BUSINESS PLAN

Squash Corner
TVL HOME ECONOMICS 11

PRESENTED BY:
JOEZIE V. CATADMAN

SUBMITTED TO:
MA’AM, JENNYLOU
Instructor

JUNE 2023
 TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

Introduction

CHAPTER 2: COMPANY OVERVIEW

Company History
Vision
Mission
Objectives
Customers
Internal
Key Personnel
Organizational Structure

CHAPTER 3: INDUSTRY ANALYSIS

Markey Opportunities
Growth Projection
Competitive Advantage
Competitors

CHAPTER 4: MARKET ANALYSIS

Target Market

CHAPTER 5: PRODUCTS AND SERVICE

Product Description
 Service Description
Pricing Strategy

CHAPTER 6: MARKETING AND SALES STRATEGIES

Marketing Strategy

CHAPTER 7: OPERATIONS AND MANAGEMENT

Business Logo
Location and Facility Management
Location
Map
Daily Operation
Management Policies

CHAPTER 8: FINANCIAL PLAN

Total Sales Projections
Income Statement
Statement of Cash Flow
Statement of Financial Position
Break-even Analysis
Operating Budget

CHAPTER 9: IMPLEMENTATION PLAN

Timeline
Future Product

CHAPTER 10: COMPANY OVERVIEW

I.Executive Summary

Introduction

Squash Corner is a nutritionally focused snack

bar aiming to provide a new, Unique, and nutritional
food snack to the market, specifically to the people
within the Neighbouring provinces and islands of
Surigao City. The business provides a different And
nutritional food that will cater to clients of all
ages, especially children, who are Likely to enjoy
the products served by Squash Corner, and it offers
their two main Start-up or initial products, which
are purely made from vegetables, specifically Squash.
The proponent group crafted and designed a food
business that caters to the Concerns of the parents,
initiated by new entrepreneurs who, along with their
interest In responding to parents who are having a
hard time getting their children to eat Vegetables
because the flavour tastes bad, believe the product
will solve that problem. Squash is known only as a
vegetable that will be served on the plate as part of
a menu. But with the interest of venturing into other
businesses and offering a new product to The market,
the entrepreneurs are willing to get into a business
using squash as one Of the leading snacks to offer as
chips and muffins. As a result, the new entrepreneurs
Are proudly opening a physical store for dine-in and
take-out service, Squash Corner, On the city
boulevard in Surigao City.
II. Company Overview

Company History
The company has been a major supporter of
numerous community-based academic and environmental-
related activities, including supporting local
producers through trade shows; the recently created
Squash Corner is dedicated to serving as a front
liner or catalyst in continuing to improve the status
of education, the environment, and social enterprise
in local communities. The company provides delicious,
nutritious, clean, and quality products that can
satisfy the needs of the customers. Today, Squash
Corner provides the best squash chips and muffins in
Surigao City, and every Surigaonon craves their
delectable taste.

VISION
Squash Corner envisions itself to be the leading
manufacturer of nutritious snacks to the community
and will enable parents to realize that the child's
health could be improved through providing a good
snack.

MISSION
Squash Corner mission is to deliver a very unique
experience by offering high quality product with
budget-friendly price, and excellent service;
strengthen relationships through bonding and sharing
over.
OBJECTIVES
Squash Corner objectives are mainly about the
company's finances, customers, and the company
itself.

CUSTOMERS
1. To offer an affordable yet nutritious food to the
Customer
2. To establish more branches in different commercial
and social institutions by
partnership for the increase of scope and
stakeholders; and
3. To establish holiday promotions to attract more
buyers.

INTERNAL
1. To ensure that the employees are appealing to
encourage more buyers and to improve the employee-
customer relationship;
2. The company shall reach out to the market by using
social media as a way of promoting its products; and
3. To improve the product's quality by conducting
research and ensuring that it stays healthy yet
affordable. nutritious and delicious Chips and
Muffins. Also, increasing customer's satisfaction by
assuring that we offer the quality product in a
friendliest and cleanest environment; and to help
citizens live a happy and healthy life by making
nutritious food convenient and affordable.
KEY PERSONNEL

Squash Corner is managed by the four (4) co-

owners, who will oversee all business transactions
and activities.
-Mr. Catadman will be the Sales and Marketing
Manager, who will manage external research and
coordinate all internal sources of information;
develop, execute, and evaluate new plans for
increasing sales and the growth of the business.
-On the other hand, Mr. Cupag will be the operation
manager, who will be responsible for managing daily
activities in the snack bar, ensuring that the bar
facilities are in tip-top shape and conductive enough
to welcome customers, and attending to customer
complaints and inquiries.
-Mr. Lipao will be the financial manager, responsible
for preparing financial reports, budgets, and
financial statements for the business.
- And lastly, Mr. Quiban will be the production
manager, who will oversee the production process and
coordinate all activities to ensure enough resources
are on hand.
ORGANIZATIONAL STRUCTURE

Catadman,Joezie
Owner, Marketing
Manager