BUSINESS PLAN

RMD’S SPECIAL ICE CANDY

RYZA MHAE DIZON COMPANY
CONGRESSIONAL ROAD AVENUE, BUROL II
CITY OF DASMARIÑAS, CAVITE
capstonebetacarotene@gmail.com

OWNED BY:

MARC CLARENCE BARBOZA

MARK EADRIAN DIZON
KURT JOSEPH GARCES
GLENN MARK MAHAY
KIM BRIAN OMLANG
PRINCE MHAENARD VIERNAS
AVIONA SHEKINAH BENGIL
SHANEMEI NICOLETTE VIVIENNE ELEJORDE
JONALYN HUGANAS
CHAD ROSE PAGHUBASAN
RYZA ANGELINE PAMPLONA
 INTRODUCTION

This section of the business plan presents the description of the business, its location, and

the total funding requirements and the possible funding source.

Description of the Business

RMD's Special Ice Candy focuses on highlighting the unique selling points, target market,

and overall value proposition of the product. It showcases frozen refreshments as a delicious and

healthier alternative to traditional icy treats. It aims to capture the attention of potential customers

by emphasizing the product's ingredients, health benefits, affordability, and ability to provide relief

from the summer heat. Made with milk and enriched with antioxidants from carrots and other beta

carotene- rich vegetables, our ice candy provides a cool and creamy indulgence that supports

your well-being. Packed with 13 essential vitamins and nutrients, it not only satisfies your cravings

but also nourishes your body. Its unique combination of ingredients ensures that you can enjoy a

tasty, creamy treat while reaping the benefits of a nutritious snack. With affordability at just Php

10.00, it's a smart choice for those seeking both quality and value. The current heat index affected

the health of the students- apropos their preferences with their food and beverages. One common

factor the proponents of this business found was the lack of cold sweets/drinks in the school’s

canteen. From this, the group thought of a cold-sweet refreshment that can cool down the

students’ temperature, satisfy their sweet cravings, and provide nutritious dessert at the same

time at a very affordable price.

Location of the Business

The location of the business, specifically targeting all strands of Senior High School, would

typically be within the premises of Senior High School itself. It would be situated in the SHS

building or in a designated area within the school campus of Dasmariñas Integrated High School

(DIHS). A significant advantage of operating within the SHS building is the immediate access to

a captive audience of students, teachers, and staff. This is why we—the proponents, have

decided to operate our business on the SHS building of Dasmarñas Integrated High School.

Funding Requirement and Source of Funds

In determining the funding requirement for RMD's Special Ice Candy business, it's crucial

to consider multiple factors such as startup costs, operational expenses, marketing and

advertising, equipment and supplies, and working capital. These are some steps to help estimate

our funding needs:

1. Start-up Costs: We calculate the initial expenses necessary to establish our business.

2. Operational Expenses: Determine the costs required to run the business, such as utilities,

packaging materials, and other recurring expenses.

3. Equipment and Supplies: We compile a list of equipment and supplies needed to produce

and sell our ice candies, such as ice candy molds, freezers, display cases, packaging

materials, ingredients, and utensils. We estimate the costs for each item.

4. Once our funding requirement is determined, various sources of funds can be explored,

including:

a. Personal Savings: Consider utilizing personal savings or funds to finance the

business, reducing reliance on external financing and maintaining full control.

b. Friends and Family: Approach friends or family members who might be interested

in investing in buying ice candy.

 It's essential to create a solid business plan with financial projections and a detailed

budget. This demonstrates the viability and profitability of RMD's Special Ice Candy business,

increasing the chances of securing necessary funding.

 EXECUTIVE SUMMARY

Vision

Through the development of beta carotene-based ice candy, this business seeks to usher

in a new era of substantial treats. By providing a variety of flavors that highlight the adaptability of

carrots and other vitamin A- rich vegetables as key ingredients, it aims to redefine the

conventional idea of indulgence. To give clients guilt-free pleasure, the goal emphasizes a

balanced approach that focuses on both taste and nutrition. The business strategy seeks to

improve people's eating behaviors and improve their general well-being by reinventing how

healthy treats are perceived. This mission directs the company's efforts to create modern carrot-

based ice candy recipes and establish itself as a pioneer in the healthy dessert sector.

