Professional Documents
Culture Documents
I. EXECUTIVE SUMMARY
The Nutries (Pastry Shop) established by the owners to use all their skills and
serve a unique and affordable product. The business was located at Governors Drive,
Ophir Sapang 1, Ternate, Cavite near at Mountain Brew Coffee Shop. The Nutries
(Pastry Shop) is a competitive business. The uniqueness of their business served as the
advantage among the other pastry business. The business developed and innovated by the
owner to ensure the customer satisfaction. Modern designs are now common in the
industry of restaurants so they decide to make the business closer to the nature. Their
Pastry Shop focuses on serving healthy, organic and affordable foods and drinks that can
be enjoyed by everyone.
They segmented their product according to the demographic segment. The area
where the Nutries (Pastry Shop) located has a high number of tourist pass by who is
smoothies, desserts and pastries such as cakes and cookies. This wide variety of fruits and
vegetables is available to those people passing by who are going and coming to Batangas
capital of P840,000.00. This amount is used for the availability of tools, equipment,
ingredients and constructing the shop. Their business is aimed to increase its sales
because it is the only shop in the area that offers this kind of menu. In terms of profit the
owners are aimed to have high profit because the ingredients is going to come from local
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farmers so that the cost of the said ingredients is low compare to same ingredients found
in the market. They vision their business to be recognized widely after 5 years from now.
They will have extensions and franchises of their pastry shop. And they will be known as
The business is named Nutries (Pastry Shop) originated from the idea of the
owners. Their business is appropriated to the wellness of their customers and promoted
the healthy lifestyle that is why they offered nutritious food and beverages. It is a
partnership consisted of seven millenials that has a fresh knowledge in infusing ideas for
the newest and freshest menu their shop has to offer. Nutries (Pastry Shop) is the
combination of the English word “Nutri” from Nutrients and “tries” from Pastries.
The mission of their business is to create the unique and organic ingredients into
the best tasting pastries, smoothies, desserts, salads and beverages. Their business aims to
provide clean and welcoming environment where absolute guest satisfaction is their
highest priority. They nurture the idea that their offerings are enjoyed by families and
friends, making them the part of life’s celebrations and memories. They will continuously
improve all aspects of their business in order to sustain the long-term success of their
The business goal is to introduce veggie and fruits which are fresh, nutritious and
new to millenials especially those who are still engage in eating and drinking junk foods.
Also their objective is to help local farmers to market and introduce low cost yet
nutritious and healthy fruits and vegetables to the new market which is the millenials.
Modern designs are now common in the industry of restaurants so they decide to
make their business closer to the nature. Their Pastry Shop focuses on serving healthy,
The business is a one-stop Pastry Shop offers different healthy pastries and
dietary beverages with the overlook aesthetic of nature. They serve their menu, freshly
pick from front yard and from local farmers according to the customers taste and giving
customers of all ages, and they offer good customer service, special product features or
benefits and specialist knowledge and skills are the strength of their business.
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A. The Opportunity
Nowadays, most of the businesses are coffee shops, so the founders thought of a
business that has twist opportunities and benefits that their customers can get. A twist that
can be beneficial to their customers in terms of their health, because the Nutries (Pastry
Shop) offers a very nutritious kinds of food which is promoting a healthy lifestyle for
their customer and focused on serving organic and healthy kind of pastries, dessert and
beverages. They can say that there are many bakeshops out there or any other stores that
offers various kinds of foods and drinks but their shops is offered delectable, healthy and
organic kinds of foods because they aim to satisfy our customers with foods that they can
give nutrients to your body. Since the town of Ternate only have cafes, it is a great
B. The Industry
There’s a lot of factors that could affect when opening a business. The owners
also thought on how they can overcome these factors. The first factor that can affect their
business was the brand recognition, it is really hard to compete with other business that
already had name and well-known by the customer. Second is the customer acceptance,
since their business was a new venture there are times that their target customer will
doubt on what would be the taste of their products or it will suit their taste and
preferences that they offer. They overcome these factors by extending and developing
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their promotional tools and providing them the nutritious and delicious taste of the
Everyone is their target market, it could be kids, teenagers or elders. They want to
provide them a nutritious and healthy foods and beverages yet affordable that suits their
taste. And provide highest satisfaction of their customers with the products and services
they offered and respond to their needs. And yes the customers influence the price they
pay because they thought that if they offer them expensive food that would be hard for
them to buy their product because even if it is healthy it is not affordable for those people
who don’t have enough money to buy their product. The customers have their choice
when buying their product because it is always depends to them if they want to buy it or
not.
