ENTREPRENEURSHIP

WEEK 3
 Content Standard
The learner demonstrates understanding of concepts,
underlying principles, and processes of developing a business
plan.

Performance Standard
The learner independently or with his/her classmates presents an
acceptable detailed business plan.
 -01-
Business
Plan
what is Business Plan for?

-01- -02- -03-

It serves the It serves investors It serves the
entrepreneur and cautious managers and staff
who must set a financiers of the organization
navigational so they will know
course the strategies and
programs of the
enterprise.
 The Business Concept and The
Business Model
Business Business
concept model

Contains the essence of the Formula on how the

enterprise in a concise but enterprise exactly plans to
powerful manner. make money out of the
It stresses the value of the business.
product offering to the target
customers who would most
likely buy it.
 The Business Model

How will the business raise revenues? What

critical factors will cause the revenues?

What will be the cost of the enterprise

products and other costs of doing business?
How will this costs be managed to ensure
comfortable profits?
 The Business Model

What will be the major investments of the

enterprise? Why will these investments give
the enterprise a competitive edge?

Ho will the enterprise finance the

investments? How will the enterprise fund
its growth?
What is
Product?
 Product
a product is the tangible good or the intangible service that the
enterprise offers to its customers in order to satisfy their needs
and produce their expected results.
Four types of Products
01 02
Breakthrough products Differentiated Product

03 04
Copycat Products Niche Products
Four types of Products
01 Breakthrough products
➔ Offer completely new performance benefits.
➔ Breakthrough products, also called pioneers, are
products that are technologically advanced and
creatively superior to existing products in the market.

Example: Vaccines, Apple IPhone, Android Phones

Four types of Products
01 Differentiated products
➔ Try to claim a new space in the mind of the customer different
from spaces occupied by existing products. The Performance
benefits may be close to existing products but there would be
additional benefits on special aspects of the product.

example: There are many eyeglasses but Transitions lenses was able
to differentiate itself from the rest because the lenses they use adapt
to changing light.
Four types of Products
01 Copycat products
➔ a product that has been designed,
branded or packaged to look exactly like
that of a well-established competitor; a
cheap imitation.
- (Monash business School- Monash
University)

example: a classic example of copycat

product is the Beer na Beer brand in Asia
Brewery pitted against San Miguel Pilsen.
Four types of Products
01 Niche products
➔ A niche product is a product targeting
a specific section of a larger industry
and market. Niche products are often
(but not always) more expensive than
more generic products.
- ( Tejvan Pettinger, 2017)

example:
Organic foods – more expensive, but with promise of
better quality / better for environment
Speciality foodstuffs – e.g. particularly expensive and
high-quality coffee.
 -02-

Chapter I
Business Plan
Table of Contents
I. Nature
Chapter I. of Business

● The Business Goals: Vision, Mission,

Objectives
A. Business name E. Location Map

B. Business Logo F. Target Market

C. Business Slogan G. Business Visibility

D. Location of Business ★ Business

★ Advantages ★ Location

★ Disadvantages
The Business Goals
Vision, Mission, Objectives
Vision
The vision statement is
intended as a guide to help
the organization make
decisions that align with its
philosophy and declared set
of goals. It can be thought of
as a roadmap to where the
company wants to be within a
certain timeframe.
By Stephanie Ray (projectmanager.com)
A mission statement defines what an
organization is, why it exists, its reason
for being. At a minimum, your mission
statement should define who your
primary customers are, identify the
products and services you produce, and
describe the geographical location in
which you operate.
- (Entrepreneur Asia Pacific)
Objectives
It must be SMART

Specific
Measurable
Achievable
Realistic
Time-bound
EXAMPLE of The Business Goals
Case Example 1: Double Happiness
Vision
“To establish a commanding
presence and Market leadership as
a food chain Servicing major bus
terminals in Central Luzon within
the next five years.”
Mission
“To provide quality food and
passenger convenience
services that would generate
sufficient profits for the
stockholders and improve the
lives of its employees.”
Case Example 1: Double Happiness

For Double Happiness, their stated objectives are:

1. To establish a strong market presence in Central
Luzon
2. To earn good financial returns for its owners.
3. To delight customers with high quality food and
services; and
4. To make Double Happiness a happy and
rewarding place to work in.
Business
Name
★ A good business name must identifies the
company very well. It communicates what the
company is all about and what its product all
about.
★ The company name must project its very
desired image
Business
Logo
Business Logo

A logo is a graphic mark, emblem, symbol,

or stylized name used to identify a company,
organization, product, or brand. It may take
the form of an abstract or figurative design,
or it may present as a stylized version of the
company’s name if it has sufficient brand
recognition.
- Ivestopedia
Young Entrepreneur in San Pablo
City.
Suki Alfresco Restobar
Address: Barangay San Rafael &, Pan-
Philippine Hwy, San Pablo City, 4000
Laguna
Interview via Messenger chat:
1. What product/s are you selling? What made you decide on
the product/s?

Asian Fusion Restaurant focused on Japanese

Food. Lahat ng food ng SUKI halos may black
sesame seed na makikita para palaging maalala ng
lahat na kami ung maguuling ng san pablo.

Maila Gaw Corcolon

Interview via Messenger chat:
2. Why did you choose the business name? Reasons,
experience and etc for choosing the name.

SUKI sa Japanese ay To Love, To Like. Sa

atin ang SUKI ay regular costumers.

Maila Gaw Corcolon

Interview via Messenger chat:
3. Who designed the logo? Meaning of logo?

Pag kita mo maiisip mo na agad na connected

sa japanese dahil parang flag nila. Ung bilog
ay sun or moon na nasa likod lng palagi ng
SUKI. Kahit anong mangyari basta may sun at
moon anjan lng palagi ang SUKI.
Nagrerepresent din sya na kahit anong
Maila Gaw Corcolon pagdaanan there is always a better
tomorrow.
Interview via Messenger chat:
What advice can you give our young
entrepreneurs?

“Sa lahat ng gagawin dapat mahalin at

ienjoy ang bawat ginagawa. Patuloy
din ituloy ang mga bagay na
pinaniniwalaan at mas pagbutihin
palagi with integrity.
Maila Gaw Corcolon
Salamat ng marami! “
thanks!
Do you have any questions?

bernadette.piring@deped.gov.ph

Yber Piring

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Ms. Bernadette H. Piring
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References

● Entrepreneurship book by Dr. Eduardo A. Morato, Jr. Published and

distributed by REX Book Store
● https://www.economicshelp.org/blog/12381/business/niche-products/
● https://www.projectmanager.com/blog/guide-writing-perfect-vision-
statement-examples
● https://www.entrepreneur.com/encyclopedia/mission-statement
thanks!
Do you have any questions?

CREDITS: This presentation template was created by Slidesgo, including icons

Mrs. Ethel B. Dasig
by Flaticon, and infographics & images by Freepik.

Please keep this slide for attribution.