Professional Documents
Culture Documents
Business Entrepreneur:
Daryl M. Sayson
(12-Fayol)
This feasibility study entitled, “Moringa Jam”, was proposed and submitted by Daryl M.
Sayson, the business proponent, as partial fulfillment of the requirements in Business Marketing
has been examined and was recommended for approval and acceptance for oral examination.
IRENE D. PERALTA
Subject Teacher
______________________________________________________________________
Approved by this committee on the Final Examination on June 2021 with a grade of
_______.
ROGELIO P. DE GUZMAN
Chairman
Member Member
ROGELIO P. DE GUZMAN
Principal III
For this study, we would like to express our deepest gratitude to our teacher Mrs. Irene
DG. Peralta in giving us assistance who never failed reminding us what to do such things, give
us support love and guidance. To our supportive parents who always there, who encouraging us
all throughout providing all means for this study to be successful.
We want to acknowledge as well as our respondents who spent their time and effort in
answering our questionnaires and other people who provide some assistance and information that
we need in the study.
We also want to thank everyone who helped us even in a small way particularly our
friends and classmates who contribute for the success of this project. And above all, this study
won’t be possible without the guidance and inspiration given by our Almighty God for
showering us the gifts of strength, knowledge and determination to put this study together. Lord,
for you alone all the glory and highest praise.
-Entrepreneurs-
DEDICATION
We the entrepreneurs are very grateful to those people who helped us to finished this
study. In return, we dedicate this work heart fully to our families, who supported as until the end
for their care, love, and words of encouragement that gives us the determination to finish this
study. Thank you for believing us when we seem to give up and for showing your unconditional
love and support which become our strength throughout this study. We are so lucky for having
you as our family
We also dedicate this study to our teachers who willingly share their knowledge and give
some recommendations and suggestions for the betterment of this work. And to our friends and
classmate who helped us and give their full support on us for they are always there to listen, to
support and give heart felt advice.
These are the people who have made us who we really are today, the ones we love and
cherish. We love all of you beyond words.
TABLE OF CONTENTS
Page
Title Page………………………………………………………………………..............
Acknowledgement………………………………………………………………………
Dedication………………………………………………………………………………
Table of Contents……………………………………………………………………….
Feasibility Abstract……………………………………………………………………..
Rationale………………………………………………………………………..
Paradigm.……………………………………………………………………….
Methodology……………………………………………………………………
Definition of Terms…………………………………………………………….
Product/Service Description……………………………………………………
Market Share……………………………………………………………………
Price Study……………………………………………………………………..
Sales Forecast………………………………………………………………….
Demand-Supply Analysis……………………………………………………...
Promotional Strategies…………………………………………………………
S.W.O.T. Analysis……………………………………………………………..
Plant Size……………………………………………………………………....
Vicinity Map……………………………………………………………………
Layout………………………………………………………………………….
Building Perspective……………………………………………………………
Fixed Capital……………………………………………………………………
Waste Disposal………………………………………………………………….
Gantt Chart………………………………………………………………………
Organizational Chart…………………………………………………………….
Job Qualification and Specification……………………………………………..
Job Description………………………………………………………………....
Financial Assumption………………………………………………………....
Project Cost……………………………………………………………………
Project Financing………………………………………………………………
Financial Ratios……………………………………………………………….
Return of Equity…………………………………………………….....
Return of Investment………………………………………………….
Payback Period………………………………………………………..
Socio-Economic Beneficiaries………………………………………………..
Government Licenses…………………………………………………………
Permits/Licenses………………………………………………………………
Summary……………………………………………………………………..
Conclusion……………………………………………………………………
Recommendation……………………………………………………………..
Bibliography…………………………………………………………………………..
Appendices……………………………………………………………………………
Curriculum Vitae………………………………………………………………………
FEASIBILITY ABSTRACT
This feasibility study was conducted to determine the possibility and acceptability of
Moringa Jam as an enterprise.
Specifically, this study sought to determine the materials that were used in the operation
of the business and the factors that would possibly affects the business. The study also sought to
determine its advantages to its competitors and was able to find out the things needed to improve
for a better service. It helps us to find strength and weaknesses, for the sake of the opportunities
of the business itself and to the community as well as we are able to foresight the threats so we
can prepare for it.
Findings reveal that the Moringa Jam is much affordable and healthier compared to the
other kinds of jam products. Thus, the researchers concluded that the business “Moringa Jam” is
feasible and is viable in the market. And it was also conducted that it would be profitable as it
started its operation.
