Professional Documents
Culture Documents
Cookies
a little cookie goes a
long way...
beyond FOREVER...
Proponents:
Submitted to:
CHAPTER 1
INTRODUCTION
Forever Cookies will produce pre-order and ready to eat cookies with
customized flavors and appearance. The business is expected to serve great
satisfaction to customers’ taste buds and also to the hearts of the customers.
The proponents want to deliver happiness thru cookies and help build
inexorable relationships like the one that the owners have. They want to
share the extraordinary feeling that the cookies could bring!
II. What are the materials and facilities needed for a cookie business?
The study for the chosen business, specifically in this area of baking
cookies is a real essential to young entrepreneurs, business planners, future
researchers and students. This study would be able to help those who are
planning to work in making their own business. It can give pieces of
information and knowledge that is of much significance for them to be
successful in the related area. The study can help them particularly in
collecting data and in decision-making, so that they can well-manage the
career they wanted to step into.
The feasibility study for the “Forever Cookies” business covers the
factors that will contribute and has involvement for the success of the
proposed enterprise. It deals with the Marketing, Management, Technical,
Financial, and Socio-economic aspects that will have connections with the
operation of the business.
The study will not include information about other pastry for business.
It is also not going to deal with how to make cookies, or new ideas and
experiments about it.
This paper can help to give ideas with regards to the reality of life
especially as we walk towards the path of the business world. The result of
the study will only be proven after the study is conducted.
The business will serve the The business will not serve
following products: the following products:
Personalized Cookies Cupcakes and other pastry
with different flavours products.
and design.
Actual Product
DEFINITION OF TERMS
Pastry. It is a food made from a mixture of flour, fat, and water, rolled flat
and wrapped round or put over or under other foods and baked.
CHAPTER 2
The Marketing Aspect
MARKETING ANALYSIS
Forever Cookies launches with an exciting renovation of cookie design
concept -- personalized cookies. The combination of art and pastry has a
great opportunity in the market because of its fancy and catchy appearance
plus the target market can manage to receive the design of cookies they
desire. The cookies are enrich with ingredients that are sources of vitamins
that is beneficial to health, its taste, quality, appearance and reasonable
price. The
OPPORTUNITIES
THREATS
STRENGTHS
WEAKNESSES
The business name is not yet known by the customers hindering the
customers to try it for the first time, the management cannot put on higher
prices compare to other competitors. Staff turnover can hurt the shop’s
ability to compete, because selecting employees are consider taking risks.
The availability of the management and owners to monitor the operations
inside the shop can increase business risks and reduce profit.
DEMAND ANALYSIS
Cookies are small edible cakes that can be eaten anytime and
anywhere. Customized cookies in terms of concept of flavor and design are
available for all occasions like birthdays, couples’ celebration, Valentines’
day, and other seasons. Factors like reasonable and affordable prize, quality
of the product, and its elasticity to meet the needs of the customers increase
the chances that they will patronize the product. Customers that will
patronize the product will be a great help in increasing the demand.
SUPPLY ANALYSIS
The supplies will be acquired every week to make sure that the
ingredients are in good condition and fresh making the product in better
quality. The materials will be supplied from an online shop and the
ingredients will be bought from the Bakers’ Depot located at Robinsons’ Metro
East at Cainta, Rizal which is convenient because the location of the business
is near it.
CHAPTER 3
The Management Aspect
PROJECT SCHEDULE
Activity 3: Registration
Period Covered: May – June 2015
During this period, the owners will accomplish all the requirements needed in
putting up a new business. Registration will include getting license and
business permit for operation of the business.
OPERATING PERIOD
Chapter 4
The Technical Aspect
RAW MATERIALS
The materials will be bought from an online shop and from the Bakers’
Depot located at Robinsons’ Metro East. The mentioned store is known for
good quality materials and ingredients that are used for baking. They have
complete supply of equipments, a one-stop shop.
Equipments:
Baking parchment
This is a non-stick paper
ideal for lining cake tins. It is
also known as silicone paper.
Baking parchment is both
greaseproof and moisture-
proof. You can use it to line
cake tins and baking trays.
No additional greasing is
necessary. It can be used in
the oven and freezer.
Baking tins
There are many tins on the
market these days of all
shapes, sizes and materials.
At Good Food, we prefer
heavy-duty, silver-coloured
tins. Dark-coloured silicone
bake ware has a tendency to
absorb heat and make the
sides of the cake dark. It is
essential to use the correct
tin size and shape stated in
the recipe or else cooking
times will need to be
adjusted.
Cooling rack
This is an essential piece of
equipment for helping air to
circulate around your
freshly-baked cake or
biscuits, avoiding sogginess.
Cutters
A selection of metal cutters Dredger/ Shaker
allows you to create simple A dredger is useful for lightly
but effective cake dusting surfaces with flour or
decorations and fun biscuit icing sugar when rolling out
shapes. dough or icing. However a
tea strainer or sieve can
perform the same function
perfectly well.
