Business Plan Proposal

Coffee Shop
(NAME OF BUSINESS)
Kishie Andrade Ogatis
Ibajay National High School

Table of Content

1. Executive Summary
2. Company Summary
3. Product
4. Market Analysis
5. Strategy and Implementation
6. Marketing Plan
7. Management Team
8. Financial Plan
Executive Summary
Filipino people are coffee lovers. Remember how everyone keepsdrinking hot coffee even
though the country is naturally hot, even on rainyseason, which is because they cannot help
themselves, but take that cupof coffee. For many Filipinos, coffee is life. No wonder the coffee
andfrappe industry is continuously striving right now.

(Name of Business) Coffee Shop will be a locally established coffee shop located in
(Place where located). (Name of Business) will pride itself on only offering coffee
roasted by our own coffee and growers and only serve bakery items made fresh by local
bakeries. While the menu will be small and simple, the time and attention given to
everything they will serve makes (Name of Business) truly unique when looking for
quality coffee. Their exceptional customer service will allow for customers coming back
and allowing them to develop a strong reputation with its clients

Company Summary
(Name) Coffee Shop aims to be a neighborhood store-front catering to local
professionals, students from local universities, and retired individuals that enjoy a
friendly, welcoming atmosphere. With their simple yet sophisticated menu, Java Bros
prides itself in pouring up a delicious cup of coffee while providing extraordinary
customer service.

Their business model is easily adaptable into most locations as they serve up coffee
and simple eats for consumers of all budgets and backgrounds.

Product
Products Served

The following are the products to be offered by (Name of Business) Coffee Shop:

  Local coffee (dark roast, light roast, medium roast, breakfast blend)
 Lattes
 Seasonal/holiday lattes
 Espressos
 Cappuccinos
 Bakery items baked fresh from local bakeries and delivered daily
 Paninis
 Chips
 Italian sodas
Market Analysis
Coffee is the second largest commodity market next to oil, and growth is expected to
continue at a strong pace for the foreseeable future. The specialty beverage industry is
growing at an equally strong pace, with sales growth in some categories projected to
grow at rates of 40% per year.

This growth offers excellent opportunities for new companies to enter this market, and
we are excited about the possibilities of what The (Name of Business) can accomplish
in the (Business Located).

