Feasibility Study

Laguna Northwestern College
Student: Ella May M. Umali Semester: Third Semester

Course: Masters in Business Administration Professor: Dr. Entilla
UTILIZATION OF MALUNGGAY IN LUMPIA WRAPPER
A Feasibility Study
Presented to
In Partial Fulfillment
Of the Requirements for the Degree
Master in Business Administration
ELLA MAY M. UMALI
AUGUST 2021
i

FEASIBILTY STUDY ABSTRACT
EXECUTIVE SUMMARY
The focus of the study is the determination of the viability and feasibility of making
Lumpia Wrapper using Malunggay. My goal is to create a product using Malunggay that
will help people, especially those who are health conscious, to live a healthier life.
PRODUCT DESCRIPTION
Malunggay is a wellknown vegetable by Filipinos and Horse radish or simply called Moringa by
English speakers. It is scientifically called “Moringa Oleifera”. This vegetable belongs to
brassicaceae family plant closely related to wasabi , mustard , cabbage , and broccoli. It is
originated in Southern Europe and Western Asia . It has a remarkable history and grown steadily
over the years. It is easily cultivated, grows fast and survives well in countries with warm,
temperate, subtropical or tropical climate like in the Philippines. It is a tree vegetable which
bears green leaves and green pod if fully grown.
It is a powerful vegetable packed with beneficial nutrients and known as the most nutritious
vegetable in the world . It is commonly known to increase lactation in nursing mothers. It is a
great source of vitamins A , vit. C and iron and has a wide variety of health benefits which
includes, dietary fiber , vitamin-C, folate, potassium, calcium, magnesium, zinc, and manganese.
Further, this vegetable is not only for nutritional value but on medicinal purposes because it aids
weight loss, lower down blood pressure , alleviates respiratory conditions, promote heart health
, stimulate healthy digestion , makes the bones strong . A good antioxidant that boost the
strength of immune system and stimulate the activity and production of white blood cells . Good
defender against free radicals in the body and fight off cancer and impede the spread of
metastasis of cancerous.
This vegetable also contained phytochemicals some of which give the pungent odor which
serves so well as food additives and good ingredients in cuisine particularly on Filipino dishes. Its
leaves and its immature green pod which is known as “drumstick” are commonly prepared and
ingredients on Filipino cuisine. But many people still ignored this vegetable or doesn’t want to
eat especially children just because of its pungent odor. Rather get bored on the usual way of
preparation.
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With this reason, I thought of making it appetizing serving the food and give variation on food
preparation. Malunggay leaves was made as food wrapper used in preparing lumpia, omelet ,
shanghai, siomai, and other kind of foods to be wrapped.
TECHNOLOGY AND CONSIDERATIONS
This study discussed the process and activities of the business, including the ingredients
and equipment used in production and other aspects. In this time of pandemic, It is
really hard to start a product that will sell. It is important to ensure that your product is
affordable yet of high quality. I made sure that all the ingredients and equipments to be
used are of high quality, fresh and well sanitized.
PRODUCT/SERVICE MARKET PLACE
The establishment is a rented place and will be located at the marketplace in San Pablo
City, Laguna. And to boost the sales of the business Promotional activities will be added
such as posters and on-line ads.
MAKKETING STRATEGY
For promoting sales I would use social media advertisements to promote my product.
Like Facebook page, instagram etc.For it will surely help to promote my products
specially in this time of pandemic. I will also do personal selling because I believe that
personal selling is effective in terms of promoting a product. By this method the
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uniqueness of the product will be clear to my buyers. I would use personal selling to also
know my buyer’s positive or negative feedback that can help to improve my products. It
is also the easiest way to encourage and convince the target market. In addition, I
conducted different tests and evaluations for both primary and secondary market
research; this was mainly conducted by comparing prices and advertising methods with
competitors.
My target market are for those people with health and figure-consciousness. It
is a way to satisfy them without getting guilty or having cheat days and not ruining their
diet plan. Moreover, the moms who love to cook for their family members, vendors and
those who want to buy reasonable but good quality and healthy Malunggay Wrapper.
ORGANIZATION/STAFFING
The proponents determined that the proposed business is suited to put up a general
partnership business, sharing capital needs equally to make it easy to commence and
less government regulations. Promoting a healthy and convenient way of eating by
introducing varieties of veggie wrapper to the public consumers. The three employees
are equally compensated with the amount of PHP 200.00 a day from Monday to
Saturday. The gross income in a year will be PHP 62,400 for the three employees and
the individual gross income will be PHP 62,400
SCHEDULE
Our physical store will be open from Mondays to Saturdays, from 8:00 AM to 6:00 PM.
On the other hand, our online store is open 24/7 for inquiries and order reservations.
Our delivery services will start Mondays to Saturdays at 10:00 AM to 7:00 PM.
FINANCIAL PROJECTIONS
The proponents will have an equal contribution of P25, 000.00 with a total of P125,
000.00. The partners also agreed that their profits and losses should be divided equally.
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The venture will operate their business in the Marketplace at San Pablo City, Laguna,
Philippines with the rent expense of P10, 000.00. The establishment is a rented place,
it’s an old own establishment by one of the relatives of one of the partners. Promotional
activities will include posters and on-line ads.
FINDINGS/RECOMMENDATIONS
Malunggay (Moringa Oleifera) has been used as herbal medicine in many cultures for

hundreds of years, Malunggay is known as a very nutritious plant where it is used to
combat malnutrition in third world countries especially for infants and nursing mothers.
Locked away in the green leaves of the malunggay is a cornucopia of vitamins and
minerals that make it such a powerful vegetable. Its leaves contain twice more
protein than milk, thrice more potassium than bananas, four times more Vitamin
A than carrots, and seven times more Vitamin C than oranges. It’s also very high
in calcium, making it a must-eat for nursing mothers so they can give their babies
more nutritious breastmilk. Malunggay leaves may be eaten as greens, in salads and
as vegetable ingredients for soups and other tropical viands. And for this study I created
a food wrapper using malunggay leaves.
I, being the researcher of this study is recommending this research for the future
researchers as their guide and basis for their Feasibility Study. We also recommended
this for the future investor and customer to patronize our product ‘’ UTILIZATION OF
MALUNGGAY IN LUMPIA WRAPPER’’.
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TABLE OF CONTENTS
Page
TITLE PAGE……………………………………………………………………….... i
FEASIBILITY STUDY ABSTRACT………………………………..…………...... ii
LIST OF TABLES.…………………………………………………………………vi
1 THE PROBLEM AND ITS BACKGROUND
Introduction.………………………………………………………………… 1
Statement of the Problem.………………………………………………… 3
Objectives.……………………………………………………….…………. 3
Significance of the Study.…………………………………………………. 6
Scope and Limitations.…………………………………………….………. 7
2 PRODUCTION/TECHNICAL FEASIBILITY
Product Description/Specifications
Technical Production Description………………………………………… 9
Production/Operation Process……………….………………………….. 10
Product Schedule…………………………………………………………. 12
Labor Requirement……………………………………………………….. 14
Machinery/Equipment Requirement………………………….………… 16
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TABLE OF CONTENTS (continued)
Raw Material Requirement……………………………………….……… 17
Plant/Factory Location…………………………………………………… 20
Plant Layout…………………………..…………………………...……… 21
Waste Disposal System…………………...……………………………… 23
Quality Control System…………………...………………………...……. 23
Production Cost…………………...………………………………...……. 24
3 MARKETING FEASIBILITY
Marketing Plan
Product to Sell…………………...………………………………...……… 27
Target Market…………………...………………………………...………. 32
Demand and Supply Analysis…...………………………………...……. 33
Projected Sales…...………………………………...………...….………. 41
Marketing Program/Strategies……………………...………...….……... 44
Marketing/Selling Expenses……………………...………...….………... 46
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4 MANAGEMENT FEASIBILITY
Organizational Plan
Vision…………………...………………………………...……………….. 47
Mission…………………...………………………………...……………… 47
Legal Form of Business…………………...……………………………... 47
Organizational Structure…………………...…………………………….. 48
Qualification of Officers…………………...……………………………... 49
Office Equipment…………………...……………………………............. 50
Gantt Chart of Activities…………………...……………………………... 51
Administrative Expenses…………………...……………………………. 52
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5 FINANCIAL ASPECT
Financial Plan
Total Project Cost………………………………………………………… 53
Sources of Financing…………………………………………..………… 54
Projected Financial Statement………………………………………….. 55
Profitability Indices…………………………………………..…….……… 58
List of Assumption Used…………………………………………..…..…. 61
Schedules…………………………………………………...…..………… 62
1 SITUATION ANALYSIS
Economic Impact of the Project………………………………….……… 64 Related