Their suppliers are the farmers because they need their supply of ingredients in
producing their product. Their supplies also have the power to the prices they charge
because they understand that their hard works and the changing climate in our country
that sometimes affects the number of crops they harvest. Yes there is a limited number
supplier in town due to the developing at location the agriculture area is slowly depleting
and because of that they need to look for other supplier from other town to buy their
There is a chance that some customer switches to a substitute products since every
day the cravings of people change it is also the indirect customers like the mountain brew
coffee shop that also sells product that are similar to the products they offered. They
wanted to make their customers patronized their product by providing their good quality
The mountain brew, Cafe ni Kwan and Le’blanc are the shops there that they
considered as their competitors because they has similar products and they are all cafes so
they think a unique way on how to compete with them by offering organic and nutritious
The major factor affecting the industry is in the economy because their
ingredients are more on fruits and veggies. The prices of their ingredients increase when
climate is not good because of the natural calamities that can destroy crops of the farmers
C. The Market
The target market of their business is the people of all ages. And because the
people are health conscious, their shop may grow faster due to their peculiar offered
products. They are in the 20th century and the people called us “millennial” because of the
developing technology some people forget about true beauty of nature, the adventurous
and warmth of the nature that bring them relaxation. The major trend in the market is in
the food industry, people want delicious, healthy and affordable food with good ambiance
so they thought a business that suit to the standards of customers and they developed
natural and healthy fruits and veggies into a delicious and nutritious meal that will like by
everyone.
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IV. STRATEGY
The competitors also have their own strategy to sell their products they think a
different way or promoting their products. Commonly they are giving flyers, coupons,
and brochures. Such business on broad mass market it target a large size of market such
The shop after a lot of nutritious and delectable meals that everyone enjoys and
the highlight of this experience are the breath taking views and the relaxing sound of
nature, they also offers beverages, smoothies and dessert that is new to their taste and
good to their health. The unique features of their product is they will use fresh and
organic ingredients on making foods and beverages and also the ambience and relaxing
beauty of nature that can encourage their target market to buy their product.
As mention earlier, they have a large target market. If they will go to their shop
they can relax and unwind from the stressful environment and spend time with their
friends and family while having a healthy and delectable foods and drinks. And they will
also like the idea of having a good ambiance and a mini library inside the shop. The
business values manage to put it up so that their customers like teenagers could afford the
The Nutries (Pastry Shop) offers a variety of products and service. From
beverages, smoothies, desserts, pastry and salad. It also serves customer with a great
experience in the shop by having a veranda wherein the customer enjoys the beauty of
nature, and also a relaxing background music that can set the customer’s mood.
The cost of their products offered in the shop when it comes to salad, vegetries for
single serving at P99.00 and family serving at P299.00 while their pastacumber salad
ranging at P99.00 per serving. In terms of beverages or what they called nutriverages they
offer apple mintries, orange zestries, pine appletries, and coconutries at only P69.00. The
flaming tea and cucumonade ranging at P89.00 per pitcher. In smoothies or what they
called smootries, they offer avocado smootries, spring detox green smootries, mango
smootries, banana smootries, mochamond smootries and melon smootries at P99.00 only.
