Republic of the Philippines

Davao Oriental State College of Science and Technology

A University of Excellence, Innovation and Inclusion
Institute of Business and Public Affairs
Guang – guang, Dahican, City of Mati, Davao Oriental

IN PARTIAL FULFILLMENT
ON
ELECTIVE 400: ENTREPRENEURIAL MANAGEMENT

BUSINESS PLAN 2022

Submitted by:
Ilog, Ednalie

Submitted to: Ms. Dianne Cadirao

Instructor

December 26, 2022

Executive Summary
Ednalie Dishwashing Liquid is a licensed and standard dishwashing liquid
production business that will be located in Mati Park and Baywalk.
We are in the dishwashing making line of business to produce liquid in
commercial quantities. We are also in business to make profits at the same to
give our customers value for their money; we want to give people and
businesses who patronize our product the opportunity to be part of the success
story of Ednalie Dishwashing Liquid Business.
We are aware that there are several big scale and small scale
dishwashing liquid production companies scattered all around the Philippines
whose products can be found in every part of the country, which is why we spent
time and resources to conduct our feasibility studies and market survey so as to
enable us locate the business in an area that will support the growth of
the business and also for us to be able offer much more than our competitors will
be offering. We ensured that our facility is easy to locate and we have mapped
out plans to develop a wide distribution network for wholesalers all around Mati
City and the whole of Davao Oriental.
Much more than producing quality dishwashing liquid in commercial
quantities, our customer care is going to be second to none. We know that our
customers are the reason why we are in business which is why we will go the
extra mile to get them satisfied when they visit or purchase our product and also
to become our loyal customers and ambassadors.

ABOUT THE COMPANY

Nowadays, competitive in consumer product markets are in very
high degree of competition situation with no exception to liquid
dishwashing products. The situation makes new producers hard and
difficult to introduce their new brands in the markets. In the world of
consumer products, it is not easy for the new brand or new player
to survive. The products both food and non-food category is growing at
around 20 per cent per year. Liquid dishwasher is classified as non-
food consumer products. The product becomes one of necessary
consumer product for Philippine household used.

Ednalie Dishwashing Liquid is going to operate a standard and

licensed soap production company whose product will not only be sold in
Mati City but also throughout Mindanao. We are in the dishwashing liquid
production line of business to make profits and also to give our customers
value for their money and we are going to do all that is permitted by the
law of Mati City to achieve our corporate goals.
Business Objectives
● Profitability
The company aims to earn more profit from their investment and have
stability in terms of financial aspect.
● Customer Service
The company aims to satisfy the need and wants of the costumers and
assure them proper accommodation from each member of the business.
● Growth
The company aims for better development in the future and be recognized by
their productivity, management and service.
● Productivity
The company aims to achieve improvement in product offerings to turn
customer satisfaction into customer delight.
● Retention
The company aims to retain each of the members of the business and
maintain stabilization in their management skills.
VISION
Our vision is to establish a standard Dishwashing Liquid Company whose
product will not only be sold in Mati City, but also throughout all Davao Oriental
and in other parts of Mindanao.

MISSION
Our mission is to establish a standard and world class Dishwashing
Liquid Production Company that in our own capacity will favourably compete with
leaders in the industry. We want to build a dishwashing
liquid production business that will be listed amongst the top 10 soap and
detergent brands in the Philippines. We want to build a household brand name.
Market Analysis
Market Trends
The trend in the dishwashing liquid production industry is such that, any
product that has been proven to be reliable and healthy tends to sell more and
determine the direction of the market for such industry.
 You would quite agree that there are loads of dishwashing liquid brands
out there in the market that you may have to compete with. One of the things
that you need to do to get your own fair market share is to come out with a
creative packaging for your dishwashing and detergent and also come up with
different fragrance and sizes. You might just have to consult a brand expert
if you truly want to make it big with your dishwashing making company.
Lastly, another trend in the proposed product production industry is that
leading soap and detergent production companies ensure that get well – known
local blogger to become brand ambassador. With that, it is easier to be able to
sell products and have an active presence in the industry.

