MARKETING

PLAN
 SWEET PALACE
THE HOMEGROWN OF SWEETS

Froze n’ Cream
PREPARED BY:

EI. EXECUTIVE SUMMARY

 NAME: SWEET PALACE COMPANY

PRODUCT: Froze n’ Cream

OBJECTIVES:
 To satisfy the customers by offering them our very own home maid ice cream
with an excellent quality.
 To meet the expected demands of our product
 To sell our products with a very affordable price

Business is not just gaining and attaining profit, but it is also an

experience on how you can deal with the other competitors and take some risk
and failures in order to learn and take another chance to gain our desired
success. It also requires our capability in distributing, promoting, and advertising
a product and also analysing your target valued customers to make your
business grow.

The Sweet Palace Company intends to put up business in order to build

up new taste to every customer and provide a satisfying product that everyone
can enjoy. Our target market is Catarman National High School, it is a public
school and has the biggest population of students including teachers and staff
among other schools here in Catarman. We focused to students as our target
customers since our products evolved in Desserts and Delicacies which are very
in line with the trends nowadays specially to the millennials.

On the other hand, we also serve different kinds of products that they
can choose. This company’s mission is to serve new and improved products that
went through critical thinking and through the process of innovation then
launched as a new product outcome with a very affordable price, we also aim to
get a higher rate of profit, but beyond that is to satisfy our customers and to build
a good customer relationship that is needed in order to succeed in our business.

II. MARKET ANALYSIS

A. COMPANY ANALYSIS
Our main objectives and goals includes:
 Selecting and implementing the best marketing strategy to gain the attention
of the buyers
 Offering different kinds of products in terms of desserts that are also unique
compared to what our competitors are selling
 To satisfy the customers by offering them our very own home maid ice cream
with an excellent quality and unique flavors
 To make sure that revenue exceed expenses to justify that income is
generated
 To establish a good customer relationship
 To meet the expected demands of our product
 To sell our products with a very affordable price

Product/Service to Sell

Our main product is the Froze n’ Cream, it is an ice cream with a twist. It contains
some ingredients that regular ice-creams doesn’t have. There are different flavors
that the customers can choose according to their preferences (these are; Chocolate
drizilled/chips Cookies n’ cream, Mango Graham Rainbow, Buko pandan Fudge). As
our business grow and expand, we will continue to enhance and innovate our
products to make sure that our customers would patronize it and won’t get bored and
tired of our goods, the purpose of this is that we are aiming for the loyalty of our
customers and building a good customer relationship.

The image that we would like to portray is positivity, we would like our customers to
remember their childhood when they taste our products. We want them to
experience the joy and happiness that our product brings. As what we have observe,
desserts are really not just all about sweet pleasures, but it also removes our
negative energies and bad moods replacing it with positivity and happiness.

We would like to have our brand identity and brand recognition in the market, it
would be very advantageous in our firm and also we would be very glad to expand
positivity all over the globe.

PROJECTED MARKET SHARE = P15,000.00/P180,000.00 = 8.3%

  Our market share is currently gaining because we are just starting
our business firm for this period.

SWOT ANALYSIS

STRENGTHS WEAKNESSES
-Knowledge in procedure of product -Time Management Problem
making -Lack of workers in production
-Product innovation -Lack of ethical rules and policies
-Group cooperation in door-to-door -Weather Forecast
selling
-Ingredients/Materials are always
available
-Our company is ready to take risks
-Good Quality Packaging
-Food cart placement
-Social media advertisement

OPPORTUNITIES
-Affordable price ranging from 10-15
pesos
-Presence of designers in our company
for product packaging and branding
-Learn from the strategies of other
Companies
-Presence of financial institution that
could contribute to the growth of the
THREATS
-Many competitors
-Existing same categories of product
in dessert section
-Other products that are not in line in
in the dessert section
-Less demand of our future
customers because of the weather

B. CUSTOMER ANALYSIS
 The students of Catarman National High School as well as the teachers and staffs
become the target customers as we chose the school to be our target market of the
new business venture. The population of the school which is currently more than
6,000 is enough already to make the business viable.
The entrepreneurs itself who initiated the idea of the new business venture are
also a students of the said school and their experiences as well as their own
observations on the buying behavior of their co-students was the primary foundation
and the reason why they chose to venture into food business. Students at Catarman
National High School tends to buy during recess time, lunch time, and dismissal
time. However The Sweet Palace Company would undergo first through a field
experiment which aims to conduct a research on what grade and age of customers
would have an interest of buying our goods. But over-all the target market is the
different grade level of students from:
 Grade 7 - Grade 12
 Age range from 12 – 21
 Gender: Male and female
 Religions: Roman Catholic, Muslim, INC, and others
 Every Sections from all grade levels
 Primary source of income of students (allowance per day/week)
 Area coverage: Campus Grounds of Catarman National High School