And they also have dessert or what they called dessertries cucumber sorbetries, banana
sorbetries and pumpkin sorbetriesfor only P49.00. And lastly for their pastries they serve
pump your cakes for only P75.00 per slice and P390.00 for whole serving, oatries at
P39.00 only while their nutritato cupcake, carrotries cupcake, malungtries cupcake, and
The profitability of the business is 70-80 percent. For the business to stay in the
industry the founder invested in agricultural area. These are lifelong investment for the
“Nutries” (Pastry Shop) started as partnership business since 2017. The owners
will use all their skills and knowledge that they acquired as a Bachelor of Science
Management Students.
business style reflects to them. “Nutries (Pastry Shop)” has a very strong organizational
The business has people behind that give their all for the business to be
successful.
Jonalyn N. Pasion is the General Manager of the business. She is responsible for
the planned images of the business such as print or video advertisement, public speaking
operations.
Mary Joy T. Pandan is the sales manager of the business. She is responsible in
achieving growth and hitting sales targets by successfully managing the sales team, and
representatives.
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Reggie Ann H. Gipgano is the supervisor of the business. She is the person in the
promoting, punishing, rewarding, and other associated activities regarding the employees
in the departments.
monitoring the day-to-day financial operation within the business and contract outside
services for tax preparation, auditing, banking, investments, and other financial needs as
necessary.
Julie Pearl C. Batario is the pastry chef. She is responsible for creating, testing
and evaluating new pastry and dessert recipes and keeping a budget for the pastry
department.
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The owners managed their business together for the success of the business. They
developed the Nutries (Pastry Shop) to make it bigger and known in our country.
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A. Product
Since coffee shops are the trending business nowadays they come up with this
business. Nutries (Pastry Shop) that offers a healthy and nutritious foods and beverages.
Aside from promoting healthy lifestyle of their customer they also appreciate the essence
of nature.
There is lot of similar products that commonly happens in every coffee shop so
they decided to make their product different from others by their ingredients and also by
the names. The list of their products was named by the owners and influenced by the
Vegetries
Pastatries
Nutriverages (Beverages)
Apple Mintries
Orange Zestries
Pine Appletries
Coconutries
Smootries (Smoothies)
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Avocado Smootries
Mango Smootries
Banana Smootries
Mochamond Smootries
Melon Smootries
Dessertries (Desserts)
Cucumber Sorbetries
Banana Sorbetries
Pumpkin Sorbetries
Pastries
B. Pricing
The price of their products offered in the shop when it comes to salad, vegetries
for single serving at P99.00 and family serving at P299.00 while their pastatries salad
ranging at P99.00 per serving. In terms of beverages or what they called nutriverages they
offer apple mintries, orange zestries, pine appletries, and coconutries at only P69.00.
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The flaming tea and cucumonade ranging at P89.00 per pitcher. In smoothies or
what they called smootries, they offer avocado smootries, spring detox green smootries,
P99.00 only. And they also have dessert or what they called dessertries cucumber
sorbetries, banana sorbetries and pumpkin sorbetries for only P49.00. And lastly for their
pastries they serve pump your cakes for only P75.00 per slice and P390.00 for whole
serving, oatries at P39.00 only while their nutritato cupcake, carrotries cupcake,
The owners will use Cost Price Strategy because their ingredients are seasonally
change and they based their pricing with their production cost.
C. Promotion
The business will try to influence purchasing decision by providing internet sites
in Facebook and Instagram pages, brochure, coupons, and flyers that will be distributed
in the upcoming opening to easily attract customers and to introduce our business to the
public. They will also give freebies like mugs, umbrellas, planners, and veggies key
chains if the customers purchased worth of P500.00. They also have special promos for
seasonal occasions like for birthdays they give discounts for the foods they purchased on
D. Distribution
The process of moving a product from its manufacturing source to its customers
the sales and distribution part of the marketing plan details how it is going to happen.
They offered coupon with discount on selected items to encourage the customer to visit
the shop. The business is convenient to those people who are passing by or going and
coming to Batangas via Kaybiang tunnel and there is no travelling interruption or traffic.
