TEXTILE MILLS LTD

Group Members
• M.Fahad Ahmed (Roll Number 50)
• M.Danyal Ansari (roll Number 51)

• Syed Rehan (roll nuMBER 37)

• Nadir ali (roll number 15 )
 WHY Gul Ahmed:

• Leader in textile industry

• Quality products
• Oldest brand
• Delights customers
• Diversification
 INTRODUCTION
With over a half a century of excellence, Gul Ahmed is
synonymous with quality, innovation and reliability. From
producing finest quality cotton yarns to most exquisite
variety of home linen and fashion fabrics, Gul Ahmed has
emerged as an icon of creativity and style for you and
your home.
 History of Gul Ahmed
• The story of textiles in the subcontinent is the story of Gul Ahmed.

• The group began trading in textiles in the early 1900’s.

• With all its know-how and experience, the group decided to enter
the field of manufacturing and Gul Ahmed Textile Mills Ltd. was
incorporated as a private limited company, in the year 1953.

• In 1972 it was subsequently listed on the Karachi Stock Exchange.

• The mill is presently a composite unit with an installed capacity of

130,000 spindles, 330 wide width air jet looms, 90 Sulzer’s, 297
conventional looms.
 Basic Information of the
company
CEO NAME Mr. Bashir H. Ali Mohammad
YEAR ESTABLISHED 1953
COMPANY REVENUE (2019) 57.28 billion
KEY PRODUCT Bed-Linen, Curtain, Fabric,
Yarn
COMPANY EMPLOYEES 14862
INDUSTRY FOCUS Manufacturer Textile
 Vision Statement
Setting Trends globally in the textile industry.
Responsibly delivering products and services to
its customers.

Mission Statement
To deliver value to its partners through innovative
technology and teamwork. Fulfilling its social and
environmental responsibilities.
 Competitors of Gul Ahmed
• Al-karam textile • Sana Safinaz
• Bonanza • Saphire
• Khaddi • J.

Awards
Gul Ahmed Textile Mills Ltd has been awarded
the most prestigious marketing excellence
award of "Super brands" of Pakistan.
 Gul Ahmed Outlets
Gul Ahmed is also now in:
• Lahore
• Islamabad
• Jhelum
• Gujranwala
• Rawalpindi
• Abbottabad
 Market segmentation
“Dividing a market into distinct groups of buyers who have distinct
needs, characteristics, or behavior and who might require
separate products or marketing programs.”

Gul Ahmed’s Marketing Segmentation

It is segmentation on the basis of :
Gender : Male
Female
Targeted Audience: Upper class
Middle class
Lower class
 Target Market
“A set of buyers sharing common needs or
characteristics that the company decides to serve.”

Gul Ahmed’s Target Market

Gul Ahmed targets both :
• Male consumers
• Female consumers
On the basis of income it targets:
• Upper class income groups
• Middle class income groups
Female Garments Male Garments
 Marketing Mix
“The set of controllable tactical marketing tools—
product, price, placement, and promotion—that the
firm blends to produce the response it wants in the
target market.”
 Gul Ahmed’s Market Positioning
Gul Ahmed is a brand leader itself and is in a good
position than its competitors. Gul Ahmed’s products
are according to customers’ needs. Customers feel
satisfied and contended after purchasing Gul Ahmed’s
products because they are quality products.

Marketing Channels for Gul Ahmed

 • Producer ……… Ultimate Consumer
 • It has its own retail outlet in different cities of Pakistan.
 • Gul Ahmed direct selling strategy.
 DIRECT MARKETING:
Direct marketing tools:
• Direct mail marketing
• Catalog marketing
• Telephone marketing
• Direct response Television marketing
• Internet marketing
 Product line of Gul Ahmed
• Bed-linen • Curtains

• Fabric • Yarn
 Product Attributes
• Quality
• Unlimited range of designs
• Wide range of colors
 Branding product
With the passage of years Gul Ahmed has made its very good
reputation in the market. Gul Ahmed, as a brand, is a
symbol of Quality, Style, Comfort and Satisfaction and this
is all seen in its products.

