can give an opportunity to gain and generate more profits.

B. POLITICOLEGAL MICROENVIRONMENT
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Since the business offering food to the costumer or consumer,

the business inquire the government implementing law of “Food Safety
Act of 2013” Where in this Act. Is to strengthen the food safety
regulatory access of local and food product and for other purpose, in
which if the business does not follow the food safety act there will be
the following consequences, penalty and deportation of being banned
in selling the food product that cause cease of the business.

Also the consumer act of the Philippines R.A 7394 in which it

designed to prevent business that engage in fraud or unfair practices
from gaining an advantage over competitors it also affect the business
profile if they do some unfair practices just to take advantage to the
consumers.

And most of all the R.A 7581 the price act, in which it provide a
protection to consumers by stabilizing the prices of basic necessities
and prime commodities and prescribing measures against undue price
increases during emergency situations and occasions also affect the
business I unpractical increasing the prices of the product.

C. SOCIOLOGICAL ENVIRONMENT

In Gingoog City there are Lumad, Higaonon, Waray and Muslim

are cultural group that really affect in business positively and
negatively in which the business may know what their cultural
preferences, behavior are and values that shape their cultural
perspective in the society.

In some aspect knowing their culture could really help the

business to innovate and develop more of their products just to like
and market to the consumers and also to avoid the cultural blinders
that lead to failure to reach the target customers and loss of markets
sales and demand.
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It is important to apprehend carefully the values and beliefs in

every cultural group of the good profile of the business and also in the
society preferences values of the company itself.

D. DEMOGRAPHICAL MICROENVIRONMENT

In the latest population growth in Gingoog City in Census year

2017 with an actual census count of 140,247 with the annual average
growth of 1.01 who lived in the chartered City of Gingoog in which the
increase of population growth in Gingoog City can really affect the
business because the higher the population within the city, the higher
demand created, if there is a higher demand of the product the higher
the profit generated by the company.

And factor that also affect the business is the income by each
family or workers rate in Gingoog City is very low which for the non-
agricultural sector has a minimum wage of ₱313 per day for the
agriculture sector with a minimum wage of ₱ 301 for that lower
minimum wages it really have an impact for business sales.

In market needs of the business demographic microenvironment

penetrate the function and successful identify the market segment of
the target customers and effectively know the number of people who
are likely to buy the product or services.

E. TECHNOLOGICAL MACROENVIRONMENT

As a vital aspect of the business, technology is very dominant in

providing promotion, developed and sustain innovative product
productivity in which it could improve the business manufacturing to
increase affecting of work and enable effectively extend the range of
quality, benefits advantages the product to consumers.
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In Gingoog City it has very low in terms of boosting the advert of

the technology and very poor in accessing through internet in which
has really affect in the business to market the product to the consumer.
Social media like Facebook Instagram or twitter can be an effective tool
of the business to penetrate through worldwide could also help to
boost the market sales in promoting the product services online.

Since the business provide a physical store to the consumer like

cost register in which it register using point of sales it help well to the
business totally sales, inventory which a Light speed it work effectively,
barcode scanner it helps to the customers to easily identify the prices
of the product, CCTV (Closed-circuit television to provide security to
the store and recording for private purposes. All those technology
could give advantages result in the business to work efficiently,
effectively and also for safety security of the business.

F. NATURAL MACROENVIRONMENT

Since the business is selling Kakanin delicacies. Gingoog City are

abundant in Palay which has 1,466 area covered with an average
production /Na. /yr. of 4.80m.t/.Ha/ cropping, root crops with the area
covered an average production of 5.0 m.t/ha. Cropping, coconut with
30.028 area covered with production of 1.6 m.t/ha/Yr./ Cropping in
which it has a great opportunities for the business in getting the raw
materials cheaper because it within the locality.

If there is an opportunities there is always be a threat in which as

the city being industrialize there not enough natural resources to get
because mostly of the rice fields are being constructed with buildings
and also the environmental legal concerns that the violated.
Supporting and promoting the prevention of the natural crisis will help
to grow the eco-friendly environmental sustainability will address good
value to the company.
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VII. OPPORTUNITIES AND THREATS

This section differentiate the opportunities for the faster growing

economic market industry of the company and also threat that gives
warning of the company to build more strategic concept to ease the
threat from the external environment.

