“A STUDY ON RECRUITMENT PROCESS FOLLOWED BY WIPRO

LIMITED”

Dissertation submitted to

MAHATMA GANDHI UNIVERSITY, KOTTAYAM

In partial fulfillment of the requirement for the

Degree of Bachelor of Business Administration

SUBMITTED BY

MEENU JAYANTHAN

(Registration no: 190021082290)

Under the supervision of

Asst. Prof. DRISHYA S RAJ

Assistant professor Department of BBA

DEPARTMENT OF BACHELOR OF BUSINESS ADMINISTRATION

BHARATA MATA COLLEGE, THRIKKAKARA

KOCHI, KERALA

2019-2022
 BHARATA MATA COLLEGE

(AFFILIATED TO MAHATMA GANDHI UNIVERSITY, KOTTAYAM)

BONAFIDE CERTIFICATE

This is to certify that the study report entitled “A STUDY ON RECRUITMENT

PROCESS FOLLOWED BY WIPRO LIMITED’’ is a record of original work done
by MEENU JAYANTHAN (Registration no: 190021082290) in partial
fulfillment of the requirement for the degree of Bachelor of Business
Administration under the guidance of ASST. PROF. DRISHYA S RAJ
ASSISTANT PROFESSOR, DEPARTMENT OF BACHELOR OF BUSINESS
ADMINISTRATION. This work has not been submitted for the award of the
any other degree or titled recognition earlier.

Asst. Prof. Dr. Shibi B. Asst. Prof. Drishya S Raj

Head of the Department Assistant Professor, Project Guide

Department of BBA Department of BBA

Place:

Date: (External Examiner)

 DECLARATION

This is to declare that this bonafide record of the project work done by me
entitled “A STUDY ON RECRUITMENT PROCESS FOLLOWED BY WIPRO
LIMITED’ ’in partial fulfillment of the BBA program of Mahatma Gandhi
University under the guidance of Asst. Prof. Ms Drishya S Raj and that the
report has not found the basis for the award of any Degree/Diploma or other
similar title to any candidate of any university.

Place:

Date:
 ACKNOWLEDGEMENT

First and foremost, we thank GOD ALMIGHTY who helped us to complete this
project successfully.

We extend our sincere thanks to Prof. DR.SHINY PALATTY,

Principal of Bharata Mata College and Asst. Prof. Dr. SHIBI B. Head of the
Department and Asst. Prof. Drishya S Raj for their guidance, assistance and
moral support in the completion of our project. And I also thank all the teachers
of the Bachelor of Business Administration department for their valuable
suggestions.

Our sincere thanks to WIPRO Limited for allowing me to do the minor project. I
also thank all the respondents who spent their valuable time to answer the
questionnaire and contributed to the success of my project
 TABLE OF CONTENTS

SI.NO. CHAPTERS PAGE NO.

1 AN OVERVIEW OF THE INDUSTRY

1.1 Brief History of the Industry 2

1.2 Business process of the Industry 4

1.3 Marketing Demand and Supply-Contribution 5

to GDP- Revenue Generation

1.4 Level and Type of Competition-Firms 7

Operating in the Industry

1.5 Pricing Strategies in the Industry 9

1.6 Industrial Performance- Global, National, 10

Regional basis

1.7 Prospects and Challenges in the Industry 12

2 COMPANY PROFILE

2.1 Brief History of the organization and current 16

Board of Directors

2.2 Mission/Vision statement and quality policy 20

followed/Quality certifications attained

2.3 Business process of the organization-Product 24

Profile

2.4 Customers of the organization- level of 27

operations(Global/National/Regional)

2.5 Competitors of the Company 28

 2.6 Strategies-Business, Pricing and management 29
business Strategy

2.7 CSR Activities 30

2.8 Export/Import 34

2.9 Collaboration and Expansion Plans 35

2.10 SWOT Analysis of the Company 37

3 DISCUSSION

3.1 Literature Review - on any topic in 40

Marketing / Finance/ IT

3.2 Objective assessment of the company & 43

Industry

3.3 Objective assessment of literature gathered 48

under respective topics in Human resource

3.4. Contribution by the student. 49

4 CONCLUSION 52

BIBLIOGRAPHY 54
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CHAPTER 1
AN OVERVIEW OF THE INDUSTRY

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1.1 Brief history of the industry

The fast-moving consumer goods (FMCG) industry or consumer packaged goods (CPG)
industry is mainly responsible for producing, distributing and marketing fast-moving
consumer goods. Fast- Moving Consumer Goods are products that are sold quickly at
relatively low cost. FMCG sector is the key contributor of the Indian economy. It is the fourth
largest sector in the Indian economy. Growing awareness, easier access and changing
lifestyle have been the key growth drivers for the sector. The urban segment is the largest
contributor to the overall revenue generated by the FMCG sector in India. In the last few
years, the FMCG market has grown at a fastest pace in the rural India compared to urban
India.
Fast moving consumer goods have a high inventory turnover and are contrasted with
specialty items which have lower sales and higher carrying charges. Fast moving consumer
goods include packed food, toiletries, beverages, stationary, over-the-counter medicines,
cleaning and laundry products, plastic goods, personal care products, as well as less
expensive consumer electronics such as mobile phones and headphones. These products are
daily consumed by each and every stratum of the society irrespective of social class, income
groups, age groups etc. FMCG industry are products that are sold quickly and relatively.
Though the profit margin made on FMCG products are relatively small they are generally sold
in large quantities.
The Indian fast moving consumer goods (FMCG) industry began to shape during the last fifty
odd years. The growth of FMCG industry was not significant between 1950’s to the 80’s. The
FMCG industry previously was not attractive from investors point of view due to low
purchasing power and the government’s favoring of the small-scale sector.

FMCG’s growth story further continued following the deregulation of Indian economy in
early 1999’c. with relatively lesser capital and technological requirements, a number of new
brands emerged domestically as well, while the relaxed FDI conditions led to entry of many
global players in this segment. These factors made FMCG market in India highly competitive
and one of the important contributors in the Indian economy. In the mid-nineties, the growth
of the sector was very fast where as it declined rapidly at the end of the decade. The initial
growth was due to increase in product penetrating and consumption level. Riding on a
rapidly growing economy, increasing per-capital income and rising trend of urbanization, the
FMCG market in India is expected to further expand to $100 billion by 2025.

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Current scenario, the growth potential for FMCG companies look promising over the long-
term horizon, as the per-capital consumption of almost all products in the country is among
st the lowest in the world. FMCG industry in India unlike other emerging economy is still
very traditional in nature and is largely controlled by cooperates and independent FMCG
companies. Today, fast moving consumer goods have become an integral part of human life.
This sector is recession proof and created huge employment opportunities in India, hence
becoming one of the key pillars of the Indian economy.

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1.2 Business process of the industry

FMCG industry generally includes a wide range of frequently purchased consumer products
such as toiletries, cosmetics, cleaning products, plastic goods etc. Fast-moving consumer
goods companies deliver products to consumer at a high range of turnover and a high level of
innovation. Fast moving Consumer goods are products that sell quickly at relatively low cost.
These goods are also called consumer packaged goods. FMCG’s have short life because of high
consumer demand or because they are perishable. These goods are purchased frequently, are
consumed rapidly, priced low and sold in large quantities. They also have a high turnover
when they’re on the shelf at the store.

Consumer goods are product purchased for consumption by the average consumer. They are
divided into three different categories: durable goods, non-durable goods and services. Fast-
moving consumer goods are the largest segment of consumer goods. They fall into the non
durable category, as they are consumed immediately and have a short shelf life. FMCG
industry provides a wide range of consumable and accordingly the amount of money
circulated against FMCG products is also very high.

Nearly everyone in the world uses fast-moving consumer goods every day. They are small
scale consumer purchases we make at the product stand, grocery store, supermarket and
warehouse outlet. In this competitive economy FMCG market is having significant demand in
low to middle income consumers and above all highly price sensitive. It consists of goods
which are directly consumable, packaged and branded. The FMCG market in India has
undergone extreme changes following Economic liberalization, qualitative and quantitative
restrictions under the new trade policy.

Fast-moving consumer goods (FMCG) industry is quite an established market. FMCG,s are
sold in large quantities, so they are considered a reliable source of revenue. These industries
have always proven themselves worthy of the consumer’s purchasing and reliable choice.
This industry is constantly being disputed by ever changing preference and new technology.
Customer demand innovative products, it means those products have wide range of goods at
higher volumes quickly.

The FMCG companies have the privilege of having easy availability of raw materials, cheaper
labor cost and presence across the entire value chain giving India a competition advantage.
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The FMCG industry plays a significant role in shaping the economy and development of the
county. The Indian FMCG companies have to work with complex distribution system
comprising multiple layers of numerous small retailers between the companies and
customer. Consumers has broadened the spectrum of opportunities for Indian FMCG sector.
Eventually companies will have to find innovative ways of balancing market penetration and
logistics cost.
1.3 Market Demand and Supply- Contribution to GDP-Revenue Generation
Fast-moving consumer goods (FMCG) sector is India’s fourth-largest sector with household
and personal care accounting for 50% of FMCG sales in India. It is characterized by high
turnover consumer packaged goods, i.e., goods that are produced, distributed, marketed and
consumed within a short span of time. Growing awareness, easier access and changing
lifestyle have been the key growth drives for the sector. The products of FMCG industry are
consumed on a small scale and are generally available in a variety of outlets including
grocery store, supermarket and warehouses. The FMCG market has experienced healthy
growth over the last decade because of adoption of experience retailing along with reflecting
consumer desire to enhance their physical shopping experience with a social or leisure
experience.