Product support service

Gul Ahmed manufactures and sells cloth so it does not provide
product support services to its customers because they are not
required. Else Gul Ahmed welcomes any complaints and
suggestions to improve its products.
 LABELING
Gul Ahmed uses labeling for its products. It puts a stamp
of “Gul Ahmed Textile Mill” on its each and every
product, so that, its products are recognized by seeing its
stamp on them.

PACKAGING
Gul Ahmed use hand bags, on which its
logo is printed, for packaging
 PRICING
“The amount of money charged for a product or service, or the
sum of the values that consumers exchange for the benefits
of having or using the product or service.”

Setting Price of an object

 Pricing Strategies and Gul Ahmed
 • Market-Penetration Pricing
 • Product Line Pricing
 • Optional-product Pricing
 • By-product Pricing
 • Product Bundle Pricing
 • Segmented Pricing
 • Promotional Pricing
 • Geographical Pricing
 • Dynamic Pricing
 PROMOTION
“Promotion is communicating with people in an
attempt to influencing them towards buying the
products and/or services.”

Promotion Tools
The vital promotion tools used by Gul Ahmed are:
 • Advertising
 • Sales promotion
 • Public relations
 • Personal selling
 • Direct marketing
 Gul Ahmed Advertising Tools:
• Attractive flyers • Banners
• Magazines •Customer database

SALES PROMOTION
Devices used in sales promotion include:
 • Coupons • Samples
 • Premiums • Point-of-purchase
 • Contests
SALE GRAPH
 PERSONAL SELLING:
Sales Person:
An individual promoting one or more of the following activities
• Prospecting
• representing a company by Communicating
• Selling
• Servicing
• Information gathering
• Relationship building
 PUBLIC RELATIONS
It involves building good relations with the company’s various
publics by obtaining favorable publicity, building up a good
corporate image and handling or heading off unfavorable
rumors, stories and events

1. Publications
Written materials are prepared to reach and
influence the target markets.
These materials include:
 • Annual reports • Brochures
 • Articles • Company newsletters
 • Magazines
2. Events
 • News conferences •Seminars
 •Outings •Trade shows
 •Exhibits •Contents
 •Competitions • Anniversaries

3. Sponsorships
 • Companies can promote their brands and corporate name by
sponsoring sport and cultural and highly regarded causes.
 • Gul Ahmed actively participates in social events whether it’s
sponsoring any charity program, or sponsoring award and sport
shows.
 4. PLACEMENT
The forth and last P refers to Placement-the channel through
which the product gets to the customer. It is also termed as
Place.

Placement includes :
 • Channels • Coverage
 • Assortments • Location
 • Inventory • Transport
 Placement Of Gul Ahmed
Ideas® by Gul Ahmed

Ideas® by Gul Ahmed

Ideas® by Gul Ahmed is the retail venture of Gul
Ahmed Textile Mills Ltd. Visualizing the needs of
customers and the growing trend towards the retail
industry, the company decided to diversify into the
retail sector in 2003
 SWOT Analysis
“SWOT Analysis is a strategic planning method used to evaluate
the Strengths, Weaknesses, Opportunities, and Threats involved
in a business venture.”

Gul Ahmed’s SWOT Analysis

 Strengths

• Fabric.
• Wide range of designs.
• Website.
• Gul Ahmed own outlets.
• Strong market penetration policy.
• Magazines of its collection.
 Weaknesses
• Designs are easily copied

• There target market is majorly just confined to the elite

or higher class.
• The prices are higher then their competitors.
 Opportunities
Gul Ahmed has a great collection of colors and designs in
fabric. It has the opportunity to capture the global
market. It can open it outlets in other parts of the world
and can earn a lot of profit by maintaining its standard.

Threats
• Gul Ahmed has a threat of upcoming designers, who are
entering in the market. It becomes difficult for the firm to
compete and manage the products.
• Govt. policies are effecting the firms in many bad ways.
 CONCLUSION
• Gul Ahmed has built a name and goodwill in the market
as a leading textile industry.
• It provide good quality product in affordable prices.
• It has introduced a latest wearing style to the people of
all classes.
• It also provide employment opportunities to local
community.