Food mixer
A food mixer is not essential
for cake-making but it does
save time and minimise
effort.
Food processor
Useful for so many functions
both sweet and savoury, the
food processor can also be
used for many cake recipes
and is good for rubbing fat
into flour when making
pastry.
Greaseproof paper are using it for lining a cake
This type of paper is ideal for tin, you should also lightly
wrapping food, particularly grease the paper before
greasy or fatty foods. It's spooning in the cake mix.
often suggested as a
suitable wrapping for fruit
cake before placing it in a
tin. It can be used in the
freezer as well as the
microwave and oven. If you
Icing smoother
A handy tool for cake
decorating, the smoother
helps to give you a
professional finish,
smoothing down your
marzipan or sugar paste
(ready-to-roll icing) after
you've applied it to the cake.
You can buy this from
specialist cake decorating
shops.
Marzipan spacers then spacers will help you
If you like to decorate cakes achieve an even thickness.
with marzipan or sugar paste
These can be bought from
specialist suppliers.
Measuring jug
Baking recipes often include
oil, milk or other liquid
ingredients and a measuring
jug is essential for getting
the quantities right. As a
measuring jug is needed for
so many cooking purposes,
it's always useful to have
one to hand.
Measuring spoons and teaspoon or tablespoon.
measuring cups Measuring spoons ensure an
People often under- or accurate amount is used. If
overestimate the size of a you like to use American
recipes, it's also worth
buying a set of measuring
cups to avoid tricky
conversions.
Mixing bowls
It's useful to have at least
two large mixing bowls as
many recipes require more
than one. Choose glass,
metal or plastic according to
preference but it's worth
having heatproof ones so
that you can put them in the
microwave or over
simmering water when
melting chocolate.
Palette knife
A palette knife is a long, thin
implement with a rounded
end. It has a wide range of
uses, including smoothing on
icing or cake fillings,
scraping bowls and cutting
butter into flour.
Pastry brush
A pastry brush can be used
to glaze your pastry with egg
wash or milk or for brushing
filo pastry with melted
butter. It's also good for
brushing off excess icing
sugar when cake decorating.
Scales
As accuracy is the key in
baking, a good set of scales
are necessary for measuring
out ingredients.
Skewer
A metal skewer will help you
determine whether your
cake is cooked. If you insert
it into the cake and it comes
out clean, your cake is ready.
Spatula
Avoid leaving cake mixture
or melted chocolate in your
bowl by using a bendy
spatula which can easily
skim around the sides.
Spoons
A wooden spoon is a great
all-rounder in the kitchen. If
you don't have a food mixer,
use it for beating your cake
mixes. A large metal spoon
is handy for folding in flour
or whisked egg whites.
Zester
It's handy to have a zester,
fine grater or micro plane, as
many baking recipes require
citrus zest. The latter two
can also be used to grate
nutmeg.
Basic Ingredients:
Flour
Sugar
Butter Eggs
Milk
Flavorings
BUILDINGS AND FACILITIES
The business will be open for operation inside a shopping mall,
SM Masinag located at Marcos Highway, Antipolo City, Metro Manila.
This will also be the place where the baking and making of the
products will be done. It is to be rented costing PHP xx per month. The
stall is to be renovated and designed to suit the idea of the business,
Forever Cookies, and to achieve the ambiance of relaxation while
inside the shop.
The proponents have chosen the place because there are many
shoppers, majority are students which are easily attracted to facilities
like a cookie parlor. Most especially, there is not much competition
surrounding the business.
PLANT LOCATION
The place of production is mainly going to be at the bake shop.
Orders coming from the walk-in customers and the pre-ordered
products will be made and produced there. The proponents, however,
decided that they can produced the products at home when they are
ordered thru the online bake shop of the proposed business, Forever
Cookies.
Chapter 5
The Financial Aspect
Chapter 6
The Socio-Economic Aspect
EMPLOYMENT AND INCOME
The Forever Cookies business will provide
employment that helps the economy by increasing the employment rate in
our country. By create jobs for the individuals that will not only help the
company grow but also help themselves grow individually. This will help the
country lessen its unemployment rate. The families of employees can benefit
also by giving the satisfaction of their needs by salary and benefits that the
business will provide.
GOVERNMENT
The Forever Cookies business will fulfil its
obligation by the paying the right taxes on time, accurately and precisely.
Especially, the proposed business can help people in times of calamities by
giving donations to the victims. It can help increase the Gross Domestic
Product of the Philippines. It can also introduce the Philippines as a country
that can produce good quality breads.
COMMUNITY
The company will see to it that the
workplace where it will be situated will not cause harm to the community as
well as to the environment. The community can benefit from this business by
sponsoring in events giving free sample from different schools to endorse our
product.
SOCIAL IMPLICATION
The company will make sure that the
business will observe environmental friendly practices. At the same time this
can help to further nurture the creativity of Filipino people.