Survey Questionnaire
Name(Optional): Section:
Yes No
Yes No
Yes No
4.) How much are you willing to pay for the Moringa Jam?
110-130 pesos 130-150 pesos
CURRICULUM VITAE
Gender: Male
THE PROBLEM
Rationale
Moringa is the sole genus of flowering tropical and subtropical species in the small plant
family of Moringaceae, sometimes referred to as the horseradish, drumstick or bottle tree
family. Owing to the vast diversity of uses and benefits they offer to mankind we believe that
this group of plants should be called the miracle tree family. Research and development of new
products from moringa, establishing an International Moringa Seed Bank and promotion of
moringa is a major crop in Hawaii have become the primary activities of our company.
The leaves are the most nutritious part of the plant and are a significant source of
vitamins, minerals, protein and soluble dietary fiber. They can be eaten fresh, cooked as a
vegetable or dried and made into a powder for addition to soups, stews, bread and other dishes.
The powder is light weight and easy to transport, does not require refrigeration, resists pest
infestations and retains much of its nutritional and medicinal properties in storage. These
properties make it an ideal food supplement for use in programs to combat malnutrition, and iron
and vitamin A deficiency in remote areas that have limited infrastructure and resources.
Moringa seed pods can be boiled and used as an ingredient in regional soups and curries.
The seeds themselves can be cooked like peas or roasted and eaten like nuts. The seeds are also
pressed to extract their essential oil which is known as Ben oil. Ben oil is edible and can be used
as salad oil or even made into soap or used as a clean burning fuel. Ben oil is also used as a base
for perfumes and at one time was used for lubricating fine machinery like watches and clocks.
The roots of the moringa tree are sometimes shredded and used as a condiment that tastes similar
to horseradish[ CITATION Val17 \l 1033 ]
Moringa is fast growing, tolerant of most soil types, drought tolerant, can be grown in
many dry regions without irrigation and fertilization, and continues to produce edible leaves
during dry seasons when other crops may be unproductive. The trees are also well suited to
growing in areas with depleted soils and they can help to restore those soils and prevent erosion.
It’s an excellent choice for windbreaks, fencing, intercropping, agroforestry and permaculture
and can be grown as an annual or perennial plant. Moringa can be grown on any scale – on from
large plantations, in home gardens as “edible landscaping” or indoors in containers where
climatic conditions are unfavorable.
With that, the entrepreneur Came up to an idea to make a new product out of Moringa.
This product is innovated and believed to cater satisfaction to every consumer who will patronize
it. A product that is new to their sight and taste with its nutritious ingredients and healthy
benefits. This product is made not only for the entrepreneur’s own goal but to its responsibility to
the community.
Feasibility Paradigm
Collecting of Materials
Malunggay Leaves
Grinding
Malunggay Pods
Boiling Moringa Jam
Sugar
Mixing
Lemon
Stirring
This feasibility study aims to create a product with an intention to cater satisfaction to its
customers. Below are the problems that might encounter in doing this business project.
MANAGEMENT ASPECT
1. What are the skills of the owner of the business in this kind of business?
2. How many employees does the business need?
3. What do we need to maintain our good relation between employee, employer and
customers?
4. How can we handle our business’ struggles?
5. What are the rules and regulations we need to in act?
MARKETING ASPECT
TECHNICAL ASPECT
FINANCIAL ASPECT
1. How much is the total initial investment needed to start the business?
2. How long it will take in return of investment?
3. Does the business can earn profit?
4. Does the business is a safe investment?
SOCIO-ECONOMIC ASPECT
1. How the business can contribute to the economic growth of the community?
2. What are the possible considerations of a business regarding to the society in order to
attain their needs and wants?
LEGAL ASPECT
1. What are the requirements to be passed for the legalization of the business?
Methodology
This part describes and discusses how the entrepreneurs’ will gather the necessary
data and information that will be used in the entire study.
The materials that are needed will come from the sources while the ingredients will be
bought from the market.
II. Grind
Grinding of Leaves
III. Peeling
Peel and remove the hard coating of malunggay pods then boil it.
IV. Mixing
Mix the other Ingredients, mix it well until it gets boil stir it continuously.
V. Cool
Starting up business is not easy. It is very hard to come up with the business that is
feasible in a short period of time because it takes a long way to create concepts and ideas.