Studies………………………………..……………………..…… 65 SWOT
Analysis…………………………………………………...………. 66
2 CONCLUSION AND RECOMMENDATIONS
Conclusions…………………………………………………...…..…….… 68
Recommendations………………………………….……...…..………… 69
REFERENCES………………………………….………................…..………… 70
APPENDICES………………………………….………................…..…….…… 73
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CHAPTER 1
THE PROBLEM AND IT’S BACKGROUND
INTRODUCTION.
Malunggay is a well-known vegetable by Filipinos and Horseradish or simply
called Moringa by English speakers. It is scientifically called “Moringa Oleifera”.
Originated in Southern Europe and Western Asia . It has a remarkable history and has
grown steadily over the years. One of its aspects is easily cultivated, grows fast and
survives well in countries with warm, temperate, subtropical or tropical climates like
here in the Philippines.
It is a powerful vegetable packed with beneficial nutrients and known as the
most nutritious vegetable in the world. It is commonly known to increase lactation in
nursing mothers. It is a great source of vitamins A, C and iron and has a wide variety of
health benefits which includes dietary fiber, vitamin-C, potassium, calcium, magnesium,
zinc, and manganese. Further, this vegetable is not only for nutritional value but for
medicinal purposes because it aids weight loss, lowers blood pressure , alleviates
1

respiratory conditions, promotes heart health , stimulates healthy digestion , makes the
bones strong .
A good antioxidant that boosts the strength of the immune system and
stimulates the activity and production of white blood cells. Good defender against free
radicals in the body and fight off cancer and impede the spread of metastasis of
cancerous cells. This vegetable also contained phytochemicals some of which give the
pungent odor which serves so well as food additives and good ingredients in cuisine
particularly on Filipino dishes. Its leaves and its immature green pod which is known as
“drumstick” are commonly prepared and ingredients on Filipino cuisine. But many
people still ignore this vegetable or don't want to eat especially children just because of
its pungent odor. Rather get bored of the usual way of preparation.
With this reason, the proponents thought of another kind of food article to make
it appetizing, serving the food and giving variation on food preparation. Malunggay
leaves were made as food wrappers used in preparing lumpia, omelet, shanghai, siomai,
and other kinds of foods to be wrapped. According to Julieta M. Lagasca and Felicita A.
Quilondrino the lifespan of a wrapper under the refrigerator temp at 5 C, malunggay
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food wrapper maintained its good attributes until the seventh (7) day likewise in chilling
temperature at 8 C.
On the other hand, with this study malunggay growers have reference in
processing nutritious food wrapper used in preparing foods for their family members.
Likewise, help the people who don't want to eat malunggay, the nutritious vegetable, so
as to sustain their good health. Interested food processors can make this food article as
an additional product for their food business that will circulate in the marketplace. For
the incoming researcher, this is a reference for them in processing agricultural yields
which are not acceptable and can make it palatable and an appetizing food product.
BACKGROUND
Nowadays people would choose artificially made food products that have less
healthy nutrient content over the conventional food that is said to be ‘’ Good for our
Healthy Lifestyle’’ that is available in the market. We as the proponents make this
product for the purpose that we want to serve our valued customers in a new product
dish that we give them healthy food to enjoy not only for adults but also for the young
ones. We add special ingredients for our product such as malunggay. We would like to
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introduce this new variety of malunggay wrapper flavor that consumers would not
normally taste in the normal lumpia wrapper.
Promoting a healthy and convenient way of eating a new variety of malunggay
wrapper to the public consumers that would also benefit not just the consumers with its
healthy nutrition content it has but also helps filipino farming industries in the country
as well.
STATEMENT OF THE PROBLEM
This feasibility study is intended to evaluate the feasibility of selling wrapper
with malunggay .
Specifically, it aims to evaluate and analyze the following areas:
Technical aspect of the study
1. Product Description
2. Procedure
3. Materials/ Ingredients
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4. Location
Marketing aspect of the study
1. Target market.
2. Competitive Conditions.
3. Promotion.
OBJECTIVES
The main objective of this study is to determine the viability and feasibility of
making wrapper with malunggay flavor in the public market of San Pablo City, Laguna.
Specifically objectives from the point of view of the different functional areas of
management are follows:
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Marketing
1. To provide healthy and nutritious food in the market.
2. To develop new and serve healthy products in the market.
3. To identify the level of acceptability of malunggay wrapper in the market.
Technical.
1. To determine the procedure and production of products.
2. To determine the equipment and materials required in the business.
3. To decide the location to put up the proposed business.
Organizational.
1. To identify the most effective marketing strategy to achieve good profit.
2. To focus on the customer demand.
3. To determine the cost needed before the implementation of the
business.
Strategic management.
1. To provide plan and strategic marketing in competitors
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2. To develop effective marketing strategies for customers in the market.
3. To focus on decision making and leadership to achieve success in
business.
Financial.
1. To provide a proper capital investment in the business.
2. To forecast the possible profit and expenses in the operation of business.
3. To check and evaluate the profitability of the business by applying
financial analysis in order to identify its stability and earning
performances.
Socio Economic Responsibility
1. To provide benefits that will be received by the customers.
2. To determine the benefit that will be received by the organization.
3. To promote healthy and nutritious food in the market.
Significant of the study
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The study gives the consumer a product which is affordable and healthy with the
high quality with those sold at an expensive price.
This section will provide a brief description of the various significance of the
study given
To the customers – the researcher believed that the customer will benefit because the
study was made for them and the researcher had priced the product at a reasonable
price. They will benefit by buying the product and see that it can be used for a long time.
Future Researcher - This study will help them to know how important the data is to a
study. They will also have a prior knowledge of starting up a business and for their
future career.
To the Students - The findings of this study provide some ideas that are needed to
become healthy by eating malunggay wrapper. It also helps them to acquire the benefits
of malunggay to their health.
To the Teachers - The proposed study will help your health especially those who are
elderly people these product provide many benefits. It protects against osteoporosis.
Help relieve symptoms associated with gallbladder disease.
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To the farmers- The proposed study will help the farmers to engage in producing more
vegetables. We are not only selling but also helping the farmes to promote their
product.
To potential Investor – The proposed study will help the investor to have another
income
To community - The proposed study will help to give awareness of their health and to
know more about the benefits of eating malunggay wrapper.
The study helps the researchers to acquire new skills and knowledge that they
can use in their profession and it will help the farmers to engage in producing more
malunggay to promote their products.
Scope and Limitations
The study primarily focuses on feasibility and viability of making malunggay
wrapper at San Pablo City, Laguna. The data used in the study were gathered from the
result of interviews, questionnaires and observations conducted in the target location.
The residents living in San Pablo City, Laguna are the target market of the proposed
business.
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The proposed business focuses on malunggay wrappers. This study will utilize
the information available during the period to fulfill the objectives in marketing,
technical, organization, financial and socio economic responsibility.
The Limitation of the study, the product will be disseminated through direct
selling and orders are also accepted from the customer within San Pablo City Laguna
from those who are willing to purchase our product.
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CHAPTER II
I. PRODUCTION / OPERATION PLAN
A. Technical Production Description
The technical study of the project comprises product description , product
process , equipment , materials , plan location and plan layout in this area, it discusses
on how the product ‘’ Malunggay Wrapper’’ is produce , what ingredients and
equipment are needed and where the proponents going to put the said business.
For the procedure of making Malunggay Wrapper Mix the dry ingredients 10kl
(3rd class) Premium Flour and Soft flour then put 1kl rock salt together in a stand mixer.
Stand mixer is a heavy, stationary mixer with a powerful motor that can handle all sorts
of mixing tasks from thin to thick dough. The point of the mixer is going to take your life
easier whenever you need to mix something. Mix together until everything is well
blended. Create well at the center and add 150 grams of vegetable oil. The measuring
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spoon is used to measure the amount of ingredients, either liquid or dry, when cooking.
Next 5 cups of malunggay extract will use a juice extractor, it’s a tool used to extract
juice on malunggay leaves this process called juicing. It crushes, grinds, and/or squeezes
the juice out of the pulp of the leaves. Then put 21 liters of water and add more if
necessary. Mix together until a wet and viscous dough is formed. Lifting and slamming is
the best way to develop gluten. This process will help to achieve a very elastic wrap.
After lifting and slamming for some time, the dough will soon begin to hold together like
a rope. At this point, you know you’ve done a good job. When cooking, round large
metal plates are used to mold the dough perfectly. The round large metal plate will be
used to cook the wrapper where the dough is placed or spread. It is stainless metal with
(10.2) inches inside diameter and a thickness of (28) inches and also you will need the
Round gas stove burner this is another cooking utensil where the round metal plates
will be applied and it will provide low heat to cook the wrapper.
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B. Production/Operations Process
1. Step by Step Procedure
Figure 1
Work in Process of Malunggay Wrapper
Remove the leaf from Mix the dry ingredients Add the water,
the stem in a stand mixer vegetable oil and
malunggay extract
At this point the dough is Lifting and slamming of Mix together until the
ready to cook dough dough is formed
Heat the metal pan into After a few second, you