Strategic and Implementation

We'll employ a
whole market
service
approach. Our
commitment
will be reflected
in the
distinctiveness
of the products
we offer, the
customers we
pull, and the
environment
we
build. We'll
build an
ambiance that
appeal to the
coffee and tea
lovers. They
will visit due to
the ambiance
and quality
and the taste
we offer. In
the end, we
do not intend
to sell
merely coffee
or things. The
experience of
the cafe will be
for sale. We
want to be a
part of
the downtown
Toronto, its
neighbourhood,
and the lives of
its people.
Every company
needs to carry
out its plans
properly in
order to
succeed. The
few actions that
must be taken
in order to
operate a
bubble
tea/coffee shop
in downtown
Toronto are
listed
below.
We'll employ a
whole market
service
approach. Our
commitment
will be reflected
in the
distinctiveness
of the products
we offer, the
customers we
pull, and the
environment
we
build. We'll
build an
ambiance that
appeal to the
coffee and tea
lovers. They
will visit due to
the ambiance
and quality
and the taste
we offer. In
the end, we
do not intend
to sell
merely coffee
or things. The
experience of
the cafe will be
for sale. We
want to be a
part of
the downtown
Toronto, its
neighbourhood,
and the lives of
its people.
Every company
needs to carry
out its plans
properly in
order to
succeed. The
few actions that
must be taken
in order to
operate a
bubble
tea/coffee shop
in downtown
Toronto are
listed
below.
We'll employ a
whole market
service
approach. Our
commitment
will be reflected
in the
distinctiveness
of the products
we offer, the
customers we
pull, and the
environment
we
build. We'll
build an
ambiance that
appeal to the
coffee and tea
lovers. They
will visit due to
the ambiance
and quality
and the taste
we offer. In
the end, we
do not intend
to sell
merely coffee
or things. The
experience of
the cafe will be
for sale. We
want to be a
part of
the downtown
Toronto, its
neighbourhood,
and the lives of
its people.
Every company
needs to carry
out its plans
properly in
order to
succeed. The
few actions that
must be taken
in order to
operate a
bubble
tea/coffee shop
in downtown
Toronto are
listed
below.
We'll employ a
whole market
service
approach. Our
commitment
will be reflected
in the
distinctiveness
of the products
we offer, the
customers we
pull, and the
environment
we
build. We'll
build an
ambiance that
appeal to the
coffee and tea
lovers. They
will visit due to
the ambiance
and quality
and the taste
we offer. In
the end, we
do not intend
to sell
merely coffee
or things. The
experience of
the cafe will be
for sale. We
want to be a
part of
the downtown
Toronto, its
neighbourhood,
and the lives of
its people.
Every company
needs to carry
out its plans
properly in
order to
succeed. The
few actions that
must be taken
in order to
operate a
bubble
tea/coffee shop
in downtown
Toronto are
listed
below.
We'll employ a
whole market
service
approach. Our
commitment
will be reflected
in the
distinctiveness
of the products
we offer, the
customers we
pull, and the
environment
we
build. We'll
build an
ambiance that
appeal to the
coffee and tea
lovers. They
will visit due to
the ambiance
and quality
and the taste
we offer. In
the end, we
do not intend
to sell
merely coffee
or things. The
experience of
the cafe will be
for sale. We
want to be a
part of
the downtown
Toronto, its
neighbourhood,
and the lives of
its people.
Every company
needs to carry
out its plans
properly in
order to
succeed. The
few actions that
must be taken
in order to
operate a
bubble
tea/coffee shop
in downtown
Toronto are
listed
below
We’ll employ a whole market service approach. Our Commitment will be reflected in the
distinctiveness of products we offer, the customers we pull, and the environment we
build. We’ll build ambiance that appeal to the coffee and tea lovers. They will visit due to
the ambiance and quality and the taste we offer. In the end, we do not intend to sell
merely coffee or things. The experience of the café will be for sale.

Marketing Plan
(Name of Business) Coffee Shop will offer the unique value proposition to its clientele:

 Convenient locations located in technology hubs and business parks in Austin.

 Technology-friendly shops that accompany its exceptional customer service.
 Delicious and well-crafted coffee beverages and baked goods.

Social Media

(Name of Business) will focus on social media platforms and will dedicate an employee
to be its social media manager. That person will develop unique and inviting posts and
post its daily specials, upcoming events, and updates on the coming locations.
 Pricing

(Name of Business) pricing will be moderate and on par with competitors so customers
feel they receive value when patronizing it in short budget friendly.

Management Team
Kishie Andrade Ogatis, Owner/Manager of this Coffee Shop and I will manage my own
business. I will hire a Assistant so that their is someone who will manage my business
when I’m not in the store or not planning to come

Financial Plan
Revenue

Yr1 Yr2 Yr3 Yr4 Yr5

Total Revenue 360,000 793,728 875,006 964,606 1,063,382

Yr1 Yr2 Yr3 Yr4 Yr5

Expenses & Costs

Cost of goods sold ₱64,800 ₱142,871 ₱157,501 ₱173,629 ₱191,409
Lease ₱50,000 ₱51,250 ₱52,531 ₱53,845 ₱55,191
Marketing ₱10,000 ₱8,000 ₱8,000 ₱8,000 ₱8,000
Salaries ₱157,015 ₱214,030 ₱235,968 ₱247,766 ₱260,155
Initial expenditure ₱10,000 ₱0 ₱0 ₱0 ₱0

Total Expenses & Costs ₱291,815 ₱416,151 ₱454,000 ₱483,240 ₱514,754