Feasibility study is beneficial for us to know what business should be established in the
community. It helps to determine strengths and weaknesses and a preparation to those challenges
ahead. This study serves as an opportunity to experience and explore the world of
entrepreneurship. It allows us to understand, operate and handle such circumstances in the
business world. To sum it all, this study breadth our awareness regarding the reality in entering a
business.
Feasibility study allows us to experience and explore the business world. It serves as the
opportunity for us to gain new knowledge and skills in management and marketing.
Hindrances and barriers are unavoidable. As we go through in life, we are still going to
encounter some problems. Those challenges give limitations to this study. Ideas, time, plans,
trials and errors are needed to consider in order for the study to be successful.
This study only focuses on the moringa in making jam. This study was conducted at
Turac National High School in the school year 2020-2021.
Foreshadowing is very essential in this study for us to know how to face those problems
and manage our time.
Definition of Terms
The following terms are explicitly stated for the better understanding of the study.
Balance Sheet Also called the statement of financial condition, it is a summary of a company's
assets, liabilities, and owners' equity.
Capital. A share of the value of a company which can be bought, sold, or traded as an
investment.
Demand. The ability and need or desire to buy goods and services.
Entrepreneur. A person who starts a business and is willing to risk loss in order to make
money.
Financial Statement. A balance sheet or statement of financial position, reports on company’s
assets, liabilities and owner’s equity at a given point in time.
Income Statement. Is one of the financial statements of a company and shows the company’s
financial performance (revenues and expenses) over a specific accounting period.
Income Statement. Is one of the financial statements of a company and shows the company’s
financial performance (revenues and expenses) over a specific accounting period.
Marketing Strategy. A plan of action designed to promote and sell a product or service.
Sales. The total amount of money that a business receives from selling goods or services.
Chapter II
Marketing Aspect
This section will discuss in details our product as well our commitment to our
Product Description
Moringa Jam is a high quality product that contains a real nutritious vegetable. It has an
affordable price that the customer will be satisfy. Especially for the people who are conscious
about their health and mostly people are like the fresh veggie jam rather than other stuffing.
Moringa Jam competitive edge, compared to the other jams have a significantly higher
quality and has better tasting product. Moringa Jam current location can be arguably to be
considered the best in the market because many tourist nowadays like unique and new on their
taste.
Market Area
The initial target customers of Moringa Jam Business Those who are health conscious
when it comes to the food they consume. It can be teenagers and adults that prefer to taste new
products.
Market Share
Strawberry Jam
33%
Moringa Jam
43%
Mango Jam
24%
Price Study
COMPETITORS PRICE LIST
Strawberry Jam 180.00
Mango Jam 190.00
Sales Forecast
Demand-Supply Analysis
Demand
As of now the demand for food products became more eminent that is why we decided to
establish a business that meets the satisfaction and expectation of our customers by offering a
nutritious product that they will surely love. We will make 50 servings of it per day.
Supply
Promotional Strategy
In doing the Moringa Jam the following methods and procedures are follows:
The materials that are needed will come from the sources while the ingredients will be
bought from the market.
II. Grind
Grinding of Leaves
III. Peeling
Peel and remove the hard coating of malunggay pods then boil it.
IV. Mixing
Mix the other Ingredients, mix it well until it gets boil stir it continuously.
V. Cool
Plant Size
The manufacturing business site of “Moringa Jam” will be located at Turac, San Carlos
City, Pangasinan with an approximate square meter 5 by 5. The working hours will start at 9:30
am – 5:00 pm and the working days is from Monday-Friday in which employees have 5 working
days and 2 days off.
The Moringa Jam is located at Brgy. Turac near at school and highway. This place is
perfect because there are so many people here and lots of people trying on new product / foods,
and they are the target customers of this product.
Vicinity Map
Layout
The total of our production warehouse is measured 5 by 5.
Building Perspective
For the business to operate efficiently and effectively it will use food cart in its specified
location for the products to market easily and presentably. It will have 1 stall located at Turac,
San Carlos City, Pangasinan.
Fixed Capital
In starting this kind of business, capital is very important. In our business the fixed
capital will amount to P700,000.00 pesos. It will be used in acquisition of the materials needed in
the business.
EQUIPMENT
Name Description Quantity Price
GAS STOVE In cooking, a gas stove is a
cooker/stove which uses
natural gas, propane,
1 1,100.00
butane, liquefied petroleum
gas or other .
1 2,100.00
1 20,000.00
SUPPLIES
CALCULATOR A calculator is a device 2 400.00
that performs arithmetic
operations on numbers. It
is used to compute
numerical data.
