Thakur College Of

Science and
Commerce
Name - Siddhi Singh

Rollno - 1936

Class - SyBsc Biotech

Subject -
Entrepreneurship

Taught by - Shakibaa
Merchant
 INDEX
Cover Letter
Brand Name
Mission
Innovations
Enterpreneurial Spirit
Professionalism
Marketing Strategy
Products
Budget
Future Goals
About US

 COVER LETTER
March 12th 2022

To,
Ms.Shakibaa Merchant

From,
Siddhi Singh,
CEO of Soapify

Subject - Business Proposal

Dear Ms Merchant,
We at Soapify are glad to have the opportuntity
to submit arepropsal to you. I am very happy to
enclose my business plan Soapify . In this you
will find exiciting information about my
business. i look forward to work with you in
future.
Thank you for your percious time.
Sincerely,
Siddhi Singh
Soapify
 OUR MISSION
Our mission is to create the healthiest,
highest quality and most accessible
personal care products for YOU. By
using pure and simple ingredients with
time-tested manufacturing processes for
all of our products, we meet the needs of
the future for people and the planet,
today.We pledge to help make the
world a better place by focusing on eco-
friendly practices to provide our
customers with natural, high quality
and ethical products fused with
exceptional customer service. We earn
the loyalty of our customers by
providing exceptional, natural, personal
care products
 INNOVATIONS
In these advanced lifestyle consumers are
no longer satisfied with everyday items
that only provide function. The desire for
practical items that also entertain is
increasing in the modern-day customer
who has been exposed to a multitude of
innovations
From Flower-scented soaps to caffeinated
soap bars we have have it all at Soapify.
Soapify is a brand which creates the
different design of soap which are of
different types.Consumers are
overwhelmed with the products available
to help them with their basic personalcare
needs:cleansing, smoothing, and fragrance
At the end, we encourage ourselves to be
more creative, interesting and progressive
to take our brand Soapify to next level.
Entrepreneurial Spirit
Vision ,Leadership and
Consistency are the three
prinicples that Soapify believes
in. A great entrepreneur must be
able to effectively communicate,
sell, focus, learn, and strategize.
An ability to continuously learn is

not just a key entrepreneurial

skill, but also a very valuable life

skill. Growing a business requires

a sound strategy based on
inherent business sense and skills
It is the passion, professionalism,
loyalty of our customer and team
that ensure the sucess of Soapify.

 PROFESSIONALISM
Nowadays consumer is well
informed of the harmful effects of
chemical on skin. Therefore Soapify
fits in perfectly here. Soapify has
created the product with great care
and includes natural products so it is
important that we do not let our body
absorb chemicals. Soapify makes
every effort to ensure that their
products remain as natural and
effective as possible.At Soapify we
use various flowers extracts to make
the product effective. melt and pour
soap bases are used to make the
soaps .They have gone through the
saponification process, making them
safe for the skin.
 MARKETING STARTEGY
For our initial target market of skin care
facilities, the company implemented two
parallel marketing efforts, aimed
respectively at skin care facility decision
makers, and the parents of young women
who use these facilities. We created a push
factor by effectively convincing the
decision-level managers within the
organizations that our product provides
an ideal solution to the clear and smooth
skin compliance. A branding campaign is
built to increase skin product compliance.
Significant mothers support are
encouraged organizations to implement
our brand in environments involving
their children.
 Target Marketing

Gender : Females
Age group : 15-30
Location : Urban areas,
Metropolitan cities and main district
towns.
Our target consumers for Soapify are women those
are conscious about their skin care and have the
intention to expense for it. They are much more
conscious about brands as well as sensitive to the
products’ price. females those are students, new job
holders are included to this categories. Most of them
also have the intention to buy new things if it has the
distinctive features. As Soapify has different variants
for different skin type, so we have targeted this
group for our new product.Also our products are
asthectic and are mostly made up of flowers and
coffee people get more exicited to use.The
ingredients, color, shape, packaging and price are
distinctive from other soaps available in the market.
Thus we can imagine that our target customer will
take this product positively.
 Partnership Marketing
Partner with a local restaurant, office park or
other facility to include our soaps in their
restrooms. Target organizations most likely to
reach your target market.
In addition we supply the soap for the
restrooms, include samples of our soap in the
restrooms for people to take home with them.
For example, we wrap a small sample of soap
in cellophane, tie it with a ribbon and attach a
business card with information on where
people can purchase our soap. We put a basket
of the samples in the restroom on display.
We also give PR Packages to people so they
can promote our products on various social
media sites such Facebook, Instagram,Twitter.
Consider partnering with local organizations
we provide soap during special events such as
conferences and festivals.