OPPORTUNITIES

 More employment the higher demand of the product from the

consumers.
 Low cost of raw materials the higher the manufacturing
production produced.
 Low interest rate, low risk in the company’s financial
condition.
 Inquiring food safety regulatory to protect the business
consumer health to the product offered.
 Providing stabilizing prices to consumers that is very
affordable and cheaper to the consumer.
 The business product are suitable to every social social groups
because of the native delicacies.
 To know and apprehend every social culture can develop and
innovate the products.
 Innovate electronics technology provide for the efficiency and
effective function of the business.
 The use of technology provide protection of the business like
CCTV cameras.
 Using technology like internet, laptop, cash register,
barcoding, scanner to input data of the following costumer, to
secure the money and also promote the product in social
media.
 Also using technology to detect security intusions.
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 More population in the society the higher the demand and

higher profit generated.
 If the city has a higher minimum wages it can benefits to
flourish the business demand of the products.
 Using electronic technology for advertising the product easily
ex-changing the strategic plan for a specific products and also
the business itself.
 Technology may also help for the business advanced
intelligence reporting tools for the data management and data
Integration of the product and customers.
 Since it was the kakanin delicacies natural resources have
greater opportunity to the business because the locality itself
is abundant of the natural resources that uses as a raw
materials for manufacturing products.
 Expanding business to other places.
 Growing interest consumers to bought the product.
 Good interest opportunities.
 Using social media more people are looking or purchase
online.
 As a population growth increases the business have an
opportunity to know more the consumers buying behavior to
increase sales and demand.
 New strategies advancement to the business.
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THREATS

 Inflation rate of the raw materials 4.4% as of 2019.

 Higher interest rate and taxes from the financial
institutions and government.
 Higher rate of unemployment than the employed citizens.
 Higher rate of industrializing the rice field in the locality.
 Unable to secure the customer from its competitors.
 Unable to stabilize prices for every occasions.
 Cultural blinders of every social group.
 Incompetent to apprehend carefully the social group in the
society.
 More population geographical shift to the other locality.
 Low minimum wages to every employed professionals or
workers.
 Slowly internet connection.
 Non-durable technology equipment’s.
 Higher expenses incurred in buying the technology used in
the business.
 Crimes using technology like scamming, Cybercrime.
 Distractions of the natural resources.
 Natural phenomena crisis like El Niño, El Niña, and
flooding.
 Threats of new entrants.
 Bargaining power of suppliers.
 Bargaining power of customers/buyers.
 Intensity of rivalry among competitors.
 Higher employment wages or salary which contributes to
the increase of prices.
 Limited funding.
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 Environmental constraints in natural resources.

 Competitors with higher experience and skills.

IV. MICRO ENVIRONMENTAL ANALYSIS

The micro environment analysis inculcate the strength and

weakness of the internal environment of the company it consists of the
company, suppliers, market intermediaries, consumer, competition and
publics.

A. The Company

Kakanin Craft Pub will penetrate an intensive marketing efforts to

increase sales and generate more profits in which the business will
conduct a great research to make a development, production and
innovation for the start-up business in a way of observing and
distinguish the trends and likes of every consumer in a native Filipino
delicacies. Ensuring the financial and operations of the business will be
administered well. Also the management of the human resources of
the company will developed a good relationship towards to their
employees.

B. Suppliers
 Brown sugar – from Steve Commercial Store
 Cornstarch – from Steve Commercial Store
 Rice Flour – from Steve Commercial Store
 Coconut Milk – from Bebe Store
 Flour – from Bebe Store
 Egg – from Steve Commercial Store
 Evaporated Milk – from Steve Commercial Store
 Vanilla – from Steve Commercial Store
 Salt – from Steve Commercial Store
 Cocoa powder- from Bebe Store
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The business choose those following supplier of the raw materials

that are being used in the production of the product because they give
affordability and high quality raw materials that make the best taste
and outcome of our produce product.