Smear the dough on a will notice the wrapper is
low heat. Lightly grease
hot pan. pulling away from the pan
with oil
You can now peel it off

from the pan
Figure 1 shows the step by step procedure of making the

Malunggay Wrapper.
13

This picture show the finish product
A. Removing the leaf from the stem - You must pick the greenest mature leaves
and make sure to remove those that have signs of yellowing.
14

B. Mixing all the dry and wet Ingredients- Mix the dry ingredients (flour, salt)
together, and then do the same with the wet ingredients (oil, water, and
malunggay extract) mixing it together until it becomes dough.
C. Mix into the stand Mixer - Once the dough has the right moisture level; it’s time
to mix it with the stand mixer for 30mins until you get the right dough texture.
D. Lifting and Slamming of dough - Continue to repeat these steps until the dough
is smooth and elastic. Usually, that happens in about 15 to 25 minutes. If the
dough has melted and feels really elastic you’ve got the right texture
E. Cooking of dough - Cook for 5 to 10 seconds when Malunggay wrapper side
starts pulling away from the pan you can now peel off on the pan and it’s the
sign that the wrapper is already cook.
F. Packing
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2. Duration of making Malunggay Wrapper
Steps Duration of Steps
● Removing malunggay leaf from the stem 10minutes
● Mixing all the dry and wet Ingredients 15 minutes
● Mix into the stand Mixer 30 minutes (rich the dough texture)
● Lifting and Slamming of dough 20 minutes
● Cooking of dough 5-10 seconds
● Packing 5 minute
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3. Labor and Machines Requirement per Step
Table 1
Labor and Machine Requirement per Step of Malunggay Wrapper
Step Labor Tools and Requirement
Removing the leaf from the Production Crew 1 mixing bowl , strainer
stem
Mixing the wet and dry Production Crew 1 Measuring spoon ,

Ingredients Measuring cups
Mix into Stand mixer Production Crew 1 Stand mixer
Lifting and Slamming of Production Crew 2 Metal table

dough
Cooking of dough Production Crew 2 and Metal Plate , round stove ,

Crew 3 oil (for greasing)
Packing of wrapper Production Crew 1 Plastic Seal Pouch
Table 1 shows the required labor, machinery and equipment in a step by step process
C. Production Schedule
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● Daily Production: 4:00 am - 12:00 pm
● Weekly Production: Monday to Saturday
● Monthly Schedule
Table 2
Monthly Production Schedule of Malunggay Wrapper
Month Volume Quantity Unit Cost Cost

(Pack) (per packs)
JANUARY 4,746 10 P4.00 P18,984
FEBRUARY 4,747 10 P4.00 P18,988
MARCH 4,747 10 P4.00 P18,988
APRIL 4,747 10 P4.00 P18,988
MAY 4,747 10 P4.00 P18,988
JUNE 4,747 10 P4.00 P18,988
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JULY 4,747 10 P4.00 P18,988
AUGUST 4,747 10 P4.00 P18,988
SEPTEMBER 4,747 10 P4.00 P18,988
OCTOBER 4,747 10 P4.00 P18,988
NOVEMBER 4,747 10 P4.00 P18,988
DECEMBER 4,747 10 P4.00 P18,988
TOTAL 56,963 P227,852
Table 2 shows the monthly production of Malunggay Wrapper from January to
4,476 packs produce and February to December is 4,747 packs with the total of P227
852.00 unit cost.
D. Labor Requirement
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Table 3
Labor per Output of Workers of Malunggay Wrapper
Labor Labor Per Day / Month
Production Crew 1 200 Pesos - Per Day
(Mixing all the Ingredients , Packing of 5,200 Pesos in 26 days

wrappers)
Monday Day off
(Lifting and Slamming of Dough , Cook of 5,200 Pesos in 26 days

Malunggay Wrapper)
Wednesday Day off
(Cook of Malunggay Wrapper) 5,200 Pesos in 26 days
Friday Day Off
The Labor Availability table shows where Crew 1 will be the Mixer of all the
ingredients and packing of wrappers, Crew 2 and Crew 3 will be the cook of Malunggay
Wrapper. They will be paid 200 pesos per day, 5,200 pesos per month. They have 1 day
off, per week. Crew 1's day off will be Monday and his task will be assigned to crew 2.
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Crew 2’s task will be assigned to crew 1 during Wednesday and on Friday Crew 3 task
will be assigned to crew 2 during their day off.
Despite its small nature, the business being in the start-up stage will recognize its
responsibility. To achieve productive control choice will also be based on the
experience, training, moral character and age as these points will surely affect the
course of business.
E. Machinery/Equipment Requirement
Table 4
Machinery/Equipment Requirement of Malunggay Wrapper
Machinery/Equipment Quantity Unit Price Total Cost
Measuring Spoon 1 P40.00 P40.00
Measuring Cups 1 P50.00 P50.00
Mixing Bowl (set) 1 P200.00 P200.00
Stainless Steel Colander 1 P70.00 P100.00
Stand Mixer 1 P6 000.00 P6 000.00
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Juicer 1 P1 000.00 P2 000.00
Round Gas Stove (2 1 P10 000.00 P10 000.00

BURNER)
Stainless steel 1 P8,000.00 P8,000.00

Preparation Table
(150cm x 60cm x 80cm)
Round Metal Plate 2 P2000.00 P4000.00
Chiller 1 P6000.00 P6000.00
TOTAL P33,360.00 P35,360
Table 7 shows the machinery/equipment requirement in making malunggay
wrapper. The quality of cooking equipment that we choose to use is as outstanding as
the tools themselves when it comes to work and food quality. Even it is a cheap value.
The necessary equipment to make Malunggay Wrapper are: Round Large Metal Plate,
Round Gas Burner, Juice Extractor, Stand Mixer, Measuring Spoon and cups.
F. Raw Materials Requirements
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Table 5
Raw Materials Requirements of Malunggay Wrapper
Raw Materials Required Unit Cost Total Cost Annual Cost
Flour (3rd class) 10kl P25.00 P250.00 P3000.00

Premium
Flour (3rd Class) 10kl P25.00 P250.00 P3000.00

Soft
Rock Salt 1kl P15.00 P15.00 P180.00
Vegetable Oil 1Bottle P30.00 P30.00 P360.00
Water 21 Liters
Malunggay 1kl P5.00 P5.00 P1560.00
Total P100.00 P550.00 P8,100.00
Table 8 shows the raw materials or ingredients needed to make malunggay
wrapper. It states the quantity required ingredients, unit cost and the total cost.
The raw materials or ingredients to be used for the production of making Malunggay
Wrapper are the following:
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Premium Flour - it has a high protein wheat lends itself to production of dough strength
with great extensibility.
Soft Flour - it has less protein and moisture than premium flour which contributes to the
lighter of its produce.
Rock Salt - is a mineral composed of sodium, chloride, a chemical compound belonging
to the larger class.
Vegetable Oil - oil extracted from seeds or from other parts of fruits.
Water - an inorganic transparent, taste less, odorless and nearly colorless and the main
constituent of earth's hydrosphere and the fluids of all known living organisms.
Malunggay - a popular plant known for high nutritional value as well as an herbal
medicine.
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G. Plant / Factory Location
Figure 2
Plant / Factory location of Malunggay Wrapper
This Map shows the San Pablo Public Market where the malunggay wrapper
factory is located. It is located in Brgy. VII-E San Pablo City, Laguna market place stall
number 20.
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H. PLANT LAYOUT
Figure 3
Plant Layout of Malunggay Wrapper
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Figure 3 shows the plant layout is tactically designed to support the smooth
process of the proposed business (Malunggay Wrapper). The display area is a place
where the entire finished product is ready to display. There would be a business office
area which would cater to business related transactions. The production area where the
malunggay wrapper will be made by the crew and there will be a proper disposal area,
waiting area and fire exit in case of emergency.
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I. Garbage Disposal
Project aims to maximize the usage of bio and non-biodegradable to minimize the
wastage of garbage. We will provide garbage bins in the work place and it is indicated
bio and non-biodegradable to separate the material. As time goes by, wastages to
garbage bins will become plenty. Every 4 am we'll collect the material and discharge to
the garbage truck. Biodegradable will suit for fertilizer usage. It supports the malunggay
to grow in its finest. Fertilizer may sell to other small farmers and by the help of this
project; we'll be able to regain expenses that we made. In conclusion, a lot of factors
may help by this project. It is micro effort to the economy but if we make this together,
this micro effect will become macro effect and by means it will benefits all human-
beings.
Garbage areas should be easily cleanable and, where necessary, suitably fly-
proofed and free from animals and pests. Food waste, non-edible by-products and other
refuse should be deposited in appropriately constructed, labeled, closable containers
which are made of impervious material, are leak-proof and are easy to clean and
disinfect. Waste containers should be specifically identifiable by label and be lidded and
should not be moved through different hygiene zones. But if you know how to dispose
28

