PANDESSERT

“Making Life Sweeter”

PROPOSAL BY:
Blessie Ysavyll Q. Saballe

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 EXECUTIVE SUMMARY

Goals for the Business

The owner aims to increase its profit, capture a bigger market share, and provide better

products for the customers.

Company Summary

The Pandessert is a food business organization. Dessert refers to different

flavored graham cake that aims to quench the craving of the customers. The finished

goods are sold directly to customers. With the unique taste combination of our products,

customers will surely fall in love with our product. They cannot help but to purchase over

and over again from our business.

Product/ Services

The product comes with various flavors that the customers can choose from. The

service will surely accommodate all the consumers politely and attentively to meet their

standards and satisfaction.

Market Assessment

The target market of the business are the students since they love to drink this kind of

beverages and loves to pair it up with other snacks. Furthermore, there is nothing more

refreshing than a cold beverage after a long tiring day in school. Pandessert are a very

versatile dessert that can be every after meal or serves as a snack.

Strategic Implementation

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The Pandessert Beverage plans to have different marketing strategies that could help

the business build its own image.

Expected outcomes

The main goal of the business is to be successful and double its income because

it will help create new branches and expand the business. Moreover, to build a strong

relationship with other businesses and try collaborating with some of them as well. By

doing this, the business will be more popular and trusted by the public.

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 VISION AND MISSION STATEMENT

A. Vision Statement

In the year 2025, Pandessert Beverages envision themselves to become the leading

and well-known dessert in food industry at Quezon City, Philippines.

A1. Mission Statement

The Pandessert is dedicated to provide tasty, affordable, and refreshing experience

and are committed:

1. To provide dessert and services that meet customer’s needs and satisfaction by

giving a high quality dessert that can go with dessert competitors.

2. To provide the best quality, most innovative, and more reasonable priced

beverage products.

3. To continuously improve the product to meet the customer expectation for the

result of repeat purchase.

B. Goals and Objective Goals

• To increase sales

• To provide excellent customer service

• To provide high quality product

• To satisfy the needs and wants of the customer

• To create a name in the dessert industry

Objectives

• Gain positive recommendation from other customers about the product.

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 • Expand the business by having a physical store near the target market.

• Increase the net sales by 20%

• Improve 20% of the equipment that will use to produce the products.

C. Keys to Success

• The product must attain the satisfaction of the customer.

• Various flavors and sizes for the product.

• The product must be of high quality product but sale in an affordable price.

• The product must have a unique taste compared to the other competitors.

• A packaging that is handy and appealing to the eye of the customers.

• Promotions and discounts that will grab the attention of the customers.

• Employees that are approachable and good at communicating.

• Different marketing strategies for maintaining customers and getting potential

customers.

• Maintain a good reputation of the business.

COMPANY SUMMARY

A. Resources, Facilities, and Equipment

Pandessert is a sole proprietorship a type of business entity that is owned and

run by one individual and in which there is no legal distinction between the owner and

the business. The resources of the business came from the investment of a person that

established this business. The equipment that are needed to produce the product are

freezer to keep the beverages cold, machine that are responsible for the packaging,

measuring cups, knife, chopping board, and canister.

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B. Management and Organization

Organization Chart

Owner

Helper Helper
Owner

The responsibility of the owner is to take charge of the business about the proper

way of approaching the customers and take charge on the amount and equipment that

will be used in selling the products. The manger is also responsible for situation that

requires his/her expertise such as calming down or handling different customer. The

store manager will be the two owners of the business to lessen the expenditures and to

monitor the business properly.

Helper

The responsibility of the Helper is to make a product according on how the

business process the original taste of it and receive the payment of the customer.

C. Ownership-Structure

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C1. Legal Form of the Company

Pandessert is a sole proprietorship type of business. Sole Proprietorship

requirements in the Philippines is need to be register with DTI, Local Government Unit

(LGU) or Barangay, and the Bureau of Internal Revenue’s Revenue District Office in the

city where you plan to set up your business.

