Republic of the Philippines

CAVITE STATE UNIVERSITY

Tanza ǀ Trece Martires City ǀ Gen. Trias City Campus
 235-7997 ǀ  410-5247 ǀ  437-0693
www.cvsu.edu.ph

A business plan of
Business Concept

Donut has been popularized by its tasty flavors that attracts the taste bud of many people
especially children, thus the good thing in their product is that no age exemption because these
donuts are composed of health ingredients. After the observation in the market, the entrepreneurs
have noticed that most of the donuts sold in the market has artificial flavors such as chocolates,
strawberry, vanilla etc. That is rich in carbohydrates, it’s been offered in the market.
Seeing that donuts are sold in the market with high prices, the customers will not be attracted
to buy. Also, since the donuts are quite unhealthy, the consumers will look for alternatives that is
good for their health.
With this window of opportunity, the veggie donut has a lot of possibility to capture
people’s taste. The veggie donuts must be unique in flavors that people would like, the veggie
donuts has to be delightful in every bite. Additionally, the veggie donuts have to be fascinating
and has to be fulfilling that serves as a breakfast or a snack.
To get the attention of the customers, the veggie donut makers will make a prominent
exhibition in a place where it can be easily seen.

Business Model

Since veggie donut has not been yet recognize in the market, the proponents will use
different strategies like using social media, sales talk, and giving flyers for advertising and
promoting the product for them to be able to raise their revenues. The existence of many
competitors will lead to less customers, they will face and encounter bankruptcy and loss of
profit. However, the uniqueness of the product that will attract many customers would lead to the
success and earn high profit.
For the proponents to be able to make the product and gain profit, they need to contribute or
have the initial capital worth of P33,000. The ingredients will be affected by some factors that
will cause to the deflation and inflation of the price. The decrease in price and ingredients that is
not consumed in one usage, will help to decrease the expenses of the enterprise. However, the
increase of price and that will be consumed all for once will cause the increase of the expenses of
the enterprise.
As the technology continually to evolve, their major investments for their product are the
electric stove and mixer. These equipment will help the enterprise to produce their product easy
and fast. In this matter, they will be able to prioritize their product to make it even more delicious
and capture the eyes and the tastes of their beloved customers.
 This will be only possible if they will be able to complete the initial capital from their
personal loan from parents. Through this, they will be able to promote and recognized and be
popularized in the market.

Business Goals

Vision
To establish branches outside Cavite and to develop different variety of products that will
give satisfaction and happiness to the customers.

Mission
To provide the customers a good quality product and make them satisfied with their cravings
and improve the lives of its employees.

Objectives
1. To introduce the new version of donut
2. To share happiness with every bite
3. To give satisfaction to the customers
4. To provide excellent services
5. To provide employment
6.

Business Offering and Justification

For the enterprise to be able to attain its business goals they should do the things that will
attract their customers. These includes the following:

 Promoting the Product

In promoting/offering the product, the entrepreneurs will maximize the use of social media and
the advancement of technology that will help to create an attractive and creative banners, flyers,
and videos that will be used as an instrument to inform and to introduce the product that the
entrepreneurs offer.
 Appropriate Place
The proponents will put their business where people mostly pass by. Especially, those streets
and highways where students and those who have jobs commonly pass by. It will be the desired
market place/segment for the enterprise it is because the product will serve as a healthy snack for
those people who are hungry from a tiring day of work and school.

 Affordable Price
The entrepreneurs will provide a price that is affordable for everyone. It is because the
proponents will choose ingredients that has a good quality and low price. Provide an initial
capital to produce the product and sold it in the market.

 Health Benefits
The enterprise will choose the ingredients that will benefit the health of their beloved
customers. It is because the proponent will add vegetables and use a healthy oil for it to be less
on cholesterol and will be a good food for their taste and heart.