The FMCG industry in India is divided into the demographics of rural and urban India. The
urban segment is the largest contributor to the overall revenue generated by the FMCG
sector in India. However, in the last few years, the FMCG market has grown at a faster pace in
rural India compared to urban India. Semi-urban and rural segment are growing at a rapid
pace and FMCG products account for 50% of the total rural spending. The market fell 2.6% in
urban areas, while rural expanded 1.5%, according to global consumer research firm kantar
world panel. The nature of fast-moving goods (FMCG) prompts the marketers to come up
with new promotional strategies every day. While businesses cannot survive without
production promotional strategies, it is important to understand the factors that lure
customers towards purchasing a certain brand that is highly differentiated.

The FMCG sector is one of the largest sectors of the Indian economy. An FMCG industry
overview indicated that India’s demographic profile plays a major role in the growth of this
sector. Not only is India’s demographic young, but this segment is also characterized by
increased urbanization and higher expenditure. The FMCG sector remains a key sector for
investors.

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The global FMCG market is projected to reach $15,361.8 billion by 2025. The retail market in
India is estimated to reach US$ 1.1 trillion by 2020 from US$ 840 billion is 2017, with
modern trade expected to grow at 25% per annul, which is likely to boost revenue of FMCG
companies. The FMCG market in India is expected to increase at a CAGR of 14.9% to reach
US$ 220 billion by 2021, from US$ 110 billion in 2020. The e-commerce segment is projected
to contribute 11% of overall Indian FMCG companies’ sales in 2030. The FMCG market in
India is expected to increase at a CAGR of 14.9% to reach US$ 220 billion by 2025, from US$
110 billion in 2020. The FMCG market shrunk 0.5% by volume in the September quarter, due
to a higher base in the year easily and lower consumption of food product rise in rural areas
was more than of by a slump in the cities.

1.4 Level and type of competition -Firms operating in the industry

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The market of Fast-moving consumer goods commonly known as FMCG is wide, diverse and
full of competition. The Indian market is the fourth largest sector in the economy and it plays
a crucial role in the Indian economy and creates employment. The scenario of Indian market
is mostly decided by the FMCG companies. There are top business giants taking lead and
several hundred emerging companies trying hard to come forward and stand with leading
FMCG producers.

The market of FMCG sector has made it highly competitive. The mushrooming number of
companies has made market a ground for the FMCG companies to offer their best and grab a
bigger sector of the people. Innovation, market campaign, best price offer and attractive
packaging clearly indicate how tough the market is. There is a stiff competition in the FMCG
sector in India and the competition is expected to increase in the coming years. The people of
both rural and urban regions in India are consuming high volume of fast-moving consumer
goods these days due to higher disposable income. India’s huge population has always been a
significant factor for the growth of FMCG sector in the country.

The market of FMCG is very wide and the demand of FMCG product will increase in the
coming future. The companies plan competitive strategies in order to attract and connect to
the potential customers. There is no single strategy that can define success. Different FMCG
companies follow different strategies to attract the consumers. The market of FMCG is spread
all over the country. Earlier companies were concentrating on big cities and metro cities for
selling the products and advertising were designed suiting the taste of urban people. But now
the latest trend shows that the FMCG market has lot more potential in rural market and the
Indian rural market has lots of surprises for the FMCG manufacturers.

The consumers today are endowed with a wide range of options to make their pick in FMCG
products. There is a lot of competition in the FMCG sector as a number of factors are to be
considered while selling the products. This precisely denotes that only the innovators can
survive this tough competition. The investors must be very proactive to the market needs
and also built strong and powerful distribution channel.

The FMCG is an industry where the competition goes on for years. There are so many tactics
to fight competition in FMCG, that the companies do not back off and from time to time they
keep introducing new measures to ward off competitors. Furthermore, the industry is
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pockmarked with unorganized competition where in small and medium manufactures also
give tough competition to establish companies.
 Some of the well-known FMCG companies are:
 Nestle
 Reckitt Benckiser
 Unilever
 Procter and gamble
 Coco-cola
 Carlsberg
FMCG industry creates a wide range of job opportunities. This industry is a stable, diverse,
challenging and high-profile industry providing a wide range of job categories like sales,
supply chain, finance, marketing, operations, purchase, human resources, product
development and general management.

1.5 Pricing Strategies in the Industry

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Pricing is the most influential decision driver for organization as it is one of the top three
factors considered by the customers for selecting a product or service. Consumer goods
companies’ benefit from price optimization more than any other industry, but at the same
time, it is often an incredibly challenging task. Buying behavior of customers in FMCG
industry is highly challenging task. A careful considered pricing strategy is vital to optimizing
both sales volume and profit.

Pricing strategies must unify all internal objectives, namely; booting margins, ensuring
growth and penetration of products in the market and aligning with the brand positioning
and this is a vexing challenging faced by the companies in the FMCG industry. Customers
demand real value of money and firms must ensure that their pricing strategies influence it.
As a wide variety of option are available even for a single product, pricing is important for
FMCG industries than any other industry. It is a competitive weapon and can be used for
demand control.

Pricing in FMCG has long been one of price beam’s primary areas of expertise. FMCG
companies benefit from price optimization more than any other industry, but at the same
time, it is often an incredibly challenging task. In fact, only as little as 12% of consumer
brands have winning pricing strategy. One of the most vexing challenges faced by FMCG firms
is setting one price that unifies all internal objectives, one price that simultaneously boot top-
line growth, is aligned with the brand positioning and increases penetration and growth.

Setting the overall price position against other product in the assortment or against
competitors, is always a key challenge in FMCG industry. If we need to price a product in a
new market, it makes all the difference in the world if you understand customer’s
willingness-to-pay. Understanding customers willingness-to-pay for new product, and use
such insight to optimize price when launching innovative products is crucial for many
brands. Companies spend many millions in launch market and advertising across multiple
channels. However, they often struggle to set the right price.

Setting the right price when launching into new market is often a challenging in FMCG
companies. Pricing managers, marketing managers and sales team often find it more difficult
to get pricing right when launching a product in a new market, as opposed to pricing the
same product in an existing market. In theory existing market pricing should go through the
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same steps as new market pricing and look at value drives and willingness to pay but in
many situations existing market mean is a reference point to base the price on.
1.6 Industrial performance global, national and regional basis
Global level:
The global FMCG market is projected to reach $15,361.8 billion by 2025, registering a CAGR
of 5.4 from 2018 to 2025. The FMCG market has experienced healthy growth over the last
decade because of adoption of experience retailing along with reflecting consumer desire to
enhance their physical shopping experience with a social or leisure experience. The global
FMCG market is segmented based on product type, distribution channel, and region. Based
on product type it is classified as food and beverages, personal care, health care and home
care. The distribution channel segment comprises of supermarkets and hypermarket,
grocery stores, specialty stores, and others. By region, it is analyzed through North America,
Europe, Asia- Pacific and LAMEA.

Growing population across the world coupled with increasing disposable income is one of
the major factors expected to drive revenue growth of the target market over the forecast
period. Among product type segment, the food and beverages segment are expected to
account for significant revenue food and beverages. Asia pacific FMCG market is projected to
account significant shares, in terms of revenue, owing to increasing urbanization which has
led to a change in the life of the population. In addition, a growing number of working
population and inclination towards enhancing personal appearance is a factor expected to
fuel demand for various personal care product including face, lotions, perfumes etc., which
turns in growth of the global market in this region. FMCG market for north America is
expected to register significant growth, owing to the strong presence of leading FMCG
companies in this region.
National level:
The Fast-moving consumer goods (FMCG) industry or consumer packaged goods (CPG)
industry is mainly responsible for producing, distributing and marketing fast-moving
consumer goods. The FMCG industry is the fourth large sector in the Indian economy.
Household and personal care products accounts for 50% of the sales in the industry,
healthcare accounts for 31-32% and food and beverage accounts for remaining 18-19%.
A self-service stop that provides toiletries, cosmetics, household products, and many more.
FMCG players have to deal with consumer preferences shifting rapidly due to increasing
choice and access to information. Consumption in India is expected to rise from $900 billion
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to about $3,600 billion in the coming decade, presenting an unparalleled opportunity for
FMCG and retail companies. The FMCG sector with a five-year CAGR of 17 % and steady
margins, has been a safe haven for investors. Rise in rural consumption will drive the FMCG
market. It contributes around 36% to the overall FMCG spending.

FMCG urban segment witness growth rate of 8% whereas, rural segment grew at 5%.
Rural India is giving huge opportunity to the corporate world to explore new market for their
products. FMCG sector specially is completely banking upon the potential of rural India for
their next big growth opportunities. FMCG companies are looking and working upon
strategies for rural India, as due to various government initiative income and general
awareness level have increased and people in rural India also are wanting products which
are popular in Urban India.

1.7 Prospects and challenges in the industry

Prospects:

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The FMCG sector slowdown that everyone is talking about need to be viewed in perspective.
Prospects and challenges arising in the industry are:
Health and wellness: There are a growing awareness among st the customers regarding their
well being. The health and wellness sector are a major future aspect of global and local FMCG
companies are embracing this tend which is shaping the consumer preference. Companies
are embracing this trend and focusing in the health care domain.