of it responsibly you can achieve optimal levels of productivity, protect the environment
and comply with all waste disposals.
J. Quality Control System
Quality testing involves each step of the manufacturing process. Employees
often begin with the testing of the product, pull samples from along the manufacturing
line and test the finished product. Process control is an essential element of the quality
management system, and refers to control the activities employed in the handling of
sample and examination processes in order to ensure accurate and reliable testing.
We ensure that all equipment we use is in condition .The malunggay leaves will
be clearly inspected and picked to ensure the quality of the product. Also a well labeled
and packaged product will be present to fully serve the consistency. Small discrepancies,
changes, or errors may cause the finished product to be a health hazard, dangerous, and
costly to us, so keeping track of key control points is critical. When public health or
product identification is at risk, critical control points may be self-imposed or
established by legislation. Prior to this we will hold records in the middle of a procedure
that can be performed manually or automatically.
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We believe that every food product should have written documentation of the
formula or recipe, which can be used to ensure continuity through batches and even
days of production. For highly sensitive recipes, it is important for us to know the
specifics and a condensed formulation may be used to ensure that the product
information must remain confidential. Lastly, be sure to go over all of the details and
adjust the requirements as required
K. Production Cost
1. Total Production per Year
Table 6
Total Production per year of Malunggay Wrapper
30

Year Unit produced per year Unit Cost Total Production Cost
per Year
2021 56,963 P4.00 P239,852
2022 59,811 P4.00 P239,244
2023 62,802 P4.00 P251,208
2024 65,942 P4.00 P263,768
2025 69,239 P4.00 P276,956
Table 6 shows the total production of Malunggay Wrapper per year. There is
increase in production in the succeeding years due to the increase of production and
expand the target market
2. Production Cost per Unit
Table 7
Production Cost per Unit of Malunggay Wrapper
31

Month Volume (Pack) Quantity Unit Cost Cost

(per packs)
JANUARY 4,746 10 P4.00 P18,984
FEBRUARY 4,747 10 P4.00 P18,988
MARCH 4,747 10 P4.00 P18,988
APRIL 4,747 10 P4.00 P18,988
MAY 4,747 10 P4.00 P18,988
JUNE 4,747 10 P4.00 P18,988
JULY 4,747 10 P4.00 P18,988
AUGUST 4,747 10 P4.00 P18,988
SEPTEMBER 4,747 10 P4.00 P18,988
OCTOBER 4,747 10 P4.00 P18,988
NOVEMBER 4,747 10 P4.00 P18,988
DECEMBER 4,747 10 P4.00 P18,988
32

TOTAL 56,963 P227,852
The table 7 shows the production cost of every unit per month .It shows the
volume packs total is 56,963 and the total cost on its first year is 227,852.00 pesos.
CHAPTER III
I. Market Study
33

This chapter will help to know the marketing aspect of the business. The
marketing aspect covers the following: General Business Condition, Target Market,
Demand, Projected sale Marketing Strategy and Pricing Strategy.
For the business to prosper, it should be given time and effort. The proponents
of this business must have the desired creativity so as to be able to provide quality
service to its customers. The fulfillment of the needs and wants of its customer or target
market must be the key objective of the recommended business.
A. Product to Sell
Malunggay is one of the leading crops in the country that is a non-seasonal
vegetable that is easy to grow and has an abundant supply in the market. Farmers in this
kind of crop are purchased for penny priced dealing, for wholesalers primarily prefer to
buy other vegetables commonly sold in the market. Therefore Malunggay is at the
bottom of their list.
34

As experienced in recent years, demand for the Lumpia wrapper industry is
continually increasing due to many people love to eat lumpia , lumpiang gulay , pancit
wrap and other dishes that you can use in the lumpia wrapper. The trend of health and
wellness shifts the demand to go upward because a lot of people choose to go healthy
lifestyles.
In general our group wants to introduce ‘’ Malunggay Wrapper’’ in the market.
We as the proponents envisioned putting up a store highlighting Malunggay in our
product. The proposed product aimed to offer a healthier twist of a popular Lumpia
wrapper. To promote our tagline, ‘’Eat healthy, live better’’. As we experience today
with the outbreak of covid 19 more people wanted to protect their health as they
believed that is the most important thing to do. One of the healthiest leafy vegetables is
malunggay and it is one of the cheapest. Enjoying food without even noticing that it
contains healthy ingredients is way out of the top.
35

B. Target Market
1. Area Coverage
The feasibility study of Malunngay Wrapper will be located at the Brgy VII-E San
Pablo City, Laguna Marketplace. The chosen location enables the business to conduct its
operation, well exposed to its target market since it is situated near a wide range of
residential areas, different institutions, banks, churches, offices, hospitals and seller of
wrapper in the market place.
San Pablo city market is the main area that we will deliver our product. The
proponents will supply them according to their order. We will become the distributor of
selling wrapper in the market.
2. Consumers/Customer
Product that has a less healthy nutritional content, over the conventional foods
that are said to be “good for our health" that are available in the market. Promoting a
36

healthy and convenient way of eating by introducing this new product that the
consumers do not taste already. We are very sure that our product is healthy and
affordable to the customer in the target market and we can also prove that our product
is better than those offered by competitors. We make this product proposal for the
purpose that we want to serve our valued customers in a new product that we give
them healthy food that will be enjoyed not only for adults, but also for the young ones.
Consumers are rapidly turning to herbal products for their health, so it's easier for them
to buy Malunggay wrapper than buying ordinary wrapper. We want our customers to
buy our product, but we can stand a better chance of making those sales and gaining
customer trust. We’re not tending to have one-time-customers but to have a frequent,
long standing customer.
C. Demand and Supply Analysis
1. Total Potential Demand
37

Total Potential Demand for Malunggay Wrapper is 69,047 populations in San
Pablo city Laguna market. The proponents used a random sampling method in order to
identify the total potential demand. Based on our survey conducted most of the
respondents our Satisfied in Malunggay Wrapper that is much healthier than the usual
wrapper you will get in the market.
Description of the Respondents
The respondents of the study were the residents of the city proper of San Pablo City.
The study employed simple random sampling techniques for it draw a sample where in
each sampling unit was equal chance being take.
Samples of the Study (Population & Sampling)
Total Population Total Sample
City Proper of San Pablo 69,047 398
Population & Sampling
The number of population and sample used in our study. There were total
populations of 69,047 for eight barangays in the city proper of San Pablo City and by
using the Slovin’s Formula, a total sample of 398 was obtained.
Sample Respondents size is computed as follows:
38

N
n=
1+ N e 2
Where n= sample size
N= Total Population of 2021
1= Constant
e = Margin of Error (5%)
Solution:
N
n= 2
1+ N e
69,047 69,047
n= n=
1+[69,047(0.05)2 ¿ ] 1+ 172.62
69,047 69,047
n= n=
1+[69,047(0.0025)¿] 173.61
n= 398
Data Interpretation
From the given data we arrive at 39

398 respondents out of 69,047 households in
San Pablo City.
From the 97% of respondents who wants to buy the Malunggay Wrapper.