Executive Summary

The entrepreneurs are proud to offer their Veggie Donuts made from highly selected
ingredients. These donuts has tasty flavors that will give satisfaction to customers at any age.
Most of the donuts sold in the market has artificial flavors, so the entrepreneurs will reinvent the
experience of eating donuts that will give unforgettable taste and memorable delicacy. The
enterprise prepared variety of unique specialties, made from the freshest ingredients and the
products are offered at the market with low price that will suit customer’s budget. The target
market of the enterprise are the people in the community of City of General Trias. Any
individuals have the capability to buy these products because of its affordability. Veggie Donut
can reach the maximum level demand. The estimated Veggie Donut that can be sold for a day is
more than 300 pieces. In every business, there are always factors that can affect the enterprise.
These factors are socio-cultural in terms of the population and cultural dimensions, Political in
terms of rules and regulations, economic in terms of supply and demand, ecological in terms f
natural resources and ecosystem and lastly, technological in terms new processes and new
products. Each proponent of the product or business will be assigned in different positions that
will perform specific roles and responsibility. In order to meet the expectation and needs of the
customers, the entrepreneurs are placed in their designated positions based on their skills and
capabilities, that is essential in their specific positions and roles. For the enterprise to be able to
produce Veggie Donuts, the raw materials that are needed are flour, sugar, yeast, squash,
margarine and oil. In making the syrup, the ingredients are cocoa powder, milk, and sugar. The
availability of this raw materials in the market are considered by the enterprise with its high
quality and low price. Ensuring the quality of this raw materials is the first thing to do, by the
enterprise. The entrepreneurs will also ensure the cleanliness of the product and the utensils used
in making Veggie Donuts, and they will apply proper sanitation for the safety of the customers it
serves. To make customer’s awareness in their products the enterprise will use social media like
Facebook, Twitter, and Instagram. They will also do the house to house selling. Lastly, they will
establish a stall where the main products or donuts is placed for everyone. The enterprise will
also provide flyers and banners to capture the attention of the people in their target market.

Business Proponents

The enterprise will make an organization with four different positions that needs particular
personnel that will perform specific roles. Each proponent will be placed to their designated
positions based on their skills and capabilities. Mayline Sangle will be assign as the operational
manager of the business. She is appointed in that position because she is capable in the
production of goods, in cooking and preparing the products. Furthermore, she is responsible to
make sure that the organization is running as well as it possibly can, with a smooth efficient
services that meets the expectations and needs of the customers.
Letty Mae Lumagod will be the finance officer that is responsible in analyzing and
maintaining the financial health of the enterprise. She is good in analyzing transactions and
making financial reports, business activity reports. Her role is to list all the expenses of the
enterprise that is used to produce the products, to know and ensure if either the business is
gaining profit or loss.
Arlyn Feliciano and Kimberly Alagao will be the marketing officers of the organization.
They are accountable in promoting and selling the products because they have good
communication skills. Their skills will help the enterprise to attract more customers that will
patronize their products.
Jomelie Blando will be entrusted as the purchasing officer. She is liable in buying
ingredients that are needed in producing the products. She has the capability to purchase
ingredients that has good quality with low price. She has also skill in financial management that
are essential to being a good purchasing manager.

Target Market and Main Value Proposition

 The enterprise target market will be the people in the community of City of General Trias.
Young, middle age, adults are capable to buy the product, because most of these people love to
eat sweets. They have the capability to buy the product because the enterprise offers the veggie
donuts in low price.
The product will present in the market as 3 in 1; Healthy, Delicious and Affordable. The
entrepreneurs offer this product to captivate customers and to give the unconditionally guarantee
100% satisfaction. The entrepreneurs will offer this product because most of their target market
are health conscious that is why the entrepreneurs will make a twist of these donuts. The product
will be served on high quality but in low price. In order to achieve it, the enterprise will look for
a good supplier having a low cost of ingredients and a good quality and high in standards.

The Market, Market Justification Based on the Macro Environmental Factors

Affecting the Opportunities and Threats in the Market

Veggie Donut can reach the maximum level of demand. The estimated veggie donut that can
be sold for a day is more than 300 pieces.
The following macro environment factors can affect the opportunity and threats in the market:
 Socio-Cultural -Increase of population can affect the opportunity and threats on the market.
These population can cause a great opportunity for the enterprise to gain high profit and
revenues but this can be a threat. The enterprise may not accommodate to give a good and
fast service

 Political-In every place, there are rules and regulations that the community or the enterprise
need to obey. This rules and regulations for the business is great opportunity and a high
threat. This can be an opportunity because the permits will be the evidence to prove that the
business is legal, safe, ad trustworthy to gain customer’s attention and trust. But these rules
and regulations may affect the business for not attaining that standards and did not comply
the necessary requirements.

 Economic-Supply and demand is important in producing a product. This factor will be an

opportunity and threat for the business. The demand in the product can be an opportunity of
this business. Wherein the demand of the customer to the product will be the reason of great
profit and great revenues, but it could be a threat if there is a shortage of ingredients that can
cause price inflation.

 Ecological-Health is wealth. That’s why the entrepreneurs come up with this kind of product
that will be their greatest opportunity. The product can be the starting point to gain
 awareness from the health benefits of natural resources. The vegetables that is used by the
entrepreneurs are natural resources that will benefit the customers. But, this natural resource
can be the treat of the enterprise. The vegetables can be infested by the parasites that will be
the cause of its spoilage.