C. Market Intermediaries

Kakanin Craft
Pub Store

CUSTOMER

The product will be cater from manufacturing direct to the end

user. The business will be like a bakery store wherein the products are
displayed so that it will be visible to the customers to choose what they
like to eat and bought.

D. Customer

The proponents target consumer of our business will be the

students, workers, professionals, and by passer in Gingoog City. The
business choose them as the target consumer it’s because most of
them love to eat native Filipino delicacies and our product is very
affordable and its suit to their budget and satisfy with our products.

E. Competition
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Business exist in a competitive environment. The business face

direct competition. These are terms that produce the same product or
very similar goods with regard to its consideration about the
company’s competitor the business recognize Mariet’s Halo-Halo,
Tower Clock, JB kakanin at Brgy. 24 Alegado St. and Appietities
Homemade kakanin and cakes at its market rival. It has a big impact
towards to the business. Since market competitors are selling similar
goods in that case the business will make a unique intensive strategic
marketing research and development to attract more customers, to
generate more demand and sales and also to be known as a prominent
kakanin store.

F. Publics

The following are company publics has interest to the company:

 Community
The business ensure that the company they build could
provide benefits and interest to the community also
through media the business will be known to other local
communities to bought and visit the physical store.
 Government
The primary goal is to obey or follow the rules and
regulations of the government in which the business should
submit formally all the important requirements or permits
and also pay the precise taxes demanded which the taxes
could give interest to the contribution of socioeconomic
and to its future governments build projects.
 Shareholders
The business assure to the shareholder to manage well the
operation and financial stability of the company and they
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could get beneficial and commensurate return of

investment to the amount invested to the company. And
give them more interest and opportunity to invest more in
the business organization.

VI. STRENGHTS AND WEAKNESSES

The strength of the business is very dominant in the internal

environment of the company wherein the marketing factors strength
are assisting the effectiveness and well implemented marketing
strategies will give a successful value insight for the business and also
to gain a competitive advantage towards to their market competitors.
The weaknesses of the business it is not a hindrance for the business
to give up or being cease in operation in the market but it is a
motivation and encouragement to look forward, enhanced more and
learn to overcome the weakness that will turn into the strength of the
company.

Strengths

The following strength of the internal environment of the business:

 Offering products and services in a comfortable, convenient and

well ventilated business shop.
 The business selling products on affordable prices, well
innovative quality of the product and well presentable to the
eyes of every consumer.
 The business implemented the eco-friendly for the safety
purpose in the environment.
 The business also offered longer store hours in able to rendered
services to the customers who work overtime and also the by
passers.
 The location of the business is very accessible and always
available to the buyers.
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 The business offered product discount for the loyal customer.

 The business provide excellence customer services and quality of
services towards to the customers.
 Highly efficient and effective, low-cost manufacturing.
 Highly functional and effective employees.
 Achieves coordination necessary to meet the expectation and
demand from the customers.
 Efficient in time management in the workplace.
 The business product are surely love by Filipino consumers.
 Provide a good relationship and ethics towards employee.
 Providing a delicious delicacies to every consumer.
 Proficient in financial projection management.

Weakness

The following weaknesses of the internal environment of the

business:

 Being a start-up business in the market industry.

 Possibility to have a left-overs and rotten product during the
business operations.
 Bad feedback to the product offered from customer.
 Lack of trend, boost sale in kind of occasions like holy week and
etc.
 Competitors
 Increase of supplies prices of manufacturing.
 Higher inflation rate of the raw materials.
 Limited resources of the raw materials used in manufacturing.
 Challenges of the seasonality of the business.
 As a start-up business lacking of innovative product
development to capture the market.
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 Lack of business experience.

VII. The Market

The business will determine the market size, market need, and
market trends in order to prosper and to focus on where the business
will give time and effort.

The business will patronize its customer to give fulfillment of the

needs and wants and much have a desired creativity focused or
differential in able to provide better quality and greater value to its
customer. The market is the important aspect of the marketing plan
where the business requires an intensive analysis and well-thought-out
details or information of the preferences demand of its customer.

