PASTIL & LEMONADE

BUSINESS PLAN
 Table of Contents

Ⅵ. Production
Ⅰ. Introduction

Ⅱ. Executive Summary Ⅶ. Competitive Analysis

Ⅲ. Management Section
Ⅷ. Target Market
Ⅳ. Marketing - Demographics
- Psychographics
Ⅴ. Financial Plan - Behavioral
- Pastil
- Lemonade
Ⅸ. Organizational Chart
Ⅰ.Introduction

The business plan is aimed at establishing a profitable

pastil business. Pastil is thriving enterprise in the
Philippines that supplies Filipinos with popular local
delicacy. Our business, ‘Pastilicious & Lemonade’, aims to
provide the best quality, most affordable, and authentic
pastil in the market, and it also offers a unique and
refreshing twist to the traditional drink lemonade, catering
to the hundreds of hungry customers who crave this
delicious dish and drink.
Ⅱ. Executive Summary
 Ⅱ. Executive Summary
[Chicken Pastilicious] is a small business that
will sell healthy and affordable meal options to
customers in our school community. Our mission
is to provide convenient and nutritious meals also affordable
that are accessible to everyone. In summary, [Chicken Pastilicious] is a small business that aims to
provide healthy and affordable meal options to our local community. With a focus on quality ingredients,
convenience, and exceptional customer service, we believe that we have the potential to become a go-to
destination for those seeking healthy meal options.
Ⅲ. Management
Section
People with good skills or the capacity to operate Ⅲ. M
anag
emen
a business well and persuade clients and recognize
Secti t
strong communication with customers are required for a on
successful business to be developed or sold. The employees working in this organization have skills that
qualify them for management; a corporation benefits from these people. A management area will be overseen
by the individuals listed below.

Francis Ramirez, as Chief Executive Officer (CEO), will do all possible to ensure the
success of his company, and his main responsibility will be to run the company well in
order to earn a lot or more money.
 Ⅲ. Management Section

April Joyce Gonzales as a Chief Operations Officer (COO) This person manages and oversees the day-to-day operations of a company and is also
the manager of needs to be done for a product or what’s the goal for a business.
This corporation is divided into three divisions: marketing, accounting, and production.
Jazmine Paragas is head of Marketing Manager he will be responsible for figuring out a nice and clean approach to how he can promote the
product and the company. Under of marketing manager and Paul Jhay Alavanzas who came across as a graphic designer whose responsibility was
to create or create a beautiful design that would encourage and create product customers It also includes Edgar Panlaque and John Christopher
Rivera as an advertiser responsible for advertising products to customers equipped with their good communication
 Ⅲ. Management Section

Jesusa Daypuyart is the lead Accounting Manager as she is responsible for the money laundering and she
controls the money laundering company with her Jade Anne Villanueva as an auditor has the
responsibility to review and verify the financial records or the costs of the company including Angel Mae
Labendia as a treasurer with the responsibility of ensuring that the fund or money is properly spent, he
also aims to record the money received and spend also need to signal receipts for what is being spent.
 Ⅲ. Management Section

Last is Adrian Briones as a Production Manager who is responsible for imaging the products being
made and reporting on what his colleagues will do here. The members she co-authored here were
Ashley Pascua and Jennylyn Camarines as a cook who was involved in making the release product
and Arnold Adlawon, Ralph Ilagan, and Joseph Natividad as a packager who helps ensure that
manufactured items are ready for shipment by placing them in the container, sealing and labeling
them.
 Ⅳ. Marketing
Pastil &
Lemonade
 Pastil &
Lemonade Food
Party
Ⅳ. Marketing

Lemonade We promote affordability and the quality of the pastilicous, so our

market is the "busog meal" low budget and the delicious food,
basically to get people interested in our product.
Pastil We are aware that we can compete not only in the price but also in
the quality of the product, that is why we prefer to focus on
accessing customer expectations
Ⅴ. Financial
Plan
Ⅴ. Fina
ncial Pl
an
 Ⅵ.
Production
 Ⅵ.
Production
 Ⅶ. PASTIL & LEMONADE

Competitive
Analysis
 One of the ways we sell is to adjust
the price for our target markets so that
Ⅶ. Competitive Analysis they can enjoy and love our product
more and one of the things we did to
make our pastil more tasty is to make
PASTIL & LEMONADE chili garlic oil for our customers who
love spicy. Another product we have is
Lemonade, We thought to add Lemon
to balance the sweetness and sour of
our Lemonade. It is also useful for
nutrition because our product is not just
juice, it also have a mixture of fruits.
Ⅷ. Target
Market
Ⅷ. Target Market
In order to implement a business plan, it is important to know the information of each customer
and the location of the business. This is very helpful to quickly grow the start-up business we
have conducted a research into the details of each individual of our business startup.

DEMOGRAPHICS: PSYCHOGRAPHICS: BEHAVIORAL:

- Age: 13 and above - Regularly purchases

- Gender: Both male
and female
- Income: lower to
middle class
- Education level: junior
and senior high school
students
-Geographic location:
public school
-Health-conscious
-Busy lifestyle
-Values
convenience and
sustainability
-Prefer plant-based
or vegetarian diets
unhealthy food
options from
canteen
- Values transparency
in food preparation
and ingredients
- Interested in trying
new, innovative meal
options
 Ⅸ.
Organizational Chart
Ⅸ. Organizational Chart
Exact Picture of Sample Product