Mission

Our mission is to delight and refresh customers with high-quality and innovative ice candy

products, providing a cool and enjoyable experience that brings smiles to people of all ages. We

are committed to using the finest ingredients, maintaining exceptional standards of hygiene, and

continuously exploring new flavors and packaging designs to cater to evolving consumer

preferences. Through our sustainable and socially responsible practices, we aim to contribute

positively to the communities we serve while achieving long-term growth and profitability for our

business. Moreover, we commit ourselves to:

● To offer value through furnishing superior customer service while developing a

mentally worthwhile and fruitful working relationship.

● Working efficiently to generate demand for our goods while expediting the

distribution process and market entry.

Goals

To successfully introduce and sell beta carotene ice candy in schools, promoting a healthy

and delicious alternative to traditional snacks while complying with nutritional guidelines and

fostering positive eating habits among students. By aligning with school wellness initiatives and

addressing any concerns regarding allergens or dietary restrictions, this goal will create a positive

impact on the health and well-being of students while building a successful market for carrot ice

candy in schools.

Objectives of the Business

The business's main goal is to make money, hence profitability is important. Selling its

goods at a price that covers costs and yields a respectable profit margin is the key to the financial

success of an ice candy company. The success of a company selling ice candies depends on

establishing a satisfied and devoted consumer base. This goal must be achieved by offering

premium, mouthwatering ice candy items and top-notch customer service. For our company,

increasing market share and broadening their clientele are crucial goals. Our company expands

its reach by focusing on new areas, forming alliances with merchants or distributors, or looking

into new market sectors. Creating a solid brand identity is essential for long-term success.

Furthermore, this business aims to:

● To be able to attract new customers.

● To increase profit.

● To be given utmost trust and rapport by dearest customers in the market.

● To maintain sales.

● To emphasize the significance of beta carotene in the market.

 MARKETING AND SALES PLAN

To boost people's knowledge about RMD's special iced candy, we will employ social

media and word-of-mouth marketing for a personalized approach as a marketing tool. Our primary

focus will be highlighting its distinct quality of being made from real vegetables and the nutritional

contents that it has to offer. We will create a dedicated business page and encourage all team

members to share the advertisements to maximize product visibility. The advertisements will

feature captivating visuals, and catchy phrases to grab the market's attention. This approach will

help us reach potential customers through different channels and create meaningful connections

with our target audience. We will strategically sell our product in high-traffic areas such as school

grounds and busy markets to maximize exposure and reach a large number of potential

customers. This will allow us to effectively raise awareness about our business among a wide

audience.

I. Target Market and the Problem

The company’s target market is the students in the morning shift of Dasmariñas

Integrated High School. The population includes students fromSenior High School of

grades 11 to 12, both morning and afternoon shifts and all strands. The students are about

2,000 in total and commonly live in Dasmariñas City, Cavite.

II. Brand Positioning

The RMD’s Special Ice Candy has already positioned its brand to the market. By

soft-launching its best seller flavor “milky carot-ene” last April, the product has featured

and positioned its quality and originality to its customers. The tagline of the company

“Supsop ang Sustansiya” captures the mind of the customers that whenever they heard

or read the tagline, they already have an idea regarding our product.
III. Pricing Strategy

The company utilized Mark-up Pricing, a strategy wherein entrepreneurs have the

fixed mark up everytime they sell their product. This type of pricing strategy is best known

for its ability to acquire easier profit gain. Moreover, the company applied a penetration

strategy that makes their product’s price above the unit cost while ensuring a little profit.

The company will also employ pricing promotions to attract potential customers.

Pricing Promotion

Quantity Price

Buy 5 get 1 for half the price Php 55.00

Buy 10 get 1 for free Php 100.00

Buy 15 get 2 for free Php 150.00

Buy 20 get 4 for free Php 200.00

Upload a tiktok dance set on public -

audience featuring our products and get 3
ice candies for free

IV. Distribution Strategy

Currently, the company is focused on direct selling methods in the market. But it

has come to the company’s mind to put effort and hope for the bigger picture, acquire

resellers and expand the distribution of the products through wholesalers. Through social

media, prospective customers may place their orders in advance and we will deliver it to

their locations preferably near the campus with extra-handling fee and transportation

charge.
V. Product Edge

The RMD’s Special Ice Candy is a very unique product as it is the first cold-sweet

treat to focus on beta carotene- a very significant carotenoid vitamin A which is crucial for

the body’s good immune system, vision, and metabolism. It stands out in the market as it

is a product that aids the health community, specifically against vitamin A deficiency

(VAD).