Our Target Market

When it comes to selling dishwashing liquid, there is indeed a wide range
of available customers. In essence, our target market can’t be restricted to just
a group of people or organization, but all those who resides in our target market
locations.
In view of that, we have conducted our market research and we have
ideas of what our target market would be expecting from us. We are in business
to engage in the production and wholesale distribution of dishwashing liquid to
the following groups of organizations;
 Hotels
 Restaurants
 Business Establishments
 Homeowners
Our Competitive Advantage
Ednalie Dishwashing Liquid Production Company is launching a standard
soap and detergent production brand that will indeed become the preferred
choice for businesses and households in Lagos State and other states in Mati
City where we intend marketing our dishwashing liquid brand.
Part of what is going to count as competitive advantage for Ednalie
Dishwashing Production Company is the vast experience of our management
team, we have people on board who are highly experienced and understands
how to grow business from the scratch to becoming a national phenomenon. So
also our large national distribution network and of course our excellent customer
service culture will definitely count as a strong strength for the business
Lastly, our employees will be well taken care of, and their welfare
package will be amongst the best within our category in the industry, meaning
that they will be more than willing to build the business with us and help deliver
our set goals and achieve all our aims and objectives. We will also give
good working conditions and commissions to freelance sales agents that we will
recruit from time to time.
Product Descriptions
Ednalie Dishwashing Liquid Production Company is going to operate a
standard and licensed dishwashing company whose product will not only be sold
in Mati but also throughout Mindanao. We are in the dishwashing liquid
production line of business to make profits and also to give our customers value
for their money and we are going to do all that is permitted by the law of Mati
City to achieve our corporate goals.
Marketing Strategies
The most important element of this marketing strategy is the delivery of a
quality product. The dishwashing liquid must be politely delivered to the
respective customers which are Matinians. The customers will be able to freely
choose their own desired color and fragrance of dishwashing liquid.
The Ednalie Dishwashing Liquid Production packaging concept must fit
the positioning which means that the materials used for the product packaging
are environmental friendly. The producers need to offer an upscale feel without
spending a lot of money and to say that the customers can avail the product in a
very affordable price and that is 50-100php.
Positioning Strategy
Ednalie Dishwashing Liquid Production Company is brand that we want to
establish in the market, a unique brand compared to other dishwashing liquids in
the locality, our products are made to give full experience to our customers to
have a affordable and quality dishwashing that comes from the organic
ingredients that provides health benefits.
Pricing Strategy
For our business we will have the Cost-plus pricing or CPP this method is
fairly simple to use and offers a reliable framework for setting item prices.
Calculate all of the costs involved in producing a raw materials, then multiply by
the desired profit margins.
Distribution Strategy
For this business we used the direct distribution and channeling distribution
through media platforms, this is an efficient method of disseminating businesses
products and services. The goal of this strategies is to maximize revenue while
maintaining loyal customers such as;
  Direct Selling- we used this as person-to-person retail, it is a business
strategy we utilized where we well goods to customers directly. Direct
selling is the act of selling goods directly to customers.
 Social Media Platform- we utilized and take advantage the power of
social media, we intend to sell our products in able to channel a wide
range of potential customers, also we want to give our customers the
convenient buying where they can only tap their screens and order
through private message, text message, emails or direct calls to our
phone numbers.
 Retailers- We also consider direct selling to our customers to gain profit
in instant.
 Mini Stores- We also want to distribute our products in local stores as
part of promotion we are open for partnership with other stores to expand
business.
 Wholesale- As part of distribution strategy wholesale is much we are
open to consider direct selling for bulky orders. Such as occasions or
gatherings.
Promotional Strategy
Our brand needs to be broadcast in wider aspect so our strategy we use
is media platform promotions, social media is a powerful tool that reaches the
gap of interest of all the people in the world. And since we have the access of
this type of technology we want to maximize its potential by promoting our
products by advertisements, public posts on social media main streams, video
reviews and recommendations. We want to make some difference for our
products by giving those unique vibes and creative approach. Since these
products are common in the market we are doing our best to bring something in
the market.
Our products will be had its share in promotion through social media we
think it is most convenient and it covers wide range of audience as we launch
our products in the market. We also consider direct selling to our beloved
customers. We want to maximize our resources in terms of selling and promoting
products. We believed that the power of technology really influenced the growth
of start-up companies and small businesses and as part of today’s generation
we also want to upgrade our services that our customers truly deserve.
Aside from our promotion strategy we also grab the opportunity to give
something back to our customers especially during holidays and yearly
occasions. We will give ideal discounts during occasions such as, Christmas,
valentine’s day, birthdays, and etc. this is our give back and gratitude for the
support to our business and also freebies that everyone can enjoy.
We also want to make something on other aspects of our products such as;
 Packaging- We will include all important details of our products such as
contact numbers, email, the product ingredients and nutritional facts, for
them to have an accurate information about our brand.
  Main streams on public views- We promote our products through social
media as part of our marketing strategy, we accept private message,
emails, and calls.
 Selling Method- We utilized direct selling, retailing, wholesale, and
partnership with other company or shops.
 Personal Selling- We want to show our customers that we are grateful
for supporting our products so we want to witness how these products
dominates the market and catch our customers interests.

