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Executive Summary
dishes such as the famous "balut" due to their unique local flavors. “Unusual Usuals”, a small
Management strand in the Academy of St. Joseph, has ventured to create food products
prepared in a novel and enticing way. The aim of the business is to satisfy customers with
The students of the Academy of St. Joseph which consist of an overall population of
______, served as the target market of the business. Unusual Usual operated as a school-
based business and utilized social media platforms like Facebook to market its products.
Additionally, the business distributed flyers to students and teachers of the Academy of St.
Joseph to increase brand awareness. Additionally, the business ensured that their
The primary offerings in the business is the “Lumpiang Shawarma”, a unique take on
the traditional street food from the Middle East that has gained immense popularity among
Filipinos for its delectable blend of meaty, fatty, and healthy ingredients, wrapped in a
“lumpia” wrapper, which is a component of the beloved Filipino snack, “lumpia”; “Sweet
Takoyaki Balls”, a sweet take on the famous Takoyaki balls in Japan, elevated with the
addition of three different flavors – chocolate, strawberry, and matcha; and the “Waffle
Bites”, which consist of bite-sized pieces of waffles coated with three different syrup flavors -
chocolate, maple, and strawberry. In addition to the tasty snacks, Unusual Usuals offered
refreshing drinks to complement them - The “Sakura Lemonade”, and the “Sunset
Lemonade”, which were both integrated into a slushy form for a refreshing way to beat the
The company employed a cost-based pricing strategy to ensure that all incurred
expenses were fully accounted for and that the monetary value of its products was fair and
reasonable. The products’ prices range from ₱ 25.00 to ₱ 50.00. Specifically, the Waffle
Bites were priced at ₱ 25.00; Sweet Takoyaki balls for ₱ 30.00; the Lumpiang Shawarma
were priced based on its size variation: bite-sized for ₱ 25.00, the big size for ₱ 50.00, the
Lumpiang Shawarma with Rice, also priced for ₱ 50.00; and the Lemonade Slushie for ₱
50.00.
The total projected cost that was required to start the business amounted to _______
which consists of the working capital that amounted to _________ and the fixed capital
which was __________. Capital requirements of the business were determined to maintain
profitability.
The initial capitalization of the business is ______. The expected revenue for year 1 is
_____________.
BACKGROUND OF THE STUDY
The demand for unique and innovative food products in the Philippines has been
growing in recent years. With the increasing popularity of food and travel shows, as well as
the rise of social media influencers who showcase unique food creations, Filipino consumers
have become more adventurous in their food choices and are eager to try new and unique
beverage remains the top industry in the country's franchise sector, with a 47% share of the
market. The report also highlighted that consumers are looking for new and exciting dining
experiences, and are willing to pay more for quality food and unique concepts.
The store's name, “Unusual Usuals” reflects this concept perfectly as it suggests that
customers can expect the unexpected when they visit the store. Each dish offered by Unusual
Usuals has a distinct flavor profile and presentation that sets it apart from traditional dishes.
For instance, the shawarma ingredients are wrapped in a lumpia wrapper, giving it a unique
texture and flavor; the Takoyaki balls filled with three varieties of flavors: chocolate,
strawberry, matcha; and the “Waffle Bites”, which by the name itself, are waffles cut into
small bits, an easy to eat snack, perfect for consumers who are on the go.
The store's menu is designed to cater to a wide range of tastes, from savory to sweet,
and the prices are reasonable, making it accessible to everyone. The store's target market
includes young adults, students, and food enthusiasts who are looking for something new and
exciting.
The purpose of this study is to discern if the products will satisfy customers with their
cravings by offering unique and innovative products. Moreover, this study concerns the
evaluation of the feasibility of products to be able to provide the customers with affordable
and quality delightful products that suit their cravings and satisfaction.