Customized approach: Customer prefer high quality lifestyle and premium range products.
The primary focus is on the benefits and advantages of each product. Customization and
personalization are the way forward. With a personalized touch to product, companies must
emphasis on innovating its existing portfolio.

E-commerce: with digital era arriving e-commerce is gradually because indispensable for the
FMCG industry. It is a better and easier way to reach audience as online marketing leads the
way. As more people prefer to buy consumer goods online, it will help firms to expand
business and increase profit. Technology will allow the companies to address the complex
business environment.

Local goodness: people were intimidated by products that look fancy and are flown down
from some country in the world in the past. This culture is changing now and the customers
are more up to their roots and consuming the local produce. The FMCG companies have also
realized this and are increasingly appealing to consumers by launching products with
regional flavors, ingredients and more.
Challenges in Industry
Covid-19has accelerated most of the FMCG industry trends bringing forward digitization,
health, and environment consciousness. With the outbreak of covid-19, food and household
goods manufacturers saw significant growth in revenues in 2020 with revenue increasing by
18% and 4% respectably, on a global basis. In addition, the food and personal care e-
commerce segment grew by more in the next five years, but growth rates will slow after the
acceleration experienced in 2020.

The consumer mindset is changing

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The covid-19 pandemic has heightened the consumer’s awareness of health and wellness.
There is a growing demand for natural and organic brands with consumers paying more
attention to sustainability across the value chain and choosing brands that align with their
lifestyle and personal goal, such as cruelty-free and vegan products.
Consumers are also demanding digital-first experiences, alongside relevant and engaging
communication.
Consumer habits are changing
Driven by lockdown restrictions, e-market places and online purchasing will continue to
grow even post covid-19. Purchasing flexibility and omn-ichannel shopping are fast
becoming the new norm. omni-channel retailing, a multichannel approach to sales, provides
the customer with a seamless experience whether they are shopping online from a mobile
device, a laptop or in a store. Only when a customer has gathered as much information about
a product from a variety of sources to support their purchase decision, will they then decide
to buy. Thus, digitization become more and more important to capture market share.
Consumers have reduced the frequency of shopping trips and have opted for increased
average basket size to avoid public places.
Companies in the fast-moving consumer goods (FMCG) sector are shaping their growth more
than ever before through constant innovation and the implementation of new technology to
better serve their customer.

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CHAPTER 2
COMPANY PROFILE

WIPRO Limited
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INTRODUCTION
Wipro Limited, formerly known as western Indian Vegetable Products Limited, is an Indian
Multinational conglomerate headquartered in Bangalore, Karnataka, India. Its diverse
business includes FMCG, Lighting, Information Technology and consulting. The fortune India
500 ranks it the 29th largest Indian company by total revenue. It is also ranked the 9 th largest
employer in India with over 221,000 employees.

Wipro is an integrated corporation that offers a diverse range of products, solutions and
services in system, software, consumer care, healthcare, lighting and infrastructure
technology. In Indian market, they are a leader in providing IT solutions and services for the
corporate segment in India.

Overview
Formerly: Western India Palm Refined Oil Limited
Type: Public
Industry: Conglomerate
Founded: 29 December 1945
Founder: Muhammed Hasham Premji
Headquarters: Sarjapur Road, Bangalore, Karnataka, India
Owner: Azim Premji
Area Served: Worldwide
Key people: Azim Premji (Founder Chairman), Thierry Delaporte (CEO)
Products: Personal care, Health care, Lighting, Furniture
Services: Information Technology, Consulting, Outsourcing
Net Income: ₹10,866 crore
Total Equity: ₹54,000 crore
Number of employees: 231671 (2021)
Subsidiaries: Appirio, Top coder, Capco, Designit
Website: www.wipro.com

2.1 Brief History of the organization and current board of directors/ Organizational
chart

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Wipro was set up in the background of the small town of Amalner in Maharashtra in 1945 by
Mohamed Premji. Primarily an oil factory, the chief products were sunflower vanaspati and
787 laundry soap. The company was called Western India Vegetable Product Limited, with
the modest presence in Maharashtra and Madhya Pradesh. In 1966, after Mohamed Premji’s
death, his don Azim Premji took over Wipro as its chairman at the age of 21.
In the 1970s Wipro embarked on an ambitious phase of expansion and diversification.
During the 1970s and 1975 the company shifted its focus to new opportunities in the IT and
computing industry, which was at a nascent stage in India at the time. On 7 June 1977, the
name was changed again, from Wipro Products Limited to Wipro Limited. Wipro continued
to expand in the consumer products domain with the launch of Ralak, a tulsi-based family
soap and Wipro jasmine, a toilet soap.
Wipro Tagline
Wipro previously had a Tagline “applying thought” from (1998-2017_ but now it has been
retired. In 2017 Wipro launched new logo for new brand identity and rearticulated “Spirit of
Wipro” to underscore Wipro’s commitment to transformation and evolving client
expectation.
Timeline
Wipro Limited was incorporated in1945 and commenced its operations in 1946.
Significant milestones are:
1945: Incorporation of Western India Vegetable Products Limited.
1947: An oil mill and hydrogenated cooking medium plant was set up
1966: Azim Premji take over the leadership of Wipro at 21 years.
1975: Wipro fluid power plant was setup to manufacture hydraulic and pneumatic cylinder
1977: Name of the company changed to Wipro Product Limited.
1980: Information technology services for domestic market started.
1981: Hardware company is launched.
1982: Name of the company changed to Wipro Limited
1984: Software products subsidiary Wipro System Limited was established.
1985: Toilet soaps manufacture begins.
1988: Wipro BioMed, a new business unit to market and service bio-analytical and diagnostic
instrument is launched.
1989: joined venture with GE of United States for medical system, Wipro GE Medical system
Limited.
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WIPRO LIMITED

1990: Product software business discontinued software service begin.

1992: Lighting business and finance arm is established.
1998: relaunch of Wipro identity with rainbow flower and positioning statement, “Applying
thought”.
1999: Wipro net set up by restructuring Wipro Limited communication services business to
address the internet market.
2000: Six sigma initiative begun.
2001: Wipro becomes world’s first P-CMM level 5 company.
2002: Wipro become the first software technology and services company in India to be ISO
14001 certified
2004: Wipro joined the billion-dollar club
2006: Wipro acquired C-Mango Inc., a US-based technology infrastructure consulting firm,
and a Europe-based retail provider.
2008: It entered the Eco-energy business
2011: Wipro signed an agreement with science application international corporation (SAIC)
for the acquisition of their global oil and gas information technology practice.
2012: Wipro acquired Australian trade promotion management firm Promax Application
Group for $35 million.
2016: Wipro announced that it was buying Appirio, an Indianapolis-based cloud service
company for $500 million.
2017: Wipro Limited won a five-year IT infrastructure and application managed service
engagement with Grameenphone (GP), a major telecom operation in Bangladesh and
announced it would set up a new delivery center there.
2018: The company sold its stake in the airport IT service company JV.
2019: Wipro consumer care and the Ang-Horta leza corporation signed a share purchase
agreement for the sale of 100% of the latter’s stake in the personal care business of Splash
Corporation.
2020: Wipro announced the launch of its %G edge services solution suite built with IBM
software system.
2021: The company acquired London-based The Capital Markets Company (CAPCO).

BOARD OF DIRECTORS
Name Designation
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WIPRO LIMITED
Mr. Rishad Premji
Mr. Azim H Premji
Mr. Ireena Vittal
Mr. William Arthur Owens
Dr. Patrick J Ennis
Mr. Patrick Dupuis
Mr. Deepak M Satwalekar
Ms. Tulsi Naidu
Mr. Thierry Delaporte
KEY EXECUTIVES
Name
Mr. Jatin Pravinchandra Dalal
Ms. Stephanie Trautman
Mr. Saurabh Govil
Mr. K R Sanjiv
Mr. M Sanaulla Khan
Mr. Ashok Nagar
Mr. Anand Padmanabhan
Mr. Sheetal Sharad Mehta
Mr. Ramesh Nagarajan
Mr. Keyur Maniar
Mr. Deepak acharya
Mr. Krishnan Subramanian
Mr. S N Chandra Shekar
Mr. Aparna Iyer
ORGANIZATION STRUCTURE
Chairman
Founder Chairman
Independent Director
Independent Director
Independent Director
Independent Director
Independent Director
Independent Director
Managing Director & CEO
Designation
Chief Financial Officer
Chief Growth Officer
Chief Human Resource Officer
Chief Technology Officer
Co. Securetary & Compl. Officer
General Manager
President
Senior Vice President
Senior Vice President
Senior Vice President
Senior Vice President
Vice President
Vice President
Vice President
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2.2 Mission/vision statement and Quality Policy followed/Quality certification

attained

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Mission statement

The mission statement for Wipro is a public document that details the value and strategic
aim of Wipro Limited. The mission statement of Wipro Limited also identifies the purpose of
the organization existence, highlighting the services and the products it offers. Further, the
mission statement also identifies the organization’s operational goals for Wipro Limited, the
processes the company uses to achieve those, the target customer groups and the region
where the company operates.

The spirit of Wipro is the core of Wipro. These are their values. It is about who they are. It is
the character; it is reflected consistently in all their behaviour. The spirit is deeply rooted in
the unchanging essence of Wipro. But it also embraces what they must aspire to be. It is the
indivisible synthesis of the four values. The spirit is a bacon. It energizes them and is the
touchstone for all that they do.