The customers would surely buy our products because of its uniqueness from the
other products our competitors have, also it comes with an excellent quality and
taste with a very affordable price. We provide our customers with our main product;
the Froze n’ Cream, and other unique delicacies that our company offers. We sell
our products every day and our customers are frequently buying it. Our company
aims to build a good customer relationship and apply the best marketing strategy, by
attaining this goals, our customers would keep on patronizing our products. Aside
from the main product, there are also many different kinds of desserts and delicacies
that we are offering to our customers, like the Pastillas Truffles, Banana Cheese
Rolls, New York Chips in chocolate, and many more.
C. COMPETITOR ANALYSIS
Our company’s major competitors are all the existing company of grade 11 students
and the canteens. The customers buy the products in canteen because it is already
one of their habits and they are also already familiar with their products. While the
product of the other competitors are the customers alternative snack when they don’t
want to go to the canteen.
One of our competitor’s strength is having a kind of product that we don’t have, and
their weakness is not having the kind of product that we own. But the customers
taste and preferences are all different from one another that is why it is a must to
have a unique and innovated product and that is an advantage on our part.

III. MARKETING STRATEGY

THE PRACTICES OF COMPETITORS
 They sell their products door-to-door from all grade levels
 Others uses their looks and charms to sell their products
 Some of our competitors have food carts
 They use social media to advertise their product
 Other competitors sell native delicacies that attracts other customers that are
fond of that certain product

We consider this practices of our competitors as an opportunity to enhance our own

marketing program/strategies. It is also on our advantage knowing their weaknesses
so that we can use it as our strength in marketing our product.

OUR COMPANY’S MARKETING PROGRAM/STRATEGIES

 We accept orders with packaging and offer free delivery specifically in our
other products
 We also use social media influence to advertise our products
 We offer freebies like Buy 2 take 1 on our Froze n Cream
 We ask the feedbacks of our customers and use it to improve what we need
to improve
 We identify the needs of our customers base on their age
 We instantly reply our customers if they contact us for orders

MARKETING/SELLING EXPENSES

Acquiring or buying ingredients and materials during the process of making our
product is the possible expenses. And the materials for packaging will also take a big
part of our business because the better packaging will give assurance to consumers
that our product has the best taste and quality.
IV. TARGET MARKETING SELECTION
The students of Catarman National High School are our initial target market, as well
as the teachers and staffs of any age and gender. These groups are selected
because they have the capacity, power, and will to buy our product. These
individuals also likes to experience a product that is new and different from the other
products that they usually buy from the campus canteens. As our product is unique
from the other products inside the campus, we can cater their need to buy something
that is different from the others.

General Profiles of the Target Market:

 Grade 7 - Grade 12
 Teachers and staffs
 Age range from 12 above
 Gender: Male and female
 Religions: Roman Catholic, Muslim, INC, and others
 Every Sections from all grade levels
 Primary source of income of students (allowance per day/week)
 Primary source of teachers and staffs (Professional fees/personal money)
 Area coverage: Campus Grounds of Catarman National High School
V. PRODUCT POSITIONING

Y. PRICE

AFFORDABLE
 REGULAR/LOCAL FROZE N’ CREAM
ICE-CREAMS

GOOD
X. QUALITY
POOR

BRANDED ICE-CREAMS

EXPENSIVE
VI. MARKET MIX DECISION

A. Price
The price of our product depends to its variable cost. We calculate the cost of all
ingredients and the number of ice-cream produced and then sum up the total
expenses and divide it to the total number of product produced. After that we got
the price and add interest amounting to 5 pesos, over all the exact price of our
product including the interest that we added is amounting to 15 pesos. We also
observed other competitors on how much they priced their product so that we can
assure that our priced is not far to their price.

B. Promotion
We got different strategies in promoting our product. We use social media
influence to advertise our products, we offer freebies like Buy 2 take 1 on our
Froze n Cream and we accept orders with packaging and offer free delivery
specifically in our other products. We also post our tarpaulin and company’s logo
to out mini food cart. We want to expand the name of our company and provide
or offers to our costumers.

C. Product and/or service

Froze’n Cream is our main product, it is a inovated ice-cream. It has gains high
sales to the students in Catarman National High School, specially the grade 7
students.