A. Market Size

According to the 2017 Census of the population Gingoog City has

estimated population of 140,247 where 20% workers, 20%
professionals, , 10% students, 10% by passers, with the total
percentage of 60 of the market size of the business where the
company provide or cater its product and services.

The business should know how big this market, the business also
determine the group of people who will bought the products and
services and differentiate a particular areas in which the business will
extend time and effort to provide the needs, wants and desires in order
to meet their expectation for the innovative product and establish a
successful business in town.
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B. Market Needs

In marketing concepts this will be related the needs and the

desire of the people. The business is producing a native kakanin
delicacies to the customers with high quality of the product and
services with low prices offered in which it give satisfaction and
affordability to all consumers or buyers and also providing them true
love sweets healthy benefits that suits the needs of every consumers.

The kakanin craft pub wants to give them a traditional taste or

savor for every products that bring it generation to generation the best
tasting product that suit to its market needs.

C. Market Trends

Each business will always go on what is trend on the market

economy in order to attract many customer. Kakanin craft pub was
selling a variety of kakanin in which it trends during recess /break time,
assembly or convention, all souls day, holy week , and fiesta/barrio
celebration in which the people will always look for the traditional
Filipino delicacies .

Filipino people give more attention on what is their traditional

delicacies to show patriotism in the country. Kakanin craft pub
delicacies make you feel the genuine true love sweet of the Filipino
culture. Mostly of the consumers choose to go to healthy lifestyle
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wherein the business offered a nutritious and lee calories kakanin that
gives you convenience and nutritional lifestyle.

VII. Marketing Objectives

To promote tongue’s taste new level of kakanin with a very

affordable price that suits one’s satisfaction.

 To increase sales and demand by 20%.

 To grow market share by 30%.
 To win the heart of target market.
 To ensure that the tactical implement are attainable to its
organizational goals.

IX. Marketing Strategies

Since the business is a startup business, the business need to

apply intensive marketing efforts in which they implement the
marketing penetration strategy that will help to promote the brand or
product in the market and also to build a deeper recognition and
connection towards to its target market which the business will
penetrate a flyers to every focused target market as the awareness
that this business is existing, welcoming and inviting each customer to
visit the store.

This marketing strategy efforts will make a greater opportunity to

create additional competitive advantage and be a prominent business
in the market industry for the future.
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A. Product/Services Strategy

The business will utilize the product development strategy to

guaranteed satisfaction of a product and services that the business
offered to the consumers. Enhancing the healthy benefits and give full
complements of nutritious mineral to keep the consumer attained the
healthy lifestyle and bringing a unique perspective of a kakanin that
once you taste you always find it and enjoying the great experience in
eating the product.

1. Target Market

Kakanin craft pub target market are the students, professional,

workers, and by passer which is 60% only for the total population of
140,247 in Gingoog City. In which the business is addressing health
nutritious complement and affordable prices of the product offered by
its target market.

The business is assuring to its target market that they provide a

satisfaction to capture and create desired that long last and also to
build good customer services towards to its target market.

The business choose them as a potential target market because

they are financially capable, substantial and reachable in purchasing,
consuming and reachable for a various marketing activities of the
business.

2. Brand Positioning

Kakanin craft pub positioned to be a low price, yet has a good

product quality. The food preserve with a fresh quality of ingredients
that last more than week.
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We will positioned it as the most prominent company offering a

tasty kakanin in the market. Positioned it in the minds of the consumer
as an "ANG TRUE LOVE SWEETS NA HAHANAP-HANAPIN" that easily to
recall and remember to every customer.

B. Pricing Strategy

Unit Cost = VC per U + FC/US

= ₱ 3.00 + 290,292 / 180,000

= ₱ 3.00 + 2.00

UC = ₱ 5.00

The business used penetration pricing strategy to attract

customers where this strategy presents a low price of the product and
services during its initial opening in which the lower prices help to lure
customer away from its market competitors.

D. Distribution Strategy

The distribution strategy of kakanin craft pub was direct to its

end user, since the business has a physical store where the product are
manufactured and also the product were displayed so that it was
visible to the consumer to look the product they like. The business
itself find the best place that was reachable by its target market.

