Professional Documents
Culture Documents
Proponents:
Gade, Jigi
Bacor,Andjielyn
Catuday,Hazel Carol
Quial,Fernalyn
Roluna,Nicamel
GRADE 12 ABM-B
I TABLE OF CONTENTS
I. Table of contents
Marketing Aspect
Production Aspect
Management Aspect
Financial Aspect
Strategic Direction
Address/Location
IV. INTRODUCTION
Background Information
A. MARKETING PLAN
Brand strategy
Distribution strategy
Product strategy
Pricing strategy
Promotion strategy
Prospective buyers
B. PRODUCTION PLAN
Production cycle
Plant/workplace
Raw materials
Personnel
Productivity
Space
C. MANAGEMENT PLAN
Organizational Structure
Tasks Assigned to Production Workers
D. FINANCIAL PLAN
c. overhead cost
d. capital outlay
e. pre-operating cost
Income statement
E. STAKE HOLDERS
II.EXECUTIVE SUMMARY
III. ORGANIZATION/ACP/PROPONENT/OVERVIEW
that, Boro Chicharon immerged based on our likes. Most of us really love chicharon therefore
we have decided to make a chicharon out of “tarukog” which is abundant here in Borongan
City.
The business is operated by grade 12 ABM-B students. We are also the one to operate
the business on its daily basis. Aside from that, the proponent of the business has background
knowledge way back in grade 11. We have acquired organization and management,
the business. The knowledge we have acquired will lead us to the success of our business with
of course the help of Almighty God. Each member of the business partnership would be a part
The business will have general manager to monitor the overall process such as
Strategic Direction
MISSION:
we provide the ultimate tea experience with the highest quality product.
VISION:
Our vision is to serve everyone better than anyone e4lse to become one of the trusted
brands globally.
Skill Requirements:
Managing skills
Technical Skill
Interpersonal Skill
Negotiation Skill
Communication skill
Goal-oriented
Skill Requirements:
Goal-oriented
Managing skills
Logical skills
Technical Skill
Interpersonal Skill
Negotiation Skill
Skill Requirements:
Goal-oriented
Technical Skill
Interpersonal Skill
Negotiation Skill
Communicated skill
Managing skill
Skill Requirements:
Goal-oriented
Managing skills
Logical skills
Time management skills
Technical Skill
Interpersonal Skill
Negotiation Skill
Address/Location
Bay-bay boulevard is a perfect location, became the number would be the higher considering
the number of people, aside from that Bay-bay boulevard is a place for hangings out with
friends, refreshments and bonding’s with loved ones, therefore the plane would be a great factor
Background Information
Borongan City is abundant sea creature such as abalone, chiton, fish, and other sea
shell. Chiton (sea cradle) has many outcomes as dishes such as salad, viand, appetizer, and
others. Eastern Samar has the total production of 42.37% when it comes to the produced
product. In relation with this information we have decided to innovate chiton (sea cradle) into
a chicharon that is healthy to the target health conscious costumers. Instead of wanting
chicharon that made of meat that is high in cholesterol innovation comes into Chiton (sea
cradle) as chicharon with malunggay and ampalaya with three variety of flavor. Chiton (sea
cradle) are good in preventing osteoporosis, infection, anti-oxidant and rich in minerals,
phosphorus. Ampalaya helps in maintaining blood sugar levels, lower bad cholesterol levels,
for glowing skin, cleanses the liver, helps in weight loss, and boost the immune system.
Malunngay leaves is also present in the Chicharon de Boro that is also rich in calcium,
affordable that people needs and wants that makes our product more profitable. Chicharo de
Boro can be highly recommendable to those customers that is health conscious since sea
creature like chiton and the added ingredients such as the malunggay and the ampalaya is
known for bringing nutrients that can surely help our body healthy. In producing the product,
it needs a minimum capital requirement. Any capital that the firm obtains will be used to
promote our business plan this will serve as guide to make the business happen.
This proposed business Chicharon de Boro includes direct and indirect beneficiaries.
Direct beneficiaries are those consumers who are looking for delicious snack and those who
are health conscious. Because nowadays most consumers prefer healthy and delicious product
in order for them to live longer while enjoying the goodness of life through variety of healthy
foods.