 Customer Satisfaction: The mission statement of Wipro Limited focuses on addressing

issues of customer satisfaction. The mission statement of Wipro Limited has identified
their needs and demand. The mission statement reflects on how its products and
services work towards increasing customer satisfaction for its target customers.
 Based on core competencies: The mission statement of Wipro Limited is based on its
integral strength and competencies. This is important for Wipro, as the mission
statement will highlight the different systems and processes as well as strategic
tactics that the company uses to achieve its organization and strategic goals. The
achievement of the goal will Wipro Limited makes use of its core competencies.
 Realistic and clear: The mission statement for Wipro Limited is also realistic and clear.
This means that Wipro Limited has used simple, string and easily understood words
and phrases in the drafting of its mission statement. Clarity is important so that the
mission statement is understood by all relevant stakeholders. Its mission statement is
also realistic, which makes it able to achieve various set goals and targets.
 Motivational and Inspirational: The mission statement of Wipro Limited is motivation
in that it works towards inspiring the employees and the workforce towards giving
their optimal best performance towards the goal achievement of Wipro Limited. The
mission statement of Wipro is also inspirational in that it develops the need for
growth and progress in individuals- for the betterment of not only the company but
also for their own selves.

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 Specific and Sharp: The mission statement of Wipro Limited is precise and to the
point. It is easy to understand and delivers what the audience must know about Wipro
Limited’s offerings and operations. It is important to keep the mission statement short
and precise to be able to successfully communicate the companies standing to
stakeholders, instead of dragging it on into long pages with repetition and non-
important aspects.
 Reflects the company’s offerings: The mission statement of a company should be
based on what the company has to offer in terms of products and services. This means
that the mission statement for Wipro highlights its offerings, but ensures that this
offering is in line with the values that the company stands for. The mission statement
for Wipro, therefore identifies the ethical grounds through which the company
systematically woks to deliver its offering’

Vision statement

The vision statement for Wipro Limited is its strategic plan for future – it defines what
and where Wipro Limited Company wants to be in the future. The vision statement for
Wipro is a document identifying the goal of Wipro to facilitate its strategic, managerial as
well as general decision-making processes.

The vision of Wipro includes being a leader in areas of business, customer and people.
The company aims to be among the best IT company in India and the world. Its goals also
include being the first choice among customers and employees. Its vision is to contribute
for global e-society, where a wide range of information is being exchanged beyond time
and space over global networks, which breaks down the boundaries among countries,
regions and cultures, allowing individuals to take part in various social activities in an
impartial, secure way. Continuous effort to enhance people’s lifestyle and quality by
means of developing new technology in wireless communication.

Quality Policy followed

Wipro has a holistic approach to quality management, with quality initiative being driven
through business-aligned measures. At Wipro, quality has always been viewed from the
perspective of the customer, leading to a total quality approach that integrates people and
process. Wipro’s quality has always been customer oriented.

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Wipro’s total quality framework is optimized simultaneously along five interrelated

dimensions of process, organization, culture, infrastructure and metrics. Wipro’s quality
policy basically states that their global view and that of their customers determine their
quality. They focus primarily on continual and consistent improvement to achieve
operational and organizational excellence.

Wipro is driven by a robust quality and environment management system that is

integrated into the Wipro Manufacturing system that is integrated, Wipro produces
reliable products through safe, sustainable and predictable processes. Leveraging their
wide application and manufacturing experience and continuous improvement in design
and process, the customer experience value engineered product and services.

At Wipro, quality is like integrity – non-negotiable. Wipro pursue quality with a

missionary zeal and have put in place robust processes to ensure that Wipro deliver
quality with six-sigma consistency.

Quality certification attained

Wipro Ltd is a leading global information technology, consulting and business process
services company. Wipro’s data canters are certified with ISO 27001, OHSAS 18001,
ISO9001 and ISO 14001 and are designed as per green data centre guidelines.

Wipro technologies, the global IT services division of Wipro Limited has achieved
“Automotive SPICE Organisational Maturity Level 5” certification under the “Pathfinder”
interim assessment and certification scheme for process capability and organisational
maturity.

Quality Certifications are: -

 ISO 9001 Quality Management System

 ISO 14001 Environmental Management System
 IATF 1649 Automotive Quality Management System

Cleanliness levels maintained by Wipro products assembly conforms to ISO 4406 17/15/12.
The products confirm to NSS 10 rating for corrosion resistance through chrome plating.
Enhanced corrosion resistance is also offered for specific needs.

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Awards and Recognition

 Wipro won the ques forum global sustainability award in the software category for
the year 2017.
 Wipro won the most admired knowledge enterprise (MAKE) award for the year 2017
 Wipro won the “Best Internet of things solution partner award” by Cisco’
 Wipro’s next generation customer experience (NGCE) platform won the “Best
innovation practices for science and technology service industry in China” award.
 In the FTSE4Good Index series in 2017, Wipro has been named a constituent.
 Wipro and design it wins business world “future od design” gold award in the product
design category for the social robot WEDA
 Wipro’s intellectual property portfolio recognized with national IP award and WIPO
enterprise IP Trophy (2018)
 Wipro has received a score of 95 out of 100 on the 2019 corporate equality index.
 Wipro wins “global breakthrough partner of the year” from pivotal software in 2019.
 Wipro recognised at ASSOCHAM Diversity & inclusion excellence award 2020
 Wipro wins oracle UK Ireland partner of the year 2020 award in customer experience
category.
 Wipro has been recognized in the top “leadership “category in governance practices
by international financial Corporation (IFC), The Bombay Stock Exchange (BSE) and
institutional investor advisory services(liAS)

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2.3 Business process of the organization- product profile

Wipro limited is a leading global information technology, consulting and business process
services company. The company recognized globally for its comprehensive portfolio of
services, strong commitment to sustainability and good corporate citizenship. Wipro
discover ideas and connect the dots to build a better and bold new future.

Wipro is amidst the largest global IT services, BPO and Product executive companies. In
addition to the IT business, Wipro also offers a profitable existence in niche market sectors of
consumer products, Light, Furniture, eco energy, normal water treatment and hydraulics.
Wipro utilizes the power of analytics, robotics, cloud and other emerging technologies to
help clients. Wipro Limited is a provider of IT services, including systems integration,
consulting, information systems outsourcing, IT-enabled services and R&D services.

Wipro’s is a leader in providing next generation technology to global enterprises. They

combine their core business knowledge with leading technologies such as digital, robotics
process automation, cognitive technologies and visibility, allowing business leaders to
respond quickly to evolving market needs. Their technology and wide delivery footprint have
created billions of dollars in value for clients globally and has been widely recognized by
industry experts and analysts.

Wipro Technologies

Wipro Technologies is the global IT services business division of Wipro limited. With over 20
offices around the world, Wipro Technologies is a provider of integrated business,
technology and process solutions on a global delivery platform.

Wipro Infotech

Wipro Infotech is the strategic partner for companies across India, the Middle Est and Asia-
Pacific- offering integrated IT Solutions.

Wipro Consumer Care and Lighting

Wipro Consumer Care and Lighting, a business unit of Wipro Limited, has a profitable
presence in the branding retail market of toilet soaps, hair care soaps, baby care products
and lighting products.

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Wipro Infrastructure Engineering

Wipro infrastructure engineering was Wipro Limited’s first diversification in 1975, which
addressed the hydraulic equipment requirements of mobile original equipment
manufacturers in India. Over the past Years, the Wipro Infrastructure engineering business
unit has become a leader in hydraulic cylinders and truck tipping systems market in India.

Wipro GE Medical System Limited

Wipro GE Medical Systems is a joint venture between Wipro and General Electric company.
Wipro GE is India’s largest exporter of medical system. Wipro Ge manufactures Ultrasound
and computed tomography systems in India and is a supplier for all GE Medical system
products and services in South Asia.

Wipro peripherals (WeP) limited

It is a leading IT peripheral solution services company in India. WeP commenced operations

in 1986 as a peripherals division of Wipro infotech, one of the largest IT companies in India
and then become an independent corporate entity. WeP is India’s largest employee-owned
company, best known for innovation, e-enable processes and customer forces.

There are several different kinds of products of Wipro which are currently present in the
market which comes under Wipro consumer care (WCCLG). Wipro consumer care business
include soaps, toiletries, personal care products, baby care products, wellness products,
electrical wire devices, domestic and commercial lighting and modular office furniture’s.
there are few well-known products in the market which include:

 Santoor
 Chandrika soap
 Yardley
 Tejas
 Giffy
 Glucovita
 Garnet LED lighting
 Softtouch fabric conditioner
 North-West electrical switches etc.

Wipro’s Service products include: -

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 Analytical & information management

 BPO
 Consulting services
 Mobility
 Product engineering services
 Cloud services
 Eco energy
 Business application services
 Infrastructure management services

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2.4 Customers of the organization- level of operations (Global/National/Regional)

Wipro Limited is a leading global information technology, consulting and business process
services company. Wipro has a long list of clients ranging from Indian organisations to
international organisations. They have customers in banking and financial sector, automotive
industry, consumer care and lighting, telecom etc;

Wipro has a very good client base with over 50 fortune 500 companies and over 100 leading
Indian corporates. Wipro is currently present across 54 countries across the globe, offering
various services. Wipro has been appraised at maturity level 5 in the CMMI V2.0
development view. Wipro is one of the first organization in the world to be assessed at the
highest capability maturity level of this new CMMI process framework. This appraisal
validates Wipro’s process capabilities and demonstrates the company’s commitment to
continuous improvement and robust governance for performance excellence. CMMI institute
is the global leader in advancing best practices in people, process and technology.