2. Present Supplier/Competition
In this business we are the manufacturer of Malunggay Wrapper. For the raw
materials needed to make malunggay wrapper the supplier of our raw materials will be
the Arck Trading in San Pablo city.
The present business who offers wrappers and spring rolls can be considered as
competitors of Malunggay Wrapper. In every business there are always competitors.
Business exists in a competitive environment. With regards to our consideration about
our competitors, we consider small markets and other manufacturers of the normal
wrapper will be the competitors. They can be really noteworthy about their profit and
40

customer satisfaction but not into making community health wise. The fact that the
value of its wrapper is affordable yet it consists only of a few nutrients that our body
needs is somewhat deceiving for their customers or for their future customers.
A. Age of the Respondents
20-22 years old 22-24 years old 26-28 year old

5%
15%
80%
Figure 4 : Age of the Respondents
The result shows that 80% of the respondents ages 20-22 years old , 15% are 22-
24 years old and only 5% ages from 26-28 years old. This means that most of the
respondents are teenagers.
41

B. Gender
Figure 5: Gender
The result shows that 67.6% of the respondents are female and 32.4% are male.
The majority of the respondents are female.
C. Do you eat Vegetable?
42

Figure 6: Do you eat Vegetable?
The result shows that among 100 respondents 97.1% eat vegetables and only 3%
doesn't eat. This means served as one of a great factor that our product will be feasible
in the market.
D. How often do you buy lupia wrapper?
1-7 times 8-15 times 16-23 times 24-31 times 32-39 times
5% 10%
15%
30%
40%
Figure 7: How often do you buy lupia wrapper?
It shows that 40% of the respondents buy lumpia wrapper16-23 times in a
month, while 30% buy 24-31 times and the least is 5% that buy 32-29 times.
43

E. Do you like lumpia?
Figure 8: Do you like lumpia?
Among 100 respondents it seems that all of them eat lumpia. It takes a lot of
opportunity to sell lumpia wrapper in the market.
G. How do you find Malunggay Wrapper as an alternative for our Conventional

Lumpia Wrapper?
44

Figure 9: How do you find Malunggay Wrapper as an alternative for our
Conventional Lumpia Wrapper?
It shows that 50% of the respondents are very satisfying, while 43.1% are
satisfying and almost 6% are average.
G. How much are you willing to pay for the Malunggay Wrapper?
45

Figure 10: How much are you willing to pay for the Malunggay Wrapper?
The result shows that 81.4% are willing to pay for only 8-10 pesos , while 18.6%
are 15-20 pesos.
I. What variety of Malunggay Wrapper is your Favorite?
Figure 11: What variety of Malunggay Wrapper is your Favorite?
46

The result shows that 46.1 % among 100 respondents prefer to eat lumpiang
shanghai, while 42.2% are lumpiang gulay and 11.8% are lumpiang sariwa .
A. Projected Sale
1. Projected Sale per Month
Table 8
Projected Sales of Malunggay Wrapper per month
MONTH PRODUCT SALES IN PESO
January Malunggay Wrapper P47,460
February Malunggay Wrapper P47,470
March Malunggay Wrapper P47,470
April Malunggay Wrapper P47,470
May Malunggay Wrapper P47,470
June Malunggay Wrapper P47,470
July Malunggay Wrapper P47,470
August Malunggay Wrapper P47,470
47

September Malunggay Wrapper P47,470
October Malunggay Wrapper P47,470
November Malunggay Wrapper P47,470
December Malunggay Wrapper P47,470
TOTAL P569,630.00
The table 8 shows the production sale per month and its total of Five hundred
sixty nine thousand, six hundred thirty pesos (P569, 630.00) represents the production
sales per year.
2. Projected Sales in Volume and in Peso
Table 9
Projected Sales in Volume and in Peso of Lumpia Wrapper
48

MONTH QUANTITY PRICE IN PESO SALES IN PESO

(packs)
January 4,746 P10.00 P47,460
February 4,747 P10.00 P47,470
March 4,747 P10.00 P47,470
April 4,747 P10.00 P47,470
May 4,747 P10.00 P47,470
June 4,747 P10.00 P47,470
July 4,747 P10.00 P47,470
August 4,747 P10.00 P47,470
September 4,747 P10.00 P47,470
October 4,747 P10.00 P47,470
November 4,747 P10.00 P47,470
December 4,747 P10.00 P47,470
TOTAL 56,963 P569,630.00
49

Table 9 shows the projected sale in volume which is Fifty six thousand nine
hundred sixty three with the Total sale in peso of Five hundred sixty nine thousand, six
hundred thirty pesos (P569, 630.00)
E. Marketing Program/Strategies
1. Practice of Competitors
Businesses exist in a competitive environment. Competition typical wrappers are
commonly offered by other factories. They are really noteworthy about their profit
customer satisfaction, but not into making the community health wise. Some consumers
today are aware of their health but some are not especially kids nowadays that most of
them are not into eating vegetables. Seeing our competitors in this business they are
lacking the health benefits of their product, social media advertisement, giving flyers to
their target market and even posting some tarpaulins in their business maybe there very
complacent of their product. But now that we are all suffering for pandemics most of
the people want to live healthy. These are firms that produce the same or very similar
goods. However, our product is different in some way because it has a Malunggay which
50

is the main ingredient in our product and one of the very healthy leaves in the
Philippines and has a lot of nutrients that you can get.
2. Own Marketing Program/Strategies
Promotional activities may be done in many creative ways where limited costs
could produce substantial outputs in terms of increase in sales. The strategies of the
enterprise to penetrate the target market share are word of mouth, storytelling to the
consumers, and exposure via digital marketing such as social media marketing, flyers
and tarpaulins. This business plan executes a broader marketing strategy not simply to
build name recognition and awareness but also to build deeper relationships with the
target customers whom they believe will help to promote our product to reach the
target customer.
F. Marketing/Selling Expenses
Table 10
51

Marketing / Selling Expense
Strategy Cost
Social Media Advertisement P1,000.00
Tarpaulin P400.00
Flyers P400.00
TOTAL P1,800.00
The table shows the marketing and selling expenses of the enterprise for the first
year of the business operation. The proponents will allocate the amount of One
thousand eight hundred pesos (P1800.00) for its marketing and selling cost. This amount
is expected to cover the project's expenses for the promotional materials and sample
displays.
52

CHAPTER IV
ORGANIZATIONAL PLAN
Vision
Malunggay Wrapper, guided by the Filipino culture and traditions will promote a
healthier version of wrapper and to be the distributor in the market. We will be a living
proof that caring, integrity; hard work and innovation at all levels create success.
Mission
Our mission is to provide the highest quality Malunggay wrapper and the best
possible services to the food industry to be able to become a well-known product
nationwide.
This chapter tackles the entire organization arrangement of the business. The
management aspects suggest a clear and precise identification of duties and
responsibilities, flow of authority and manpower level requirement. This contains the
organizational chart and the qualification of the people involved in the formation of the
business organization structure. To attain this, management must be able to plan all
53

activities, for the company to become dynamic and competitive business over and done
with human resource, financial capability and new technologies. Form of Ownership The
proposed business is composed of five partners where in the type of business ownership
will be a partnership; in which partners pool money, skills, and other resources and
share profit and loss in accordance with the terms of the partnership agreement. In the
absence of such agreement, a partnership is assumed to exist where the participants in
an enterprise agree to share the associated risk rewards proportionately,
complementary skills and additional contacts of each pattern can lead to the
achievement of greater financial results together than would be possible apart. Mutual
support and motivation are needed for the business to last longer.
A. Legal Form of Business
The members will form a partnership and they will be classified as a capitalist.
Every member will be contributing their money and their expertise as we establish this
business. As agreed, every partner now will be liable or entitled for either loss or profit
in the business, in equal shares. As a partnership, the business must be registered with
54

the Securities and Exchange Commission, before we can apply for the Mayor's Permit in
the Municipality of San Pablo City, Laguna.
Partners of the business will be in charge of the overall management in terms of
financial, production and marketing aspects of the business.
B. Organizational Structure
Figure12. Organizational Structure
55

SUPERVISOR
PRODUCTION PRODUCTION PRODUCTION

WORKER 1 WORKER 2 WORKER 3
Figure 12 shows that the supervisor is responsible for all the action and decisions
of the company. He/she makes sure that the rules, guidelines and procedures will be
executed correctly. He/she observes and considers employees and the company in
making decisions in engaging future problems.
Production 1 will be assigned to removing the leaf from the stem using a mixing bowl
and strainer, mixing the dry ingredients and packing of wrappers using the tools that are
needed. Production 2 will be responsible for lifting and slamming of dough. Cooking of
dough will be assigned to Production 2 and 3.
C. Qualification of Officers
Table 11
56