Traditionally chiton is derivable for dishes from which is good for viand wereis cut
the water was often discarded so once of the indirect beneficiaries of this product are those
sellers of chiton because of our demand in chiton. They can sell it to make a marketable
product and from that they can earn extra income. And for those barangays that have chiton
variety of dishes. Based on our research Borongan City have small islands and these islands
are abundant in chiton and it has different businesses built out of these sea creatures. Aside
from that, Chicharon is one of favorite snacks of filipinos now a days there for our group have
decided to make chicharron out of chiton that is healthy and delicious. Chicharon de Boro will
serves us not just good quality but healthy. Chicharon de Boro is not just a typical chicharron,
it is healthy because it combined with malunggay and ampalaya with three varieties of flavored
The product has healthy ingredients because malunggay and ampalaya are rich in
nutrients needed in our body. We want to ensure that in every finished product will be a
The mission of our product is to greatly serve the people with passion and serve them
the uniqueness of taste in our product. Our vision is to seek where in the product will be trusted
A. Market plan
People love chicharon as their snacks while chitchatting with love ones. Teenagers are
the number one or the leading consumer of chicharon. Some people are health conscious to the
point that they don’t want to eat chicharon that are in high cholesterol content and most of the
chicharron in Borongan offers the same products. Most of the common problem of the
consumer when it comes to chicharon is the taste of it. According to the research in University
of the Philippines conducted by Edwardo Malinao, there are almost 80% of people who eat
chicharon, with this market analysis Chicharron de Boro with its health benefits would really
fit in the market because it is healthy and delicious that will surely love by the consumer.
Competitors
Boro Company don’t have specific name of competitors, however Borongan has micro
business competitors who are selling chicharron made of meat. Indirect competitors include
national company who are manufacturing junk foods like Mang Juan, Oishi etc. The
aforementioned competitors do not offer same products we have. But of course we have
different strategies to run our business well and to give enjoyment towards the customers.
Therefore, we have made a healthy chcharon with variety of flavored at low price however in
high quality.
Positioning Map
High Quality
High Price
Low Price
Micro Businesses
Low Quality
Chicharon de Boro when it comes to positioning map, it offers services that are of
high quality however in low price. The competitors offers services its either low price in low
S.W.O.T ANALYSIS
STRENGHT
Safe product
Strategy:
Strategy: Make an advertising about the different flavored and its health contain
WEAKNESSES
OPPURTUNITIES
Customer’s Demand
Strategy: Nowadays, people are with trends of tasting foods. So we come up with this
Strategy: Using social media are effective tools to be used in promoting the business,
we used social media, since a lot of people are now engaged in it.
THREATS
Competitors
Strategy: Since our business is just a new business in this field of economy. We
Natural phenomena
Strategy: Raw materials, like Sea cradle is hard to find especially when there is typhoon
or other natural phenomena. Supply of sea cradle will be shortened with this case. In
order to maintain our product of business, we can import this raw materials from other
areas.
P.E.S.T ANALYSIS
POLITICAL
Section IX, Article XVI provides that the state shall protect consumers from
a. Undertake the promotion and preservation of the health of the people and raise the
Philippines
It is here by declared the policy of the food establishments to insure safe and good
Protects specific employee rights, including the right to minimum wage, protection
ECONOMICS
Inflation Rate
Rapid increase in the general level of goods and services in an economy over a period
of time. This factor affects the price of ingredients of our product offered and salary of the
employees.
The firm have already prepared possible action to this such as price and the evaluation
of alter natives, that would lessen cost and maintained the quality and profitability.
Cost of Labor
The labor cost is the overall compensation paid to employee by an employer, this
factor could be addressed to maximization of production made for the sales to increase in
SOCIOCULTURAL
These are the following sociocultural factors that might affect the business
Money is essential and plays a big part in the purchase of other customers and would
make them patronize our service offered. Therefore, in order to combat this problem, we have
lower the price of our product to the lowest possible price that increase the quality of it.
We make sure that the products offered are of quality and can satisfy every valuable
customer.