Wipro operates in various countries:

America:

 United states
 Canada
 Brazil | Portuguese
 Mexico | Spanish

Europe |German

 Benelux
 Nordic
 Southern Europe
 Germany & Austria | German
 United Kingdom & Ireland
 Switzerland | Germany
 Africa
 Asia Pacific
 Asean
 Korea
 China
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 Australia & New-Zealand

 Japan |Japanese
 Taiwan

India & Middle East

 India
 Middle East

2.5 Competitors of the company

Wipro Limited competitors include HCL Technologies, Tech Mahindra, Cognizant Technology
solutions, Tata Interactive system and Infosys. Wipro Limited Ranks 1 st in gender score on
comparably vs its competitors.

The major competitors for Wipro are:

 HCL Enterprise: HCL technologies is an Indian multinational informational technology

services and consulting company. The HCL enterprise has a presence across various
sectors that include technology, healthcare and talent management solutions.
 Sify Technologies: sifi technologies is India’s most comprehensive ICT service and
solution portfolio, sifi is focussed on the changing ICT requirement of the emerging
digital economy and the resultant demand from large, mid and small sized businesses.
 Genpact: it is a global professional services firm that makes business transformation
real. Their range of service include finance & accounting, collections and customer
services, insurance, supply chain and procurement, analytics, enterprise application,
it’s infrastructure and management.
 NTT Data: they are global innovator of IT and business services headquartered in
Tokyo. They enable clients as well as society to move confidently into digital future.
They are committed to their client’s long-term success and combine global reach with
local client attention to serve them in over 50 countries.
 IBM: IBM is well known for producing and selling computer hardware and software,
as well as cloud computing and data analytic. The company has also served as a major
research and development corporation over the years.
 Home centre: they are a leading home retailer in India with over 30 stores, home
centre is one of the country’s most preferred home shopping destinations.

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Wipro has major competition in all segment of the market and thus they boot their market
shares.

2.6 Strategies – Business, Pricing Management

The more accurate and complete the strategic road map, the more effective execution will be.
Successful strategic planning remains elusive for most companies. One reason is that
planning tends to be treated as an annual event rather than an ongoing process. Many
organizations fail to align their strategies with their processes and technology. A successful
strategic plan is a dynamic, living document of actions that are grounded in the true drivers
of an organization’s activities. The plan can reflect new goals and ideas, but it must align with
existing processes and technology or at a minimum, define paths toward alignment that can
be realistically executed.

Wipro is in several occupation, so it offers a corporate level strategy. This corporate level
strategy has identified pursuing business lines for Wipro. The business strategy that Wipro
uses is differentiation on a global level. Wipro differentiates their services and products by
being the number one provider for integrated business, technology and process solutions.
Wipro’s strategy is to capitalize on its current momentum of rapid growth with an
entrepreneurial approach, as it seeks to be the pioneer in many new areas.

Marketing strategies of Wipro analyses the brand with the marketing mix framework with
the 4Ps. Wipro marketing strategy helps the brand/company to position itself competitively
in the market and achieve its business goals and objectives.

Wipro is one of the biggest companies in India with widespread services. Wipro being a
global player combines the business knowledge and industry experience and technical
knowledge and implementation skills to ultimately design their products and solutions to
conglomerate in India is present in myriad of businesses spreading across various sectors,
their primary product with in their marketing mix includes automotive, consumer goods,
business processes, cloud computers etc.;

Wipro’s pricing policy is widespread and diversified as its product portfolio. It targets big
enterprises from international and domestic which require IT services and solutions. They
have positioned themselves as the company that offers a wide range of services with high-
quality products. The company adopts a competitive pricing strategy that is depended on

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several factors. It mainly offers prices lower than its competitors which helps them stand out
in the market.

Wipro pricing policy in its marketing mix is as widespread as its offerings. Wipro’s products
and services pricing policy in its marketing mix is as widespread as its offerings. Wipro
manufactures various consumer goods like LED Bulbs, emergency lights, iron, incandescent
lights in the retail segment. Such products are priced in normal range. Price effectiveness is a
major concern in such a segment where competition in the market decides the price.

2.7 CSR Activities

The concept of corporate social responsibility is based on the idea that not only public policy
but companies, too should take responsibilities for social issues. CSR is seen as a concept in
which companies voluntarily integration with their stakeholders. CSR activities seeks to
motivate companies to assume responsibility for problems and challenges that addressed by
state regulation.

CSR is understood as “the commitment of business to contribute to sustainable economic

development by working with employers, their families, their local community and society at
large to improve their quality life, in ways that are both good for business and good for
development”. Wipro is the India’s leading information technology consulting services
company that has set up a foundation that takes care of its CSR needs.

 Wipro Care: Wipro cares is Wipro’s community initiative focused on certain key
development issues faced by underserved and underprivileged communities. It is a
that trust formed in the year 2003 that seeks to work with communities proximate to
Wipro’s centre of operations. Wipro cares is currently engaged in 16 projects across
India. Through seven of its health care projects in the in four states of India Wipro
cares is providing more than 75000 people in 53 villages access to primary health
care. More than 47000 children benefit from the five education projects in five Indian
cities. Their project in social forestry has helped plant more than lakh trees and has at
the same time providing livelihood to around 80 farmers.
I. Education: Wipro cares focuses on meeting the educational needs of the urban
poor along with other initiatives. The educational needs of the children that
belong to their group are often neglected due to various reason. Wipro care
aims at helping these children by offering them opportunities for holistic
educational and social development by running bridge school, non-formal
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schools and giving them vocational training. Wipro also help train teachers to
engage with these children, with empathy.
 Magic bus, Bengaluru
 Every child count campaign, Pune
 Towards future, Kolkata
 Door step school, Pune
 Ashrayaakruthi, Hyderabad
II. Primary Health Care: Wipro believes that health is a basic enabler. Most of
their factories are in underdeveloped rural areas where access to health care is
remote. Their health care projects aim to provide primary health care and act
as a catalyst in the overall development of the community.
 Arogya Jothi
 Project Sanjeevini
 Tumkur Health care project
 Hindupur health care project
 Mysore health care project
 Amalner health care project
III. Environment: Wipro has been working in different areas that contribute to
environmental sustainability, one such initiative is: TIST program empowers
small groups of framers in countries such as Tanzania, Kenya, Uganda, India,
Honduras and Nicaragua to reverse the devastating effects of deforestation,
drought and family by identifying local sustainable development goals that
include tree planting and sustainable agriculture. TIST India operates the TIST
program in India. The project identifies, encourages and involves about 25 or
more subsistence farmers to plant 25,000 trees in their own land. These
farmers would engage in tree planting activities in their own land which would
result in about 25-40 acers of dry/waste land transforming into a green space.
IV. Disaster Rehabilitation: Wherever there is a disaster, one feels a sense of
urgency to help the affected people and provide relief. Unfortunately, most of
their support is directed towards or restricted to relief. Once the relief phase is
over, the affected people Wipro, first engages with such people to understand
their needs and then provides support.
 Uttarakhand floods project- Unnati
 Odisha flood project
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 Tsunami project- Tamil Nadu

 Karnataka flood 2009
V. Volunteering at Wipro: Wipro cares has learning Enhancement programs at
schools catering at children from the underprivileged section of the society.
The main objectives of these programs are to improve the standards of
learning, building confidence, igniting curiosity and improving the ability to
communicate in English. This project was work through a dedicated set of
volunteers.
 Bangalore chapter: At Jalahalli school, the volunteers help the children
with their school curriculum.
 Chennai chapter: At Thiruvika school, company engage with children
by helping them learn and enhance their creativity
 NCR chapter: At Dhyan Foundation, the volunteers add more meaning
to the children’s lives by celebrating days like children’s day and
Christmas, especially for them.
 Hyderabad chapter: Volunteers visit Ashray Akruti every month and
organize extra-curricular activities for the children. They conduct a
theme-based activities every month.
 Pune chapter: Volunteers visit the door step school regularly to interact
with the children and teach them the significance of hygiene and
nutrition.
 Singapore chapter: Volunteers at Wipro, Singapore visits an old people
who have endured a lot in life. The volunteers try and spend quality of
endured a lot in life. The volunteer tries and spends some quality time
with the old people and help them enjoy the simple pleasures of life.
 Wipro Applying thought in schools: This is our initiative to help in societal change
and development. The intent of this initiative is to improve the quality of education in
schools. Schools across the country tend to be regimented and homogenous, with no
space for have built a partner network of 30 of India’s foremost educational
organizations to help in building and growing social organizations. Wipro has also
worked with around 2000 schools and 10,500 educators across 17 states reaching
around 80,000 students and supported 10 people on Wipro Education fellowship
since 2007. Currently, company engaged in projects with around 700 schools across
the country in partnership with 22 partners
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 Mission 10 X: It is not for profit trust of Wipro, launched on September 5, 2007 with
an aim to achieve this by collaborating with academicians and leading educational
institutions across the country. The Mission10X learning approach empowers
engineering faculty with innovation teaching techniques using which they can help
learning in imbibing higher level of understanding of subject’s application of concepts
learning and development of key behavioural skills.
 Eco eye: The core of Wipro’s social and community initiatives is focused on
responsible and deep engagement with all stakeholders – present and future
generation. Eco-eye is the way we see ourselves and our engagement with
stakeholders- on the journey to more sustainable business practices. The initiative
focuses on reducing ecological footprint of business operations, engagement with
employees and supply chain partners and customers to create a more sustainable
society and transparent reporting/ disclosures.
The ecological dimensions of Wipro’s operations are focused on energy efficiency;
wate/pollution management and recently enhancing biodiversity – company have set
stretch targets for each of them. Moving beyond mere compliance with laws and
regulation, engagement with employees focuses on health and safety, people
development and increasing diversity at workplace. Close collaboration with
suppliers to reduce their own ecological footprint and help meet and exceed labour
and human rights norms is a key focus area.
 Earthian: Earthian is their sustainability program for schools and colleges. It is
designed to act as a catalyst for fostering excellence in sustainability thinking and
doing amongst young people. The annual awards program is a first step towards a
deeper engagement with children and young adults in schools and colleges. Those in
schools and colleges today will be our future policy markets, technocrats,
administrators and educationists who will lead this change. Since its inception in
2011, Earthian aims to introduce new themes and global issues to students. Schools
have been given an activity-based programs with water as the central theme wilt=e
colleges have been asked to write analytical essays on various theme such as global
warming, sustainable cities etc. Earthiness was also launched in Hindi in 2013,
targeting schools in the north Indian states.