The success of any business venture depends on careful planning and execution. For a
new business like "Unusual Usuals," an innovative food store that offers unique twists on
familiar dishes, a thorough and comprehensive business plan is crucial to ensure success. The
following are the specific goals for each plan to ensure that the business is well-positioned to
The marketing plan is critical in identifying and catering to the target market's needs
and preferences. One specific goal for the marketing plan is to develop a comprehensive
understanding of the target market's preferences and to create strategies that meet or exceed
those expectations. This includes identifying the key drivers of customer satisfaction and
elevating them to create a competitive advantage over rivals in the market. Additionally, the
marketing plan will identify the four P's of the marketing mix: product, price, place, and
promotion. By defining these elements, the business can create a well-rounded marketing
The technical/production plan is essential for ensuring that the business can efficiently
produce high-quality products. The specific goal for this plan is to optimize the production
process and ensure that the necessary equipment and materials are available. This will enable
the business to streamline its production processes and minimize costs while still delivering
The organizational plan is critical for ensuring that the business can operate
effectively and efficiently. One specific goal for this plan is to develop a clear management
structure and delineate responsibilities for each position. By having a clear and well-
organized management structure, the business can operate smoothly and minimize the risk of
The financial plan is essential for ensuring that the business remains profitable and
sustainable over the long term. One specific goal for this plan is to project and manage cash
flow, revenue, and expenses effectively. The financial plan should include a detailed analysis
of revenue and expense streams, as well as projected financial statements such as cash flow
statements and income statements. This will allow the business to identify potential cash flow
Finally, the socio-economic plan is critical as it examines the social and economic
situations that impact and shape corporate decisions and tactics. One specific goal for this
plan is to ensure that the company will improve its current services and construct successful
strategies for future business growth. By operating in a socially responsible manner, the
business can build goodwill and create a positive reputation, which can lead to long-term
success.
CHAPTER II-MARKETING PLAN
The extent of this chapter comprises of the marketing aspects of the business,
description, pricing scheme and promotional strategy, market analysis, and sales projection.
Market Information
Unusual Usual limited its primary market to a total of ____, including the Faculty and
Personnel of the Academy of St. Joseph, a few students known as "Josephites," and those
residing in the proponents' neighborhood due to observed demand with the typical products
sold in the market specifically where the business is in, C-1, Claveria, Cagayan. As a result,
the preceding business offered its potential customers delicious, yet reasonably priced,
In addition to the delicious and developed qualities and reasonable prices of food
products and refreshments, Unusual Usuals made sure to include astonishing features in their
products, attracting clients and meeting their needs and expectations. As expected, they were
successful in achieving their main goal, which was to serve delectable food to worthy
consumers.
Unusual Usual used ___________ using the equation ___________ to determine the
proper sample size for the accumulation of survey responses, where __ represents the
population size of ____ and __ represents the margin of error, which is _____ or _____. On
this basis, __, denoting the sample size, is comparable to __, the number of respondents
As the name of the business states, we want to discover tasty flavors that are unique
and prevalent. It specifically seeks to deliver value and taste with high-quality ingredients at a
fair and economical price. Foods that are out of the ordinary but are typically sold on the
market are referred to as unusual usual foods. This will eventually kindle the interest and
intrigue the curiosity of our target market, encouraging them to participate with our business
To attract customers and boost market penetration, Unusual Usual aims to make
observations and take measurements to determine the business's edge over the competition.
The name “Unusual Usual” itself reflects the unique and unusual nature of the
business. The business also used messaging that emphasizes the adventurous and exciting
nature of their food offerings in promoting their products, starting of with their tag line
Quality Products
Customers can expect high-quality products that will delight their senses. Despite its
cheaper cost and innovation, the appearance, texture, and flavor will maintain consistent
quality. By making a conscious effort to choose good quality food products, The business
promotes to improve the overall well-being and contribute to a more sustainable and
The advocates of Unusual Usual made sure that the things they provide could
potentially be enjoyed all year long. Regardless of the weather—rain or shine, day or night—
they assured that the products are accessible and pertinent. Any season can enjoy The
Unusual Usual.
Customers are to expect developed adaptations of their favorite foods. In order attract
potential clients, Unusual Usual introduced products that are recognizable to their senses as
they are typically sold in the market but are developed, making them goods that they have
never seen or tasted but are undoubtedly willing to buy. The company implemented these
The business used the cost-based pricing method to determine and set the selling
prices for each product to make sure that all costs were covered, and that the items' financial
value was reasonable and fair from both the standpoints of the business as well as its
customers. Besides, most of our target consumers are still financially dependent on their
parents; therefore, Unusual Usual products will enable them to satisfy their appetites at a
products, establishing its specific goals, and developing effective business transaction
strategies, Unusual Usual implemented the target market analysis to assure profitability.