E. Advertising and Promotion Strategy

The following advertisement strategy that the business penetrate
are
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 Flyers
 Social media
 Free taste

The free taste will be conducted as for the introduction or

opening of the business and also the business impose or distribute
some flyers to its target market in order to give a recognition or
awareness of the existing business in the market. And in social media
to be fast and easily or recognition of the business to the market.

As the business make an intensive marketing efforts to promote

and develop the unique product and affordable prices in which it could
boost their sales and demand to its company and in some point could
generate more profits for the innovative development of the business
in the industry.
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X. Tactical Implementation

DATE OPERATION RESPONSIBILIT BUDGETS

Y
WEEK 1 Brainstorming
about the
design of the Manager and the
layout marketing staff ₱ 0.00
That capture
the heart of the
consumer
WEEK 2 Decision Manager and the
making marketing staff ₱ 0.00
WEEK 3 Designing Marketing staff ₱ 0.00
WEEK 4 Layout the Marketing staff
flyers ₱ 0.00
WEEK 5 Approval Manager and
Owner ₱ 0.00
WEEK 6 Printing the Manager
flyers ₱ 2,400.00
WEEK 7 Publishing to Marketing staff
social media ₱ 300.00
via Facebook or
instagram.
WEEK 8 Opening of the All the faculty
business and staff ₱ 0.00
WEEK 8 Disseminating Sales person
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the flyers to ₱ 0.00

the customer
WEEK 8 Free taste Sales person ₱ 1,800.00
TOTAL ₱ 4,500.00

XI. MARKETING BUDGETS

PROMOTIONAL BUDGETS

PROMOTIONAL EXPENSE: COST

FREE TASTE ₱ 1,800.00

FLYERS 2,400.00

LOAD 300.00

TOTAL ₱ 4,500.00
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XII. Feedback/ Control

 To make sure the effectiveness of the brainstorming of the design

or layout of the flyers the personnel who is assigned to discuss
was the manager and the marketing staff.
 For the second week it’s the week of decision making of the final
layout of the flyers the personnel who is given the task was the
manager and marketing staff.
 For the third week the implementation was on designing the final
crop of the flyers the person who are allocate the operation are
the marketing staff.
 In the fourth week lay outing the flyers the person who are
assigned to layout the flyers are the marketing staff also.
 After the layout the approval from the manager and the owner of
the business will followed.
 After making a successful approval comes next the printing of
the flyers the personnel who allocate the task is the manager.
 In some point the marketing staff will also disseminate the
product layout out to the social media like Facebook or
instagram.
 Opening the start-up business all faculty and staff are required to
perform the assigned task to them for the peaceful opening of
the business.
 After the opening the business followed by disseminate or
distribution of the flyer to the customer and the assigned who
work it are the sales person.
 Lastly the free taste implementation in the introduction of the
business and the staff who are responsible are the sales person
for the free taste implementation.

The business always monitored the customer feedback through

surveys in the business will determine what is lacking so that the
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business could cope up and develop the product. The business give
control the tactical implementation to modified the target sales,
monitored the budget spending of the company and also the control of
the consumers sales that can be dominate an increase to the market
share of the business as the part of the marketing objective of the
company. Ensuring that the tactical implementation will be controlled
carefully and attained for the progressive growing business.
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XIII. Financial Projection

This chapter discusses the financial projection of kakanin craft

pub which it includes income statement, cash flow and balance sheet.

1. The selling price of our product by prices.

Product Prices
Puto ₱ 5.00
Kutsinta 5.00
Biko 5.00
Sapin-Sapin 5.00
Bibingka 5.00
Maja Blanca 5.00
Bilo-Bilo 5.00

2. Sales increase 5% per year.

3. Demand increase 5% per year.
4. Raw materials increase 5% per year.
5. Depreciation expense decrease of the price is computed in a
straight line with the estimated useful life of 3 years.
6. 50% of the net income will be distribution after 3 years.