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2.8 Import/Export

 The global economy depends on global trade, the import and export of goods around the
world. Wipro and HSN Code 8539 export shipments from India are 145, exported
by 20 Suppliers. The Wipro import export trade sector contributes significantly to the overall
GDP percentage of India. No wonder, the port is booming in this sector and at Seair, we better
understand how to benefit you from this welcome opportunity. We comprehend the fact that
the majority of import firms are active in sourcing distinct ranges of products including raw
materials, machinery, and consumer goods, etc. Hence, we provide comprehensive import
data solutions as well as export data solutions for broad categories of import trading firms
and export trading firms too.

Our Wipro import data and export data solutions meet your actual import and export
requirements in quality, volume, seasonality, and geography. Alongside we help you get
detailed information on the vital export and import fields that encompass HS codes, product
description, duty, quantity, price, etc. The export import data from Seair paves the way for
successful partnerships that generate profit for business from both the local and global
precincts.

In Sep 2018, the total value of exports and imports of goods was US $ 215.8 Thousand down
of -31.606 percent from Sep 2017. Exports were valued at US $ 69.3 Thousand , an increase
of 332.757 percent from the previous year, and imports were worth US $ 146.5 Thousand,
down of -51.084 percent from 2017.
The China exported US $ 60.4 Thousand and imported US $ 0.0 in the months of Jul - Sep
2018 combined ,United Arab Emirates’s exports reached  US $ 37.5 Thousand and imports US
$ 0.0, Japan’s exports reached  US $ 5.8 Thousand and imports US $ 0.0 .

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2.9 Collaborations & Expansion Plans

Collaborations:

Wipro was started as an edible oil producer and then transformed itself into leading player in
FMCG and IT services & products business.

Wipro announced 5G collaboration with telecom infra project. TIP was started with the goal
to accelerate the pace of innovation in the telecom industry. Wipro said it is investing
significantly in the creation of a TIP-based blueprint for mobile network for 5G mobile
network operator reference architecture and a next generation operational model.

Through a longstanding collaboration, Intel and Wipro combine “industry-leading computing

innovation” and” best-in-class It and consulting services” to meet the ever-evolving demand
of their global customer based across verticals. This collaboration has succeeded in driving
innovation and cutting-edge enterprise solutions to clients across digital workplace services,
al, virtualization and the cloud.

Wipro will collaborate with Apptio to guide client’s digital transformation through three
Apptio solutions: ApptioOne, Cloudability and Targetprocess SaaS. This suite will provide
companies with actionable insights about their technology investments to drive business
decisions and innovation across their organization.

Wipro announced its collaboration with Cisco. Wipro announced that it will deliver managed
software defined wide area network transformation services to Olympus leveraging Cisco
technology. As a part of this engagement, Wipro will use its proprietary managed network
services solution, WAN Freedom to re-architect Olympus’s WANs and enable support across
distributed applications in a hybrid multi-cloud environment.

Wipro reported a 21.3% growth in constant currency for its IT services business in the first
quarter, compared to the same period in 2020. But 77.7% of this came from the acquisition of
Capco, the British consulting and technology services firm. Wipro concluded that acquisition
in the previous quarter. Sequential growth was higher than its own estimates. The company
is benefiting from the strong demand environment and deportee’s strategic acquisitions and
organisational changes.

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Expansion plans:

Wipro is of that it had made significant progress across its five strategic priorities: accelerate
growth, focus and scale; strengthen clients and partnerships; lead with business solutions;
built talent at scale and simplified operating model. In the past few quarters, Wipro’s effort
has translated into better growth performance and improved momentum in large deals

Wipro will continually transform to scale new heights as the world changes while remaining
firmly committed to its values. There is a confidence that the future of Wipro would be
outshine “anything that we have done before”.

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2.10 SWOT Analysis of the company

A SWOT analysis is a framework that is used to analyse a company’s competitive positioning

in its business environment.

This can be used by Wipro limited and will involve the identification of its internal Strength
(S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threat
(T) it faces in its extensive business environment.

Strengths:

 Diversified product offerings

 Early strategic alliances and boosted credibility
 Well established infrastructure
 Its products have maintained quality over the years sand are still valued by its
customers
 Strong dealer community
 Low-price benefits and high-quality standards
 Wide range of developmental services and one of the top IT companies
 Skilled manpower
 It has a diversified workforce, with people of many geographical, racial, cultural and
educational background
 Wipro has a strong presence on social media with more than one million followers on
the three most famous social media platform

Weaknesses:

 A small player in the global market

 Investment in Research and Development is below the fast-growing operations
 Not a proactive company
 Low operating margin of other companies
 Limited domain
 The company has low level of current asset as compared to current liabilities
 High employee turnover rates
 The performance appraisal is not in a systematic manner

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Opportunities:

 New company strategy leads to greater profits

 Diversify brand products and consultancy services
 Huge global market and domestic market
 Rising exports from the industry
 New varieties of products
 There is a lot of people purchase through online means, so the company can earn
revenue by opening online stores and market sales through these

Threats:

 Huge competition from its rivals

 New entrants
 The increasing cost of human capital
 Rising raw materials
 No regular supply of innovative products
 Shortage of skilled workforce
 Political uncertainties in the country
 Changing consumer preferences

Wipro has growing immensely and has also received some great opportunities in the market.
They should be consistent in their work to overcome threats.

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CHAPTER 3

DISCUSSION

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3.1 Literature Review

The purpose of review is to review, what came in some studies and articles that talk about
the topic of recruitment and selection during the time period in order to study the modalities
that are carried out in these two tasks. The review provides an explanation of both tasks,
taking into account what came from the recommendation in those studies.

The review of literature in the field of human resource management. In every organization
HRM plays a major role. As they act as a bridge between employer and employee, they have
critical role balancing employee and employer needs.

Edwin Flippo defines recruitment and selection process as “a process of searching for
prospective employees and stimulating and encouraging them to apply for job in an
organization”.

In simpler terms, recruitment and selection are concurrent processes and avoid without each
other. They significantly differ from each other and are essential constituents of the
organization.

 Hiltrop (1996)
Hiltrop was successful in demonstrating the relationship between the HRM practices,
HRM- organizational strategies as well as organization performance. The findings of
Hiltrop showed that selectively hiring has a positive impact on organizational
performance and in turn provides a substantial practical insight for executives and
officials involved.
 T V Rao (2001)
In their study they perfectly examined various HR practices used by firms in Asia and
other countries which are directly related to Software industries. Their study revealed
more on HR practices European countries follow better practices whereas Indian
firms are still behind.

 Hurley (2002)
He discussed role of HR, skills of HR executives should be able to demonstrate,
managing change is the important challenge the HR professionals are facing, creating,
retention problem. Today’s labour market is challenging. HR executives will have to
face challenging tasks a head.