VI. Advertising and Promotional Strategy

The company will advertise its products through the combination of traditional and

modern media. By printing large posters and posting publicity stunts like promotional

posters, ads, skits, and commercials in social media; the company hopes to reach a larger

scale market across the target population. The company will also use personal selling and

direct contact with prospect customers where the sellers will personally and verbally

expound the nutritional contents of the products.

 PRODUCTS AND SERVICES DESCRIPTION

Beta Carotene Special Ice Candy by Ryza Mhae Dizon (RMD) Company is a sweet, icy,

mouthwatering refreshment that offers not only explicit everlasting taste but with numerous

nutritional contents including Vitamin A and Vitamin C. According to Philippine Statistics Authority

(PSA), 2 million Filipino children below the age of 5 suffers from Vitamin A Deficiency as a result

of lack of access to nutritional foods. Apropos to this, the team brainstormed one relevant product

that could not only satisfy one's sweet tooth but also their health and body system. Beta Carotene

ice candy is a sweet-cold dessert that offers a wide range of flavor, carrot as its best seller. Other

flavors include malunggay-cucumber and mango-orange. All of these flavors contain beta

carotene, a carotenoid found on yellow, orange, red, and green plants that is very important for

the body to achieve a better immune system, good eyesight, and healthy skin.

Hand-crafted by the most delicate workers, beta carotene ice candy's quality is ensured

through the workers following health and safety protocols in manufacturing oral products. By

following guidelines with regards to proper proportion and measurement of the ingredients,

selection of the best quality vegetables and fruits in the market, and quality equipment; the team

guarantees its quality and safety. One ice candy melts approximately 3 minutes under room

temperature (25.5°C). The three-minute luxury of tasting our ice candy can be the best three

minutes of anyone's life. For only Php 10.00 each, these colorful cold sweets can be yours. The

team selected the best quality ingredients while ensuring its affordability and taste.

I. Production Process
 1. Place all ingredients in a blender.

2. Blend the ingredients till they are well combined.

3. Pour into a large bowl.

4. Place a funnel spout inside the opening of the Ice Candy plastic casing.

5. Stir the mixture before ladling. Pour in a ladleful of the flavoured mixture. Ensure

placement of the funnel to the casing to avoid spillage.

6. Make sure to have approximately a 6-7cm empty gap from the opening of the plastic to

make room for the knotting. Twist the plastic just on top of the cased mixture.

7. Refrigerate overnight.

II. Cost of Raw Materials

The raw materials needed to finish one unit of our product cost Php 7.60. The cost

of raw material per month of selling (no. of units x cost of raw materials per unit) 2,500

ice candy x 7.60 = Php 19, 000.

List of ingredients for RMD’s Special Ice Candy for 50 pieces.

Ingredients Unit Price (Php)

Fruits and vegetables 1 kg 200.00

Sugar ¾ cup or 750mL 50.00

Freshmilk 1L 100.00

Ice candy wrapper 50 pieces 10.00

Sticker 50 pieces 20.00

Total 380.00

(*380 / 50 = 7.60 per piece)

III. Raw Materials Availability

Through price canvassing and personal researching of the group, the availability

of raw materials were ensured. The group considered Dasmariñas City Public Market

located in Brgy. Burol 1 because according to the statistics of Dasmariñas City Market

Mall Administration, this public market yields the most number of consumers on a daily

basis. Thus, the group decided to acquire the raw materials here because of the factors

including (1) trust to the quality of products, (2) relatively less expensive, and (3)

availability and near the group’s location.

IV. Equipment

All of the equipment required to make the product are readily available and are

provided by the group members. Since the business is still starting and thus considered

small, the company utilized a home-based method in making the products. No investments

were made by the company apropos equipment like refrigerators, utensils, tables and

chairs, blenders, and ice boxes.