Qualification of Officer of Malunggay Wrapper
JOB TITLE QUALIFICATION
● Supervisor ❖ Male/ Female
❖ 25 years old and above
❖ With 2 years of experience of supervising a business
❖ Communicating and management skills
❖ Good leadership and trustworthy
❖ Flexible in time
● Worker 1 , 2 and 3 ❖ Male
❖ 18 years old and above
❖ Physically Fit
❖ Communication Skills
❖ Flexible in time, can work daytime or night time
❖ Strong reading and math skills
❖ Knows how to operate machineries and use of equipment
The table 11 shows the qualification of supervisor and workers needed in the
business.
57

D. Office Equipment
Table 12
PARTICULARS QUANTITY COST
Office Table 1 P1100.00
Chair 3 P480.00
Ceiling Fan 3 P4200.00
58

TOTAL P5,780.00
59

E. Gantt Chart Activities
● Charting activities against time
Pre-Operational Activities
2021
Activities
Feb March April May June July Aug. Sept. Oct. Nov. Dec. Jan.
FS
Preparation
Creation of
Activities of
Partnership
Working for
Licenses
Business
Place
Innovation
Distribution of
flyers to
promote the
business
Hiring of
Workers
Training of
hired workers
Suppliers and
equipment
procurement
Start of
Operation
The figure shows the pre-operational activities of the business Malunggay
Wrapper from Feasibility Study preparation until the start of business operation.
44

CHAPTER V
This chapter discusses the financial aspects of the study. In order for a business
plan to understand it needs money to start. To determine whether the future industry
will remain profitable through the existence of competitors and unfavorable economic
condition.
This chapter includes the source of funds balance sheet, income statement, cost
of goods and cost of sales.
Financial Plan
A. Permit and Licenses
Permit and Licenses
2021 2022 2023 2024 2025
Mayors Permit 500 510 520 530 540
Business Tax 2,000 2,040 2,080 2,122 2,164
Barangay Clearance 100 110 120 130 140
Sanitary Permit 90 90 90 90 90
BIR 500 510 520 530 540
Occupational Permit 200 200 200 200 200
Business Plate 200 200 200 200 200
45

Fire Safety Inspection 200 200 200 200 200
Fire Extinguishers 1,000 1,020 1,030 1,040 1,050
Garbage Fee 200 204 208 212 216
Miscellaneous Expense 1,000 1,120 1,130 1,140 1,150
Health Fee 90 90 90 90 90
SEC Registration 2120 2162 2207 2,251 2296
Total P8200 P8456 P8595 P8735 P8876
Table 14: Permit and Licenses
B. Sources of Financing
Source of Financing of Malunggay Wrapper
Partners Contribution
Angeles , Capital 25,000.00
Ilagan , Capital 25,000.00
Luciano , Capital 25,000.00
Manalo , Capital 25,000.00
46

Perez , Capital 25,000.00
TOTAL P125,000.00
Table 15: Sources of Financing
The table shows the equal contribution of each partner.
C. Cost and Expense
PURCHASED OF RAW MATERIALS
Malunggay Wrapper
ITEM Cost 2021 2022 2023 2024 2025
Premium Flour P1200 14,000 14,000 14,000 14,280 14,280
Soft Flour P1200 14,000 14,000 14,000 14,280 14,280
Rock Salt P15.00 540 540 540 550 550
Vegetable Oil P30.00 9,360 9,360 9,360 9,547 9,547
Water - - - - - -
Malunggay P5.00 1560 1591 1623 1655 1688
Total 2,450 39,460 39,491 39,523 40,312 40,312
Table 16: Cost and Expense
47

Malunggay Wrapper
Statement of Cost of Goods Sold
Direct Materials 2021 2022 2023 2024 2025
Beginning Inventory 1,000 1,200 1,500 1,800
Purchases of Raw Materials 39,460 39,491 39,523 40,312 40,312
Less : Raw Materials End 1,000 1,200 1,500 1,800 2,000
Direct Materials
Used In Production 38,460 39,291 39,223 40,012 40,112
Direct Labor 187,200 190,944 194,760 198,654 202,626
Cost Of Goods Sold 225,660 230,235 233,983 238,666 242,738
Table 17: Statement of Cost Goods Sold
Furniture and Fixture
PARTICULARS QUANTITY COST Depreciation Expense

Display Rack 2 P6000.00 P600.00
Kitchen Table 1 P1500.00 P150.00
TOTAL P7,500.00 P750.00
Table 18: Furniture and Fixture
48

Office Supplies
PARTICULARS QUANTITY COST
Calculator 1 P250.00
Record Book 3 P110.00
Ball pens 5 P15.00
TOTAL P375.00
Increase by 2%
Table 19: Office Supplies
Utilities
PARTICULARS COST PER MONTH COST PER YEAR
Water 400 P4,800.00

Electricity 1000 P12,000.00
LPG 600 P7200.00
TOTAL 24,000
Table 20: Utilities Expense
Rent Expense
49

PARTICULARS COST PER MONTH COST PER YEAR
Rent P5,000.00 P60,000.00

TOTAL P5,000.00 P60,000.00
Table 21: Rent Expense
Malunggay Wrapper
STATEMENT OF CHANGES IN EQUITY

2021 2022 2023 2024 2025
Angeles , John Lawrence 25,000
Ilagan , Alqueen 25,000
Luciano , Mary Blanca 25,000
Perez , Mark Ivan 25,000
Manalo , Kathleen 25,000
Total 125,000
Beginning Equity 125,000 326,821 552,000 803,410 1,081,160
Add Net Profit 201,821 225,179 251,410 277,750 306,257
Total Equity 326,821 552,000 803,410 1,081,160 1,387,417
Table 22: Statement of Change in Equity
50

Advertising Expense
Items 2021 2022 2023 2024 2025
Flyers P1,000 1,000 1,000 1,000 1,000
Social Media boost P400 400 400 400 400
Tarpaulin P400 400 - - -
Total P1,800 1,800 1,400 1,400 1,400
Table 23: Advertising Expense
Salaries Expense
Manpower 2021 2022 2023 2024 2025
Production Staff 1 62,400 63,648 64,920 66,218 67,542
TOTAL 187,200 190,944 194,760 198,654 202,626
Table 24: Salaries Expense
51

SSS CONTRIBUTION
Employee 2021 2022 2023 2024 2025

TOTAL 23,400 23,634 23,868 24,105 24,345
Table 25: SSS Contribution
PHILHEALTH CONTRIBUTION
Employee 2021 2022 2023 2024 2025

TOTAL 12,600 12,600 12,600 12,600 12,600
Table 26: Philhealth Contribution
PAG-IBIG CONTRIBUTION
52

Employee 2021 2022 2023 2024 2025

TOTAL 7,488 7488 7488 7488 7488
Table 27: Pag-ibig Contribution
53

C. Financial Statement
1. Projected Statement of Cash flow
MALUNNGAY WRAPPER
STATEMENT OF CASH FLOW
2021 2022 2023 2024 2025
Operating Activities
Cash Receipts 569,630 598,110 628,020 659,420 692,390
Decrease in Accounts Receivable 20,000 25,000 30,000 35,000
Increase in Accounts Receivable 20,000 25,000 30,000 35,000 40,000
Payment for Suppliers 39,460 39,491 39,523 40,312 40,312
Payment for Permits & Licenses 8200 8456 8595 8735 8876
Payment for Advertising Expenses 1,800 1,800 1,400 1,400 1,400
Payment for Office Supplies Expenses 375 382 390 390 400
Payment for Rent Expenses 60,000 60,000 60,000 60,000 60,000
Payment for Salaries Expenses 187,200 190,944 194,760 198,654 202,626
Payment for Benefits Expenses 43,488 43,772 43,956 44,193 44,433
Payment for Utilities Expenses 24,000 24,000 24,000 24,000 24,000
Net Cash for Operating Activities 185,107 224,265 250,396 276,736 305,343
Investing Activities
Payment for Purchase of Machinery 35,360 - - - -
Payment for Purchase for Furniture and

Fixture 7,500 - - - -
Net Cash for Investing Activities 142,247
54


Financing Activities
Cash Receive from the owners 125,000
Net Cash For Financing Activities
1,018,64
Cash From the Beginning of the Period 267,247 491,512 741,908 4
1,018,64 1,323,98
Cash Balance at the End of the Period 267,247 491,512 741,908 4 7
Table 28: Statement of Cashflow
2. Projected Income Statement
MALUNGGAY WRAPPER
YEAR 2021-2025
INCOME STATEMENT
2021 2022 2023 2024 2025
Sales 569,630 598,110 628,020 659,420 692,390
Less : Cost of Goods Sold 225,660 230,235 233,983 238,666 242,738
55