We will integrate new taste of chicharon in high quality but in a low price and a
of the customers refuse to eat. Chicharo de Boro main ingredients is Chiton(sea cradle) that
has beneficial effects to the health and malunggay that also rich in minerals such as amino
TECHNOLOGICAL
Access to advance technology that will help to increase the quality and the production
of our product without risking the quality of our products and safety of our customers.
High technology are essential for the products to be of high quality that will satisfy
the customers.
Quality- “the quality of our product reflects our brand personality’’ approval and the patronage
Affordability- “work more than its cost”. Everyone can surely purchase our product to its
inexpensive cost. Customer can save money while receiving high quality products. In order to
save money, the entrepreneurs will use law cost materials yet high quality to deliver product to
Coconut tea has an advantage against competitor because it has no chemical added .It
is good source of several nutrients such as anti-oxidant properties, benefits against diabetes, it
help to prevent kidney stone, support heart health, it reduces blood pressure, and delicious
source of hydration because coconut water is slightly sweet with a subtle, nutty flavor.
Distribution Strategy
Boro Company will be producing 500 packs of chicharron every day. Our Chicharon de
Boro is available to deliver to our potential customers. We have our delivery schedule, wherein
we deliver our product everyday 8am to 10pm. We prefer everyday deliver because we will
sell products to our customers throughout Borongan, aside from that we do not just deliver our
product to ESNCHS but well we deliver the whole Borongan City. In everyday we have our
different schedule to deliver our product to our customers. And we assure that our delivery will
be safe and trustworthy. We have our different modern of selling, we do accept cash and credit
Product Strategy
In this, the company directly supplies the product to the retailer or intermediaries like
small businesses and hotels as souvenirs which help us to save the margin, which we give to
the wholesalers and also ensures quick availability of the product to the retailers. The company
manufactures the product which is then sent to the forwarding agents. After manufacturing of
the product, it needs to be sent to the market for sales and distribution. Distributor transfer
stock from company to make the product available. In order to sustain to sustain the demand
of our customers, we will make sure to produced enough quantity of Chicharron de Boro every
day.
Pricing strategy
Promotion Strategy
This marketing strategy, they have a fundamental goal of increasing sales and achieving a
sustainable competitive advantages and it includes all the basic short term and long term
activities in the field of marketing that deals with the analysis of the strategic initial situation
of a company and the information, evaluation and selection of market-oriented strategies that
we contributed to the goals of the company and its marketing objectives. The business will be
Social media is widely use for promotion of products. Considering the mass usage of
social networking sites, it is very momentous to use Facebook, Twitter and Instagram to
promote out products. We will create accounts to post and advertise our Chichron de Boro.
Fliers
Boro Company will also create fliers to be given to throughout Borongan City. We will
Posters
Aside from social media and fliers, our company will also provide posters to be posted
in different area in Borongan City with lots of people in it. We will create posters for about
100 pieces.
Prospective Buyers
will get 1.5 % of the total population so we have 409 prospective buyers. Therefore, we
B. Production Plan
Production Cycle
Production Cycle when making chicharon there is a process .First dry the "tarukog"
under the sun. Second, while drying the "tarukog", we powdered the ampalaya and malungay.
Third mix the dry "tarukog in powdered vegetable both the malunggay and ampalaya. Fifth,put
the "tarukog" in flour with a little water, and lastly place it in frying pan with boiling oil, and
lastly after frying the "tarukog" add the different flavoring such as cheese powdered and chili
powder.
Measure 2 cups of
coconut water and
½ cup of condensed
milk
Plant/workplace
Raw materials
We get our raw materials to our supplier. They have the complete availability supply
to our raw materials. We make sure that the raw materials available the supplier are
trustworthy, before buying the raw materials we make that is fress ang of high quality. The
aforementioned sources of material will vary because we can source out like direct buying in
Personnel
The business will start run with Managers like General Manager, Sales Manager,
Marketing Manager and Production Manager. The company will also hire employees for
production and also for other managers to be assisted with. We will also hire employees like
attendant, promoter, cashier etc. The company will also hire employees for production of
products.