Kakanin Craft Pub

Projected Income Statement
For the Year 2019-2021
2019 2020 2021
Sales ₱1,260,000.00 ₱1,323,000.00 ₱1,386,150.00
Less: Cost of ₱416,292.00 ₱430,807.00 ₱446,047.00
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Goods Sold

Gross Income ₱843,708.00 ₱892,193.00 ₱940,103.00

Less: Operating
Expense

Rent Expense ₱ 36,000.00 ₱ 36,000.00 ₱ 36,000.00

Salary ₱ 79,200.00 ₱ 79,200.00 ₱ 79,200.00

Office Supplies ₱ 1,340.00 ₱ 1,340.00 ₱ 1,340.00

Promotion ₱4,500.00 ₱4,500.00 ₱4,500.00

Expense
Utility Expense ₱52,800.00 ₱52,800.00 ₱52,800.00

Depreciation ₱33,400.00 ₱33,400.00 ₱33,400.00

Expense
Taxes and ₱30,000.00 ₱30,000.00 ₱30,000.00
licenses
expense
Total Operating ₱237,240.00 ₱237,240.00 ₱237,240.00
Expense

Income Before ₱606,468.00 ₱654,953.00 ₱702,863.00

Tax
Less: Income Tax ₱194,070.00 ₱209,585.00 ₱224,916.00
(32% )
Net Income ₱412,398.00 ₱445,368.00 ₱447,947.00

Kakanin Craft Pub

Projected Statement of Cash Flow
For the Year 2019-2021
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Kakanin Craft Pub

2019Projected Balance
2020 Sheet 2021
Cash Inflows
Cash, Beg. ₱ 465,598.00
For the Year 2019-2021 ₱ 944,366.00
Partners ₱ 120,000.00
Assets 2019 2020 2021
Contribution
SalesCurrent Assets ₱1,260,000.00 ₱1,323,000.00 ₱1,356,150.00
Total Cash ₱1,380,000.00 ₱1,788,598.00 ₱2,300,516.00
Inflows Cash ₱ 465,598.00 ₱ 944,366.00 ₱1,425,713.00

Less:Total
CashCurrent ₱ 465,598.00 ₱ 944,366.00 ₱1,425,713.00
Assets
Outflows
Non-Current
Purchased of Assets
₱100,200.00
Office F and F
Fixed Assets ₱6,200.00 ₱6,200.00 ₱6,200.00
Purchased of ₱290,292.00 ₱ 304,807.00 ₱320,047.00
Office Equipment ₱34,000.00 ₱34,000.00 ₱34,000.00
raw materials
Packaging
Factory Equipment₱30,000.00
₱60,000.00 ₱30,000.00
₱60,000.00 ₱30,000.00
₱60,000.00
Salary ₱ 79,200.00 ₱ 79,200.00 ₱ 79,200.00
Direct labor
Total ₱ 96,000.00
₱100,200.00 ₱ 96,000.00
₱100,200.00 ₱ 96,000.00
₱100,200.00
Office supplies ₱ 1,340.00 ₱1,340.00 ₱ 1,340.00
Less: Accumulated ₱33,400.00 ₱66,800.00 ₱100,200.00
Rent Expense ₱ 36,000.00 ₱ 36,000.00 ₱ 36,000.00
Depreciation
Promotion ₱4,500.00 ₱4,500.00 ₱4,500.00
TOTAL NON- ₱66,800.00 ₱33,400.00 ₱ 0.00
Expense
CURRENT
Utility Expense ₱52,800.00 ₱52,800.00 ₱52,800.00
ASSETS
Taxes TOTAL
and ASSET ₱532,398.00 ₱30,000.00
₱30,000.00 ₱977,766.00 ₱1,425,713.00
₱30,000.00

licenses expense
Current
Income Tax Liability₱194,070.00- ₱209,585.00- ₱224,916.00-
Total Operating ₱ 914,402.00 ₱ 844,232.00 ₱ 874,803.00
Expenses
Partners Equity
Cash Balance, ₱ 465,598.00 ₱ 944,366.00 ₱1,425,713.00
End Partner ₱120,000.00
contribution
Retained earnings ₱532,398.00 ₱ 977,766.00

Add: Net Income ₱412,398.00 ₱445,368.00 ₱447,947.00

Total Liability ₱532,398.00 ₱ 977,766.00 ₱1,425,713.00

and Equity end