Gross Profit 343,970 367,875 394,037 420,754 449,652
Less: Operating Expense
Permits & Licenses 8200 8456 8595 8735 8876
Advertising Expenses 1,800 1,800 1,400 1,400 1,400
Office Supplies Expenses 375 382 390 390 400
Rent Expenses 60,000 60,000 60,000 60,000 60,000
Benefits Expenses 43,488 43,772 43,956 44,193 44,433
Utilities Expenses 24,000 24,000 24,000 24,000 24,000
Depreciation Expenses 4286 4286 4286 4286 4286
Total Operating Expense 142,149 142,696 142,627 143,004 143,395
Net Income 201,821 225,179 251,410 277,750 306,257
Table 29: Income Statement
56

3. Projected Balance Sheet
MALUNGGAY WRAPPER
FOR THE YEAR ENDED 2021-2025
BALANNCE SHEET
Current Assets 2021 2022 2023 2024 2025
Cash 267,247 491,512 741,908 1,018,644 1,323,987
Accounts Receivable 20,000 25,000 30,000 35,000 40,000
Raw Materials Inventory 1,000 1,200 1,500 1,800 2,000
Total Current Assets 288,247 517,712 773,408 1,055,444 1,365,987

Non-Current Asset
Equipment 35,360 35,360 35,360 35,360 35,360
Less Accumulated Depreciation 3536 7,072 10,608 14,144 17,680
31,824 28,288 24,752 21,216 17,680
Furniture and Fixture 7500 7500 7500 7500 7500
Less Accumulated Depreciation 750 1,500 2,250 3,000 3,750
6750 6000 5250 4500 3,750

57

Total Non-Current Asset 38,574 34,288 30,002 25,716 21,430

Total Asset 326,821 552,000 803,410 1,081,160 1,387,417

Owners’ Equity
Malunggay Wrap , Ending Equity 326,821 552,000 803,410 1,081,160 1,387,417
Table 30: Balance Sheet
58

D. Profitability Indices
MALUNNGAY WRAPPER
FINANCIAL RATIO
2021 2022 2023 2024 2025
201,821 225,179 251,410 277,750 306,257
Profit Margin 569,630 598,110 628,020 659,420 692,390
35% 38% 40% 42% 44%
201,821 225,179 251,410 277,750 306,257
Return on Investment 125,000 125,000 125,000 125,000 125,000
1.6% 1.8% 2% 2.2% 2.6%
201,821 225,179 251,410 277,750 306,257
Return on Asset 326,821 552,000 803,410 1,081,160 1,387,417
61% 41% 31% 26% 22%
201,821 225,179 251,410 277,750 306,257
Return on Equity 326,821 552,000 803,410 1,081,160 1,387,417
61% 41% 31% 26% 22%
201,821 225,179 251,410 277,750 306,257
Sales Ratio 569,630 598,110 628,020 659,420 692,390
35% 38% 40% 42% 44%
Table 31: Financial Ratio
59

Table 31 Shows the Financial Ratio of Malunggay Wrap Food Manufacturing.
1. Payback Period
In order to arrive at Return on Investment the Formula to be use is:
Payback Period = Initial Investment
Net cash flow
The payback period of Malunggay Wrap Food Manufacturing is 0.87 months or
approximately 10 months.
2. Net Income: Sales Ratio
In order to arrive at Return on Investment the formula to be use is:
Sales Ration = Net Income

Sales
Table 32
Year Percentage
2021
35%
2022
38%
60

2023
40%
2024
42%
2025
44%
Table 32 shows the Net Income to Sales ratio of the Malunggay Wrap Food Manufacturing
for 5 years of operation.
3. Break-even Point
In order to arrive at Break –even point the formula to be use is:
Break-even Point = Fixed Cost
Contribution Margin per Unit
Table 33
Year Unit Sales in peso
2021 56,963 569,630
2022 59,811 598,110
61

2023 62,802 628,020
2024 65,942 659,420
2025 69,239 692,390
Table 18 shows the unit to be sold and the sale in volume of Malunggay Wrap
Manufacturing to meet its Break-even point.
4. Projected Sales volume
Table 34
Year Sales in Units Selling Price Projected Sale in Peso
2021 56,963 P10.00 P569,630
2022 59,811 P10.00 P598,110
2023 62,802 P10.00 P628,020
2024 65,942 P10.00 P659,420
2025 69,239 P10.00 P692,390
E. List of Assumptions Used

62

The proponents will use social media to recognize the new product awareness and to
increasing the sales of product start on small branch up to huge. On the second year of
operation the business produce almost 100 packs of wrapper and it is manufactured on
different branch who sell lumpia wrapper. On the third year of operation the proponents
decided to add workers as part of increasing sales of the business. As time goes by the business
growth by supplying different branch in San Pablo City Laguna. On the fourth year of operation
the proponents will plan to supply the product in other places. In the fifth year of operation the
product will be shipped in Batangas. On the sixth year of operation this will be the luckiest year
the business produce almost hundreds wrapper a day and it is supplying for the whole country
and will try to export the products.
63

CHAPTER VI
I. Socio Economic Impact of the Project
The proposed project aims to help our localities and farmers of the country and to give
healthy lifestyle to the people. Nowadays it is important that small entrepreneurs should realize
the worth innovating and starting a business that would largely contribute to the socio-
economic development of the country.
In the certain project, the proponents consider the whole part of the business especially
the social impact in the community.
PROJECT
-INCOME
-IMPROVE STATUS OF LIVING
-EMPLOYMENT
-TAXES
-COMMUNITY DEVELOPMENT
64

Figure 13: Socio economic Impact of the Project
Contribution to Income and Employment
The main goal of a certain Business is to have high income especially in the part of the
owner. The business should generate pleasant relationship between the manager and
employees to attain the main goal of the business which is to have an income and to promote
healthy lifestyle. For workers and employees in the business it will serve as income to support
65

their own needs and also for their service rendered in the business. It will also be their
opportunity of having another source of income.
Tax Contribution
The business is expected to give a great contribution to the government in the form of taxes.
The taxes payment from the business would help the localities as well as the economy in its
future project. This would help the people to become more sprightly.
I. Related Studies
Malunggay is rich in nutrients and vitamins that its image is used as the official logo of the
Food and Nutrition Research Institute (FNRI) of the Department of Science and Technology. Due
to its high vitamins A, C, and E, which are very potent antioxidants, malunggay is a very good
quencher of unstable free radicals that can react with and damage molecules that cause aging
(Marrero, 2012)
Antioxidants reduce the appearance of wrinkles and fine lines. They also prevent the
onset of various chronic diseases like arthritis, cancer, and heart and kidney diseases (Tacio,
2010)
66

The astringent properties of the plant help to dry out infections and wounds and have
proven to be effective with killing germs, leaving skin cleaner and clearer (Mendez,2002)
When you are in the sun, your body receives most of its vitamin D intake through your
skin. Therefore, using a soap filled with the power of Moringa can help treat your skin issues
and help with your overall wellness (Marero, 2014).
Ancient literature of many cultures is filled with thousands of herbs and plants that have
tremendous medicinal properties. One plant is considered to be so packed full of health
promoting and disease-fighting properties that it is sometimes called “Miracle Tree” or “Tree of
life”. The plant that we’re talking about here is called the Moringa plant. It’s native to the sub-
Himalayan regions of India, Pakistan, Bangladesh and Afghanistan and has long been used in
Asian traditional herbal for its countless health benefits especially for skin diseases (Facing
AcneArticles Worldwide, 2007)
II. SWOT Analysis
The analysis of strength, weaknesses, opportunities and threats that will make the business
survive its internal and external environment strategic in its planning process is the life and
success of the company.
STRENGTH WEAKNESSES
67

 Product completely innovative.  Many competitors
 Quality of the product  Uncertain about many Challenges
 Outstanding customer service  Conservation
 Very affordable  Lack of attraction features for foreign
 Localize taste investors.
OPPORTUNITIES THREATS
 Health conscious trend  Competitors is located nearby
 Cheaper product range  Price of competitors
 Online marketing  Appearance of competitors in a short
 Loyal returning customer time
 Innovation of a healthy product  Similar concept or service
Table 35: SWOT
Strength
Just like any other businesses product quality and innovation is very important. So, this
business created a wholesome product which everyone will love. “Eat Healthy, Live Better” this
campaign enables the business to show that having a healthy habit can make your life better.
68