And they also have good ambience that will suit their mood while eating. They will also
The day to day operations at their shop included on providing the best customer
service as well as a fun family atmosphere. They understand that the purpose of their
pastry shop business is to allow those in their stressful community to relax and have a
good time, and they remain focused on using our resources to provide a variety of
relaxation to their customers. To this end a big part of their operational plan is to continue
The shop is air conditioned and they serve their food after the payment. The
counter is located near the serving area for their customers to easily give their payment
hassle free. They serve their customers from the serving table or giving them the menu
list right on the table where their customers seated and taking their order to the serving
area. The list of products with prices is in the serving area and also in the mini menu list.
The customers seated in counter table to see their demonstrations in making their product
and giving them friendly communication enough to kill their boredom. All the items in
the menu are originally made by the owners. These are the procedures on how they make
their products:
Ingredients
4 large eggs
2 cups sugar
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CHUNKY FROSTING:
Directions
1. In a large bowl, beat the eggs, sugar and oil. Combine the flour, cinnamon, baking
soda, baking powder, allspice and salt; gradually add to egg mixture. Stir in your
choice of vegetable.
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2. Fill greased or paper-lined muffin cups two-thirds full. Bake at 325° for 20-25
minutes or until a toothpick inserted near the center comes out clean. Cool for 5
3. For frosting, in a large bowl, beat cream cheese and butter until fluffy. Gradually
beat in confectioners' sugar until smooth. Stir in the coconut, pecans and raisins.
Ingredients
2 Tbsp vinegar
1 Tbsp honey
2 tsp salt
A dash of pepper
2 Tbsp yogurt
Direction
2. Mix the yoghurt, salt, pepper, honey and vinegar and blend well together.
3. Keep both the vegetables and the dressing refrigerated separately until ready to
serve.
4. When ready to serve, mix the vegetables and the dressing together.
5. This has to be done at the last minute, as the vegetables combined with the salt
tend to shed their juices and thus become limp and soggy if kept too long.
Ingredients
2 eggs
1 teaspoon salt
Nuts or raisins
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Shredded malunggay
Shredded spinach
Directions
1. In a medium bowl, cream together butter, white sugar, and brown sugar. Beat in
eggs one at a time, then stir in vanilla. Combine flour, baking soda, salt, and
cinnamon; stir into the creamed mixture. Mix in oats, shredded malunggay or
spinach and nuts. Cover, and chill dough for at least one hour.
2. Preheat the oven to 375 degrees F (190 degrees C). Grease cookie sheets. Roll the
dough into walnut sized balls, and place 2 inches apart on cookie sheets. Flatten
1. Wash the (fruit of your choice) carefully and cut away any bad spots or worms.
You don’t have to peel them—in fact—the peels contain a lot of nutrition so it’s
better to leave them on because they are organic. Cut the (fruits of your choice)
into quarters, discarding the seeds, and toss them in a large pot.
2. Add enough water to almost cover it and bring them to a simmer. Cook the (fruit
of your choice) until they’re very soft and pulpy—about one hour. Line a colander
with cheesecloth and pour the (fruit of your choice) into the colander. Press down
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on them with a spatula or spoon to extract more of the juice. Another option
would be to grind the (fruit of your choice) using a food mill and then place the
3. Let the juice drain for several hours or overnight in the refrigerator. If you like,
you can pass the juice through a coffee filter, jelly bag, or cheesecloth to filter it. I
prefer unfiltered juice for its taste and added nutrition. Heat the juice in a stockpot
1 ¼ vegetable oil
4 eggs
¼ teaspoon salt
Directions
1. Preheat oven to 350 degrees F (175 degrees C). Grease and flour a 12x18 inch
pan. Sift together the flour, baking powder, baking soda, salt and cinnamon. Set
aside.