D. Distribution
The distribution of our product is through the door-to-door selling. In which we go to
some classrooms in different grade levels that we are capable of going to because of
the time limitation
VII. FINANCIAL PROJECTIONS

The Sweet Palace Company would need P1,000+ capital to start our operation
inside the campus. This investment came from the entrepreneurs own allowances.
Each of us contributed as our investment and the starting capital of our business.
Our management is consist of 11 officers and each officer invested Php 100.00, all in
all our total investment amounted to Php 1,100.00 to support our business.

SWEET PALACE COMPANY

PROJECTED INCOME STATEMENT
For the period of February 2020

TOTAL AMOUNT

FROZE N CREAM SALES PHP 15,000

Cost of Goods Sold PHP 5,000

Gross Margin PHP 10,000

Operating Expense
Utilities (PHP 2,000)
Sales Expense (PHP 1,500)
Total Operating Expense (PHP 3,500)

Net Profit PHP 11,500

PROJECTED CASH FLOW STATEMENT

SWEET PALACE CASH FLOW STATEMENT

FOR THE MONTH OF FEBRUARY 2020

REVENUES

FROZE N CREAM - PHP 15,000.00

TOTAL REVENUE - PHP 15,000.00

EXPENSES

COST OF GOODS SOLD - PHP 10,000.00

TOTAL EXPENSES - PHP 10,000.00

NET CASH INFLOWS = PHP 5,000.00

 PROJECTED BALANCE SHEET
ASSETS WEEK 1 WEEK 2 WEEK 3 WEEK 4

CASH PHP 3,900.00 PHP 4,050.00 PHP 3,817.00 PHP 4,160.00

FOOD 500.00 650.00 783.00 790.00

INVENTORIES

ACCOUNTS 450.00 300.00

RECEIVABLE

TOTAL ASSETS = PHP 4,850.00 PHP 4,700 PHP 4,900.00 PHP 4,950.00

LIABILITIES

OWNER’S EQUITY

INITIAL PHP 1,100.00 PHP 1,100.00 PHP 1,100.00 PHP 1,100.00

INVESTMENT

REVENUE 3,750.00 3,600.00 3,800.00 3,850.00

TOTAL OE = PHP 4,850.00 PHP 4,700.00 PHP 4,900.00 PHP 4,950.00

VIII. MARKETING PLAN ASSESSMENT
A. CONTROLS
The effectiveness of our chosen strategy is going to be measured by the number of
sales of our products and by the rates of the customers when they give feedbacks.
The most effective form of media to our target market is the social media advertising.
We created a page from one of the social media sites that is popular to this new
generation and there our customers would be able to contact us for our orders
offered and free delivery. Through the use of social media our product is slowly
being recognized by the buyers.
The role of packaging in our marketing effort is essential because it only shows that
our company is showcasing the best quality product that can truly meet the
expectations of the customers and cater their needs. That is why our business firm
believes that in order to be successful then we must exert an effort to gain it.
Froze n’ Cream Packaging Other Products Packaging

The quality of the promotional, presentation and training material plays an important
role in our business, because it represents our product and our product represents
the name of our company. That is why our company aims the best in terms of
qualities because most customers recognizes and remembers a product that has an
excellent quality. And lastly, the success of a business depends on the image of the
company.
B. COMPETITOR RESPONSES

We have already conducted our business and base on what we have observed
if our competitors knew that our business is already in the line of success their
potential response would be ‘observing’ our actions, some of the competitors will be
threatened and would attempt to copy our strategic moves, these competitors is
surely close to our company for them to be able to see our actions and observe it.
While some will prioritize their own business and strategies rather than mounting a
response, which means they are far from our business entity to mind us and we are
not really the bigger threat that they are encountering at the moment.

Our company will never adjust the strategies that they have plagiarized, rather we
are going to respond to it by being more competitive and confidential when it comes
to the top secret key of the success of our company, because a magician never
reveals its secret. But there are no secrets that are not revealed, so the worst case
scenario is probably losing the secret ingredient of our success, but when it comes to
this expected moments we would just have to remain calm under pressure and pick
one of the possible back-up plans that we have created in advance so that the
problem would be solved immediately, because in business we are not going to just
settle for good, we would always settle for the best for us to truly succeed.

C. ANTICIPATED RESULTS
In terms of financial gain we are going to exceed our expectation because we are
very confident that our products are rendering a high sales rate.
The tangible benefits that our customer will experience are our; freebies, free taste,
free delivery, and the product itself. While in the intangible benefits are; the good
customer and seller relationship, increased satisfaction, cater needs, and many
more. The importance of this benefits is that it offers a satisfiable level of value to the
customers, because of this our customer is slowly growing a good relationship to our
business, it helps them in many matters such as the increase of their social value
and psychological value. Through this we are going to gain their customer loyalty
and it will be an advantage to the both.