A Feasibility Study on the Production of Flavored Edible Rice Straw in

Lipa City

Joycean C. Alcosin
Renz Patrick C. Camitan
Divine Via D. Daroy
John Michael Sebuc
CHAPTER 1
 INTRODUCTION
This study will focus on rice and tapioca as main source/materials in making edible straws as replacement to
plastic straws which are commonly used by Restaurants and Coffee Shops in Lipa City. Once edible straw is
developed, it can replace the plastic straw and the value of the usual straw will increase.

Such a feature is particularly problematic given the fact that plastic straws are utilized only for short
duration and are ill-suited for reuse. New alternatives to plastic straws are being considered due to consumer
demands for sustainability and recent changes in government policies and regulations, such as bans on single-use
plastic products. Edible straws are diversified straws with flexible, lightweight, translucent, easily shaped, impact
resistant, safe to eat characteristics.
 BRIEF BACKGROUND OF THE
STUDY
Among the trash that harms marine life are straws. Almost 800 different animal
species are negatively impacted by plastics. The government's efforts to ban the use of
plastic straws in the marketplace reduce consumer convenience regarding their
beverages. The easiest way to address both issues is to create a product that is
structurally identical to a drinking tube but radically different from one because the
innovative product is made of rice and it is edible.

Nature's unbending law is: "Adapt or perish" (H. G. Wells, 2001). The researchers' idea
to create edible rice straws that can withstand use of plastic straws was inspired by this.
People can make the changes necessary to maintain humanity's survival while also
benefiting the environment .
 OBJECTIVES OF THE STUDY

• To determine whether rice-based edible straws are marketable in Lipa City, Batangas;

• To determine the technological viability of creating edible rice straws while considering the most

appropriate equipment, direct labor, production capacity, and ideal site for the proposed study;

• To create management entity rules and regulations and choose the best company organizational

structure based on the regulations that must be followed for the business to run;

• To determine whether it is economically feasible to manufacture rice-based edible straws;

• To determine how manufacturing edible straws can advance the local economy and community; and

• To establish a brand as the first producer of edible rice straws in Lipa City, Batangas.
SCOPE & LIMI-
TATIONS OF THE
STUDY
Feasibility studies include ;
• Market aspect
• Technical aspect
• Administrative aspect
• Financial and socio-economic aspects of the
project.

These aspects serve as the basis for de-

termining the scope and limitation of this
study.
CHAPTER 2
SUBJECT OF THE STUDY
The random restaurants and coffee
shops from the entire city of Lipa, primar-
ily the coffee stall is the subject of choice
for this study. The proponents choose a tar-
get because they are considered potential
buyer of the product.

On the other hand, the proposer has

created a questionnaire for distribution to
the target market.
 MAJOR CONSUMER OF THE
PRODUCT

Milktea Shops Coffee Shops Small Restaurants


Online Advertising
The business will use social
media platforms, including
Facebook, Tiktok and
Instagram, to advertise our
product.
MARKETING STRATEGIES
Customer Ser- Direct Selling Limited Time Offer
vice (Buy One Bundle, Get
One FREE Pack)
Customers can A company The business will
contact the representative will give away one free
personally deliver
company's social pack for each bun-
media pages via information about the dle that the cus-
message or phone company and the tomer will pur-
if they have goods to stores that chase.
questions or are have been
interested in the identified as
product. potential customers.
 PRODUCT
• Our edible straw are primarily made from rice
and tapioca.

• It will have five flavors which are, chocolate,

vanilla, strawberry, buko pandan and ube.

• Can be eaten by consumers in addition to being

used to drink liquids.

• Can withstand both hot and cold fluids for up to

4 to 6 hours for cold beverages and up to 3 hours
for hot drinks without becoming soggy.

• In terms of disposal if customers choose not to

eat it, these straws can decompose in 24 hours
submerged in water and are biodegradable which
can also be made as fertilizer.

• Using these edible straws is beneficial to our

environment by cutting down on our usage
of plastic and the potential pollution it
causes.
PRODUCT CATEGORY/QUANTITY AND
SIZE
DriEats Edible Straws belong to both food and utensils category as it can be
eaten and at the same time, can be used as utensil to sip beverages.

It comes in two sizes: the conventional straw, which is 8.5" long and
0.36" wide and used for drinks like juices and fruit shakes, and the boba
straw, which is 8.5" long and 0.48" wide and used for drinks like milk or
bubble teas.

We will have three different packs and those three packs will be
divided into 300, 600 and 1000 pieces.
PACKAGING

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PLACE OF DISTRIBUTION
The goal of marketing in every firm is to grab clients' attention and to
make it easier for them to purchase the product. . The proposed product will be
distributed from Marawoy, Lipa City, Batangas, where our business located and
a little bit close to the Commercial Lipa City Public Market. DriEats! is accept-
ing retail, bulk, and wholesale orders. Customers who are unable to visit the
store in person may also receive deliveries from the business using one of its
delivery vehicles.
 PROMOTION
Website Videos / Vlogs It is a type of promotion using the modern way of
Commercial commercialized with the help of internet or so-
Creative Pictures cial media site to advertise to a mass number of con-
sumers.

Flyers Creative Illustration A visual paper that something printed on it (like as an

Price advertisement or an announcement) and that is given to
Promos many people and old tradition of advertisement.

Radio Jingle/song Advertising on the radio is a great way to reach your

target audience. If your target market listens to a par-
ticular station, then regular advertising can attract
new customers
CHAPTER 3
PRODUCT DESCRIPTION
The proponents’ product is named “DriEat’s Straw”. A drinking tube
comprised of rice flour, tapioca powder, and water is known as an edi-
ble drinking tube or edible straw. It comes in a variety of sizes and
flavors without any chemical preservatives. The sizes range from standard
to XL. The XL size is for beverages with toppings like pearl, nata, sprin-
kle, and marshmallow among others, while the standard size is for bever-
ages without toppings. It is a product that is safe to consume and can
withstand both hot and cold liquid.
USES OF PRODUCT
Consumers have the option of eating edible straws in addition to
using them to sip beverages. It would no longer be a difficulty to
dispose of the straw if the customers choose not to eat it. In addition
to being edible to humans, it can also be consumed by other living
thing, particularly marine species, who are particularly harmed by the
pollution of seas and oceans with plastic. The usage of plastic
and any subsequent pollution will be reduced by using these edible
straws.
MANUFACTURING PROCESS
Step 1: Gather Ingredients
Step 2: Mixed Rice flour
Step 3: Steaming the Base of Straws
Step 4: Create the Shape of Straws
Step 5: Packaging of the rice Straws
PLANT LOCATION
DriEats will be established in the target location of
Marawoy, Lipa City, Batangas that is a little bit closed to the
Commercial Lipa City Public Wet Market which the proposer
decided to be a target market and business allocation
which can retail and sell the products. The location of esti-
mated area is 500 square meters for the warehouse facilities
and land properties which needed for the manufacturing
enterprise and firm of the business.
 PLANT LAYOUT

 DriEats will be established  The estimated area of the location

in the target location of is 500 square meters land area.
Marawoy, Lipa City, Batangas
Thanks !