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 Maitin T. P. (2003)
In his study he explains the Human Resource Development shows the progress of the
organizational growth with different process like recruitment and selection, payroll
processing and maintains the rules and regulations of the office. By the way of best
approach towards the employees.
 Korsten (2003) and jones et al. (2006)
According to Korsten and jones et al, human resource management theories
emphasize on techniques of recruitment and selection and outline the benefits of
interviews, assessment and psychometric examination as employee’s selection
process.
Jones et al. suggested that examples of recruitment policies in the healthcare, business
or industrial sector may offer insights into the processes involving in establishing
recruitment policies and defining managerial objectives.
Successful recruitment techniques involve an insight analysis of the job, the labour
market scenario/ conditions and interviews and psychometric tests in order to find
out the potentialities of job seekers.
 Davidson (2004)
He said that recruitment goes beyond just filling vacant job places. It is about pursuing
a long-term direction in mobilizing a high-performance workforce with the aim of
actualizing the organizations immediate goals as well as building capacity for the
future.
 Dana B Minbaeva (2005)
This research is aim at to determine the effect of human resource practices on
knowledge transfer. For study author take in consideration four functions of HRM like
manpower planning, performance appraisal, reward system and career management
and the effect of these factor on knowledge transfer if, it is the conclusion of author.
 Subramanian, V. (2005)
He expresses that the recruitment and selection process in the organization and
selecting the right candidate for the correct position helps employees to work in the
organization in a very positive mode. The interview process should be relevant to the
job profile so that the candidates will be interested in the job profile.
 Alan price (2007)
Price (2007) in his work human resource management in a business context, formally
defined recruitment and selection as the process of retrieving and attracting able

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applications for the purpose of employment. He states that the process of recruitment
is not a simple section process, while it needs management decision making and
broad planning in order to appoint the most appropriate manpower. There existing
competition among business enterprises for recruiting the most potential workers in
on the pathway towards creating innovations, with management decision making and
employers attempting to hair only the best applicants who would be the best fit for
the corporate cultures who are well equipped with the requirements of the position
they are applying for, including team work.
 Mishra (2011)
In her study Recruitment and selection does not have any impact on organizational
commitment. There is good relationship of commitment between employees and
management with perks and packages, salary and other benefits are important for
employees.
 Sita C Ambarao (2011)
In her research paper published in the international journal of human resource
management, they are of the opinion that India has absorbed ideas and practices from
around the world for many centuries. In order to compete with foreign firm’s Indian
firms are in the race of adopting new and innovative methods.
 Rosemond boohene (2001)
The study shows that there exists a positive relationship between effective
recruitment and selection practices, effective performance appraisal practices
 Carlson, K.D. & Mecham, R.L. (2013)
Based on the review of Carlson and Mecham highlighted limitation of typical
evaluation approaches and discussion how the evaluation approaches used limited
our understanding of the effectiveness pf various recruitment practices as the
recruitment process unfolds.
 Connerler, M. L. (2013)
Connerley reviewed research on recruiter characteristics and their association with
applicant job pursuit intentions, perceptions of job- organization attraction and job
choice decisions with focus on how and why recruiter attributes could influence a job
applicant’s experience with the recruitment process.
 Varun Shenoy and P. S Aithal (2018)
The purpose of recruitment is a primary method absorption function in any
organization. This study is primarily taken to determine the types of hiring or

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recruitment methods prevailing in the market. The research also scrutinizes the
various literatures undertaken to know the hiring methodology concept and what
further research is being done currently and where are the directors headed for an
ideal methodology for organizational recruitment.

3.2 Objective assessment of the Company and Industry

Objective assessment of the company:

Wipro is an Indian Multinational corporation that provides information technology,

consultancy and business process services. It was established years ago, ushering its growth
in the industry. It has well- recognized performances in the industry. Wipro limited is also
known as Western Indian Product Limited which is a global service provider delivering
information technology and business services. Its diverse business includes FMCG, Lighting,
information technology and consulting.

Wipro is a company recognized globally for its comprehensive portfolio of services, strong
commitment to sustainability and good corporate citizenship, they have over 220,000
dedicated employees serving clients across six continents. Together they discover ideas and
connect the dots to build a better and bold new future.

Wipro operates in over 50 countries and the recruitment process differs from geography to
geography depending on the laws of the land. Wipro does not charge any fee at any stage of
the recruitment process and has not authorized agencies/partners to collect any fee for
recruitment.

Recruitment and Selection process followed in Wipro:

Wipro recruitment and selection process has 4 rounds, they are as follows:

1. Pre-Presentation talk
2. Online test
3. Technical interview
4. HR Interview

Wipro Recruitment and selection process round 1 Pre-Presentation Talk:

Pre- presentation talk is the first round of the Wipro recruitment process. In this round, the
HR of Wipro will give you all the important information you need to know about their

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company. HR also will introduce you to all the plus points of the Wipro and the company’s
achievements to the date. He will also emphasize the following points:

 Salary
 Revenue
 Growth opportunities
 Profiles offered
 Their awards
 Number of employees etc.

At the end of the pre-presentation talk, HR will arrange a question-and-answer session. In

which, he will ask you about your doubts and also you can ask questions about the Wipro
company to him and then he will answer as many questions as possible. Lately, a vote of
thanks will be presented by your college and then Pre-Presentation talk comes to an end.

Wipro recruitment and selection process round 2 Online Test:

The second round is an online test in the Wipro recruitment process. Wipro online test
includes five sections. They are mentioned along with their respective number of questions
expected to be asked:

Quantitative Aptitude 15(approx.)

Logical reasoning 15(approx.)

Verbal ability (English) 15(approx.)

Written communication test 1

Basic programming and computer fundamentals 2

The recruitee have to focus equally on all the sections of the Wipro online test.

Wipro recruitment and selection process round 3 technical interview round

If the recruitee has cleared with the required cut-off marks in the online test, then they are
advanced to the technical interview. This is the third round of the wipro recruitment process.
There is no such fixed syllabus for technical interview round. It must be cleared with the
basics for clearing this round. To ace this round recruitee should be good with their concepts.
If they are good with the basic concepts, it will easy for them to clear the round.

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Wipro recruitment and selection round 4 HR interview round

This is the fourth and last round of the Wipro recruitment process. After clearing the
technical interview, they are advised to this round. Sometimes HR interviews can take along
with the technical interview. So, the mind must be ready for both situations. This round is
comparatively easy. The recruitee require the following qualtities to hire the job:

 Presence of mind
 Body language
 Tremendous confidence
 Great preparation
 Good communication skills
 Positive attitude

HR will behave very comfortable with the recruitee. Therefore, they are required to adjust
their frequency and get comfortable with him too. For making the recruitee comfortable, they
will ask questions related to resume, career goals, job etc at first.

If the recruitee is selected in the Wipro company, the company will send on offer letter on
their Email. Then further steps are taken according to the letter.

Eligibility criterion

 The applicant must possess more than 60% marks in the 10 th and 12th
 The applicant must possess a minimum 60% mark in graduation
 No gap of up to two years is allowed in Wipro for valid reasons
 No backlogs are allowed at the time when a candidate is applying for the Wipro
recruitment process.
 The applicant should have from a full-time degree course recognized by the
central/state government of India

Wipro primarily faced two challenges, namely the scale of interview and fake resumes.
The company also faced the challenge of reducing the turnover time of the entire
recruitment cycle. To solve this issue, Wipro decided to opt for Norlel IP Video Phones,
which would considerably assist the panelists and candidates decide upon a uniform
location all the while giving the same one-on-one experience.

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Objective assessment of the industry

The fast-moving consumer goods industry is mainly responsible for producing, distributing
and marketing fast moving consumer goods. Consumer goods are products purchased for
consumption by the average consumer. FMCG account for more than half of all consumer
spending, but they tend to be low-involvement purchases. Because fast-moving consumer
goods have such high turnover rate, the market is not only very large, it is also very
competitive.

FMCGs are sold in large quantities, so they are considered a reliable source of revenue. This
high volume of sales also offsets the low profit-margins to individual sales as well. FMCG
stock generally promise low growth but are safe bets with predictable margins, stable
returns and regular dividends. Fast moving consumer goods have a high inventory turnover
and are contrasted with specially items which have lower sales and higher carrying charges.

In the last few years, the FMCG market has growth at a faster pace in rural India compared
with urban India. Each household person spends majority on FMCG product in the economy
is very high as the number of consumers of FMCG product are huge in number and also there
are large number of competitors in the market making it impossible to earn abnormal profits.

FMCG industry, they want to provide excellent food quality to their customers. The food
products occupy the majority of portion in FMCG followed by personal care, fabric care, hair
care, households, OTC products and baby care respectively. From the years revenue in FMCG
has been increased from 15.7 billion too 17.8 billion and likewise. This revenue rate pattern
places FMCG industry in the fourth largest position in the country.

They also want to give customer satisfaction by providing them their products in every
outlet. They keep their customers on level like they give same value to every customer. The
objectives of customers are achieved in chief because they are getting good quality food
products. The objectives of shareholder are also increased because they are providing good
quality food products by which more customers are attracted and more profit is earned by
chief.

There is a huge growth for all the FMCG companies as the per capital consumption of almost
all products in the country is among the lowest in the world. Again, the demand for product
could be increased further if their companies can change the consumer’s mindset and offer
new generation products.

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Challenges faced by FMCG sector:

 Data expansion is underway as the ability to acquire, store and process data continues to
improve exponentially. The FMCG world already had weekly consumer sales, brand
tracking, consumer panels, shopper data from friendly and well-compensated retailers.

 Information now moves at a rapid speed. A tweet, FB post or a YouTube video can go
viral in hours. Regulations will take the time to catch up but consumer information is just
a google search away. Information dissemination will be rapid and with no place to hide.
Smarter brand will employ innovative method to use this effectively to reach globally
while limiting brand communication costs.

 Online grocery shopping is growing rapidly in most developed market albeit off a small
base. While most major brick and mortar retailers now offer online shopping and
delivery the birth of smaller online retailers with tight product lines and deeper prices
will begin to emerge.

 Organizations that can demonstrate sustainability across their total ecosystem will
benefit from stronger consumer bonding scores. However the ability to change a
premium to cover increased costs will remain limited as consumers will increasingly see
sustainability as a given rather than a perk to be afforded by few.

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3.3 Objective assessment of literature’s gathered under Human Resource Management

Human resource management is a strategic process of coordinating, planning, organizing,

directing and controlling the organization system. In order to achieve the goal of tan
organization, a team or a group of employees must be developed to pave the way for the
recruitment and selection process.