2. In a large bowl combine sugar and oil. Blend in vanilla and pumpkin, then beat in
eggs one at a time. Gradually beat in flour mixture. Stir in nuts. Spread batter into
3. Bake in the preheated oven for 30 minutes, or until a toothpick inserted into the
1 to ½ cups milk
3 to 4 ice cubes
½ greens (optional)
Directions
2. Start with fruit if making a fruit smoothie. Fresh or frozen fruit will make up the base
9. Blend it. Put the lid on the blender, and turn it on no higher than medium. Once the
blender starts to "digest" the fruit, turn it up one notch at a time. If there isn't a
"smoothie" or "shake" function, "puree" works as well. Start slow. Let the blender chew
about 1 minute.
10. Turn off the blender once the ice cubes are done blending and let it set for a minute.
11. Garnish your smoothie. Loose berries, a wheel of lemon or lime, a sprig of mint, or
The main and other tables are customers seated and will give their orders from the
serving area through waiter or waitress. The main table is the center of the shop, the
customers that will seat there are usually couples, best friends and acquaintances. The
second set of tables is located in the front part of the shop, the customers there is a huge
bunch of friends or families. And lastly, the tables in the veranda is for the customers
who want to see the beauty of nature and to breathe fresh air. There is a product display
in their hall wherein the customers can see their actual products. Through the product
display in their hall, they also serve by accepting take-outs and making it convenient and
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also to those customers who is in hurry. Their front yard is open to their customers and
giving them a privilege to walk-in and choose their main products itself. The comfort
rooms is located far away from the customers’ table areas. The office area is only for the
authorize staffs wherein they make their inside duties and responsibilities.
They have find that having a mini library and offering healthy meals was a huge
selling point in the pastry shop, and they intended to use their power to implement this
and bring new people through others. They plan for an instance to establish a number of
mutually beneficial relationships to their customers and these customers will refer them
to their friends and relatives to have new customers in their shop. They feel that these
relationships is mutually beneficial because it provide them more customers and they
provide them a relaxing, breathing taking and nutritiously delicious food at an affordable
price. They will enjoy the great success in using this strategy and they intend to fully
Cash are stated at face value. Cash also includes cash in banks and cash on hand
which is being utilized to fund expenses on a day to day transaction of the company and
cash in banks which consist of current and savings accounts. Cash in bank in savings
accounts earn interest at the respective bank deposit rates and these are deposits held at
call with banks. Cash on hand are intended as working funds for a small amount of
Cash on Hand is used to defray petty expenditures of the Company subject for
replenishment. Cash in bank consists of deposits from reputable local banks which earn
Property, plant and equipment (PPE) are tangible assets that are held for use in the
production or supply of goods and services, for rental to others or for administrative
purposes and are expected to be used during more than one period.
The initial cost of property and equipment comprises its purchase price and any
directly attributable costs of bringing the asset to its working condition and location for
its intended use. These can include the costs of initial delivery and handling, installation
and assembly, and testing of functionality. Expenditures incurred after the property and
equipment have been put into operations, such as repairs and maintenance and overhaul
costs, are normally charged to operations in the period the costs are incurred. In
situations where it can be clearly demonstrated that the expenditures have resulted in an
increase in the future economic benefits expected to be obtained from the use of an item
of property, and equipment beyond its originally assessed standard of performance, the
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expenditures are capitalized as additional costs of property and equipment. Cost also
includes any asset retirement obligation and interest on borrowed funds used. When
assets are sold or retired, their costs and accumulated depreciation, amortization and
impairment losses, if any, are eliminated from the accounts and any gain or loss resulting
from their disposal is included in the statement of operations of such period. Property and
equipment are stated at cost less accumulated depreciation and amortization and any
impairment in value.
a straight-line basis over the useful lives of the assets. This account represents the
statutory liabilities and are measured initially at their transaction price and subsequently
are remitted on the following month after being withheld from various income recipients.
This account includes SSS, Philhealth, HDMF and Expanded Withholding Tax Payables.
The tax currently payable for the year is 30% based on Regular Corporate Income
Tax (RCIT). Taxable profit differs from net profit as reported in the statements of
operations, because it excludes items of income or expense that are taxable or deductible
in other years and it further excludes items that are never taxable or deductible.