C2. Legal Environment

The following are the legal documents that are needed for the business to operate:

barangay permit for the location of the business, sanitary permit for proper waste

disposal, and an insurance for the employees just in case they get involved in an

accident during their job. The insurance will cover all the hospital bills and also their

family member the insurance will cover 150,000 of the hospital bills. We also have the

BIR permit to submit our tax statement at the end of year we also have the Department

of Trade and Industry (DTI) Business Name (BN) Registration Certificate so that we can

use on trading name any business-related operation and also to be secure if someone’s

try to use our business name. SSS Employer’s Registration we are obliged to register

our employees to SSS to ensure that these employees are covered with insurance

benefits, such as disability, sickness, maternity, death and others, in accordance with

Republic Act No. 8282. Department of Labor and Employment (DOLE) .

D. Internal Analysis

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Swot Analysis

Frozen Dessert like Pandessert have a lot of business competitors that are a

threat for the business. However, we made sure that the flavors of our products are

close to the taste of our customers. It is not just the look that is appealing but also the

taste. And, it comes with different flavor.

STRENGTHS WEAKNESSES
 Have various flavors that the  Pandessert usually go unnoticed
customers can choose from. because of the same product that
 The location of the store is are already popular in public.
close to the target market.
 One price for 3 flavors so that
the customers can try
everything.
 It has a unique taste that can
be eaten as a dessert after
meals.
OPPORTUNITIES THREATS
 The location of the store is a  The store has a lot of competitors.
people place wherein  The price of the ingredients
customers and potential depends on the season (Mango)
customers can easily reach  Competitive market.
and assist.  Change in customer’s preference.
 The target market can
recommend it to their friends
and family as well.
 The product can still be
innovated.

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PESTEL ANALYSIS
POLITICAL FACTORS Pandessert is a frozen dessert and is
therefore regulated by the FDA. So they
are supposed to maintain a firm standard
of the laws set out by the FDA with
consistency. Government instability or
rules and regulations which the business
must follow are crucial political factors.

ECONOMIC FACTORS Pandessert will provide job opportunities

to unemployed people when the business
gets bigger.
SOCIAL FACTORS Social factors greatly impact Pandessert,
as it is a frozen dessert it has to remain in
line with the strict and stark differences of
cultures and way of doing things of
society impact the culture of an
organization in an environment.

TECHNOLOGY FACTORS With the advent of the new age in

technology, businesses have completely
integrated themselves with all the recent
changes that have taken place. To
mention, a recent trend that has greatly
picked up and something that almost
every business is turning toward is social
media. It means that Pandessert has to
stay ahead of all developments that take
place with keeping in touch on how youth
or students of today utilizes technology
for their benefits.

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ENVIRONMENT FACTORS Different markets have different norms or
environmental standards which can
impact the probability of a business. Even
in our country, we have different
environmental laws that protecting the
safetiness of the consumer. The owner of
Cakelicious make sure that before
starting the business in existing market
the firm should carefully evaluate the
environmental standards that are
required to operate in those markets.

LEGAL FACTORS Cakelicious will maintain the FDA

standards. The business will strongly
implement the consumer law,
discrimination law and also the
health/safety laws.

PRODUCTS AND SERVICES

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 Pandessert is made up of fresh Mango, Chocolate cookies, Chocolate filling,
Condensed milk, crema, evaporada, and Grahams. What made Pandessert unique is
that it has a unique mix of flavor that levels up the taste of the product.

Pandessert has three flavor frozen dessert namely Mango, Cookie and Cream
and Chocolate flavor so that customers will have options to choose from. Since
Pandessert is made with everyone in mind, it is a kind of dessert that a lot of people
have never been disappointed with. Pandessert have to be included in everybody’s
craving list. It is easy to eat everywhere you like. Customers of all ages such as adults
and senior citizen will like the taste of the Pandessert.