RECORDBOOK Used for cording and
reference purposes. It is a
book that has records of
2 80.00
important data in a
particular business or
enterprise.
OFFICIAL RECEIPT Use for recording and
reference purposes.
2 40.00
BALLPEN
It is use as a writing
material.
10 50.00
MISCELLANOUS
SPONGE A sponge is a tool or
cleaning aid consisting of
soft, porous material.
Usually for cleaning
2 50.00
impervious surfaces,
sponges are good at
absorbing water-based
solutions.
DISHWASHING LIQUID A dishwashing liquid is a
detergent used to assist in
dishwashing. It is usually a
highly-foaming mixture of
surfactants and is primarily 2 300.00
used for hand washing of
glasses, plates, cutlery, and
cooking utensils in a sink
or bowl.
POT HOLDER A pot-holder is a piece of
textile or silicone used to
cover the hand when 4 80.00
holding hot kitchen
cooking equipment’s, like
pots and pans.
CASHBOX A box or container for
money, especially with
compartments or coins and
1 120.00
Bills of different
denominations.
Waste Disposal
Proper waste disposal and proper management must maintain for the cleanliness of the
work place. Only the garbage bag is the plastic that use in the business therefore all necessary
materials that have been used are biodegradable.
In order to keep and maintain the condition of wastes materials, we develop certain ways
to manage waste.
Activities Weeks
1 2 3 4 5 6 7 8 9 10 11
Brain Storming x
Survey Questionnaire x
Planning for the creation of the business x x x
Locating the store x
Buying Equipment x
Buying Tools & Utensils x
It is the framework of processes and procedures used to ensure that an organization can
fulfil the entire task required to achieve its objectives. Management wants to consider the total
situation of the business operation and to finance business growth in long-term. To study and
develop the product through innovation the help of dedicated and responsible members of
organization it may lead to a successful enterprise.
Organizational Chart
- Oversees key project, processes and performance report, data and analysis.
- Formulates and administers firm’s policies, directing and coordinating all divisional
unit’s activities.
- Reviews the outcome of operations, value of cost and forecast of acquired data.
- Male or Female.
- Must be 27 years old and above.
- Must have at least three years of work experience in similar or related field.
- Must able to speak effectively in English language.
- Knowledgeable of office administration procedure and resource management disciplines.
- Must have sufficient computer skills and able to use company issued software programs.
- Male/Female
- Must be 18 years old and above.
- Must have relevant experience gained in any commercial area involving contact with
costumer or the general public.
- At least High School Graduate.
POSITION SALARY/WAGES
FINANCIAL ASPECTS
Financial Assumption
Schedule 1
EQUIPMENT
Quantity Unit Cost Total Price
Gas Stove 1 1,100.00 1,100.00
Gas Tank 1 2,100.00 2,100.00
Food Stall 1 20,000.00 20,000.00
TOTAL 23,200.00
Schedule 2
Schedule 3
SUPPLIES
Quantity Unit Cost Total Price
Ball pen 10 5.00 50.00
Calculator 2 200.00 400.00
Official Receipt 2 20.00 40.00
Record Book 2 40.00 80.00
TOTAL 570.00
Schedule 4
TOOLS & UTENSILS
Quantity Unit Cost Total Price
Plastic Container 1,000.00 20.00 20,000.00
Blender 2 750.00 1,500.00
Knife 2 25.00 50.00
Bowl 3 35.00 105.00
Chopping Board 1 50.00 50.00
TOTAL 21,705.00
Schedule 5
MISCELLANOUS EXPENSES
Quantity Unit Cost Total Price
Cashbox 1 120.00 120.00
Broom 2 20.00 40.00
Dust Pan 2 50.00 100.00
Face mask 4 15.00 60.00
Gloves 20 3.00 60.00
Hairnet 3 20.00 60.00
Apron 3 50.00 150.00
Waste can 3 60.00 180.00
Sponge 2 25.00 50.00
Dishwashing Liquid 2 150.00 300.00
Pot Holder 4 20.00 80.00
TOTAL 1,200.00
Schedule 6
SALARIES
Per Day Per Month Per Year
Manager 350.00 7,700 92,400.00
Counter Server 280.00 6,160.00 73,920.00
TOTAL 166,320.00
Schedule 7
UTILITIES
Per Month Per Year
Water 800.00 9,600.00
Electricity 1000.00 12,000.00
TOTAL 21,600.00
Schedule 8
DEPRECIATION
Cost Estimated Useful Life Annual Depreciation
Equipment 23,200.00 5 4,640.00
Furniture & Fixtures 1,140.00 5 228.00
Tools & Utensils 21,705.00 5 4,341.00
TOTAL 9,209.00
Schedule 9
LICENSES
Amount
BIR Clearance 500.00
Barangay Clearance 100.00
DTI Permit 300.00
Health Certificate 70.00
Mayor’s Permit 1,500.00
Sanitary Permit 50.00
FDA Permit 200.00
TOTAL 2,720.00
Schedule 10
ADVERTISEMENT
Quantity Unit Cost Total Price
Social Media Platform
N/A 500.00 500.00
(Load)
TOTAL 500.00
Schedule 11
RENT EXPENSE
Per Month Per Year
Rent 2,500.00 30,000.00
TOTAL 30,000.00
Financial Ratios
