Business Plan - Coffee

Eshita Rahul Choudhary

XII B
 What is a Business Plan ?
 Business Plan is a fundamental document that any new business should have in
place prior to beginning operations.
 Operation without a business plan usually is not a good idea. In fact, a very few
companies are able to last very long without one.
 A good business plan should outline all the projected costs and possible pitfalls of
each decision a company makes. A plan also states how the business intends to
achieve its goals.
 Types of Business Plans

01 02 03 04 05 06
START-UP INTERNAL STRATEGIC FEASIBILITY OPERATIONS GROWTH
BUSINESS BUSINESS BUSINESS BUSINESS BUSINESS BUSINESS
PLANS PLANS PLANS PLANS PLANS PLANS
 Business Idea
 A business idea is a concept that can be used for financial gain that usually centred
on a product or services that can be offered for money. An idea is the first milestone
in the process of building a business.
 The characteristics of a promising business idea are :-
1. Innovative 2. Unique 3. Problem Solving
4. Profitable 5. Understandable
 A business idea is the first spark of entrepremeurship.
 Our Product

 Caffy is one of the new start-ups in the market, which offers the best and premium
brand coffee. Caffy has a delicate flavour and balanced aroma with sweet taste.
 After conducting several coffee traits, we have personally selected the best coffee
beans and roast them freshly to serve our valuable customers.
 Caffy is not just a coffee brand it’s a link between the small plantation workers and
flourishing market. It is totally made in India.
 Branding
 Brand Name: The part of the brand which can be spoken is called ‘Brand Name’.
Our product’s brand name is ‘Caffy’.
 Brand Mark: The part of the brand which can be recognized only, but can’t be
spoken is a brand mark. Caffy brand mark is a combination of its name with waves
around it.
 Tagline: “A DELICIOUS ENERGISER FOR YOUR MIND”
 USP: “FARM TO CUP IN TRUE SENSE”
 Labelling
Front Back
 Competitive Brands

Blue Tokai Barista Nescafe BRU

TAGLINE: ‘We love Indian coffee TAGLINE: ‘Experience It!’ TAGLINE: ‘It all starts with a TAGLINE: ‘BRU se hoti hai,
Farmers’ USP: ‘Finest Italian and Arabian Nescafe’ khushiyaan shuru’
USP: ‘Farm to Cup in True Sense’ Coffee’ USP: ‘100% Instant Coffee’ USP: ‘India’s largest coffee brand’
 Target Market
 Coffee is used by teenagers to old age group people.
 It is not limited to a particular age group but the age group of 18 to 24 years uses it
mainly.
 This product is also used by all the sections of the society so it will be easier for me
to reach the customers.
 Packaging
 Primary Packaging: Our product is packed in a glass with a lid, facing upwards.
Coffee powder can be extracted from the jar very easily. Glass is of first quality as
the coffee is in direct contact with it. For sachets, we prefer value sealed bags and
such bags hinder gases generated from within (CO 2) to ruin the coffee.
 Secondary Packaging: Glass jars are packed in attractive cardboard boxes. Secondary
packaging is a mix of standard and custom packaging of Caffy.
 Transportation/Tertiary Packaging: For storage and transportation, cardboard boxes
are placed in corrugated boxes made of shock absorbing material to handle the glass
jars with care.
 Break Even Analysis
Variable Cost = Rs. 2,55,000
Start-up cost = Rs. 28,40,000
Fixed cost = Rs. 3,26,000
Depreciation = Rs. 2,000
Variable cost is Rs. 2,55,000 to produce 63,750 coffee jars of 25 gm.
• So, the cost of 1 gm coffee is 2,55,000/63,750 = Rs. 4
Rs. 4 is the cost of 1 gm of coffee which we will be selling at the price of Rs. 10
Cost price = Rs. 4
Selling price = Rs. 10
Gross profit = 10 – 4 = Rs. 6
Break Even Point = Fixed cost + Depreciation/Gross profit
= 3,26,000+2000/6 = 54,667 units
Thank you!!!