In order to accomplish the goal of the study, 15 peer reviewed papers on recruitment and
selection for the past years were collected from various sources for analyzing the study.

The study emphasizes on the fact that the recruitment and selection process is integrated
with other processes such as strategic plan of the company. The study has offered an incisive
review of literature by many authors based on their individual studies and research on
recruitment and selection processes. It identifies the various methods of recruitment and
selection process through a systematic review of literature, which would be the right fit for
attaching and selecting employees in an organization. The review of the literature reviled
that the recruitment and selection process is carried out in organizations by adopting latest
technologies. It highlights the significance of various recruitment practices results in the
selection of the right person in the right job, which enhances a healthier working
environment in the organization, in turn rendering high quality products and services to the
society.

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3.4 Contributions by the student

With a relentless focus on quality & processes, Wipro has set international benchmark in
execution excellence that has translated into measurable business benefits for their
customers. Wipro has the capacity to provide their customers with seamless, one-stop
solutions. Be it getting close to their customers or getting products to market, Wipro address
entire spectrum of technology needs.

Findings:

 FMCG industry is a boom. This industry has been growing day by day from the day it has
been established.as there are more competition in the FMCG sectors, people are also
having more options to choose from. Advertisement and promotional activities are one
of the factors that influences the purchasing decision of the people. There are less
barriers to entry and exit in the FMCG industry in India but the main problem here is the
sustainability. As there are large number of competitions, survival becomes tough in this
sector. One of the major obstacles in FMCG industry is, consumer can be brand loyal for a
short period of time but in the long term, there can shift to a different brand.

 Though Wipro has reinvest profit from business expansion it is good shine for the
company. Fixed assets are efficiently utilized by the company due to which the profit of
the company is increasing every year. The sales of the company has been continuously
increasing from the past years but the proportionate expenditure is also rising so overall
not making a huge effect on net profit of the company

 Recruitment process follows a standard pattern, begging with an initial screening

interview and concluding with final employment decision. The recruiter will conduct
technical test for selection of the candidates. It was also found that job portals are used
as major source for recruiting the candidates.

 Wipro has got its employees portal myWipro ,a small space dedicated to company news
and announcements.

 The business result of digital transformation is less and sales service is not good.

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Suggestions:

 HR manager round shall be included in the interview panel

 To make new employees settle quickly and become productive, induction process is to be
followed

 Common aptitude test should be conducted for every interviewee irrespective of

experience and designation

 Grievance cell and feedback system could be implemented for growth of the amortization

 The company should try its best to increase sales and profits.

 There is a lot more scope to grow different sectors.

 Wipro who have started its digital transformation journey later than others still have a
chance to beat their competitors in the long run.

 Wipro should improve their service quality and Brand image

 Readuce cost in comparison to their competitors.

 Wipro can introduce their magazines so that it can provide regular information about the
latest business tactics.

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CHAPTER 4

CONCLUSION

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FMCG items have a high turnover rate and the market is not just big but highly competitive.
The FMCG industry has become increasingly competitive with both private and own label
products competing from consumer attention on supermarket shelves. FMCG product
touches every aspects of human life. These products are frequently consumed by all sections
of the society and considerable portion of their income is spent on these goods. Apart from
this , the sector is one of the important contributory of the Indian economy. This sector has
shown an extraordinary growth over past few years, in fact it has registered growth during
recession period also.

The future of FMCG sector is very promising due to its inherent capacity and favorable
changes in the environment. This sector will continue to see growth as it depends on an ear-
increasing internal market for consumption and demand for these goods remains more or
less constant, irrespective of recession or inflation. Hence this sector will grow , through it
may not be a smooth growth path, due to the present world- wide economy slowdown, rising
inflation and fall of the rupee. This sector will see good growth in the long run and hiring will
continue to remain robust.

Wipro is undoubtedly the leading company and has grown immensely over the last few
years. The company gives importance to its customers and employees to ensure better
services and quality products. Moreover they have a huge presence on all social media
platforms which help them create strong brand awareness in the market. Wipro is a ethical
company, it has its presence around the world and even in Latin America where it has been
difficult for them to acquire the experience.

Wipro is one of the most successful conglomerates in the country today. It has helped in
developing India’s business space and employment scale. Till today Wipro has been known
for being very process oriented with a focus on quality and cost savings. Wipro long term
startegy should be to create a brand image and be known for innovation.

It can be clearly concluded that for the company to succeed all it takes is the proper
recruitment and selection strategies which also shapes the overall manpower management
of the company. The company’s overall position is at a good position. The company achieves
sufficient profits in past four years. Fixed assets are efficiently utilized by the company due to
which the profit of the company is increasing every year. The long term solvency of the
company is good. The company maintains low liquidity to achieve high profitability. The
company distributes dividend every year to its shareholders.

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The investors turnover ratio is increased as compared to after that all year so management
should take care about good efficiency of stock management. Net fixed assets turnover ratio
is increasing year by year because of the sales is increasing continuously and though the
company’s sale is continuously rising but the net profit is not so much increasing so
management should take some steps to increase its expense.

The employees of the organization are its lifeblood, without doubt. With the dawn of this
realization upon the present day business organization, there appears to be a major shift
towards human resources management. The performance of the organization depends on the
efficiency that its employees exhibit. Hence there is crucial importance that employees with
most suitable qualification be selected. This is where the processes of recruitment and
selection com in. The project examines the various processes and nuances on e of the most
critical activities of an organization. The end result of the recruitment process is essentially a
pool of applicants.

Wipro give high importance to recruitment of employees. But even then the HR functions
have certain flow which is the main reason why the company is not able to get into the best
10 employers in India. Hence it is the duty of the HR department to bring about a change in
the processes so that better employees are hired and maintained. The recruitment and
selection has a critical and good role to play as it is the only job for HR department but to
convenience for he best needs of the part too.

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BIBLIOGRAPHY

WEB:

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 Wipro Website https://www.wipro.com/

 About Wipro Limited wikipedia “https://en.wikipedia.org/wiki/Wipro”

 Literature review about recruitment process:

“https://www.ukessays.com/essays/business/literature-review-recruitment-and-
selection-process-business-essay.php”

 Recruitment process followed in Wipro “ https://pdfcoffee.com/selection-and-recruitment-

process-in-wipro-pdf-free.html”

 https://www.scribd.com/doc/21402450/Project-on-Wipro-Ltd

 About FMCG Industry : https://www.ibef.org/industry/fmcg.aspx

 https://www.mordorintelligence.com/industry-reports/fmcg-industry-in-india

 https://startuptalky.com/fmcg-industry-business-model/

 Organization chart of Wipro Limited “https://www.scribd.com/doc/55430020/Wipro-

Org-Chart “

 Mission statement of Wipro : https://www.comparably.com/companies/wipro/mission

 Vission Statement of Wipro: https://www.essay48.com/6260-Wipro-Limited-Mission-

Vision

 Mission statement and vison statement of Wipro: https://everythingwhat.com/what-is-the-

mission-and-vision-of-wipro

 https://www.conduiraonline.com/index.php/detail/1554-wipro-company-
profile#:~:text=Wipro%20Limited%20is%20a%20market,help%20them%20thrive
%20to%20success.

 CSR activities followed by Wipro :

https://www.researchgate.net/publication/319329517_A_Study_on_Corporate_Social_R
esponsibility_Initiatives_of_Wipro_Ltd

 SWOT Analysis of Wipro limited: https://www.essay48.com/term-paper/6260-Wipro-

Limited-Swot-Analysis

 https://iide.co/case-studies/wipro-marketing-strategy/

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 https://www.ukessays.com/essays/management/swot-and-pest-analysis-of-wipro-in-
india-management-essay.php#:~:text=SWOT%20Analysis%20of%20Wipro
%3A&text=Skilled%20manpower%3A%20Diversified%20skill%20base,partnership
%20with%20other%20software%20companies

 http://wiproltd.blogspot.com/2008/02/business-strategy-that-wipro-uses-is.html

 https://www.coursehero.com/file/116830994/Conclusion-fmcgdocx/#:~:text=FMCGs
%20are%20important%20to%20the,such%20items%20in%20those%20communities.

 About FMCG industry Wikipedia: https://en.wikipedia.org/wiki/Fast-

moving_consumer_goods

 https://www.investopedia.com/terms/f/fastmoving-consumer-goods-fmcg.asp

 https://www.researchgate.net/publication/
314216580_An_Overview_of_Indian_FMCG_Sector

 Demand and supply of fmcg industry

(ukessay)https://www.ukessays.com/assignments/factors-that-determine-the-demand-
and-supply-of-fast-moving-consumer-goods-2021.php

 Overview of the industry: https://www.investindia.gov.in/team-india-blogs/fmcg-

industry-overview

 https://www.alliedmarketresearch.com/fmcg-market

 https://fdocuments.in/document/project-report-on-fmcg.html

 Competition in FMCG industry: https://www.linkedin.com/pulse/beat-competition-fmcg-

sunil-s-devdhar

 https://taylorwells.com.au/fmcg-pricing-strategy/

 https://www.pricebeam.com/consumer-goods-pricing

 Literature review- on recruitment -researchgate.net

Books :

The story of Wipro: A journey from 1945 (Author -Anindita Mitra)westland publications
private limited, 2021

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