Chapter 1

Introduction
A. Business Concept
Blueternate flower is known to provide several health benefits to the environment in multiple
ways. It can be made into a blueternate dye, blueternate tea, blueternate rice and more. Since we
wanted to consider the market's demand for the present generation, we have made up a concept of
making it into a milk tea. Milktea products originally came from Taiwan in the 1980s and since then it
became a trend in the worldwide. Making a blueternate milk tea does not only give people health
benefits but also giving them a new kind of taste since blueternate milk tea is new to the market.

Bringing A whole new level of milk tea is what we aim to give our clients. Ever since milk tea
came in the Philippines it became a trend where Filipinos always crave for it. Even though Filipinos
are not that fun of teas they still like the taste of milk tea and it always gives people of different age a
good satisfaction. Customers can always add toppings if they like to add flavor in their milk tea
examples of this toppings are pearls, coconut jelly, pudding and many more.

The Blueteaicious company would like to give its customers the satisfaction they deserve at an
acceptable price. Therefore, we made a product where customer can choose between 2 sizes which are
the legend (small) and Mythic (large). In Blueteaicious we always assure our customers that what
matters to them also matters to us and is always our top priority.

Blueternate or butterfly pea may not be familiar to everyone but it's a type of plant with a lot of
health benefits as we have mentioned above that is the reason why we choose this as the main flavor of
our milk tea. We also like to give our customers quality and fresh product.

Our product will only need a little capital, but surely it will gain a great profit because milk tea
is a trend in our country, Philippines and any age can surely buy this product.

B. Business Model
As we have said, we only need a small capital in order to start or business but we are expecting
a great income since our business is suitable for all and is also budget friendly. Since it is suitable and
budget-friendly we believe that it could sell out hence not only it is budget friendly it also contains a lot
of health benefits.
 We are endorsing our product by creating a Facebook page, fliers and encouraging other people
especially those who have illnesses (i.e. constipation, Fatigue, Gas in Stomach, Migraine, Indigestion,
Ulcers, swellings, etc.) to buy our product since it has a lot of health benefits. Thus, using these
benefits we will be able to attract a wide range of customers that will help us gain profit probably even
more than what we first expected.

Moreover, the prices will vary on the sizes that the consumers are going to consume. This will
be able to help the customers on what sizes they desire. Our product is perfect for milk tea lovers and
those people who are health conscious.

As a young aspiring entrepreneur, we are aware of the risks of presenting our product in the
market but rest assured that you’re going get a good deal.

Vision
The beautealicious company is recognized to elevate a product of majorities choice. We aspire
not only to give satisfication but also to disseminate health benefits.

Mission
The company is aiming for customer's gratification as a response to our creation. To persuade
the market to choose a product of delight with benefits.
Objectives , Key Results, and Indicators
C. Business Justification and Offering
The Bluetealicious mainly aim to give the people, healthy drink for Filipinos of all ages to
experience a new milk tea product made of blue tarnete flowers. It's a drink with freedom on your
hands. We are making milk tea a more convenient and meaningful to bring you the milk tea from the
Philippines into just one sip of our unique Blue tarnete milk tea. The variety of this concept can make it
appealing to customers of all ages who are looking out for innovations. Moreover, knowing our country
is that with new products will be accepted by most people.
 Chapter II
Executive Summary
 Chapter III
Business Proponents: Organizers, with their Capabilities and Contributions
THE BLUETEALICIOUS COMPANY ORGANIZATIONAL CHART

Qualifications, Duties, Responsibilities

● PRESIDENT
- Responsible for providing strategic leadership for the company by working with the
Board and other management to establish long-range goals, strategies, plans and
policies. Plan, develop, organize, implement, direct and evaluate the organization's
fiscal function and performance. 2.
● VICE PRESIDENT
- Serves as the second or third employee who is in charge of the overall business,
organization, agency, institution, union, university, government, or branch of
government. This charge varies by the organization. When an organization has a CEO
and president, the VP is third in command. In other organizations, the same person
may have the title CEO and president. In these instances, the VP is second in
command.
● HUMAN RESOURCES MANAGER
- The communicator of the group, his/her main function is to maintain healthy
 relationships between departments. He/she is also the person responsible in hiring or
accepting new employees and employers.
● FINANCE MANAGER
- The person assigned to monitor the day-to-day sales and inventory of the enterprise.
He/she will be the one assigned to fill up sales and inventory reports for the monitoring
of the enterprises performance.
● OPERATIONS MANAGER
- Set goals and objectives and establish policies for various departments in the
organization. For example, operations manager duties include sales forecasting and
planning of sales promotions. In cooperation with other managers, they help establish
procedures and put them into effect.
● MARKETING MANAGER
- Managed all marketing for the company and activities within the marketing
department. Developing the marketing strategy for the company in line with company
objectives. Preparing online and print marketing campaigns.
 Chapter IV
The Target Custumers and The Main Value Proposition
A. Target Customers
1. Student
We believe that some student is looking for a good quality of food or product that can afford
their packet. Our product makes a unique taste on your tounge and stomach so that you can
have a good food and good days.
2. Tea Stores
Not all tea stores contains a blue ternate flavors. As we all know, customers is eager to buy
something new in the market. Tea stores could retail our product and add it on their menu. So
it is a win-win deal for everybody.
3. Health Conscious Person
"Health is wealth" as they said. Our target customers are kids,teenagers, and elderlies who
normally obtains some health problems such as poor eyesight, skin problems and many more
that our product can rehabilatate. Our product dont just give nutrients but also gives
treatments.
4. Young Urban Professionals
As we all know, professional peoples are always busy. They often ride a transportation to
travel in their destinantions such as school, work or their home. So why not bring our handy
product in a friendly price.

B. Main Value Proposition

Chapter V
 Chapter VI
The Product Offerings and Justification
A. Product Offerings

B. Produc Justification
 Chapter VII
Enterprise System and Enterprise Delivery System
A. Strategy

B.Activities

C.Ingredients and Product Process

D.Delivery System
As much as possible, we want to retain the freshness of the product for a better
feedback and customers' satisfaction. We are arranging to have our product be
received by the customers as much as possible but we dont limit the quality of the
product for the given time. We will prepare a hotline for orders and deliveries.
E. Enterprise Structural Plan and Positioning
 Chapter VIII
A. Income Statement

B. Cash Flow
 Chapter IX
Enviromenta;l and Regulatory Compliance
 Chapter X
The Capital and financial Offerings
Returns and Benefits to Investors,
Financiers and Business Partners
Appendixes