Workplace, health and safety refer to as occupational health and safety includes the
assessments of possible risk in the environment. The workplace should be safe to the
customers and employees. As the owner of the workplace, we should meet WHS obligation
and requirements.
As a business owner, safety your subordinate is the top priority. You need to make sure
that the workplace is safe from hazardous circumstances to happen. Your employees,
contractors, volunteers, visitors, customer or the public should be safe all the times inside the
Being knowledgeable with full understandings of WHS laws and how should they
apply to the unity will help you avoid accidents costs and damage to your business by your
People working in your business have your health and safety obligation to themselves
not recklessly interfere with misuse anything provided for work health and safety at
the workplace.
When choosing a business location, it’s never too late to start thinking about how zoning
laws and building codes will affect the purchase and future renovations or existing property.
While zoning and building codes will affect the purchase future renovations of existing
property. While zoning and building codes are closely related, they both serve different
functions. In a nutshell, zoning codes regulate how a given section of land can be used and
what type of business can utilize the land and its structures.
In all cases, applying for and receiving a zoning permit is the first step in the
development process. Depending on the project and municipality, mayor’s clearance must be
In addition, be sure to contact your city or county clerk’s office for a copy of your local
ordinance. You can also consult a lawyer with expertise in local land use to guide you
Building codes comprise set of rules that specify the minimal quality and safety
requirements, that development must meet. Different section of a building or structure are
divided into numerous chapter or classification to determine the level of risk they pose
occupy include:
The size and location of rooms, walls, floors, roofs, structures, stairs, hallways and
Space (total area for production, stockroom for raw material, office/transaction space)
C. Management Plan
Job Responsibilities: The general manager manages the overall operations of the business and
department. General manager we should make sure that all the sub-grouped are doing
Supervision: The general manager monitors and supervise all the personnel of the business.
Job Responsibilities: Manage the operation when it comes to sale and financial aspect of the
entity. The sales and financial manager will determine it the business is gaining profit and if
the financial skill substantial. The general manager will be the one to make action on how to
Job Responsibilities: The production manager will be the one to manage the process of making
the products. She is mandated to keep the operation at its bests condition and make sure that
Job Responsibilities: The Marketing manager will be the one to manage about techniques and
strategies in selling the product. She/he will ensure that the product is at its efficient
Marketing Associate
Marketing Associates can expect to work closely with account executives and
marketing managers, do research, edit copy and follow trends. Usually overseen by marketing
managers, their responsibilities include helping to collect data, forecast trends, and assures
customers satisfaction.
The Business Development Associate will attract new clients and build solid
relationships with them while maintaining existing relationships. Other duties will include
market research developing business strategies and pitches, managing new business
opportunities.
Financial Associate
The financial associate is someone whose job is to manage financial tasks for an
organization, for example tasks to do with creating budgets, making payments, and planning
Sales Associate
The sales associate responsibilities are greeting customers, respondents to questions,
improving engagement with merchandize and providing outstanding customer service. Aside
from that, he/she will operate cash registers, managing financial transaction, and balancing
drawer.
Promoter
the product to the audience or client. She/he shows how the product works, takes questions
Accountant
The duties of an accountant are to ensure that business or organization are efficiently
operating. She/he does this by accessing financial records of their clients. Duties include
analyzing, data, financial reports, budgets, tax returns, and accounting records.
Cashier
Duties include ringing up sales bargaining items, requesting price checks, honoring
Attendant
attendants job is to keep clean the stocked and make sure that the customer are happy.
They will provide for customer and make sure that each experience is as special as possible.
Production Staff
The production staff may perform one or several functions on the production line specifically
in producing products. They will make sure of quality such as feeling finished products,
Diversity training
Safety Gears
Protective gloves
Hearing protection
Respiration protection
D. Financial Plan
Total 10 Php165,000.00
c. Overhead Cost
Total 4 Php195,000.00
2. Marketing Cost
Facebook Php50.00
Instagram 50.00
Twitter 50.00
Total Php3,650.00
3. Utilities
Water Php50.00
Total Php550.00
4. Transportation = Php50.00
5. Rent
Total 9 Php3,205.00