INTRODUCTION

To help our parents in our daily needs, we have come-up to plan and put up a small business enterprise
which we know will be of great help in our daily living. Extra income in a family with six (6) siblings
will surely help us. It is a great opportunity for us that our former teacher, now the Head Teacher of the
TLE Department, Mrs. Gayly Ann I. Tolentino, who choose us to be part of this project of our beloved
City Councilor, Hon. Charisse Abalos. That’s why we have decided to come up with this project and at
the same time will help us to earn a living --- to produce dishwashing liquid soap, which we surely
know is one of the basic needs of every household.

Mission
Rainbow’s mission is the development of an environmentally friendly entrepreneurship that uses
network marketing techniques to produce and sell products and make a meaningful contribution to the
environment. Rainbow exists to support its members and to support the environment.

Vision:

Rainbow’s mission is to establish our business in creating a product that the whole city will have the
access to.

Objectives

 To create a profitable business enterprise that sells environmentally friendly dishwashing liquid
soap.
 Design a business enterprise that compensates individuals for sales made by other people that
they recruit.
 Design a more efficient marketing machine that does away with the inefficient traditional
distribution systems.

Keys to Success

 Distribute only quality, environmentally friendly dishwashing liquid soap.

 Recruit new people to assist in the sales of the product.
EXECUTIVE SUMMARY

Rainbow is a start-up business enterprise that will use the multi-level marketing (MLM) model to sell
environmentally friendly dishwashing liquid soap. Rainbow is being created with a group of six (6)
students from Eulogio Rodriguez Integrated School through the initiative of the Honorable City
Councilor Charisse Abalos through the help of our school’s TLE Department Head, Mrs. Gayly Ann I.
Tolentino.

ORGANIZATION AND MANAGEMENT PLAN:

MANAGEMENT:

Our management team is a comprised of senior students of Eulogio Rodriguez Integrated School who
wants to put-up a small business enterprise that will produce an environmentally-friendly dishwashing
liquid soap. Our philosophy is focused on the customer’s needs. We will have a Sales Staff, Production
Staff and Advertising & Promotion Staffs that will directly report to our Teacher-Adviser.

ORGANIZATIONAL CHART:

Teacher/Adviser

Mrs. Gayly Ann I. Tolentino

Office of Councilor
Charisse Abalos

Advertising and
Sales Staff Production Staff
Promotion Staff
The Teacher-Adviser will keep the sales and production track for us to be able to produce a quality and
affordable product which is also environmentally friendly.

The Office of Councilor Charisse Abalos will issue financial help for us to start the business.

The Sales Staff are the person in charge is selling and distributing the products to the ultimate
consumers.

The Production Staff are the people who will be in-charge in producing a quality and environmentally
friendly dishwashing liquid soap.

The Advertising and Promotion Staff are in charged in promoting the product through advertising with
the help of the Social Networking Sites, leaflets and brochures to ensure its identity.

MARKETING PLAN:

Rainbow will sell dishwashing liquid soap in different ways:

1. MEDIA. It is the easiest way access and deal with others. Like for example, in social networking sites
such as Facebook, Twitter, Linked In. By creating a link it can easily for us to identify who are interested
with our products and we can also easily share the products we are selling to consumers.

2. WORDS OF MOUTH. It is one way of getting the attention of other people. We can explain the
purpose and advantages of our product compare to others.

3. LEAFLETS/BROCHURES. By distributing brochures to our target market, we can easily sell our
product. Brochures and leaflets consists information about our product, its difference from the other
product, the store location and of course its costs.

PRODUCTION PLAN

Rainbow will sell a non-toxic, environmentally friendly dishwashing liquid soap for household use.
Rainbow is finalizing a contractual agreement with the office of Councilor Charisse Abalos for the
production of a complete private label of products. Product prices will be quite competitive since
Rainbow is buying direct from the dealer of raw materials.

To make 14 liters of high quality dishwashing liquid we will have to prepare the following formula:
 - 11.6 liters Water
- 1.4 kg Dishwashing Granules
- 300g Industrial Salt
- 30 ml Colorant
- 30 ml Scent
- 500 ml Bubble enhancer
- 120 ml degreaser

Procedure:

In a clean container, pour 11.6 liters of clean water. Mix and stir the Dishwashing Granules until
dissolve. Add the Colorant, Scent, Bubble Enhance and degreaser one at a time. Always stir each time
you add another ingredient and make sure to completely disperse the substance before adding another
ingredient to the mixture. Finally, add the Industrial Salt gradually while stirring slowly in one
direction to prevent the mixture from foaming. Once thickened, leave the mixture for 24 hrs. for
clearing time. Label and package the finished product.

FINANCIAL PLAN:

Since we are about to start the business enterprise, we will be needing a capital of not more than FIVE
THOUSAND (P5,000.00) PESOS to start the business so as to buy the needed raw materials.