Marketing Promotion
Unusual Usual through the use of social media (Facebook Page) and printed flyers distributed
Industrious Staff
Among Unusual Usual crew's many exceptional qualities are their vibrancy, devotion,
optimism, and dependability. They are able to run their company more efficiently and with
more order because to their division of labor. They work to the best of their capabilities and
skills because their main goal is to give great customer service, thereby providing them a
PRODUCT
distinctive to the current market. Not only will these items satisfy your desires, but they will
also meet and address the growing demands of customers to try something new. With that,
the business devised a menu that features an extensive assortment of cost-effective foods and
Lumpiang Shawarma
- Waffles cut in bite-sized pieces drizzled with a variety of syrups and coated with
sugar.
PRICE
21. 38 50
Desired Profit= ₱50-21.38= ₱28.62 Cost Based= Cost + (Cost x Desired Profit)
11 25
Desired Profit= ₱25-11= ₱14 Cost Based= Cost + (Cost x Desired Profit)
17.55 25
Desired Profit= ₱25-₱17.55= ₱7.45 Cost Based= Cost + (Cost x Desired Profit)
19.12 30
Desired Profit= ₱30-₱19.12= ₱10.88 Cost Based= Cost + (Cost x Desired Profit)
19.42 30
Desired Profit= ₱30-₱19.42= ₱10.58 Cost Based= Cost + (Cost x Desired Profit)
12.22 50
Desired Profit= ₱50-₱12.22= ₱37.78 Cost Based= Cost + (Cost x Desired Profit)
9.08 30
Desired Profit= ₱30-₱9.08= ₱20.92 Cost Based= Cost + (Cost x Desired Profit)
Rate of Desired Profit= ₱20.92 ÷ ₱9.08 = ₱9.08 + (₱9.08 x 2.30)
= 2.30 or 230% = ₱9.08 + ₱20.92
= ₱50.00
PLACE
The aforementioned products were developed at Centro 1, Claveria, Cagayan, and made
available at the Academy of St. Joseph (ASJ) to meet consumer demands for high-quality
products and services. Additionally, ASJ was selected for the launch of Unusual Usual's
products primarily because of its capacity to generate the needed profit for the operation.
PROMOTION:
The following were the promotional strategies that the business utilized:
5 minutes
1. Prepare the ingredients and materials
2. In a mixing bowl, combine the pancake
3 minutes
mix and water. Mix until the batter is
smooth and free of lumps.
30 seconds
3. Pour the batter into the piping bag.
4. Cut into chunks the chocolate, strawberry, 2 minutes
and matcha bars.
5. Plug in the electric Takoyaki pan and 3 minutes
preheat it. Brush the pan with cooking oil.
6. Pour the batter into the takoyaki pan using 8 minutes
the piping bag and fill each hole.
7. Put chunks of chocolate, strawberry, and
3 minutes
matcha bar into each hole. One flavor for
each hole.
3 minutes
8. Cook for 2-3 minutes
9. Use a skewer to flip the balls over and
8 minutes
pour more batter to fill the gaps and cook
the other side for 2-3 minutes.
20 minutes
10. Repeat the steps until the batter is used up.
11. Once the takoyaki balls are cooked, put it
10 minutes
into the skewer, 3 takoyaki balls each
skewer. Serve.
TIME
DESCRIPTION
REQUIREMENTS
6. Repeat steps 3-5 until all the batter is used up 3 and a half minutes
7. Cut all the cooked waffles into small bites and coat it with
powdered milk. Place it into a muffin cup and drizzle it
10 minutes
with any of the three flavors, chocolate, maple, or
strawberry syrup.
3. Place the cooked rice in the pan, season with salt and
pepper to taste and stir-fry until the rice is heated 2-3 minutes
4. Serve the fried java rice hot and garnish it with sliced
1 minute
lumpiang shawarma.
and slushy.
WASTE DISPOSAL:
Proper waste management contributes to the reputation of a food business. As such, in
compliance with the laws and regulations related to waste disposal in Centro 1, Unusual
Usuals determines how the waste will be collected and stored by providing trash bins and
garbage bags in order to minimize potential plastic waste as well as maintaining a clean and
and socially conscious, our business does not only contribute to the environment, but our
actions also benefit the business since customers who prioritize sustainability and ethical
Unusual Usuals has identified the Academy of St. Joseph Gymnasium in Centro-1,
Claveria, Cagayan as the ideal business location to showcase and market their products to the
target market. This strategic choice presents a significant opportunity for the company to
RIZAL STREET
HALL
GONZAGA STREET