Return of Equity/Investment
Payback Period
Formula: Payback Period = Initial Investment / Positive Cash Flow
Payback Period = ❑
❑ = 0. years
Chapter VI
SOCIO-ECONOMIC ASPECT
This chapter includes the socio- economic benefits of the proposed project. The proposed
project aims to help our localities and farmers of the country and to give healthy lifestyle to the
people. Nowadays it is important that small entrepreneurs should realize the worth innovating
and starting a business that would largely contribute to the socio – economic development of the
country.
The main goal of a certain business is to have high income especially in the part of the
owner. The business should generate pleasantly relationship between the manager and employees
to attain the main goal of the business which is to have income. At workers and employees in the
business need income to support their own needs and also for their service rendered in the
business. Building up business is a great opportunity for unemployed people to have jobs. It will
also be their opportunity of having source of income.
Tax Contribution
This business is expected to give a great contribution to the government in form of taxes.
The tax payment from the business would help the localities as well as the economy in its future
project especially for people that will benefit.
- Possible employments in Barangay Turac and soon in San Carlos in the future if ever this
business will succeed.
- Regular paying of taxes to the B.I.R.
- Affordable products in the vicinity with nutritious content.
- Satisfies and meet the expectations of the customers.
Government Licenses
50
BIR Clearance 0.00
7
Health Certificate 0.00
5
Sanitary Permit 0.00
30
DTI Permit 0.00
10
Brgy. Clearance 0.00
FDA Permit 400.00
1,50
Mayor's Permit 0.00
Legal Aspect
Legal aspects are indispensable part of a successful business organization. They reflect
the policy frame work and the mindset of the Governmental structure of the country. They ensure
that every company is functioning as per the statutory framework of the country.
Permits/Licenses
Chapter VII
This section of the feasibility study proves an area used to summarize the findings which
the feasibility study explains why this section is or not recommended.
Summary
The main target customers of this are the students and teachers, and near areas of School
of Turac National High School. The business will be located at Turac, San Carlos City
Pangasinan. This business is the best partner in snacks anytime of the day. The business will also
use social media platforms that will be used to engage more customers. The business name is
telling the people that when you eat it, you will be satisfied and can benefit your body. It is
indeed worthy of your money. When it comes to equipment, it should have maintenance in order
to prevent such technical problems and unexpected accidents as well. We need to prepare
ourselves for our daily operation. We need many products since the demand of the customers are
increasing. The total initial investment is P700,000.00 to start the business in order to supply the
needs for the start-up and its expenses. The business can definitely earn profit because it provides
a nutritious and this is a new product that customers are looking for. The business is a safe
investment because it is far to lead in bankruptcy since people are fond in drinking this kind of
beverages. Aside from that, this business can contribute to the society because it gives possible
employment to people as the business expands. It also paid taxes to the government. With this, it
helps to increase the funds of the government to sustain the needs of the community. Price of the
product must considerate in order to attain the needs and wants of the people. Products should
affordable but can satisfy the customers’ needs, therefore this business is definitely helps not
only the society but also the economy. Before we establish the business, requirements such as
licenses should prioritize. Completion of needed documents and requirements must submit to
make the business legally registered. Without it the business will become useless and not valid.
Conclusion
Based on the research and study that was conducted, the entrepreneur therefore
concluded that the business is feasible in the market.
Recommendation
After knowing the significant factors in the study that was conducted such factors like the
marketing, financial, technical and management and socio- economic study. It is therefore
recommended by the Panellists that Moringa Jam should have a measurement of the level of
sugar.