 Technological-The continuous evolution of technologies is a big help for the entrepreneurs.

The machinery will be an opportunity for the enterprise to create a lot of their product for
their beloved customers, and also this will be an opportunity to make the product more
precise, easy and faster that the manual operations. On the other hand, this can also a threat
if the machinery will not operate properly and will cause the delay of production. This
advancement can also cause high expense in operating and facilities.

Product Offering

Since donut is consumed by many people all over the market, the enterprise introduces the
innovative version of donut with unique specialties; he donut has vegetable in the ingredients;
the oil, water, flour, yeast, sugar, margarine and especially the squash that gives unique flavor to
it.
The veggie donut has a color of golden brown that represent the well-cooked donuts. This
will also represent the perfect mixture of vegetables particularly the squash to the dough. The
ring shape veggie donut is filled with sweet fillings and has sprinkles on top. A little bit oily of
the donut adds appearance to the presentation of the product that make it more delicious.
Veggie donut hole are small, bite-sized doughnuts that were traditionally made from the
dough taken from the center of ring doughnuts. These donuts are topped with confections, such
as chocolate glaze or powdered sugar that will surely beloved by the customers. The
entrepreneurs have a lot of possibility to capture people’s interest due to its uniqueness and its
health benefits in every bite that will serve as a breakfast or snack/dessert. The enterprise offers
this product that are made from highly selected ingredient and freshest ingredients that will give
unforgettable taste and memorable delicacy to the customers it serves.

Enterprise Delivery System

The main raw materials that the enterprise used in making the product are flour, yeast, sugar,
squash, margarine and oil. To complete the delicacy, the enterprise will provide syrup to add
more flavor to the veggie donut. This syrup is composed of cocoa powder, milk and sugar. The
enterprise adds sprinkles to make it more presentable and to fascinate customers. The enterprise
considers these raw materials because of its high quality and low price and the availability of this
raw materials in the market.
In order to form the product, the first thing the enterprise will consider is the standard and
the quality of the raw materials. The enterprise must check the cleanliness of the utensils that
will using in making the product to assure the safety of the customers, also the entrepreneurs
measure the appropriate amount of all the raw materials. When all things are set up, the
enterprise will put the product in the desired packaging.
To bring the happiness that the customers deserves, the enterprise will reach their customers
by using social media site especially the Facebook where the entrepreneurs can make a page to
gain a lot of customers and also the Twitter, Instagram, etc. where the enterprise may post their
product. Also, the entrepreneurs will be the one who will go to your houses (or the house to
house selling). Lastly, the entrepreneurs will establish a stall that will be the main place for
everyone. The enterprise considered these kinds of strategies to lessen the hassle of customers
and to fasten the process in terms of orders. This product can benefit their health because of its
nutrients coming from the squash.

Financial forecast

The enterprise will offer a delicious healthy snack for everyone. Selling the freshest and
tastiest donuts that will surely be loved and patronized by the customers it serves. The
entrepreneurs expect to catch the interest of a regular loyal customer base with its variety of
unique specialties. In order to develop sales projections, the enterprise has set the estimated cost
needed for the production of their product (INSERT ESTIMATED DEMAND AND COST
PER UNIT)

ESTIMATED COST
DAILY P1,365.00
WEEKLY P9,555.00
MONTHLY P38,220.00
Table 1. Estimated Cost
 Projecting revenue has a variety of benefits that can help business beyond knowing how
much money the enterprise can expect from their operations. Forecasting revenue can help the
enterprise discover why, where, when, and how of their sales activities, helping them make better
strategic management decisions to maximize profits. Veggie donut anticipate the following
revenues in daily, weekly, and monthly.

Forecast Revenue
DAILY P1,750.00
WEEKLY P12,250.00
MONTHLY P49,000.00
Table 2. Forecast Revenue

As the enterprise develop the estimated cost and the forecast revenue, the entrepreneurs have
the following estimated profits.

Estimated Profits
DAILY P10,780.00
WEEKLY P75,460.00
MONTHLY P301,840.00
Table 3. Estimated Profits

The main reason organizations do financial forecasts is to put a financial context to their
business plans. With this they can develop a clearer understanding of the likely implications of
different positions of the different options available to them for where they take their business. It
is a prediction concerning future business conditions in order to provide decision-makers with
information about what the financial health or status of business in the future. After conducting a
financial forecast, the entrepreneurs concluded that the estimated annual profit of the company
will be P3,622,080.00.