ENTREPRENEURSHIP

DEVELOP A BUSINESS PLAN

(Performance Task 2)
ACTIVITY 1: Fill in the given template of the Problem/Need of the business plan based on your gathered data.
THE PROBLEM/NEED
Business is not just gaining and attaining profit, but it is also an experience on how you can deal with the
other competitors and take some risk and failures in order to learn and take another chance to gain our
desired success. It also requires our capability in distributing, promoting, and advertising a product and also
analyzing your target valued customers to make your business grow. Our company intends to put up
business in order to build up new taste to every customer and provide a satisfying product that everyone can
enjoy.

ACTIVITY 2: Construct your own business mission, vision and values based on your prepared product concept.
VISION
As our business grow and expand, we will continue to enhance and innovate our products to make sure
that our customers would patronize it and won’t get bored and tired of our goods, the purpose of this is that
we are aiming for the loyalty of our customers and building a good customer relationship.

MISSION
Our mission is to serve new and improved products that went through critical thinking and through the
process of innovation then launched as a new product outcome with a very affordable price, we also aim to
get a higher rate of profit, but beyond that is to satisfy our customers and to build a good customer
relationship that is needed in order to succeed in our business.

VALUES
Our work will be guided and informed by our beliefs and commitments to integrity, passion, respect,
determination, and innovation. Our business would also like to portray positivity, we would like our
customers to remember their childhood when they taste our products. We want them to experience the joy
and happiness that our product brings. As what we have observed, desserts are really not just all about sweet
pleasures, but it also removes our negative energies and bad moods replacing it with positivity and
happiness.

ACTIVITY 3: Write the market plan and be sure to include the features of your product or service, the target
audience and your marketing strategies.
Product: Froze n’ Cream
Our main product is the Froze n’ Cream, it is an ice cream with a twist. It contains some ingredients that
regular ice-creams doesn’t have. There are different flavors that the customers can choose according to their
preferences (these are; Chocolate drizilled/chips Cookies n’ cream, Mango Graham Rainbow, Buko pandan
Fudge). Sample pictures of the product:
Target Market
Our target market are the ff:
 Citizens residing in Mondragon area
 Age range from age 5 and above
 Suitable for all kinds of gender
 Religions: Roman Catholic, Muslim, INC, and others
 Job: Anything
The customers would surely buy our products because of its uniqueness from the other products our
competitors have, also it comes with an excellent quality and taste with a very affordable price. We provide
our customers with our main product; the Froze n’ Cream, and other unique delicacies that our company
offers.
Competitors:
a. Sari-sari/convenience stores
b. Ice-cream parlors
c. Ice-cream vendors
When are your competitors most busy?
HOURS DAYS MOTHS
a. 1PM-6PM Whole week Unidentified
b. 9AM-4PM Saturday and Sunday March to May
c. All day Whole week March to May

Where do your competitor’s customers live?

a. Within one km: Neighborhood Two to Five km: Other Brgy. Within Mondragon
b. Within one km: Mondragon area Two to Five km: Other Brgy. Within Mondragon
c. Within one km: Neighborhood Two to Five km: Other Brgy. Within Mondragon

MARKET PLAN
ACTIVITY 4: Underline the appropriate answer that best describes the statement.
Comparison Chart of Competitors
COMPARE Sari-sari/convenience stores Ice-cream parlors Ice-cream vendors
Market Share % GOOD, FAIR, POOR GOOD, FAIR, POOR GOOD, FAIR, POOR
Quality GOOD, FAIR, POOR GOOD, FAIR, POOR GOOD, FAIR, POOR
Location GOOD, FAIR, POOR GOOD, FAIR, POOR GOOD, FAIR, POOR
Size of Facility LARGE, MED, SMALL LARGE, MED, SMALL LARGE, MED, SMALL
Prices HIGH, AVERAGE, LOW HIGH, AVERAGE, LOW HIGH, AVERAGE, LOW
Reputation GOOD, FAIR, POOR GOOD, FAIR, POOR GOOD, FAIR, POOR

Pricing:
- The price of our product depends to its variable cost. We calculate the cost of all ingredients and the
number of ice-cream produced and then sum up the total expenses and divide it to the total number
of product produced. After that we got the price and add interest amounting to 5 pesos, over all the
exact price of our product including the interest that we added is amounting to 15 pesos. We also
observed other competitors on how much they priced their product so that we can assure that our
priced is not far to their price.

Advertising:
- We got different strategies in promoting our product. We use social media influence to advertise our
products, we offer freebies like Buy 2 take 1 on our Froze n Cream and we accept orders with
packaging and offer free delivery specifically in our other products.
ACTIVITY 5: Illustrate your own product paradigm based on your product concept using the box below.

THE PRODUCTION PARADIGM

Labor TRANSFORMATION
PROCESS FINISHED
Machines such as GOODS:
freezer, ice- Mixing the ingredients
machine, and other Ice-cream in a
ice-cream making Putting into cups and cup/Froze n'
machines adding toppings Cream
Ingredients and Freezing overnight
other raw materials
needed

INPUTS OUTPUTS

ACTIVITY 6: Design your own organizational/management chart based on your chosen business.

ORGANIZATIONAL/MANAGEMENT CHART

NAME

Manager/Owner

NAME

Supervisor NAME

Secretary

NAME NAME NAME

Treasurer Auditor Sales Personnel