The following are the size and price of the products: 250ml is the only size that

Pandessert can offer for now that cost Php 100.00 for the 3 dessert that has different

flavors. The business can be sell only in online due to pandemic.

MARKET ASSESSMENT

A. General Market

The general market of Pandessert beverages are the adults and teenagers that

can access our product easily. People who always like to eat while travelling, watching

and playing will like this. The product is very handy and it will help their body feel

refreshed after a long tiring day. As for the teenagers, since our product is very cheap

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and affordable, they can buy it as a reward for their selves after a stressful hour at

school and other personal stuff.

Among the general market size in Online Marketplace. Pandessert will offer them

a tasteful and affordable product that can fulfil their thirstiness.

What makes Pandessert convenient is that they can deliver anywhere by the use

of an delivery applications.

B. Customer Analysis

Consumers:

AGE: 16 and above

GENDER: Male and Female

LOCATION: Metro Manila

OCCUPATION: All

Key to Customer Problem:

• The product must be tasty and can reach the expectation of the customer.

• The staff must be approachable to the customer.

• The staff must give the product efficiently on time to the customer.

• The staff need to maintain the cleanliness of the stall.

• The staff must be attentive to the order of the customer to avoid misinformation.

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C. Strategic Analysis
PRODUCT Must maintain the low cost of production of the product but
offer a quality product at the low price. The pricing is okay to
sell the different flavors equally.

MARKET SHARE Invest in an exact amount on the promotion to make your

business patronize by your target market and to increase
the market share.

LOCATION The business need to buy an area for an additional income

and so many people will notice the product. The business
location must be easily accessible to the target market.

FINANCE Handle the income efficiently to avoid shortage of the

business and invest it to your business opponent.

STRATEGIC IMPLEMENTATION

A. Production

The Pandessert product is handmade, it is made by the owner who has a knowledge

on how to get the exact taste that the customer’s want. This product is already made

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before the operating time of the business so the consumers no need to wait. The

estimated time that the product will finish is about 30mins and will be ready to eat after

putting it on the fridge overnight and just need to place it to the refrigerator to maintain

the coldness of the desser. The product has an interval day of 3 days before it expires.

The business does not have a factory; the products are home made. The advantage of

Pandessert from its other competitors is that they are the only business that have 3

flavors that can be bought for only 100 pesos.

Sourcing/Procurement Strategy

The Pandessert find a supplier of mango from Commonwealth Marker that offers a

low price per kilo that are suitable to the ingredients of the business. The supplier from a

certain grocery store offers an affordable price powder for a chocolate biscuit, Graham

Biscuits, Evaporada, All Purpose Cream and Condense Milk. The Pandessert chose

them as their supplier because they offer a quality raw materials for an affordable price

and it is accessible for the business as well.

B. Marketing Strategy

In the year 2016 when the business was established, the promotion will be done

through social media platform wherein the business continuously uploads a product and

encourage the customer to write a review on their Facebook page. The promotion will

be surely unique since the business want to invest more in the promotion. The business

is aiming to have a grand promotion of the product wherein they will use an influencer or

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artist that can grab the attention of the customers. This promotion can also help the

sales of the business to improve and reach its goal to have a physical store.

COSTING OF GRAHAM CAKE (250ml)

RAW MATERIALS QUANTITY PRICE TOTAL PRICE
USED
Chocolate Cookies 2 PACKS Php 75 Php 150

Chocolate Filling 1 JAR Php 120 Php 120

Mango 1 KILO Php 120 Php 120

EVAPORADA 2 CANS Php 25 Php 50

All Purpose Cream 2 PACKS Php 60 Php 120

CONDENSED 2 CANS Php 35 Php 70

MILK

ROUND CANISTER 30 CANISTER Php 50 Php 150

(250ML)

TOTAL COST = 980

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