Analysis of Competition
SWOT Analysis is a method for identifying and analysing internal
strengths and weaknesses and external opportunities and threats that shape
current and future operations and help develop strategic goals.

Strengths
Part of what is going to count as
positives for Ednalie Dishwashing
Liquid Production Company is the
vast experience of our
management team, we have
people on board who are highly
experienced on how to grow a
business. So also our closeness
to leading cleaning chemical
production companies, large
national distribution network and
of course our excellent customer
service culture will definitely count
as a strong strength for the
business.
Weaknesses
A major weakness that may count
against us is the fact that we are a
new dishwashing liquid production
company and we don’t have the
financial capacity to engage in the
kind of publicity that we intend
giving the business especially
when big names are already
determining the direction of the
market.

Opportunities. Threats
The opportunities available to One of the major threats that we
liquid soap and detergent are likely going to face is
products manufacturing economic downturn and
companies are enormous unfavorable government policies.
because almost all Filipinos make Another threat that may likely
use of dishwashing liquid s when confront us is the arrival of a new
washing. As a result of that, we to production company in same
position our business to take location where ours is located.
advantage of the existing market
to create our own new market. We
 know that it is going to requires
hard work, and we are determined
to achieve it.

PARTNERSHIP FIRM DESCRIPTION

General Manager- Is in charge of overseeing the entire operations of the
business while also raising productivity and departmental profitability. They are
in charge of managing a number of aspects of a firm, such as employing
personnel, maintaining running budgets, and initiating price reductions that can
draw in additional clients.
Business Operation- Is to establish scalable processes, and align cross-
departmental teams. Budgeting, business intelligence, and analytics are all
areas where the business operations team collaborates with the revenue team.
The business operations team typically makes use of business intelligence tools.
Transaction Management- The task of producing transaction objects and
overseeing the atomicity and durability falls under the purview of the transactions
manager. All resource managers involved in a transaction are tracked by
transactions manager.
Inventory and Bookkeeping- This is crucial when determining prices, obtaining
insurance, creating budget, calculating taxes and sales of the company. It also
determines where your company you are making the most money.
Production Management- The production management fall within the purview
of products, curating and ranking the needs of both customers and items are
also included. For a number of purpose, product managers collaborate closely
with the engineering, sales, and marketing department.
Operations and Management

Organization Structure

Owner

General Manager

Financial Manager
Shanniah I. Operations Manager

Cashier Sales Personnel /

Cook
Financial Plan
Financial planning involves all inclusive observation and evaluation. This
part also includes financial statements that reflects the company’s current status
and where the company is expected to be in the future. Through this data or
information the organization will be able to determine how much the business
needs and how it helps the external businesses that investing in the business is
a wise decision in using their allotted funds. This part also is very crucial in terms
of making decision since the decision would be dependent on the financial
results. After this part the company will decide about how to maintain and
improve the company’s current status.

Ednalie Dishwashing Liquid

Income Statement
For the Year Ended December 30, 2022

Revenue
Sales 242,840

Expenses
Rent deposit expenses 2,400
Packaging 9,000
Salaries 120,000
Utilities 3,000
Raw materials 13,509
Transportation 2,400 150,309

Net Income 92,531

 Ednalie Dishwashing Liquid

Statement of Changes in Equity

For the Year Ended December 30, 2022

Beginning Capital P 21,892

Net Income 92,531

Sub Total 114,423

Withdrawal 0

Ending Capital P 114,423

 Ednalie Dishwashing Liquid

Statement of Financial Position

For the Year Ended December 30, 2022

Assets

Cash P 56,594

Inventory 46,179

Supplies 12,000

Total Current Assets 114,773

Equipments 1,739

Accumulated Depreciation (1,739)

Total Non-Current Assets 0

Total Assets P 114,773

Liabilities

Accounts Payable P 200

Accrued Liabilities 150

Total Current Liabilities P 350

Owner’s Equity

Capital 114,423

Total Liability and Owner’s Equity P 114,773