V. Production Framework

VI. Financial Plan

The total cost allotted for advertisement is Php 300.00 while the utility expenses

cost Php 400.00. The total fixed cost is registered to be Php 700.00. While the total

variable cost is registered to be at Php 20,300.00 from Php 19,000 cost of raw materials

on a monthly basis, Php 200.00 for transportation, and Php 200.00 also for miscellaneous.

Table 1. Monthly Expenses

Fixed Cost Price (Php) Variable Cost Price (Php)

Advertisement 300.00 Raw Materials 19, 000.00

Utility Expenses 400.00 Transportation 200.00

 Miscellaneous 200.00

Total Fixed Cost 700.00 Total Variable 20,300.00

Cost

The total projected revenue on a daily basis is expected to be Php 1000.00 from

one ice flavoured ice candy’s selling price of Php 10.00 by 100 pieces daily projected

volume.

Table 2. Projected Revenue

Ice Candy Costing (Php) Project Volume Daily Revenue

(per piece) (Php)

DAILY

Flavoured Ice C= 7.60 100 1000.00

Candy M= 2.40
SP= 10.00
*C- cost, M- Markup, SP- Selling Price

The daily revenue is computed to be Php 1000.00 while the daily expenses

covering ONLY the raw materials/ingredients on a daily basis is computed to be Php

380.00. This gives a projected daily profit of Php 620.00.

Table 3. Daily Profit

Daily Revenue Php 1000.00

*Daily Expenses Php 380.00

Daily Profit Php 620.00

*daily expenses ONLY covers raw materials/ingredients

VII. Initial Feedbacks

 ● The proponent tried to interview some teachers and students and did pilot testing

regarding the taste, consistency, pricing, and overall factors of the product. Their

comments have been instrumental to the progression and improvements of the company

in terms of (a) services, (b) product packaging, (c) variation of flavours, (d) consistency,

(5) added texture of the product, and (6) pricing.

EXHIBITS AND APPENDICES

Marketing Research

Beta-carotene Information | Mount Sinai - New York. (2023). Retrieved 17 February 2023,

from https://www.mountsinai.org/health-library/supplement/beta-carotene#:~

Bohn, T., Desmarchelier, C., El, S. N., Keijer, J., Van Schothorst, E. M., Rühl, R., & Borel,

P. (2019). β-Carotene in the human body: metabolic bioactivation pathways – from

digestion to tissue distribution and excretion. Proceedings of the Nutrition Society,

https://doi.org/10.1017/s0029665118002641 https://pubmed.ncbi.nlm.nih.gov/30747092/

Carazo, A., Macáková, K., Kučerová, K., Krčmová, L. K., Protti, M., & Mladěnka, P. (2021).

Vitamin A Update: Forms, Sources, Kinetics, Detection, Function, Deficiency, Therapeutic

Use and Toxicity. Nutrients, 13(5), 1703. https://doi.org/10.3390/nu13051703

 Huang, Z., Liu, Y., Qi, G., Brand, D. D., & Zheng, S. G. (2018). Role of Vitamin A in the

Immune System. Journal of Clinical Medicine, 7(9), 258.

https://doi.org/10.3390/jcm7090258

Hioe, M. C., Rahman, H., & Arcot, J. (2017). Lutein and β-Carotene in Selected Asian

Leafy Vegetables. Journal of Food Chemistry & Nanotechnology. Retrieved 6 March 2023

from https://unitedscientificgroup.com/journals/ets/articles/v1n1/jfcn-043-maria-chandra-

hioe.pdf

Ice), R. (2019, May 3). Carrots 101: Nutrition Facts and Health Benefits. Healthline;

Healthline Media. https://www.healthline.com/nutrition/foods/carrots

Torrens, K. (2023, February 6). Top 5 health benefits of carrots. Bbcgoodfood.com; BBC

Good Food. https://www.bbcgoodfood.com/howto/guide/top-5-health-benefits-of-carrots

Current Marketing Materials

Company Logo Product Logo

Public Material (Social Media Advertisement)

Pictures of Product