 OUR PRODUCTS
LAVENDER SOAP

INGREDIENTS : 1 lb Shea Butter Soap

Base (or other Melt and Pour Soap Base),
Silicone Soap Mold,1/2 cup Dried
Lavender and 10 drops Lavender
Essential Oil
BENEFITS : Lavender soap include
lavender plant which is naturally anti-
inflammatory and antiseptic, and it can
soothe sunburns and reduce scarring.
 ROSE SOAP

INGREDIENTS : handful fresh or dried rose

petals, water sodium hydroxide,
rose petal-infused olive oil, rosehip seed
oil.coconut oil, shea butter and castor oil.

BENEFITS : Rose soap is rich in a calming

property that can help reduce the redness of
aggravated skin. It is an extraordinary soap and
aides in reducing extreme oil and makes the
skin delicate and flexible.
 COFFEE SOAP

INGREDIENTS : goats milk melt and

pour soap base , shea butter soap base,
cup coffee grounds
,vanilla essential oil (Oleoresin) and
coffee fragrance oil.
BENEFITS : Using coffee soap may help decrease
the appearance of sun spots, redness, and fine
lines. The anti-inflammatory property of coffee
soap may be attributed to chlorogenic as well as
melanoidins in coffee.

HOW SOAPS ARE MADE AT

SOAPIFY ?
At Soapify we use melt and pour
method to make our soap .Melt and
pour soap making is a fun,
inexpensive, easy way to get started
making soap.By using this method we
make our product interesting,creative
and asthetic.
We start this techinque by firstly
cutting and weighing the Melt and
Pour Soap Base. We make sure that
our knife, ​container, and cutting
board are clean and free of any dirt.
then we melt the soap base in the
microwave. we remove the soap base
when it gets completely melted.

After that we add raw materials such

as fresh flowers ,coffee or vanilla
extract depending on which soap are
we making and also we add fragrance
or essential oils and then we stir the
melted soap to completely
incorporate the fragrance and color.
we pour the melted and fragranced
soap Into the mold. Our molds are
very different in shapesand sizes
which makes are soaps to look
attractive it will approximately an
hour in the refrigerator for the soap to
completely cool and harden after that
we unmold are soap and then
taddaaaa our soaps are ready!!!!!
 BUDGET
Rent- ₹45,000/-

Infrasturcture- ₹23,000/-

Visiting cards- ₹ 3,000/-

Product Boxes- ₹ 5,500 /-

Website Creation- ₹15,000/-

Packagining- ₹21,000/-

Machinery Equipment- ₹20,000/-

Total- ₹162,500/-
 FUTURE GOALS
The soap industry is one of the most
complex industries with diverse
customer tastes and needs.The soap
market in India has grown significantly
as people have started to believe that
good soap not only helps in maintaining
good skin but also nurtures physical
well-being. So in coming years to satisfy
the needs of the customers our brand
wants to create more products such as
body wash, bath bombs ,etc. Your brand
to wants to provide best product to our
customers which will give them a good
healthy skin and face Our goal is to be
the best and most successful soap brand
in the world and to provide best facilities
and services to our customers.
 ABOUT US
Soapify is an all-natural handcrafted soap
company specializing in making our product
one batch at a time. No two batches are exactly
alike, encouraging us to think of our all our
products as works of art! All of our soaps are
made from scratch, using the melt and pour
soap making method. We enthusiastically test
our products before we bring them to you.
Every product we offer was created with a
specific need in mind for our customer. When
formulating each product, we only use the
finest natural ingredients directly from nature.
You won’t find any ingredient listed in our
products that we wouldn’t apply on our own
skin!
We are confident that you will find Soapify
products to be the richest, most indulgent
skincare you’ve ever experienced.
 CONTACT US
Soapify Headquarters - Shop no.
16, Bellasis Rd, Nagpada, Mumbai
Central, Mumbai, Maharashtra
400008

Email : soapifyoffical@gmail.com

Instagram :
https://www.instagram.com/soa
pifyoffical/

Facebook :
https://www.facebook.com/soapi
fyoffical/

Phone : +919136300915 /
+917205671123