Income taxes payable in refers to the taxable profit for the current
period. Unpaid current tax and prior periods is recognized as a liability. If the amount
already paid exceeds the amount due for those periods, the excess is recognized as asset.
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Owner's Capital refers to the initial and additional investments of the Partners to
The Company’s revenue recognition policies require the use of estimates and
assumptions that may affect the reported amounts of revenues and receivables.
Differences between the amounts initially recognized and actual settlements are taken up
in the accounts upon reconciliation. However, there is no assurance that such use of
Sales refer to the total sales projected to be earned by the Company within the
Costs and expenses are decreases in economic benefits during the reporting period
Salaries and wages refers total renumeration paid to employees hired by the
Supplies refer to goods use to support and produce the main product offer by the
Company.
Utility expense refers to power, light and water expense paid periodically
Rent expense refers to payment for the land and shop location to the owner less
the remittance payment to government bodies such as SSS, Philhealth and HDMF to be
plus taxes related expenses such as Sanitary permit, business permit and othe permit and
clearances.
transporting raw goods to the shop location. It is also the expense incurred by the partner
during their meetings located outside the shop to prospective huge clients such as Schools
or Cafeteria.
refers to papers, inks and other supplies used inside the office premises.
varies machines and equipments used in producing the main products. It also includes
Interest Income is recognized as the interest accrues (taking into account the
effective yield on the asset). It also refers to income incurred from cash deposits to banks.
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Provision for income tax refers to total tax expenses incurred for the year by the
Company. This can be computed under Regular Income Tax (RCIT) or Minimum
ASSET
CURRENT ASSET:
CASH ON HAND Php 5,000.00 Php 5,000.00 Php 5,000.00
CASH IN BANK 3,463,644.66 1,890,985.18 1,318,251.30
TOTAL CURRENT ASSET 3,468,644.66 1,895,985.18 1,323,251.30
NONCURRENT ASSET
MACHINERY AND EQUIPMENT 12,494.00 12,494.00 12,494.00
FURNITURES AND FIXTURE 53,497.00 53,497.00 53,497.00
ACCUMULATED DEPRECIATION (40,754.61) (27,169.74) (13,584.87)
TOTAL NONCURRENT ASSET 25,236.39 38,821.26 52,406.13
OWNERS EQUITY:
OWNER'S CAPITAL, BEGINNING 1,716,675.01 1,213,554.02 840,000.00
NET INCOME AT THE END OF THE PERIOD 1,241,608.04 503,121.00 373,554.02
TOTAL OWNER'S EQUITY 2,958,283.05 1,716,675.01 1,213,554.02
TOTAL LIABILITIES AND OWNER'S EQUITY Php 3,493,881.05 Php 1,934,806.44 Php 1,375,657.43
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DIRECT COST
SALARIES AND WAGES 444,912.00 333,684.00 282,000.00
SUPPLIES 29,562.15 25,300.59 19,563.75
UTILITIES EXPENSE 94,694.15 85,620.63 72,000.00
RENT EXPENSE 48,000.00 48,000.00 48,000.00
GOVERNMENT CONTRIBUTION EXPENSE 8,600.00 6,450.00 4,300.00
TOTAL DIRECT COST 625,768.30 499,055.22 425,863.75
OPERATING EXPENSES
TAXES AND LICENSES 47,265.78 42,693.50 30,240.00
DEPRECIATION EXPENSES 13,584.87 13,584.87 13,584.87
DEPRECIATION EXPENSES 9,578.00 6,855.00 3,000.00
OFFICE SUPPLIES 7,560.00 2,500.00 1,800.00
REPAIRS AND MAINTENANCE 7,560.50 2,360.00 1,500.00
TOTAL OPERATING EXPENSE 85,549.15 67,993.37 50,124.87
OTHER INCOME
INTEREST INCOME 2,612.69 2,431.01 1,146.05
NET INCOME BEFORE TAX Php 1,772,606.04 Php 717,702.42 Php 533,157.43
X. APPENDIX
A. Logo
Nutries
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D. Magazines
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E. Maps
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