This is eating a healthy food at the same time with affordable price. They encourage each and
every one to consume and support a localize product, be healthy yet satisfied taste.
Weaknesses
There will always be a competition in every business and may face certain challenges in
dealing with the market. Also, the conservation of the resources may occur when producing
this kind of product. Foreign investors may not be able to be attracted because some
companies are selling some similar products.
Opportunities
Every Filipino’s love to enjoy their food and with this situation of ours they are conscious
about their health. As online marketers are rising, they include selling it online and make a
unique characteristic of advertising it includes a cheaper price yet innovative healthy product
that everyone will love to avail.
Threats
Threats will always be by any businesses fear which competing must be put first to survive.
Some concepts will be similar to them and price may be cheaper. Another threat is that they may be
more innovative than the products they offer considering healthy food trends are in demand today.
69

CHAPTER VII
CONCLUSION AND RECOMMENDATION
Recommendation
After bearing in mind the significant factors in this study that we conducted such factors like
marketing, financial, management and socio-economic study. It is therefore recommended that
MALUNGGAY WRAPPER will be purchased and the business establishes at Brgy. VII-E San Pablo
City, Laguna market place stall number 20.
Conclusion
Based on the research and study that we conducted, we therefore conclude that our business
is feasible and viable in the market.
70

REFERENCES
Pharmeasy. (n.d.). Moringa Leaves-16 Health Benefits That You Should Know.
https://pharmeasy.in/blog/16-health-benefits-of-moringa-leaves/
Jaiswal D, et al Effect of Moringa oleifera Lam. leaves aqueous extract therapy on
hyperglycemic rats . J Ethnopharmacol. (2009)
Arnarson, BSC, PHD, Atli. (2018, May 4). 6 Science-Based Health Benefits Of Moringa Oleifera.
Healthline. https://www.healthline.com/nutrition/6-benefits-of-moringa-
oleifera#TOC_TITLE_HDR_3
Shih MC, et al Effect of Different Parts (Leaf, Stem and Stalk) and Seasons (Summer and Winter)
on the Chemical Compositions and Antioxidant Activity of Moringa oleifera . Int J Mol Sci.
(2011)
71

Palada M.C.. (2017). The Moringa Industry In The Philippines: Status Challenges And
Opportunities. International Society For Horticultural Science.
https://www.ishs.org/ishs-article/1158_52
Medical Health Guide. (n.d.) Malunggay (Moringa Oleifera) Herbal Medicine.
http://www.medicalhealthguide.com/articles/malunggay.htm
Valerio and M.P. Peren.:Marketability of Products of the DSAC Food Processing Center Book,
Volume 11 Numbers 1 & 2, January –December ,1997.p. 87-102.
Book Begum, Raheena; A Textbook of Foods, Nutrition & Dietetics. Green Park Extension, New
Delhi, Sterling Publishers, 1991, Chapter 11: p. 105-109; Chapter 22: p. 150-156
Canlas, Elsie and Felicitas A. Quilondrino: New World of Food Processing; 2 nd Edition ,Wizzard
Publishing House, San Sebastion , Tarlac City , 2014.

72

Sethi N, et al Abortifacient activity of a medicinal plant "moringa oleifera" in rats . Anc Sci Life.
(1988)
Thurber MD, Fahey JW Adoption of Moringa oleifera to combat under-nutrition viewed through
the lens of the "Diffusion of innovations" theory . Ecol Food Nutr. (2009)
WEBSITES
[1] http://www.recipes4us.co.uk/cooking country/yam
[2] https://panlasangpinoy.com/lumpiang-sariwa-with-fresh-lumpia-wrapper/
73

[3] https://www.pinterest.com/pin/37014028167497216/
[4] philippineherbalplants.blogspot.com/2010/01/how-tomalungay-capstea.html
[5]ww.pchrd.dost.gov.ph/.../380-nutritional-and-medicinalproperties-of-malunggay
[6] https://panlasangpinoy.com/lumpiang-sariwa-with-fresh-lumpia-wrapper/
Appendix A
Survey Questionnaire
Utilization of Malunggay in Lumpia Wrapper
74

Hello, Good day! We are 3rd year college Bachelor of Science in Business Administration Major
in HRDM student researchers from Dalubhasaan ng Lungsod ng San Pablo, we are encouraging
you to answer this questionnaire that aims to determine the impact of Utilization of Malunggay
in Lumpia Wrapper
Your participation in this study is a big help not only for us but also for future researchers. Rest
assured that your data, opinions and preferences will be fully considered and will be held
confidential.
Thank you for your time and effort!
PROFILE
EMAIL:
NAME:
AGE:
SEX:
1. Do you eat Vegetable?
o Yes
o No
75

2. Do you often eat Vegetable?
o Everyday
o Occasionally
o Often
o Very Often
3. Do you like to eat Lumpia?
o Yes
o No
4. Do you often buy Lumpia Wrapper?
o 1-7 times
o 8-15 times
o 16-23
o 24-31
o 32-39
76

5. How do you find Malunggay Wrapper as an alternative for our Conventional Lumpia
Wrapper?
o Very Satisfied
o Satisfying
o Average
6. How much are you willing to pay for the Malunggay Wrapper?
o PHP 8-10 (Per tanda)
o PHP 15-20 (Per tanda)
6. What variety of Malunggay Wrapper is your Favorite?
o Lumpiang Gulay
o Lumpiang Shanghai
o Pancit Wrap
o Lumpiang Sariwa
77

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Laguna Northwestern College

Student: Ella May M. Umali Semester: Third Semester

UTILIZATION OF MALUNGGAY IN LUMPIA WRAPPER

Laguna Northwestern College

Of the Requirements for the Degree

Master in Business Administration

ELLA MAY M. UMALI

Student: Ella May M. Umali Semester: Third Semester

FEASIBILTY STUDY ABSTRACT

Student: Ella May M. Umali Semester: Third Semester

TECHNOLOGY AND CONSIDERATIONS

PRODUCT/SERVICE MARKET PLACE

Student: Ella May M. Umali Semester: Third Semester

Student: Ella May M. Umali Semester: Third Semester

Malunggay (Moringa Oleifera) has been used as herbal medicine in many cultures for

Student: Ella May M. Umali Semester: Third Semester

1 THE PROBLEM AND ITS BACKGROUND

Statement of the Problem.………………………………………………… 3

Significance of the Study.…………………………………………………. 6

Scope and Limitations.…………………………………………….………. 7

Technical Production Description………………………………………… 9

Student: Ella May M. Umali Semester: Third Semester

TABLE OF CONTENTS (continued)

Raw Material Requirement……………………………………….……… 17

Waste Disposal System…………………...……………………………… 23

Quality Control System…………………...………………………...……. 23

Demand and Supply Analysis…...………………………………...……. 33

Student: Ella May M. Umali Semester: Third Semester

TABLE OF CONTENTS (continued)

Legal Form of Business…………………...……………………………... 47

Gantt Chart of Activities…………………...……………………………... 51

Student: Ella May M. Umali Semester: Third Semester

TABLE OF CONTENTS (continued)

Total Project Cost………………………………………………………… 53

Projected Financial Statement………………………………………….. 55

List of Assumption Used…………………………………………..…..…. 61

Economic Impact of the Project………………………………….……… 64 Related

2 CONCLUSION AND RECOMMENDATIONS

Student: Ella May M. Umali Semester: Third Semester

THE PROBLEM AND IT’S BACKGROUND

Malunggay is a well-known vegetable by Filipinos and Horseradish or simply

called Moringa by English speakers. It is scientifically called “Moringa Oleifera”.

here in the Philippines.

It is a powerful vegetable packed with beneficial nutrients and known as the

most nutritious vegetable in the world. It is commonly known to increase lactation in

Student: Ella May M. Umali Semester: Third Semester

Quilondrino the lifespan of a wrapper under the refrigerator temp at 5 C, malunggay

Student: Ella May M. Umali Semester: Third Semester

Student: Ella May M. Umali Semester: Third Semester

normally taste in the normal lumpia wrapper.

Promoting a healthy and convenient way of eating a new variety of malunggay

STATEMENT OF THE PROBLEM

This feasibility study is intended to evaluate the feasibility of selling wrapper

Specifically, it aims to evaluate and analyze the following areas:

Technical aspect of the study

Student: Ella May M. Umali Semester: Third Semester

Marketing aspect of the study

management are follows:

Student: Ella May M. Umali Semester: Third Semester

1. To provide healthy and nutritious food in the market.

2. To develop new and serve healthy products in the market.

3. To identify the level of acceptability of malunggay wrapper in the market.

1. To determine the procedure and production of products.

2. To determine the equipment and materials required in the business.